The Endava quarterly innovation report for Q3 2016 highlights various innovative projects across industries, showcasing advancements like Google Home, drone delivery systems, and interactive advertising. It emphasizes that modern businesses now compete not just within their sectors but also against digital disruptors from other markets. The report serves as a resource for clients undergoing digital transformation, illustrating emerging technologies and concepts that can inspire future developments.

1. MARKETPLACE
INNOVATION
Q3 2016
endava.com

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CONTENTS
ABOUT THIS REPORT. . . . . . . . . . . . . . . . . . . . 3
MEETINGS WILL NEVER BE THE SAME AGAIN . . . . 4
GOOGLE IS LISTENING . . . . . . . . . . . . . . . . . . . 5
FULLY INTERACTIVE ADVERTISING . . . . . . . . . . . 6
ULTRA-THIN DISPLAYS . . . . . . . . . . . . . . . . . . 7
DRONE CAFE . . . . . . . . . . . . . . . . . . . . . . . . . 8
A SMART BUTTON . . . . . . . . . . . . . . . . . . . . . 9
PAPER TRANSPARENCY. . . . . . . . . . . . . . . . . 10
TOUCHSCREEN WATCH . . . . . . . . . . . . . . . . . 11
MORE PHONE PARTS. . . . . . . . . . . . . . . . . . . . . . 12
BETTER IDENTITY . . . . . . . . . . . . . . . . . . . . . . . . 13
BANK CHATBOTS . . . . . . . . . . . . . . . . . . . . . . . . 14
COMPUTER IMAGINATION?. . . . . . . . . . . . . . . . . . 15
SMART CLOTHING (AT SOME SERIOUS SCALE) . . . . . 16
NO MORE CHARGING. . . . . . . . . . . . . . . . . . . . . . 17
INCREMENTAL RELEASES FROM TESLA . . . . . . . . . . 18
SMARTENING UP YOUR CAR . . . . . . . . . . . . . . . . . 19
CONTRIBUTORS . . . . . . . . . . . . . . . . . . . . . . . . . 20
ABOUT ENDAVA . . . . . . . . . . . . . . . . . . . . . . . . . 21

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ABOUT THIS REPORT
Welcome to the latest edition of the Endava Quarterly Innovation Report.
The aim of these reports is to share some of the latest innovative projects that caught our
attention across the wider marketplace.
Traditionally, businesses competed with others in the same industry, but now modern businesses
compete with new digital competitors, as well as those who work in different market sectors.
This report serves to show our customers what is going on beyond their traditional competitors.
During our client workshops we often present these quarterly reports to provide some inspiration
for clients who are starting their digital transformation programme. And last, but by no means
least, thank you to all our Endava colleagues who provided suggestions for projects to be
included in this quarter’s report.

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MEETINGS WILL NEVER BE
THE SAME AGAIN
I’ll bet you didn't know that the NY Times has an R&D lab
that produces next generation products. One of these
products is the listening table which enables conversations
to be recorded, transcribed – and also using some clever
algorithms – captures the semantics used as well as
sentiment. During a meeting you can also tap the table to
set a marker for an important point to review later.
This is an interesting concept for meetings and they have
even added an off switch so you can opt out!
http://bit.ly/1UQSray

5. GOOGLE IS LISTENING
Google have entered the home personal assistant area with
Google Home, which directly competes with Amazon’s Echo,
which we have mentioned in other reports. Google Home is
a device that is always listening to you and can perform
tasks in your connected home and also give you information
from Google.
“We are evolving search to be much more assistive,” said
Sundar Pichai, Google’s CEO. “We want users to have a
two-way ongoing dialogue with Google to help get things
done in the real world. We think of this as building each user
their own individual Google.”
Watching the video, it’s a bit creepy that there is always
something listening to what you say at home... I hope it
knows when you are being sarcastic!
http://bit.ly/2669sD1
http://bit.ly/1Tg4pxd
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6. FULLY INTERACTIVE
ADVERTISING
Coca-Cola always push the boundaries with technology on
advertising and their latest campaign is no different. They have
teamed up with Shazam to enable them to “pour you a drink”
through one of their adverts and then be able to redeem this
for a drink at a retailer. They have used all different advert
types from print to TV and also in-stadium.
We really like the use of technology to interact with the
physical world and get something free!
http://bit.ly/1Sz8yK0
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7. ULTRA-THIN DISPLAYS
If you thought your latest TV was thin, take a look at this video
of a display that is only 3 micrometres thin – which is thinner
than your skin.
The possibilities are endless. Not only can the technology
display information, it can also detect oxygen flow, and
be crumpled.
Together with the touchscreen watch in this report, this could
be the ideal future device.
http://bit.ly/1UQRIGw
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DRONE CAFE
A university cafe in the Netherlands now delivers drinks to
customers via drones.
One drone takes your order and another delivers the drinks.
The company hasn’t said how the drinks are made – perhaps
there’s no replacement for a decent barista. Yet.
http://bit.ly/1Tdz4oQ

9. A SMART BUTTON
Amazon was allegedly under pressure from developers to
make its Dash button (covered in our Q3 2015)
programmable.
Enter the Amazon IoT button, a fully customizable wireless
appliance. You can program the button to do just about
anything… from unlocking your car, to switching the lights
on, or sending a text message.
We like the price tag of $20, which makes it cheaper than
a Raspberry Pi and other similar Wi-Fi devices.
http://amzn.to/1OmmOGC
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PAPER TRANSPARENCY
We like the transparency of the Financial Times who have
started an engineering blog describing their latest approaches
and projects.
In articles such as “A Faster FT.com” the team provide real
world statistics on web performance and user behaviour,
answering questions like “At what speed (or lack of) do users
stop using the site?” This was also mapped against advertis-
ing and subscription revenue.
We commend FT.com on its openness and look forward to
future articles.
http://bit.ly/1pErwjh

11. TOUCHSCREEN WATCH
One of the limitations of a smartwatch is the screen size.
Enter Skintrack, a smartwatch that together with a special
finger ring, can use your forearm as a touchscreen.
The touchscreen area, or forearm, has more functionality
than a traditional screen, because it can work in three
dimensions – whereas a smartphone can only detect
touch rather than a ‘hover’ motion.
We really like Skintrack (although the ring needs some
more finessing) and think this could be the future of
input interfaces.
http://bit.ly/1VLwfBF
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MORE PHONE PARTS
Here’s an interesting project concept from Google – a phone
made of several parts which can be swapped out. If you
need a better camera or a better speaker, simply swap out
those components.
The development community also liked the concept – so
much so that Google have had to temper enthusiasm and
admit some components such as screen and processor are
hardwired into the exoskeleton-based design.
Right now, we’d like to be able to swap out just the battery
on our phones...
http://bit.ly/1TkegC7

13. BETTER IDENTITY
At Endava we’re really interested in how electronic identity will
be implemented, to prove who a user is over the Internet. Enter
Yoti, who use passports as the main identity assurance, and
selfies to validate the user is the passport holder.
Yoti is still in development, and we’re interested to see how the
public adopt the technology.
http://bit.ly/1cvojzS
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BANK CHATBOTS
Digibank is a new Indian bank that is staffed by chatbots –
automated robo advisors which can hold a conversation as
well as a human.
2016 was touted the year of robots, and halfway through the
year this prediction is turning out to be correct.
The chatbots were designed by the same company that
produced Apple’s Siri product, and have been taught millions
of questions about personal banking.
https://go.dbs.com/1Vxdhif

15. COMPUTER IMAGINATION?
Vicarious is a two year old startup (which made us question
“When does a startup stop being labelled a start up?”) which
has a completely different approach to Artificial Intelligence.
The Vicarious algorithm is able to answer the question “What
if?” and rather than take in lots of data to try and learn, it
learns in a way which more closely resembles the human brain
– in what the company currently calls ‘imagination’.
So far, Vicarious is able to counteract CAPTCHA input, which
traditionally can detect a human from a computer. In the
coming months, Vicarious will begin publishing its two years’
worth of research, and will showcase its technology in robots.
http://bit.ly/1WFBF1b
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16. SMART CLOTHING (AT SOME
SERIOUS SCALE)
We had to read this report twice. And check it wasn’t an April
Fools Day. Avery Dennison (of packing fame) and Evrything are
joining forces to create Internet connected clothes… 10 billion
articles of clothing.
There will be new business models created for connected
clothing – business models which don’t exist yet.
http://bit.ly/1WuPWMV
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17. NO MORE CHARGING
A student from Cluj, Romania has developed an integrated
panel for mobile phones that doesn’t just use solar energy. It
can convert energy from motion, Wi-Fi, GPS, GSM, satellite,
and radio. This means that you will never have to charge your
phone again.
It does need some work on the design as it looks like
someone just unscrewed the hinge from their door to bolt
it on!
http://bit.ly/1UXZZ8K
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INCREMENTAL RELEASES
FROM TESLA
Tesla have admitted rolling out updates to its production cars
without notifying drivers, all in the attempt to gather more data
for its autonomous driving strategy.
As a lesson to other companies, Tesla explained that it uses
the always – connected features of its cars to download
updates and retrieve vast amounts of data. So far, it has
collected over 780 million miles of driving data (and every ten
hours Tesla gets another million miles worth of data). One
interesting insight is that human drivers prefer not to drive in
the centre of a lane, by comparison to automated drivers.
This type of inert, over the air background update provides an
example to companies that demonstrates ways to gather data
to continually improve their products.
http://bit.ly/1OVRj6y

19. SMARTENING UP YOUR CAR
New cars now come with smart connected technology built in, but
this device from Automatic can upgrade your older car to become
smart. All you need to do is plug it into the data port of your car
and it can provide you with diagnosis of engine problems, provide
fuel efficiency scoring, car location, and automatic crash notifica-
tions to emergency services as well as friends and family. Users
can view this data through a comprehensive dashboard.
We think this is quite clever, but we question how often car owners
will really use Automatic's features, potentially limiting its appeal.
http://bit.ly/1L68KzH
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CONTRIBUTORS
Thank you to the following contributors for this quarter’s report:
BRADLEY HOWARD
CATALINA TIU
MARTIN SMITHMIHAI ROMAN
SETH CLIFFORDSTEVE BACALLCRISTIAN ADOMNICAI

21. ABOUT ENDAVA
Endava is a privately – owned IT services company with over 2,750 employees and offices in
New York, Atlanta, New Jersey, London, and Frankfurt, with six delivery centres across Romania,
Moldova, Macedonia, and Serbia.
Formed in 2000, Endava works with some of the world’s biggest brands in Finance, Insurance,
Telecommunications, Media, Technology, and Retail, helping them harness digital technologies
and transforming them into more agile, responsive, and valuable businesses.
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22. endava.com
MARTIN SMITH
Head of Delivery, Digital Media
martin.smith@endava.com
BRADLEY HOWARD
Head of Innovation, Europe
bradley.howard@endava.com
UK + 44 20 7367 1000
USA + 1 212 920 7240
Germany + 49 69 999 9115 0
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