This document provides information about a workshop titled "The Curation of Content" presented by Mordecai Inc. The workshop will cover branding, digital strategy, orchestrating deals, and how to fund and sell content projects in today's media landscape. Testimonials praise Mordecai's expertise in developing digital and brand strategies and taking projects to the next level. The workshop will be held on June 7th, 2012 in West Hollywood and costs $200 with discounts for members.

1. “Mordecai has an amazing hold on the digital future of TV content” – “Invaluable in helping me get my first web series started. M brings a
Pasa Mustafa, Global Head Of Original Digital Productions, Endemol Worldwide Brands seasoned and creative perspective on all the possibilities of the digital
realm and how to bring them together to insure your project's
success.” – Chris Wicke, Producer
Creating in today’s media world requires new thinking by
the creative across broadcast, digital, and engagement
platforms. No longer is it simply about the script or ideas,
but the overall user journey an audience encounters.
Through expanding your creative vision into these new
The Curation Of Content territories not only is there a higher value of content to be
sold, but a funding strategy created. At The Curation Of
An introduction to brand and digital strategy for Content we will walk through project definition, strategy,
content creators in today’s media landscape. engagement, and exactly how to fund and sell your
projects in this forward way.
Thursday 7th June, 2012 9am – 1230pm
Schedule:
The Standard West Hollywood
8300 Sunset Blvd., West Hollywood, CA 90069 9-930 Introductions
Presented By Mordecai Inc. 930-1015 Branding
1015-1030 Q&A, Examples
1030-1115 Digital Strategy
1115-1130 Q&A, Examples
A Strategic Entertainment Company 1130-1215 Orchestrating The Deals
Discounts Available To Members Of: 1215-1230 Closing, Q&A
Networking Available after in Hotel Lobby and Bar.

2. Registration: “Mordecai’s wealth of experience and expertise combined with
accessible manner and very positive attitude makes her perfect for
Name: working with projects and people looking to maximise the creative and
commercial potential in new ideas.” – Dan Lawson Screen WM
Role:
Mordecai is a Creative Executive, Digital & Brand
Primary Content Medium (ie. TV, Web, Film): Strategist. Most recently, she was Head of Digital at Pulse
Films where she oversaw fashion film for Superdry,
Email: selected by Vogue as campaign of the season, and
provided digital strategy & content for Bjork’s Biophilia
film coming out this fall. As a Creator/Writer her work has
Website:
been produced by MTV, VH1, Endemol, & MySpace.
Fee: $200, IAWTV members $150
“Her expertise and creative skill in developing digital and brand
strategy for businesses has proven to be successful and inspirational.
Full payment due at time of registration via paypal She has flair and imagination in how she presents and implements
to Mordecai@riseup.net, check, or cash. Receipt strategy and working with her is a pleasure and a hugely positive
provided. learning experience.” – Lara Ratanaraja, Business Link
Limited Availability. M is an approved supplier of strategy and funding
workshops for the British Film Institute, Skillset, Producer’s
First Registered, First Confirmed, Capacity 13 Forum, Royal Television Society, and Screen Commissions.
This summer, she sits on the jury of Media Evolution.
Please bring an outline of a current content project
you are developing, you will not be expected to “Mordecai took our project to the next level and she has fully
share this work with the group, it is to encourage you prepared us ready for the marketplace. She has added huge value to
to practice as we go. our project and she is wonderful to work with. I cannot recommend
her highly enough.” – Jenny Inchbald, MediaCity, Future Artists
72 Hour Cancellation Policy: No refunds available
from 72 hours before event For more on previous & individual workshops, subject
matters, and Mordecai please visit MordecaiInc.com
Mordecai Inc. launched in June 2012 as a full fledged
strategic partner to media projects the world over.
Serving brands, productions, and talent in original
content needs across media.