Mark Neveu has over 15 years of experience in sales, marketing, project management and business analysis roles. For the past 15 years at Salesforce, he has served as a Program Architect for The Coca-Cola Company, helping define processes and ensure strategic alignment across dozens of projects. Prior to Salesforce, he managed CRM implementations and marketing programs at Seagate and held project management roles in construction and restaurant openings.

1. Mark Neveu
San Francisco Bay Area, California | markneveu@gmail.com | 415-734-0354 | in/Mark Neveu
Salesforce.com, San Francisco, CA, 04/2005 - current
“Senior Principal Program Architect / Success Architect” role on the Services Team
• The Program Architect role is staffed by our top Services resources and assigned to
Salesforce.com’s largest, most strategic clients. My client, over the last 2 years, has
been The Coca-Cola Company, headquartered in Atlanta, GA
Working with the Coca-Cola Company…
• Helped define their Salesforce Center-of-Excellence processes, tools, and
governance controls that provided guidance and appropriate moments of control
across dozens of global Salesforce.com projects.
• Engaged with executives and business leaders to ensure their Salesforce
applications and programs were developed from a strategic level on down.
• Serving as a high-level Solution Architect performing quality assurance, articulated
design considerations, trade-offs, benefits, and recommendations to ensure their
Salesforce implementation projects executed with the best chance for success, and
capitalized on opportunities to achieve something transformational and visionary.
• Executed over 60 POCs and Platform Fit Analysis for prospective SFDC projects,
with ~25% of them proceeding with an implementation.
• Coordinated with Coke’s various implementation partners to ensure their builds met
Saleforce.com’s design best practices and that native Salesforce features were
leveraged whenever possible.
• Executed high visibility, new product pilots that paved the way for expedited IT
procurement and approval (Communities and Wave Analytics).
• Provided guidance in developing architecture roadmap and reviews.
For our internal Services team…
• Contributed to team methodology and education by developing our “Governance &
CoE” certification materials and course.
• Assist in interviewing and hiring Program Architects, as well as ramping them into
their projects as their new-hire mentor.
“Senior Principal Consultant” role on the Professional Services Team
• As a Project Manager and Senior Business Analyst, successfully launched over 200
clients in various industries, many achieving success stories used by our team to
market our value.
• As a Senior Business Analyst designing and deploying client solutions, established
myself as one of the top solution architects on our team.
• Advanced from Consultant, to Senior Consultant, to Principal Consultant level in the
first two years on the team.
• Identified as the team’s subject-matter-expert for deploying in the Financial Services
Industry, working for clients like ThinkEquity, Stone & Youngberg, and First National
Bank of Arizona.
• Participated in every Dreamforce event to date (first two as a customer), where I
presented topics on Financial Services, Project Management, Marketing, and more.
• Built one of the more popular apps in AppExchange; Services Project Manager. In
addition, internally this app has been downloaded and used on many of the
professional services projects on our team.

2. “Delivery Manager” role on the Professional Services Team
• Supervisory oversight on Services projects delivered on the west coast on the
Corporate Sales Consulting Team. Had oversight at times of over 70 project.
• Performed resource management (both internal and partner subs), client
management, escalation management, and risk identification & avoidance.
• Manage a team of five direct-report Consultants.
• Stayed fresh on the app by acting as the “Solution Architect” for our more strategic
clients.
“Delivery Excellence Manager” role on the Professional Services Team
• Responsible for developing our delivery methodology, policies, tools, and systems.
• Responsible for ramping and educating our Corporate Sales Consulting team on
these methodologies, policies, tools, and systems
PREVIOUS EXPERIENCE
CRM Senior Project Manager, Seagate Technology, in Marketing Operations 2002-2005
• Developed Seagate’s CRM program by taking their CRM vision (which was to
establish 1-to-1 relationships with indirect channel customers and effectively
generate demand for Seagate product), translating that into process improvements
and drove those changes on a global scale.
• Engaged with 8 distinct user-groups around the world (Inside/outside Sales,
internal/outsourced call centers, and Marketing) in AMER, EMEA and APAC,
conducted in-depth discovery and selection process for the SFA and MA systems
(Salesforce.com, Eloqua, and MarketFirst/Pivotal) and successfully implemented
them globally.
• Created cross-regional and cross-functional alignment by conducting regular
meetings with the marketing, sales, call center and IT groups in all three regions.
• Represent Seagate’s CRM Program in engagements with execs, other teams, and
external venues.
Awards & Certifications
• GMO “High Performance Award”, Q1FY05 (given to 3 employees globally)
• Certified as a Six Sigma ‘Green Belt’
Business Process Analyst, Hewlett-Packard, in Operations 2001-2002
• Collaborated with vendors to create effective web-interfaces for their services, and
successfully implemented and promoted their services internally to HP program
managers worldwide.
• Negotiated contracts and agreements with strategic alliance vendors.
• Scoped the design of an eProcurement tool facilitating the acquisition of non-HP
labor.
Marketing Assistant, Captus Networks, in Marketing 2001-2001
• Assisted the product launch and promotion of two network security products.
• Evaluated the ‘denial-of-service’ prevention industry and Captus’ position in it.
• Developed new product sales collateral and press releases.
• Coordinated tradeshow booths and products for upcoming events.

3. (Combined Job Summaries: Opening and Managing New Restaurants)
Assistant Restaurant Manager, Diamond Head Grill / W Hotel, Honolulu, HI., 1998-2000
Assistant Restaurant Manager, Dixie Grill, Honolulu, HI., 1997-1998
Restaurant General Manager, The Corsican, Honolulu, HI., 1995-1997
• Trained opening restaurant staffs of up to 100 employees.
• Defined and implemented processes, policies, and training manuals.
• Created marketing strategies to aggressively launch restaurants.
• Motivated employees to achieve 4 “Best in Honolulu” restaurant awards.
(Combined Job Summaries: Project Management in Construction)
Project Manager, Kahala Construction, Honolulu, HI., 1992-1995
Project Manager, R.W.S. Construction, Scottsdale, AZ., 1990-1992
EDUCATION
Masters of Business Administration (MBA)
University of California, Davis, CA, June 2002
concentration – Marketing & Technology Management
Bachelor of Business Administration (BA)
University of Hawaii, Honolulu, HI, August 1997
concentration - Marketing & International Business