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Crybex
The document discusses the importance of enhancing customer experiences through branded, personalized interactions and emphasizes using crowdsourcing to innovate marketing strategies. It presents a collaborative online platform that aims to engage consumers in shaping their brand experiences and offers a detailed marketing and action plan for reaching various business tiers. Financial projections outline revenue scenarios for different SME categories, highlighting the potential for growth through effective crowd engagement and brand advocacy.
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Crybex
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- 2. “ Every moment of interac0on with the customer is an opportunity to boost customer experience. “ (P. Hinssen – author ‘The New Normal’) “Companies that move now can leverage a global pool of talent, ideas, and innova0ons that vastly exceeds what they could ever hope to marshal internally.” (K. Maney – USA Today) (…) what the new customer wants requires branded experiences that are personally relevant, memorable, sensory, emo0onal and meaningful. (…) Businesses will live or die by the brand experiences and value they offer at every touch point. (E. Hauser & M. Lenderman, EMF) “Expect to see an ever-‐increasing number of firms applying crowdsourcing internally and externally to address a variety of problems, from new product development to sustainability. The path has been set for expansion!” (Philippe De Ridder, Board of Innova0on)
- 3. That’s what others say about crowdsourcing, experience marketing and real business application!
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- 5. An online crowdsourcing platform that generates different views, ideas and concrete implementation about HOW CONSUMERS WANT TO EXPERIENCE YOUR BRAND!
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- 8. - Dennis DeCat - 450 friends on Facebook Master in Marketing Own music band and Myspace Master in Innovation & Entrepreneurship 150+ professional Connections Antwerp Management School on LinkedIn Student Council Y T R ! M E O K N W
- 9. - Steven deLaat- 222 friends on Facebook Master in Medical Biotech Own HockeyTeam and Chiro Master in Innovation & Entrepreneurship 60+ professional Connections Local Community on LinkedIn Sports Council Y T R ! M E O K N W
- 10. - Network Summary- AMBASSADORS - Community - Own network - Friends - Satisfied Customers … … NETWORK TEAM - Media specialist - Community - Bloggers - Event Organisers CORE TEAM
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- 12. PROBLEM? !!!SOLUTION!!! Dull, conventional marketing is NOT Small company with the creative brains of a EFFECTIVE & TOO EXPENSIVE! big one thru effective crowdsourcing TOO much focus on PUSH marketing Create a dialogue with your target This is not what consumers want! audience & boost brand experience! Marketing campaigns developed by marketers IS NOT NECESSARILY ‘spot on’! Being DIFFERENT is more and more Offer finished all-in-one marketing IMPORTANT to foster brand advocates! campaign to (small/big) companies Consumers want to be more Guidance thru ideation, elaboration, involved & want PERSONALIZED selection & implementation. content + brand experience! Relation w/ customer out of cycle? Leverage your exitsing customers
- 13. As an investor… you would like to know EXACTLY where you put your money in right?
- 14. Let’s make itmore concrete!
- 15. - Example BXLAirport - Customer gives Suppose creative brief to how the future terminal wants to know experience should look like? Preparation of brief to Community generates UNLEASH present to the crowd & elaborates on ideas! BRIEF TO CROWD! (flashy, inviting, attractive) Evaluate top ranked- Pitch top 3 ideas Selecting ideas via ideas by Crybex & top- to company voting members Crybex develops the idea in collaboration with top ideator
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- 17. - Examples Boone- Suppose how customers want to wants to know experience their future products?
- 18. What about the COMPETITION ?
- 20. How will WEdo our OWN MARKETING?
- 21. - Marketing Plan- Target Market Crowd: Companies: - Digital natives STEP 1: - Age 17 – 28 first tier – SMALL SME’s (bv. BOO!) - Online present STEP 2: - Content creators second tier – BIG SME’s - Creative minds - ‘virgin thinkers’
- 22. - Marketing Plan- Value Proposition COMPANY CROWD - marketing expertise - Elaboration on each other’s ideas - Focus on Experience! - Gain status points - Affordable campaigns - Monetary reward (20%) - Performance-based payment - Experience real life business cases (+fixed) - Networking opportunities - Use & activate wisdom of the - ‘Active New Social Network’ crowd - Tell brands what you like & how you - Leverage existing customers (they want to experience it! are your first contacts) - Fun - Implementation of all-in-one - User-friendliness package = NO-NONSENSE - International crowd - Follow-up monitoring
- 23. - Marketing Tactics- Attract first customer through collaboration proposal (no gain, no pain principle) Example: TAO drinks Why? - Attractive young brand - A lot of experience potential - New brand What will WE do?
- 24. - Action Plan- • Promote our brand by launching an experience around another brand • Launch offline marketing campaign to create buzz for our event (winning tickets for beach event around the 4 spirits of TAO - inviting) • Pitch a viral marketing campaign • Start building community thru first customer • Immediate BOOST of presence on blogs & social media • Create active LinkedIn group page which daily generates content
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- 26. - This ishow we ROLL -
- 27. Expect the best, planfor the worst & prepare to be surprised! (Denis Waitley – Motivational Speaker)
- 28. - Assumptions - Ini0al investment outlay Year 0 Opera0ng expenses (year1&2): Website design 35000 Wage IT guy 28560 Awareness campaign 15000 Wage 57120 Kickstart BVBA 2000 Consultancy costs 60000 Smartphone 640 Domain name 8,62 Website hosOng 1035,48 Printer with supplies 430 MarkeOng & social media expenses 31800 SoDware liscences 1970 Insurance 6000 Buffer 5000 Telcom 1200 TOTAL 60040 Fuel 2400 Addi0onal investments Year 3 FaciliOes 9540 laptops 4500 EducaOon & event aVendance 10000 telephones 1920 Buffer 10000 TOTAL 6420 TOTAL 217664,1 IN YEAR 3 WE EXPAND! - Hire 1 Mediaspecialist - Own Facilities (rent!)
- 29. - Sales - Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Revenue #small SME 20 30 45 45 45 Scenario Average #bigger SME 2 15 25 35 40 average revenu small SME 5000 5100 6000 6120 6242 average revenu bigger SME 50000 51000 60000 61200 62424 Gross revenue 200000 918000 1770000 2417400 2777868 Cost of goods sold 160000 734400 1416000 1933920 2222294 Gross profit 40000 183600 354000 483480 555573 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Revenue Best Case #small SME 20 34 52 55 56 Scenario #bigger SME 2 15 28 41 48 average revenu small SME 5000 5100 6000 6120 6242,4 average revenu bigger SME 50000 51000 60000 61200 62424 Gross revenue 200000 958800 1995600 2824502 3354066 Cost of goods sold 160000 767040 1596480 2259601 2683253 Gross profit 40000 191760 399120 564900 670813 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Revenue Worst Case #small SME 15 20 30 40 45 45 45 45 Scenario #bigger SME 1 5 10 20 30 40 40 40 average revenu small SME 5000 5100 6000 6120 6242,4 6367 6494 6624 average revenu bigger SME 50000 51000 60000 61200 62424 63672 64945 66244 Gross revenue 125000 357000 780000 1468800 2153628 2833425 2890093 2947895 Cost of goods sold 100000 285600 624000 1175040 1722902 2266740 2312075 2358316 Gross profit 25000 71400 156000 293760 430725 566685 578018 589579
- 30. - Accumulated CashflowStatement - 300000 200000 100000 0 0 1 2 3 4 5 6 7 8 9 -‐100000 Average scenario Best case scenario -‐200000 Worst case scenario -‐300000 -‐400000 -‐500000 -‐600000
- 31. IRR best case:16 % IRR av. case: 4 % IRR worst case: 0 %
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- 33. - Contact Information- Steven de Laat Phone: +32 476 20 79 99 Email: steven.de.laat@gmail.com Dennis De Cat Phone: +32 499 12 97 52 Email: dennis_dc@msn.com