21 mc arthurglenn-app_290212

of 22
February 2012
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris
www.publiglobe.com
McArthurGlen | Designer Oultets App

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McArthurGlen | Designer Outlets App
1.Publiglobe
About our company

PUBLIGLOBE.COM
Page 3 of 22
McArthurGlen | Designer Outlets AppCOMMUNICATIONS NETWORK
THE COMPANY
Publiglobe is an integrated communication agency providing branding,
marketing and advertising services to companies and local authorities.
Thanks to its multidisciplinary team, Publiglobe is able to handle complex and
ambitious projects completely in-house, taking advantage of cutting-edge
technology in a dynamic process that combines a number of different approaches
while emphasizing creativity in design and the use of advanced technologies.

PUBLIGLOBE.COM
Page 4 of 22
THE NETWORK
Thanks to its ten offices distributed throughout Italy and its four offices in
Barcelona, Berlin, London and Paris, Publiglobe is a real example of a «glocal»
communication agency of the 21° century.
The fact of having a local representation as well as support offices in the
main Western Europe countries it is a solid advantage for our multi-national
customers.
Our British office is located in London’s Belgravia district (15-17 Grosvenor
Square) and follows directly any operation with local customers.

PUBLIGLOBE.COM
Page 5 of 22
PUBLIGLOBE NETWORK

PUBLIGLOBE.COM
Page 6 of 22
THE DIGITAL BUSINESS UNIT
Publiglobe’s Digital Section is leaded by Giuseppe Miceli and Rodolfo Falletti,
high qualified professionals with a several years’ experience in handling complex
digital projects for multinational companies such as Trader.com, Tiscali,
Schibsted ASA, Yellow Pages, Excite.
THE DIGITAL BU ENCOMPASSES THE FOLLOWING SECTORS:
• WEB DESIGN AND PUBLISHING
• INTERNET ADVERTISING AND SOCIAL MEDIA MARKETING
• MOBILE AND TABLET APPLICATIONS AND MARKETING
• DIGITAL SIGNAGE AND 3D GLASSES-ON/GLASSES-FREE VIDEO

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2.Why an App?
Mobile Market Overview,
Retail In-Depth Information, Conclusions.

PUBLIGLOBE.COM
Page 8 of 22
SMARTPHONE MARKET OVERVIEW
SMARTPHONE PENETRATION (Q2 2011)
Source: comScore (Eu5 and US), Google/Ipsos (the Others)
2011
was the
year that
smartphone
took off.

PUBLIGLOBE.COM
Page 9 of 22
WHAT PEOPLE ARE DOING ON THEIR DEVICES, AS
PERCENTAGE OF SMARTHPHONE OWERS
Source: comScore (Eu5 and US), Google/Ipsos (the Others)
Many Brands
have focussed
their efforts on
AppStore

PUBLIGLOBE.COM
Page 10 of 22
GROWTH OF SMARTPHONE AUDIENCE
Source: comScore MobiLens, 3 mon. avg. ending Oct 2010 - Oct 2011
In the EU5,
smartphone
adoption
has reached nearly
42 percent an
increase of 13
percentage points
over the past year

PUBLIGLOBE.COM
Page 11 of 22
RELATIVE EFFICACY OF MOBILE VS.
OTHER ADVERTISING MEDIA
Source: Chetan Sharma, January 2011
“Mobile” scoring
highter in aggregate
that any other media

PUBLIGLOBE.COM
Page 12 of 22
PLATFORM MARKET SHARE OF DIGITAL TRAFFIC
Source: comScore Device Essentials, EU5, Oct 2011

PUBLIGLOBE.COM
Page 13 of 22
GROWTH OF MOBILE RETAIL USERS (000)
Source: comScore MobiLens, 3 mon. avg. ending Oct 2010 vs Oct 2011
Mobile retail is one of
the fastest growing
phenomena amongst
smartphone users,
with
MORE THAN 13.6
MILLION EU5
SMARTPHONE OWNERS
accessing a retail site

PUBLIGLOBE.COM
Page 14 of 22
TOP ACTIVITES PERFORMED IN A RETAIL STORE BY
% OF SMARTPHONE USERS
Source: comScore MobiLens, EU5, 3 mon. avg. ending Oct 2011
An important shift in
consumer behaviour
is the use of
smartphones in
physical retail
locations

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3.Proposal
A multitasking application dedicated to
McArthurGlen Designer Outlets world

PUBLIGLOBE.COM
Page 16 of 22
THE PERSONAL
OUTLET
SHOPPING
APP
• PERSONAL SHOPPING: THE
DREAM COME TRUE
• THE ACCESS KEY TO
BEHAVIORAL MARKETING
• GETTING THE MOST OUT OF
GEO-LOCATION
• ENHANCING ENGAGEMENT
• YOU’LL NEVER WALK ALONE

PUBLIGLOBE.COM
Page 17 of 22
Personal Shopping: the dream come true
• McArthur Glen’s app is
an amazing tool that will
drive every Designer Outlet
customer through a funny,
comfortable, effective
shopping experience.
• A real personal shopper
that keeps ideas and
purchases perfectly
organized, optimizing time
and spending with original
and innovative features.

PUBLIGLOBE.COM
Page 18 of 22
The Access Key to Behavioral Marketing
• Today, profiling a customer
is not just collecting her
name, address and e-mail
but it’s about tracking the
time spent in a Designer
Outlet, the visited shops,
the list of saved items and
any other data interaction.
• On such bases, McArthur
Glen can improve its
business and proximity
by delivering a properly
targeted communication
that increases customer
interest and response.

PUBLIGLOBE.COM
Page 19 of 22
SOUTH ENTRANCE
EAST ENTRANCE
NORTH ENTRANCE
WEST ENTRANCE,
ACCESS TO PARK & RIDE
Play Area
90
88-89
85-87
1-2
136
137
138 139
137a
3-4 8-105 6 7 11 12 13 14 15 18 19 20 95a1716
94-95
93
92
91
Food Court
Seating
Area
201 203
202
F8
F5
F4
F3
F7
F6
F2
F1
204
Management
Suite
First Floor
144
145
143
126 21 22
40 42 43 44 45 46 49 50 51 52 53 54-5547
23 24 25 26 27 28 31-32 353433 96 97
98 10199-100
103-105106 -10756 102
37-39
29
140-142
130 131 134 135132-133
125
124
122-123 121 120
57
K2
K3
58 59 61 62 63 64 65
66 69
67 68
70 71 72 73 74 75 76 78
79
80K5
K6
8482-83
Customer information
Gift Cards
Tourist information
Lost & found property
Wheelchair hire
Boobaloos Buggies
First aid point
Transport &
accommodation
Mens toilets
Ladies toilets
Disabled toilets
Baby changing facilities
Customer information
Cash machines
Escalators
Lifts
For store details please call
01904 682 700
More information can be found at
yorkdesigneroutlet.com
Antler 132-133
Clarks Factory Outlet 54-55
Daniel Footwear 5
Famous Footwear 73
Fossil 137
Kurt Geiger 23
L.K.Bennett 15
Osprey 20
Pavers Outlet 82-83
Samsonite 19
Staccato Fashion
Footwear 102
Sunglass Time K3
Radley 21
Timberland 88-89
DKZ - Designer Kidz 75
Gap Outlet 90
Hamleys Outlet 63
Mamas & Papas Outlet 51
Next Clearance 144
Bedeck 136
Birthdays 202
Bose 99-100
China China 1-2
Christy Outlet Store 106-107
Denby 121
Home and Cook 70
Le Creuset 135
Furniture Innovations 58
Oneida 79
O2 56
Past Times 40
Phaidon K2
Professional Cookware 91
Red 5 64
That’s Entertainment 203
The Works 204
Whitewall Atelier 98
Aquascutum 16
Armani Collection 29
Austin Reed 93
Basler 22
Ben Sherman 44
Bench 139
Brooks Brothers 35
Calvin Klein 45
Calvin Klein Underwear 28
Chester Barrie 49
Coast 26
Crew Clothing 96
Daks 11
Double Two 120
Escada 24
Fred Perry 137a
French Connection 6
Gap Outlet 90
Gieves & Hawkes 18
Hackett 34
Hobbs 33
Hugo Boss 8-10
Jacques Vert Group 103-105
Jaeger 31-32
Jeff Banks Studio Store 50
Joules 71
Klass 125
The Kooples 17
Lacoste 143
Levi’s 62
L.K.Bennett 15
Margaret Howell 14
Marks& Spencer Outlet 85-87
Moss/Moss Bros Hire 43
Next Clearance 144
Paul Smith 25
Phase Eight 95
Polo Ralph Lauren 37-39
Racing Green 52
Replay 145
Rockport 77-78
Roman Originals 124
Suit Direct 53
Ted Baker 27
Thomas Pink 13
Timberland 88-89
White Stuff opening soon 94
Wolsey 67
Body S
Chape
Claire’
Dyrber
Penhal
Perfum
Tag He
The Co
Compa
Adida
Anima
Cotton
Cragh
Donna
Fox Ra
Mount
Nike F
Oakle
Reebo
Tog 24
fashion home and giftfootwear, accessories
and luggage
children
jewell
sports
GL0183_AW11_YORK_STORE_DIRECTORY_487x210_Update_AW.indd 2
YOU ARE
HERE
Getting the Most Out Of Geo-Location
• Taking advantage of
innovative geo-location
mobile functions means
much more than showing
a map of a Designer
Outlet and connecting to
a navigation system that
drives you there.
• It is about operating
with the full potential of
ultimate GPS technologies,
giving every customer a
personalized range of
really user-friendly and
helpful features never seen
before.
What: red dress
Price: Euro 120

PUBLIGLOBE.COM
Page 20 of 22
Enhancing Engagement
• Every cutting-edge feature
is conceived to lower any
possible barrier, matching
a sense of playing with total
usefulness to let people
enjoy Designer Outlets as
the most pleasant shopping
experience in the world.
• All customers will feel
positively surprised by
McArthur Glen digital
services and will be
naturally driven to share
wishes, purchases and
opinions on popular Social
Media increasing brand
awareness and reputation.

PUBLIGLOBE.COM
Page 21 of 22
PUBLIGLOBE.COM
Page 21 of 22
You’ll Never Walk Alone
• Thanks to push
functionalities based on
customer preferences, the
McArthur Glen app will
assist any individual to get
all the information needed
to make the right choice:
from deciding the next
visit’s date to receive, while
shopping on site, favorite
brands’ latest offers and
promotions via Bluetooth
or SMS.

please, visit our web site: www.publiglobe.com
Thank you for your attention
italy: milano · torino · verona · bologna · pescara · roma · napoli · foggia · reggio calabria · messina europe: barcelona · berlin · london · paris

21 mc arthurglenn-app_290212

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