Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
50 Connected Devices - How Mobile and the Internet of Things Will Affect YouApteligent
What happens when everything we touch is connected to the Internet? Welcome to the Internet of Things (IoT). At Crittercism, we live and breathe mobile. Browse this presentation to learn about the connected devices all around you – in your pocket, on your kitchen counter, in your backyard.
Want to learn more about how Crittercism can help your connected devices and IoT strategy? Visit http://bit.ly/OptimizeIoT today
Overview of the hottest wearable trends in 2014 by the Wearable software makers Koru. For the decision makers by the makers. Understand what will matter in wearables in 2014.
Koru Wearable Trends 2016, now its 4th year. Providing a overview of key trends covering Apple Watch, Android Wear, Samsung, LG, Misfit, Fitbit, Suunto and other movers and shakers.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
50 Connected Devices - How Mobile and the Internet of Things Will Affect YouApteligent
What happens when everything we touch is connected to the Internet? Welcome to the Internet of Things (IoT). At Crittercism, we live and breathe mobile. Browse this presentation to learn about the connected devices all around you – in your pocket, on your kitchen counter, in your backyard.
Want to learn more about how Crittercism can help your connected devices and IoT strategy? Visit http://bit.ly/OptimizeIoT today
Overview of the hottest wearable trends in 2014 by the Wearable software makers Koru. For the decision makers by the makers. Understand what will matter in wearables in 2014.
Koru Wearable Trends 2016, now its 4th year. Providing a overview of key trends covering Apple Watch, Android Wear, Samsung, LG, Misfit, Fitbit, Suunto and other movers and shakers.
Our industry has talked about autonomous driving for years now. But that concept expands to what I think is the most fascinating part of this year’s Consumer Electronics Show: autonomous living.
It’s the idea that technology can tell us what we need—and help us get it—before we even realize it. Amazon’s Alexa has served as the ultimate gateway, with millions in sales this year.
Ultimately, the world of autonomous living is getting here faster than a lot of people predicted. And that means marketers need to get to work.
When all is said and done, as marketers our goal for connecting with consumers starts with identifying and creating the right value exchange, and then ensuring that we adapt our interactions around right time, right place. Autonomous living can and will take
that to the next level. And perhaps the most exciting thing about it is this: with all the advancements we’ve already seen, this is still just the beginning.
Cindy Gustafson, NA Chief Strategy Officer, Mindshare via MediaPost
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future.
CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future.
2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
"Every new technology starts by copying the old technology". Bart De Waele gives his personal opinion on the digital trends for 2014.
Every digital device gets a digital interface: UX design will become an even more important skill.
Be prepared to flip your value chain. Think Digital.
The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Koru Wearable Trends 2015. The definitive guide to the wearable future by people busy making that future. Designers, Proeduct people and strategist should enjoy reading it. Do contact us if you want to hear more info@korulab.com
Want to watch the video of this talk & hear about free speaker hangouts?
Hop over here: http://bit.ly/IoTForum16Talks We will keep you up to date with new talks. We will never sell your email address and you can unsubscribe at any time.
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
Digital Bowl Results by Merkle.
A quantitative analysis if digital Super Bowl campaigns to find the real winners.
Avocados from Mexico narrowly came in second, tying for first in paid search and finishing in the top ten in SEO, display advertising, and social media.
CES 2015 Highlights--Market Trend RecapIPG Media Lab
CES 2015 might have come and gone, but the market trends that we spotted two weeks ago at Las Vegas will have a lasting impact on the media and tech industry in the coming year. Here, we highlighted the following eight most important market trends we saw:
1. Connected cars are the next mobile platform
2. The smart home is getting relevant
3. Television and content
4. Virtual worlds and gaming integrate into reality
5. Wearables expand
6. “Selfies” go to new heights
7. People are the new cookies
8. Power is currency
For more videos and coverage of CES, please visit www.ipglab.com
Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future.
CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future.
2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
"Every new technology starts by copying the old technology". Bart De Waele gives his personal opinion on the digital trends for 2014.
Every digital device gets a digital interface: UX design will become an even more important skill.
Be prepared to flip your value chain. Think Digital.
The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.
trendwatching.com's INTERNET OF CARING THINGSTrendWatching
Time to think beyond the ‘Internet of Things’. Consumers are embracing a network of connected objects that actively care for their physical and mental wellbeing, homes, loved ones and more.
Koru Wearable Trends 2015. The definitive guide to the wearable future by people busy making that future. Designers, Proeduct people and strategist should enjoy reading it. Do contact us if you want to hear more info@korulab.com
Want to watch the video of this talk & hear about free speaker hangouts?
Hop over here: http://bit.ly/IoTForum16Talks We will keep you up to date with new talks. We will never sell your email address and you can unsubscribe at any time.
Alison Vincent, Cisco, IoT Forum 2016, What Problems Will IoT Solve?
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
OgilvyOne London's Digital Labs presents a comprehensive report about this year's Consumer Electronic Show that took place in Las Vegas. For the third year in a row, the London Labs attended the show with an aim to scan, scope out and bring back the latest and most exciting technologies and trends that will have most impact in the ever-expanding business and consumer technology market. These findings help inform the predictions we make for our clients about potential future commercial application, and the potential use of those trends within the Marketing and Communication space.
Digital Bowl Results by Merkle.
A quantitative analysis if digital Super Bowl campaigns to find the real winners.
Avocados from Mexico narrowly came in second, tying for first in paid search and finishing in the top ten in SEO, display advertising, and social media.
Avocados From Mexico Chef Mark Garcias among the Social Chefs Are Changing the Game by Foodable.
The Top 100 Social Chefs has gone through a series of growth elements at Foodable over the past three years. Part of that growth is the sheer number of chefs that Foodable Labs is currently indexing, now at over 200,000 chefs on a global scale and nearing 80,000 in the United States.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
As we contemplate how to manage a tsunami of data, wearable devices are rendering technology invisible. Smaller, faster computers and microchips, tracking and measuring metrics in real-time are revolutionizing how we connect with the world.
Fashion-forward designs, developed to crunch and interpret the numbers faster than we are able to collect them, are analyzing biometrics through everything, from our eyewear to our underwear.
The wearable computing market is expected to hit $19 billion by 2018. And it’s no surprise that our co-evolution with technology is becoming the bridge between mobile communication and the Internet of Things.
Data’s ubiquity – whether push, pull or ambient – can be harnessed for efficiency, knowledge, and utility. This enables us to reframe the least renewable of all elements, time itself.
The Internet of Everything and The Quantified Self
By 2020, analysts predict that we’ll be digitally connected to everything around us. Microchips, sensors, and batteries are shifting devices from our desks, out of our hands and pockets, onto our bodies.
The ongoing capture and analysis of data enhances our self-knowledge, informing The Quantified Self, and drives The Internet of Everything, an evolving digital ecosystem. In the future objects will receive data and respond seamlessly ...the refrigerator that delivers a glass of water based on your hydration level; rooms that self-control their energy output based on who is in them; locks that open as you approach, and smart slippers that detect a fall.
In this shifting paradigm of the observer and the observed, traditional industry verticals, such as health telecommunications, automotive, and entertainment will merge into cross-functional, user-centric innovations.
Author Jeremy Rifkin describes this change as the powerful Third Industrial Revolution. People, machines and every aspect of our work and social lives are connected by big data, advanced analytics and predictive algorithms. If we stay on track, we are headed towards economies powering smarter cities, efficient business, streamlined manufacturing, and renewable energy sources. It began with the Internet and continues with the promise of our wearable future, realized by some of the following innovations.
Consumer Electronic Show 2014 Ogilvy London Labs ReportPrayukth K V
The Consumer Electronics Show (CES) this year
played host to 150,000 visitors. They came to see a
collection of companies showcase their latest
products, services and technologies that they hope
and predict will make a splash in 2014...find out who did what, how and who walked away with the honors
2015 International CES - What I learned at CES and what brands have to knowMatt Doherty
For the past three years I’ve attended International CES. Each year I break down the show into larger thematic takeaways and trends that every brand should know. I look for the bigger picture and implications of technology moving forward and unveil the opportunities at hand over the course of the four day conference. Give it a read. Get inspired by something. And if you have any questions give me a shout out on Twitter (@themattdoh). [Written and designed by Matt Doherty]
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
CES 2017: 6 Trends Marketers Should KnowKevin Hung
CES 2017 marks its 50th anniversary of celebrating the most innovative and profound technologies the globe has to offer. In this short presentation, we unravel over 2.5 million square feet of technology into 6 trends marketers should know in order to be relevant tomorrow.
We tend to imagine internet as a place of communication between people: humans post, comment, share, poke themselves. But in 1999 Kevin Ashton indicated new trend: Internet of Things (IoT).
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
Possibilities and perils of the data-driven world.joshuakauffman
I gave this lecture and led a discussion at the Future Insight summit in Oslo, Norway, March 13, 2014.
This was an introduction to subjects relating to the data-driven world, including a lengthier bit on the Quantified Self.
I improvised from the presenter notes.They give a pretty good sense of the contour of the talk.
In the Q and A session, people were mostly concerned about privacy implications of personal data collection.
My short answer is that I am also concerned, and think we need to broaden the discussion of privacy so that it transcends the concept of unwanted exposure and recenters itself on questions relating to the terms of exchange of personal data as they relate to social and economic value.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. SUMMARY_
Just two words dominated CES 2015; “smart”
and “connected,” and despite 20,000 products on
display, these two terms united almost everything.
This is the proof that “the internet of everything” is
coming, a new ecosystem around us where digital
becomes the connective tissue of everything.
Sensors record and share what’s happening,
devices respond intelligently, our world becomes a
smarter, adaptive environment around us.
When things get smarter, when data becomes
more abundant and intimate, and where decisions
are outsourced to algorithms, what impact does
this have on marketing? When big data becomes
intimate data, what happens?
The internet of things is currently about
possibilities, but how do we focus on the
opportunities? To find out more about the threats
and opportunities at CES in 8 separate themes,
read on.
4. NEW MOBILITY
01
The way we move around is changing, CES saw the introduction of a plethora of
new ways that challenge our assumptions about personal movement. From
electric scooters that fold to motorized unicycles, from what looks to be a new
Segway to the world’s first electronic skates, mobility is about to change;
welcome to a new era in transport.
Cars are also changing fast, from rapid developments making electric cars more
affordable, to self driving car technology coming from all major players. With the
arrival of platforms such as Uber and the growing app based car clubs like Zipcar
and Hertz offering short-term use, one-way rental, we’re seeing changes in car
ownership patterns. It’s not a huge leap of faith to imagine a world where owning
cars, and cars even looking like cars, is a distant memory.
New mobility impacts marketers in profound new ways. The car is creating a new
media environment, now that you no longer need to pay attention to the road.
With this comes new advertising opportunities like promoted routes, real time
special offers, map based advertising, all taking advantage of your cars’ larger
digital screens.
9. SENSORED SURROUNDINGS
02
CES shows that the sensor economy is expanding and becoming even richer.
The technology is extracting and analyzing data, making improvements to
everyday life everywhere. Big data is even bigger now, yet becoming more
intimate. From meditation devices to baby monitors, portable 3D scanners, to
more advanced wearable health trackers, to fully connected homes, welcome
to an age where everything is monitored, recorded, shared and analyzed.
Brands can now have access to data they never thought possible.
Knowledge of what consumers are doing, feeling, and even thinking becomes
possible as sensors surround our bodies. An implication for brands is using
this data extraction to create the next wave of products and services.
Predictive analytics afford us the opportunity to influence or predict consumer
behaviors favorable to brand initiatives. In an aging population, it also allows
for consumers to monitor their loved ones from afar and ensure that proactive
measures are taken.
As you can imagine, the possibilities are infinite and the CPG, retail and
restaurant categories are prime first-movers for this trend.
12. SENSORED SURROUNDINGS
02
Scio allows you to scan practically anything — foods,
drinks, pills, plants, and more — and get detailed
information on the object’s chemical makeup.
14. RESPONSIVE ENVIRONMENTS
03
If CES is about everything being “smart” and “connected,” then sensors become
the foundational element. Everywhere we look, we see new types of sensors, new
ways to process data and new things to control. From homes that unlock as we
walk towards doors or cameras that keep tabs on who is home, to lights that
adapt to our needs and to fridges that order food for us, we’re soon to be
surrounded by connected devices that work around our needs.
Behold an age where cars drive us around, where televisions suggest content we
may want to watch, where our belts tell us how to behave. We could call this the
connected home or smarter living, but really this is about reducing the thinking we
have to do every day and about accepting key contextual suggestions that come
to us. It’s about us at the center of a life that just works around us, with
technology moving into the background to become ambient and assistive.
What’s most interesting about this is what this means for marketers. If machines,
algorithms and our toothbrushes are making decisions for us, what does the role
of advertising become?
19. PERVASIVE SCREENS & VIDEO
04
Slowly every surface around us is turning into a screen and every form of content is
converging to become video. Soon, from digital signage, wearables, smart TV’s,
connected cars, to projected walls, everything is becoming a place for moving images,
and our real life is being augmented by another layer of ambient information from the
internet.
We have non linear TV and Over the Top (OTT) delivery of content breaking down the
traditional linear TV model and putting the consumer in the driver’s seat of how they
view and engage with content. Content packages are being developed for the cord-
cutting generation. The world is now cross-screen, which has implications for greater
content and messaging flexibility, and where multiple touchpoints and sequential
storytelling (a sort of flow advertising) can provide richer messaging to consumers.
With this opportunity comes greater measurement and consumer insights across all
synched devices vs. channels for a holistic consumer picture vs. a siloed view.
Within this world, we need to stop our obsession with the digital divide and focus on
the implication of marketing when everything is digital and everything is video. In this
landscape the concepts of TV versus video, online versus offline, mobile versus
desktop have zero meaning. There are also huge implications to marketers on their
marketing mix and insights into effectiveness, given availability of new data.
20. The Whirlpool kitchen of the future projects messages, recipes
and even next steps on to your kitchen work surfaces.
04PERVASIVE SCREENS & VIDEO
21. DISH’s Sling TV $20/month unbundled video
package announced.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
22. Smart TV’s now incorporating their own OS systems,
soon TV discovery become unbundled from the pipe.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
23. A smartmirror, part of a whole new generation of
digital surfaces to enter our lives.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
24. One of the many Virtual Reality and Augmented
Reality devices around CES. The notion of what is
real, virtual and blended is blurring.
EVERYTHING BECOMES A SCREEN AND VIDEO
04
26. 05
HUMAN TECHNOLOGY / VANISHING INTERFACES
We’d imagine becoming a cyborg would have looked a bit more futuristic than
purple smartwatches, bluetooth headphones and Fitbits. But slowly and surely we’re
augmenting our being with a variety of electronics that makes us a little bit
superhuman. We’ve got wearables becoming popular by morphing into potentially
luxury fashion items, ceramic necklaces that beam notifications on your skin, t-shirts
that measure our vital statistics and smart belts that judge your food intake beyond
the likes of any judgmental friend. If that doesn’t work, we can place Thync’s
electrodes on our head and let restful pulses “induce a preferred mental state.”
We’re also getting closer to technology with the way we navigate content and
control devices in more tactile, natural and gestural ways. Amazon Echo was the first
device to bring voice activation back in trend, but now we see small startups such
as Cubic trying to bring technology to life using our voices. Whether it’s the variety of
eye-tracking companies such as Tobii, gadgets such as Ring that let you point and
control using fingers, or Myo and Bitbrick the trackable armbands, or even the
beloved Leap Motion, technology is becoming more physically bound to us.
Marketers need to be open to new ways to make immersive products, to explore
new UI's and find new ways to create richer buying experiences and remove barriers
to purchase.
27. Thync, a mysterious wearable that uses “neuro-
signaling to induce a preferred mental state.”
HUMAN TECHNOLOGY / VANISHING INTERFACES
05
28. French company Cityzen Sciences has developed a smart
t-shirt that measures statistics including your heart rate.
HUMAN TECHNOLOGY / VANISHING INTERFACES
05
29. Belty, the world’s first smart belt can track your waistline
over time, keep tabs on your exercise, or check how
much you sit and suggest you take a walk.
05HUMAN TECHNOLOGY / VANISHING INTERFACES
30. Ring, the smallest, most human of all gesture control
devices at CES.
05HUMAN TECHNOLOGY / VANISHING INTERFACES
31. Lechal’s smart and connected insole relays directions
via vibrations and provides fitness tracking.
05HUMAN TECHNOLOGY / VANISHING INTERFACES
32. 05HUMAN TECHNOLOGY / VANISHING INTERFACES
Tobii makes one of the most advanced eye tracking
devices that allow you to control computers with
your gaze.
34. KID TECH
06
All parents want the best for their child and new tech advancements
showcased new ways to be even smarter and more involved from health to
education. Many tools were present to help with monitoring such as the re-
imagined pacifier (Pacif-I) updated to pair with a phone sharing a child’s
temperature and location; and SleepIQ, a bed that has sensors monitor
breathing, movement and heart rate.
Improving literacy, math, and science was also a focus for technologists this
year. Innovations such as Ozobot, Dash and Dot teach kids basics of
programming in order to further develop logic and critical thinking.
This is a new and developing area in which media opportunities will emerge.
For now, it appears key partnerships with tech developers would be
advantageous. Opportunities to understand the needs for smarter parenting
by brands to provide solutions could be largely successful. Imagine a
pharmaceutical company partnering to provide medicinal solutions to child or
parent in times of need.
35. Pacify-I, the world’s first smart pacifier that monitors a
baby’s temperature and transmits the data to an app on
a parent’s smartphone or tablet.
06KID TECH
36. Vigilant Rainbow, the first smart toothbrush for kids
and one that gamifies brushing.
06KID TECH
37. With Dash & Dot, kids learn how to program toy
robots which makes coding fun using apps.
06KID TECH
39. EVERYDAY ROBOTICS
07
Robots have been around for many years now, but always behind the scenes
in distribution centers and factories, hidden away from most people. CES this
year saw a whole new range of robots that are designed to aid our lives in
more personal ways than ever.
We of course saw a huge range of drones, but most differentiation was by size
and little else, and we don’t see much in the way of real life problems they can
currently solve, at least not until regulatory controls and battery life improve.
Home robots saw most of the coverage, from a range of personal robots
designed to aid our everyday lives, to a much greater array of machines that
excel in single purposes. From floor to grills, solar cells to gardens, it’s hard to
find anything that can’t be cleaned by a robot, but even harder to find a robot
that can do more than one thing well.
Robots in retail seem to be the most obvious new frontier for robotics in
business, but how many people would prefer the human touch? And what are
the longer term implications for the labor force when everyday tasks become
automated?
40. OSHBOT, the retail robot developed in partnership
with Lowes, is already on the shop floor.
07EVERYDAY ROBOTICS
41. The Furo-i home, a wheel-mounted smart tablet holding
robot can take voice commands and connects home
networks and devices.
07EVERYDAY ROBOTICS
42. Budgee, a robot with one thing in mind, helping the
elderly move large and heavy items around.
07EVERYDAY ROBOTICS
44. DEMOCRATISATION OF CREATIVITY
08
We’ve never been more empowered to make things for ourselves, what we consumed
was once dictated by expert strangers, they’d decide what media we could consume,
what products we could buy and makers were selected by editors, A&R people and
design committees. Now we’re empowered with 3D printers, additive printing, cheaper
professional cameras, 3D scanners, home recording studios; we’re now all able to
create on a level playing field.
Along with the hardware comes the software and services, from online destinations to
upload patterns for the maker movement, for parts makers and concepts like Arduino.
We’ve also burgeoning distribution channels like Etsy or Quirky and funding
infrastructure like Kickstarter and Indiegogo, today it seems like truly anyone can make
it, so long as they can make it.
The effects are considerable: We once relied on middle men to control, publish,
replicate, distribute and sell to use, but now everything is disintermediated. When
anyone can make anything, in any quantity, when people can sell direct to the masses,
when success becomes truly democratic, how can retailers, brands and media owners
embrace this new dynamic and become enablers of creativity?
45. Ultimaker 2 Go, it's the hobbyist's ultimate dream.
The $1,450 printer is small, compact and portable.
DEMOCRATISATION OF CREATIVITY
08
46. Go Pro Hero 4, now putting 4K high frame rate
capture in anyone’s hands for less than $500.
DEMOCRATISATION OF CREATIVITY
08
48. We’re
about
to
enter
the
next
stage
of
the
internet
-‐
the
"thinternet,"
if
you
will.
Here,
the
internet
becomes
a
thinner,
more
pervasive,
more
tactile,
ambient
layer
that
surrounds
us.
It
connects
us
to
everything,
while
becoming
predictive
and
personalized.
In
this
world
everything
is
digital,
so
let’s
shift
to
think
about
contexts
not
pipes.
We’re
about
to
enter
an
age
where
Everything
Becomes
Smart.
Our
fridges,
TVs
and
watches
all
make
decisions
for
us
-‐
or
at
the
very
least
they
make
key
contextual
suggestions.
What
can
or
will
become
of
advertising
when
we,
individuals,
are
no
longer
in
as
much
control?
We’re
about
to
enter
an
age
where
everything
around
us
collects
our
intimate
data
more
abundantly
than
ever
before.
The
question
for
brands,
advertisers
and
consumers
now
becomes
"If
my
watch
knows
where
I
am,
what
I
am
doing
and
how
I
am
feeling,
what
new
targeting
opportunities
come
about?"
FINAL THOUGHT