This presentation displays a business idea I had with a friend at Antwerp Management School. Data in this presentation are purely based on assumptions and therefore not always that realistic. We just want to share our elaborated business idea. We also decided not to do anything with it, so feel free to 'steal' the idea! Do not forget to mention us when you're making billions ;) Ow yeah, feedback or questions always welcome of course ! Greeting, Dennis De Cat - dennis_dc@msn.com Steven de Laat - steven.de.laat@gmail.com

1. Some thoughts
…

2. “ Every moment of interac0on with the customer is an opportunity to
boost customer experience. “ (P. Hinssen – author ‘The New
Normal’)
“Companies that move now can leverage a global pool of
talent, ideas, and innova0ons that vastly exceeds what they could
ever hope to marshal internally.” (K. Maney – USA Today)
(…) what the new customer wants requires branded experiences that
are personally relevant, memorable, sensory, emo0onal and
meaningful. (…) Businesses will live or die by the brand
experiences and value they offer at every touch point.
(E. Hauser & M. Lenderman, EMF)
“Expect to see an ever-­‐increasing number of firms applying crowdsourcing internally
and externally to address a variety of problems, from new product development to
sustainability. The path has been set for expansion!”
(Philippe De Ridder, Board of Innova0on)

3. That’s what others
say about
crowdsourcing,
experience marketing
and real business
application!

4. Imagine…

5. An online crowdsourcing
platform that generates
different views, ideas and
concrete implementation
about HOW CONSUMERS
WANT TO EXPERIENCE
YOUR BRAND!

7. WHO WE ARE.

8. - Dennis De Cat -
450 friends on Facebook Master in Marketing
Own music band and Myspace Master in Innovation &
Entrepreneurship
150+ professional Connections Antwerp Management School
on LinkedIn Student Council
Y T R !
M E O K
N W

9. - Steven de Laat-
222 friends on Facebook Master in Medical Biotech
Own HockeyTeam and Chiro Master in Innovation &
Entrepreneurship
60+ professional Connections Local Community
on LinkedIn Sports Council
Y T R !
M E O K
N W

10. - Network Summary -
AMBASSADORS
- Community - Own network
- Friends - Satisfied Customers
…
…
NETWORK TEAM
- Media specialist
- Community
- Bloggers
- Event Organisers
CORE TEAM

11. € 500 000

12. PROBLEM? !!!SOLUTION!!!
Dull, conventional marketing is NOT Small company with the creative brains of a
EFFECTIVE & TOO EXPENSIVE! big one thru effective crowdsourcing
TOO much focus on PUSH marketing Create a dialogue with your target
This is not what consumers want! audience & boost brand experience!
Marketing campaigns developed by
marketers IS NOT NECESSARILY
‘spot on’!
Being DIFFERENT is more and more Offer finished all-in-one marketing
IMPORTANT to foster brand advocates! campaign to (small/big) companies
Consumers want to be more Guidance thru ideation, elaboration,
involved & want PERSONALIZED selection & implementation.
content + brand experience!
Relation w/ customer out of cycle? Leverage your exitsing customers

13. As an investor…
you would like to know
EXACTLY where you put
your money in
right?

14. Let’s make it more
concrete!

15. - Example BXL Airport -
Customer gives
Suppose creative brief to
how the future terminal
wants to know
experience should look like?
Preparation of brief to
Community generates UNLEASH present to the crowd
& elaborates on ideas! BRIEF TO CROWD!
(flashy, inviting, attractive)
Evaluate top ranked- Pitch top 3 ideas
Selecting ideas via
ideas by Crybex & top- to company
voting
members
Crybex develops the idea in collaboration with top ideator

16. Possible Outcomes

17. - Examples Boone -
Suppose
how customers want to
wants to know
experience their future products?

18. What about
the
COMPETITION
?

20. How will WE do
our
OWN MARKETING?

21. - Marketing Plan -
Target Market
Crowd: Companies:
- Digital natives STEP 1:
- Age 17 – 28 first tier – SMALL SME’s (bv. BOO!)
- Online present STEP 2:
- Content creators second tier – BIG SME’s
- Creative minds
- ‘virgin thinkers’

22. - Marketing Plan -
Value Proposition
COMPANY
CROWD - marketing expertise
- Elaboration on each other’s ideas - Focus on Experience!
- Gain status points - Affordable campaigns
- Monetary reward (20%) - Performance-based payment
- Experience real life business cases (+fixed)
- Networking opportunities - Use & activate wisdom of the
- ‘Active New Social Network’ crowd
- Tell brands what you like & how you - Leverage existing customers (they
want to experience it! are your first contacts)
- Fun - Implementation of all-in-one
- User-friendliness package = NO-NONSENSE
- International crowd
- Follow-up monitoring

23. - Marketing Tactics -
Attract first customer through collaboration proposal
(no gain, no pain principle)
Example: TAO drinks Why?
- Attractive young brand
- A lot of experience potential
- New brand
What will WE do?

24. - Action Plan -
• Promote our brand by launching an
experience around another brand
• Launch offline marketing campaign to create
buzz for our event (winning tickets for beach
event around the 4 spirits of TAO - inviting)
• Pitch a viral marketing campaign
• Start building community thru first customer
• Immediate BOOST of presence on blogs &
social media
• Create active LinkedIn group page which
daily generates content

25. FUTURE
PROSPECTS

26. - This is how we ROLL -

27. Expect the best,
plan for the worst
& prepare to be
surprised!
(Denis Waitley – Motivational Speaker)

28. - Assumptions -
Ini0al investment outlay Year 0 Opera0ng expenses (year1&2):
Website
design
35000
Wage
IT
guy
28560
Awareness
campaign
15000
Wage
57120
Kickstart
BVBA
2000
Consultancy
costs
60000
Smartphone
640
Domain
name
8,62
Website
hosOng
1035,48
Printer
with
supplies
430
MarkeOng
&
social
media
expenses
31800
SoDware
liscences
1970
Insurance
6000
Buffer
5000
Telcom
1200
TOTAL 60040 Fuel
2400
Addi0onal investments Year 3 FaciliOes
9540
laptops
4500
EducaOon
&
event
aVendance
10000
telephones
1920
Buffer
10000
TOTAL 6420 TOTAL 217664,1
IN YEAR 3 WE EXPAND!
- Hire 1 Mediaspecialist
- Own Facilities (rent!)

29. - Sales -
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
#small
SME
20
30
45
45
45
Scenario
Average
#bigger
SME
2
15
25
35
40
average
revenu
small
SME
5000
5100
6000
6120
6242
average
revenu
bigger
SME
50000
51000
60000
61200
62424
Gross revenue 200000 918000 1770000 2417400 2777868
Cost
of
goods
sold
160000
734400
1416000
1933920
2222294
Gross profit 40000 183600 354000 483480 555573
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Best Case
#small
SME
20
34
52
55
56
Scenario
#bigger
SME
2
15
28
41
48
average
revenu
small
SME
5000
5100
6000
6120
6242,4
average
revenu
bigger
SME
50000
51000
60000
61200
62424
Gross revenue 200000 958800 1995600 2824502 3354066
Cost
of
goods
sold
160000
767040
1596480
2259601
2683253
Gross profit 40000 191760 399120 564900 670813
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
Revenue
Worst Case
#small
SME
15
20
30
40
45
45
45
45
Scenario
#bigger
SME
1
5
10
20
30
40
40
40
average
revenu
small
SME
5000
5100
6000
6120
6242,4
6367
6494
6624
average
revenu
bigger
SME
50000
51000
60000
61200
62424
63672
64945
66244
Gross revenue 125000 357000 780000 1468800 2153628 2833425 2890093 2947895
Cost
of
goods
sold
100000
285600
624000
1175040
1722902
2266740
2312075
2358316
Gross profit 25000 71400 156000 293760 430725 566685 578018 589579

30. - Accumulated Cashflow Statement -
300000
200000
100000
0
0
1
2
3
4
5
6
7
8
9
-­‐100000
Average
scenario
Best
case
scenario
-­‐200000
Worst
case
scenario
-­‐300000
-­‐400000
-­‐500000
-­‐600000

31. IRR best case: 16 %
IRR av. case: 4 %
IRR worst case: 0 %

32. Shoot!
Questions?

33. - Contact Information -
Steven
de
Laat
Phone:
+32
476
20
79
99
Email:
steven.de.laat@gmail.com
Dennis
De
Cat
Phone:
+32
499
12
97
52
Email:
dennis_dc@msn.com