For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
What if your bathroom mirror were an interactive experience serving up the latest traffic, weather and health info? This world is perhaps not as far off as you might think. We're entering a new world of experiences consumers have with brands driven by major forces converging together. These forces are changing consumers forever and causing major disruptions to standard models of marketing and advertising. Relationships consumers have with brands are often driven by the experiences they have with the channels that surround them. Orchestrating these experiences together into a cohesive whole will be our challenge. Welcome to the new era of experience.
Introducing Espresso, the Brand Infiltration agencyMartafy!
Marketing used to be really simple. These days, it\'s anything but. Espresso is an integrated marketing agency that understands things aren\'t "business as usual". That\'s why we\'ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\'re more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
Marketing used to be really simple. These days, it's anything but. Espresso is an integrated marketing agency that understands things aren't "business as usual". That's why we've introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We're more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
What if your bathroom mirror were an interactive experience serving up the latest traffic, weather and health info? This world is perhaps not as far off as you might think. We're entering a new world of experiences consumers have with brands driven by major forces converging together. These forces are changing consumers forever and causing major disruptions to standard models of marketing and advertising. Relationships consumers have with brands are often driven by the experiences they have with the channels that surround them. Orchestrating these experiences together into a cohesive whole will be our challenge. Welcome to the new era of experience.
Introducing Espresso, the Brand Infiltration agencyMartafy!
Marketing used to be really simple. These days, it\'s anything but. Espresso is an integrated marketing agency that understands things aren\'t "business as usual". That\'s why we\'ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\'re more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
Marketing used to be really simple. These days, it's anything but. Espresso is an integrated marketing agency that understands things aren't "business as usual". That's why we've introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We're more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
FollowFridays - The Limitations of Social MediaAdNerds
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on.
We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"?
In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases.
## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##
Similar to Customer Engagement in a Mobile World (20)
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
22. Engagement as a sales driver
customer engagement essentieel voor zakelijk succes, Adobe April 2007
23. Engagement as a sales driver
• more customer engagement
• better customer loyalty
• increased revenue
• bigger profits
customer engagement essentieel voor zakelijk succes, Adobe April 2007
24. Engagement as a sales driver
• more customer engagement • an engaged customer
• better customer loyalty • recommends his/her friends your
products
• increased revenue
• buys more frequently
• bigger profits
• provides feedback on your products
• is less price savvy
customer engagement essentieel voor zakelijk succes, Adobe April 2007
25. Measuring is key
• to increase customer engagement
• how “big” is our customer engagement now?
• how to measure a difference?
• what impact do our marketing campaings have?
• what about pricing strategy, ...
customer engagement essentieel voor zakelijk succes, Adobe April 2007
26. technology as an enabler
• Rich Internet Applications • Analytics
• Multimedia • Behaviour/path analysis
• Time on site
• Web
• Recurrent visitors
• web forms
• Bounce rate
• web sites
• Real Time
• Mobile
• Instant access
• access everywhere
27. Engagement potential
mobile web
web
responsiveness/
sms/mms
interactivity
tv
DM
ads
radio
outdoor
personal engagement
28. outdoor
TV
radio
status today
advertising
offline
...
brand
webvertising
online
gamevertising
brandwebsite
Social Media
blogodsphere
...
29. 60% - 85%
outdoor
TV
radio
status today
advertising
offline
...
brand
webvertising
online
gamevertising
brandwebsite
Social Media
15% - 40%
blogodsphere
...
30. 60% - 85%
outdoor
TV
radio
status today
advertising
offline
...
brand
webvertising
online
gamevertising
brandwebsite
Social Media
15% - 40%
blogodsphere
...
31. 60% - 85%
outdoor
TV
radio
status today
advertising
offline
...
brand
webvertising
online
gamevertising
brandwebsite
Social Media
15% - 40%
blogodsphere
...
media driven content driven
32. status today
• very often, seperate agencies for on & offline
• very few campaigns integrate off & online
• online is more then just a website or webvertising
• we live in a pull generation where content is king &
individuals become brands
33. status today
• very often, seperate agencies for on & offline
• very few campaigns integrate off & online
• online is more then just a website or webvertising
• we live in a pull generation where content is king &
individuals become brands mers
custo
their
ngage
nds e eeds
e bra t exc
e tha
fectiv
ef esenc
ebpr
gh a w inking
hrou
t al th
dition
tra
34. what is webpresence
A company has web presence if it is available on the
web. The amount of web presence can be measured
in the amount of sites an organization or individual
has, which can include their own websites, social
network profiles, and their site's search engine
ranking, traffic, popularity, and backlinks.
35. the pull generation
• consumers are spoiled
• info, channels, ...
• difficult to get noticed
• using traditional media to drive visitors works only partially and is costly
• requires smart marketing that is content based
36. proof
• Beer brand campaign UK • Ashton Kutcher vs CNN
• TV Commercials to drive traffic to • get 1.000.000 Twitter followers race
• CNN: Full blown Media push
brand website
(billboards, tvc, ...) to follow them on
• Result: only 30.159 extra visitors,
twitter
prognoses 300.000
• Ashton: viral campaign using his
twitter/facebook/... accounts
• Ashton won....
37. so marketing should use
a smart combination of channels
& quality content to engage its
consumers
38. Marketing Mashup
so marketing should use
a smart combination of channels
& quality content to engage its
consumers
39. an architecture for brands in web 2.0
mobile apps device detection search engines
analytics
content layer
blogosphere
brand website social media profiles
user
brand
generated
content social
brand content
brand media
bloggers
40. technical issues today
• way too much flash
• no gracefull degradation or progressive enhancement techniques
• no smart redirection
• eg www.standaard.be vs m.standaard.be
• different form factors
41. how it should be
browser version mobile version
www.thecreativestores.com
44. where is the nearest ARWAC shop
search: arwac no flash player
www.arwac.be
Google
Local
click & dial
45. things to do
• educate educate educate
• Dev & IT
• webdevelopers should now
• there are other browsers then IE & Mozilla
• gracefull degradation or progressive enhancement techniques
• User Agent redirection
• Brand Managers / Strategic Directors
• think integrated
• mobile must become part of strategy
• site, apps, games
46. things to do
• educate educate educate
• Dev & IT
• webdevelopers should now
• there are other browsers then IE & Mozilla
•
e
gracefull degradation or progressive enhancement techniques
th y
is
• User Agent redirection
it
le
i d
• Brand Managers / Strategic Directors
b
o mmo
mo
• think integrated
c
t
• mobile must become part of strategy
x
e
n
• site, apps, games
47. so, mashups is not about api’s it’s
about engagement in an online
world!
48. the creative stores, ict & marketing to help you build
conversations between consumers and brands
thank you