With customers ranging from ASOS
to Tesco, this fi rm has a fair claim to
being the world’s biggest mobile
platform provider. Karen Moss speaks
to Jason Taylor, vice president at
Usablenet, the company that does
exactly what it says on the tin
This document discusses the results of a study conducted by the mobile marketing agency Plastic Mobile to understand what engages consumers on mobile apps. The study found that successful retail mobile apps rely on visuals like images to engage consumers because images can be processed more instinctively than text. It also found that the opening experience, and how quickly an app loads, strongly impacts the user's first impression. The study evaluated apps from Pizza Pizza, Best Buy, and Hyatt, and found consumer sentiments toward Hyatt declined after a negative app experience. The document also discusses VF Corp.'s approach to mobile, including how some of its brands like The North Face use dedicated apps versus mobile-optimized sites.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
This document summarizes the challenges of software commercialization in the fragmented mobile ecosystem. It discusses how the ecosystem is fragmented across thousands of handset models, over 20 operating systems, hundreds of mobile operators, and inconsistencies in mobile web browsers. This makes it difficult for developers to write software that works across all contexts. It also discusses opportunities for monetizing mobile apps and how the app economy is growing rapidly led by Apple's App Store. However, fragmentation remains a big challenge for developers to overcome.
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
The document discusses disruptive businesses and how they differ from sustaining innovations. Disruptive businesses create new markets and value networks that disrupt existing ones by lowering prices and expanding access. Examples provided include Uber and Airbnb, which created new transportation and accommodation options using smartphone apps, and Amazon, which increased access to products online. WhatsApp also increased access to mobile messaging by lowering costs. Xiaomi disrupted the smartphone market by selling inexpensive phones online directly to consumers.
This document discusses the results of a study conducted by the mobile marketing agency Plastic Mobile to understand what engages consumers on mobile apps. The study found that successful retail mobile apps rely on visuals like images to engage consumers because images can be processed more instinctively than text. It also found that the opening experience, and how quickly an app loads, strongly impacts the user's first impression. The study evaluated apps from Pizza Pizza, Best Buy, and Hyatt, and found consumer sentiments toward Hyatt declined after a negative app experience. The document also discusses VF Corp.'s approach to mobile, including how some of its brands like The North Face use dedicated apps versus mobile-optimized sites.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Telecom.
Technology is crucial to the telecom industry and it continuously changes, disrupts, and molds consumer behaviour, marketing, and products on the market. By looking into the changing landscape and analyzing the early signs that are coming from the intersection of culture, business and technology, we found 3 emerging opportunity areas for telecommunication providers:
1. Beyond Talk and how communications habits are changing
2. Provide Value to the lives of your customers
3. Connected Everything and the rise of the Internet of Things
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
Commercialization Challenges Of Mobile Software Development In A Fragmented M...Stephen King
This document summarizes the challenges of software commercialization in the fragmented mobile ecosystem. It discusses how the ecosystem is fragmented across thousands of handset models, over 20 operating systems, hundreds of mobile operators, and inconsistencies in mobile web browsers. This makes it difficult for developers to write software that works across all contexts. It also discusses opportunities for monetizing mobile apps and how the app economy is growing rapidly led by Apple's App Store. However, fragmentation remains a big challenge for developers to overcome.
Commercialization Challenges of Mobile Software Development in an Exponential...Stephen King
This is part 3 of the "Fragmented Mobile Ecosystem" decks I've done over the last 7 years. This 2017 version focuses on the journey of an entrepreneur, the state of mobile development today, where are we at (and going) and the journey of pivoting a young startup as iPhone and Android stunned the mobile world in Fall 2008. Presented at Mobile Monday Calgary #30, it also includes some advice for entrants in the technology field... and lastly it covers some resources that are available; developers networks, public funding and grants, Mobile Monday global.
In the first deck of 2009, I look at the early mobile platform wars: http://www.slideshare.net/stebankag/wi-tec-stephen-king-commercialization-challenges-of-mobile-software-development-in-a-fragmented-mobile-ecosystem-mob4hire
In the second 2nd deck in 2012, I update for how the fragmented mobile ecosystem is affecting mobile enterprise development, and how enterprises are shifting billions of dollars to adopt mobile processes into the internal, customer and partner relationships.
http://www.slideshare.net/stebankag/commercialization-challenges-of-enterprise-mobile-adoption-in-the-fragmented-mobile-ecosystem
The document discusses disruptive businesses and how they differ from sustaining innovations. Disruptive businesses create new markets and value networks that disrupt existing ones by lowering prices and expanding access. Examples provided include Uber and Airbnb, which created new transportation and accommodation options using smartphone apps, and Amazon, which increased access to products online. WhatsApp also increased access to mobile messaging by lowering costs. Xiaomi disrupted the smartphone market by selling inexpensive phones online directly to consumers.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
10 Reasons Why Your Clients Need a Mobile Websitebrick&mobile
The document provides 10 reasons why clients need a mobile website. It begins by noting that the number of mobile internet users is growing rapidly as smartphones become more accessible globally. It then states that the mobile marketing industry is expected to reach $50 billion by 2015, and that a mobile-optimized website is necessary for businesses to capture this growing market. The document concludes by emphasizing that desktop websites can be difficult to use on mobile devices, potentially driving customers to competitors that offer mobile-friendly options.
Apple is a US corporation known for personal computers, phones, and software. Their iPhone is a popular smartphone that runs on the iOS operating system. As mobile internet usage grows, developing business applications for phones can help companies attract customers and inform them about products/services. The document provides details on finding and using applications from Apple's App Store.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Citrus would be an e-wallet app allowing users to pay bills, recharge phones, and make transactions from one place. It aims to target teenagers and young adults who prefer mobile payments. The company plans to partner with schools and colleges to allow fee payments and purchases through the app. It will focus on the growing e-commerce market and compete with established wallets like Paytm. An analysis of strengths, weaknesses, opportunities, and threats is also provided.
The document discusses the challenges faced by mobile carriers from over-the-top (OTT) providers like Google and Skype, and questions whether carriers have lost their innovation edge. While OTT providers see potential for free services, carriers still control network infrastructure and can choose whether to allow certain applications. Carriers also have advantages in reliability and customer service that are important for businesses. Ultimately, both OTT providers and carriers depend on each other, and carriers should focus on unique experiences rather than just cost advantages to remain competitive.
Remarkable Matters: Remarkable Mobile DesignTable19
This document discusses mobile devices and marketing. It provides statistics on mobile phone and smartphone usage, how mobile has become important for businesses, and how people engage with mobile marketing. It also describes contents of a presentation or package related to making work and experiences more remarkable through mobile technologies.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Cole & Parker creates trendy socks and donates 20% of profits to Kiva, a microfinance organization. They were asked to develop a digital strategy to better engage millennials. Research found millennials are responsive to sustainability and want brands with social missions. The presentation proposes telling the story of "The Common Thread" to show how purchases connect individuals. Solutions include pop-up stores, social media campaigns, and a mobile app to track impact. The goal is to engage millennials and show how their purchases directly help entrepreneurs through Kiva loans.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Mobile World Congress 2013: A report from the floorDMI
The document provides a summary of key announcements and trends from Mobile World Congress 2013, including new devices from Samsung, Nokia, and others. It discusses the growing popularity of larger screens and alternative mobile operating systems like Windows Phone, Firefox OS, and Tizen. Other sections cover trends in mobile enterprise management, payments, and innovations in areas like augmented reality and mobile ticketing. The document concludes with highlights of interesting technologies showcased at the event.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
Industry updates on key mobile trends 6 07 13Performics
This document summarizes recent mobile trends from the week ending June 7th, 2013. It notes that the beauty industry is a big opportunity for mobile, as women are adopting tablets faster than men and beauty brands can attract loyal customers by optimizing for tablets and using video. It also discusses how mobile rich media ads on social networks see much higher engagement rates than other types of ads. Finally, it mentions reports that the NSA and FBI have been mining data from major internet companies like Microsoft, Yahoo, Google and Facebook as part of a surveillance program.
Mobile websites are becoming increasingly important for businesses as smartphone usage grows rapidly. Some key points:
- Over 250 million people in the US use smartphones, and mobile searches have grown 400% since 2010.
- Mobile users are local and often looking to purchase immediately - 95% search locally and 90% act within 24 hours.
- Having a mobile-optimized website allows businesses to reach 45% more prospects and provides a better customer experience.
- For most small businesses, a mobile website is preferable to a mobile app, as apps require large marketing budgets to gain downloads and usage that most small businesses cannot afford. Mobile websites work across all devices without downloads.
El Barcamp fue un evento paralelo al Campus Party donde expertos compartieron conocimiento de forma espontánea sobre temas como software, comunicación e Internet a través de "desconferencias". El Barcamp también sirvió para que comunidades tecnológicas se conocieran y para que Daniel Núñez, un estudiante interesado en el software libre y las redes, propusiera una reunión para conocer cómo monetizar una comunidad y desarrollar proyectos.
What is the future of CRM? It dawned on us that the customer/brand relationship will not change, but the what, when, where, why and how we manage the relationship will. This presentation helps explain why.
10 Reasons Why Your Clients Need a Mobile Websitebrick&mobile
The document provides 10 reasons why clients need a mobile website. It begins by noting that the number of mobile internet users is growing rapidly as smartphones become more accessible globally. It then states that the mobile marketing industry is expected to reach $50 billion by 2015, and that a mobile-optimized website is necessary for businesses to capture this growing market. The document concludes by emphasizing that desktop websites can be difficult to use on mobile devices, potentially driving customers to competitors that offer mobile-friendly options.
Apple is a US corporation known for personal computers, phones, and software. Their iPhone is a popular smartphone that runs on the iOS operating system. As mobile internet usage grows, developing business applications for phones can help companies attract customers and inform them about products/services. The document provides details on finding and using applications from Apple's App Store.
We are now living in times where messaging context is slowly becoming a new model of publishing. Conversational apps grow faster than social networks.
Hence our interest and new report around the topic of CHATBOTS.
“App fatigue is real” and using a chatbot for building a relationship with customers feels more accessible, as it is like talking to a “real” person while an intimate, one-on-one interaction which is de-cluttering our mobile experience at the same time. It is also just cheaper to prototype an build a chatbot service rather than create a standalone smartphone app for a brand or business. If done right, it can definitely deepen meaningful relationships.
Citrus would be an e-wallet app allowing users to pay bills, recharge phones, and make transactions from one place. It aims to target teenagers and young adults who prefer mobile payments. The company plans to partner with schools and colleges to allow fee payments and purchases through the app. It will focus on the growing e-commerce market and compete with established wallets like Paytm. An analysis of strengths, weaknesses, opportunities, and threats is also provided.
The document discusses the challenges faced by mobile carriers from over-the-top (OTT) providers like Google and Skype, and questions whether carriers have lost their innovation edge. While OTT providers see potential for free services, carriers still control network infrastructure and can choose whether to allow certain applications. Carriers also have advantages in reliability and customer service that are important for businesses. Ultimately, both OTT providers and carriers depend on each other, and carriers should focus on unique experiences rather than just cost advantages to remain competitive.
Remarkable Matters: Remarkable Mobile DesignTable19
This document discusses mobile devices and marketing. It provides statistics on mobile phone and smartphone usage, how mobile has become important for businesses, and how people engage with mobile marketing. It also describes contents of a presentation or package related to making work and experiences more remarkable through mobile technologies.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
Cole & Parker creates trendy socks and donates 20% of profits to Kiva, a microfinance organization. They were asked to develop a digital strategy to better engage millennials. Research found millennials are responsive to sustainability and want brands with social missions. The presentation proposes telling the story of "The Common Thread" to show how purchases connect individuals. Solutions include pop-up stores, social media campaigns, and a mobile app to track impact. The goal is to engage millennials and show how their purchases directly help entrepreneurs through Kiva loans.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Mobile World Congress 2013: A report from the floorDMI
The document provides a summary of key announcements and trends from Mobile World Congress 2013, including new devices from Samsung, Nokia, and others. It discusses the growing popularity of larger screens and alternative mobile operating systems like Windows Phone, Firefox OS, and Tizen. Other sections cover trends in mobile enterprise management, payments, and innovations in areas like augmented reality and mobile ticketing. The document concludes with highlights of interesting technologies showcased at the event.
This edition is packed with contributions from people across Endava and covers many industries. It contains really cool, innovative projects that span robotics, business intelligence,
security and payments. These projects are the cutting edge of the industry and we often use these as inspiration for clients who are embarking on a Digital Transformation programme.
Key Highlights:
#1 Google's new home personal assistant
#2 Fully interactive advertising
#3 Turn your hand into a touchscreen with this smartwatch
#4 A bank staffed by chat bots
#5 New business models through smart clothing
M for Mobile is proud to bring you the updated
and latest stats and facts you need to know for 2012
and beyond, for the mobile, location and navigation
industry, in association with the launch of the
Location Business Summit USA.
Industry updates on key mobile trends 6 07 13Performics
This document summarizes recent mobile trends from the week ending June 7th, 2013. It notes that the beauty industry is a big opportunity for mobile, as women are adopting tablets faster than men and beauty brands can attract loyal customers by optimizing for tablets and using video. It also discusses how mobile rich media ads on social networks see much higher engagement rates than other types of ads. Finally, it mentions reports that the NSA and FBI have been mining data from major internet companies like Microsoft, Yahoo, Google and Facebook as part of a surveillance program.
Mobile websites are becoming increasingly important for businesses as smartphone usage grows rapidly. Some key points:
- Over 250 million people in the US use smartphones, and mobile searches have grown 400% since 2010.
- Mobile users are local and often looking to purchase immediately - 95% search locally and 90% act within 24 hours.
- Having a mobile-optimized website allows businesses to reach 45% more prospects and provides a better customer experience.
- For most small businesses, a mobile website is preferable to a mobile app, as apps require large marketing budgets to gain downloads and usage that most small businesses cannot afford. Mobile websites work across all devices without downloads.
El Barcamp fue un evento paralelo al Campus Party donde expertos compartieron conocimiento de forma espontánea sobre temas como software, comunicación e Internet a través de "desconferencias". El Barcamp también sirvió para que comunidades tecnológicas se conocieran y para que Daniel Núñez, un estudiante interesado en el software libre y las redes, propusiera una reunión para conocer cómo monetizar una comunidad y desarrollar proyectos.
Este documento describe varios elementos que ayudan a mantener el cuerpo en forma, incluyendo vitaminas, minerales y ácidos grasos esenciales que se obtienen a través de una dieta equilibrada, así como la importancia de mantener una buena postura y reducir el estrés. También explica las funciones del sistema locomotor, circulatorio, respiratorio y nervioso, y los beneficios del ejercicio físico y el sueño para la salud.
El inventario incluye jeans a $120, playeras a $25, sudaderas a $90, chamarras a $115, sacos a $150, calzado a $100, bóxers a $18, calcetas a $10 y sandalias a $40. Camisetas polo cuestan $80.
Este calendario muestra los días del mes de octubre de 2011, con días de la semana y fechas señaladas. La fecha de Halloween, el 31 de octubre, está resaltada al final del mes.
La presentación incluye instrucciones para manipular el patrón de diapositivas en PowerPoint. Se explica cómo agregar o eliminar diapositivas, reordenarlas arrastrándolas, y usar las pestañas de navegación para moverse entre ellas de forma rápida y sencilla.
The document contains a database of 10 workers with their codes, names, identification numbers, sex, dates of birth, hiring dates, pension registration, pension fund administrator, and current ages. The database includes fields for code, last names, first names, national identification number, sex, date of birth, hiring date, pension registration, pension fund administrator, and age.
La tarjeta de presentación presenta al director general Juan Cardenas mar, con su información de contacto que incluye números de teléfono y dirección. Agradece a los empleados por su trabajo.
O documento convida empreendedoras da Forever a participarem do concurso Miss Sonya Brasil 2012 para representar a beleza brasileira no exterior. A vencedora viajará para o México e Estados Unidos com todas as despesas pagas para competir em outros concursos, podendo ganhar prêmios em dinheiro. As interessadas devem enviar fotos e dados até 20 de novembro para uma seleção interna.
Las Mujeres en los Consejos de Dirección y los órganos de decisión de las emp...INFORMA D&B
En el octavo aniversario de la Ley de Igualdad, este estudio ha querido analizar varios aspectos relativos a la presencia de mujeres en los órganos de decisión de las empresas españolas:
- Primero, el cumplimento de la ley para las empresas sujetas al artículo 75, es decir empresas a quien la ley recomienda tener un 40% de mujeres en sus Consejos de Administración. Asimismo, comparar este cumplimiento con otras empresas contempladas en la ley: las sujetas a la elaboración de un Plan de Igualdad2. Por ultimo tener una visión general para el conjunto de España.
This document outlines the final exam schedule for fall 2011. It provides the dates and times that final exams will take place based on the days and times that classes regularly meet. For example, classes that meet on Mondays, Wednesdays, and Fridays from 9:00-9:50 a.m. will have their final exam on Wednesday, December 14 from 8:00-9:45 a.m. Night class finals will be held during the last regular class meeting time. The schedule aims to avoid conflicts and ensures exams are taken in the usual classroom.
O documento descreve as impressões de uma aluna sobre sua participação no projeto UCA. Ela relata as dificuldades iniciais de adaptação aos programas e equipamentos, mas reconhece os avanços obtidos em termos de novos conhecimentos adquiridos e o apoio recebido das professoras capacitadas.
El documento habla sobre las influencias en la vida de una persona. Explica que es dichoso aquel que no sigue el consejo de los malvados ni se junta con pecadores, sino que se deleita en la ley de Dios. Tales personas serán como árboles fructíferos, mientras que los malvados serán arrastrados como paja y no se sostendrán en el juicio. El Señor cuida el camino de los justos y lleva a los malvados a la perdición.
Este documento presenta la dieta recomendada para un adolescente de 15 años de edad y 1.72 metros de altura llamado Juan M. Romero Hernández, que pesa 95 kg. Incluye las porciones diarias recomendadas de panes y almidones, frutas, carne y sustitutos de carne, leche y yogur, vegetales, grasas y dulces. Juan concluye que debía cambiar sus hábitos alimenticios para tener una vida más sana, por lo que ahora sigue esta dieta balanceada, bebe más agua y
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
This document discusses how mobile is impacting businesses and provides strategies for adapting to the mobile landscape. It addresses five crucial questions every business executive should ask regarding mobile:
1. How does mobile change our value proposition? Businesses need to determine what their consumers want to do with their business via mobile and benchmark against competitors.
2. How does mobile impact our digital destinations? Companies must build mobile-optimized websites to engage mobile customers.
3. Is our organization adapting to mobile? Firms need mobile accountability and ownership.
4. How should our marketing adapt to mobile? Marketing strategies like search, branding, and channels need a mobile focus.
5. How can we connect with our tablet audience
E-PULSE FOR E-RETAIL VENDORS
The present E-Pulse is the compilation of inputs from various industry sources.
This E-Pulse addresses following key questions for B2C E-Commerce Vendors;
a. What makes Store-In-Store concept a success for E-Retail Vendors?
b. What makes Amazon the biggest in E-commerce market worldwide?
c. What Site Features Indian E-retail Vendors need to focus more on?
d. What E-Product Categories Internet Buyers Order For? Pay For? In India
STORE IN STORE CONCEPT IN E-RETAIL
BUT IS IT A NEW CONCEPT?
The advent of Store in Store or creating an independent store within a store is not new.
In case of horizontal e-marketplaces each e-store becomes an independent entity and profit making unit over a period of time. This concept was first initiated originally among content based websites. This was done because scalability was imperative in case of websites that were content centric to diversify their online presence.
E-content vendors started scaling up their content sites by diversifying and specifying content silos or segments within a site. This came to be called SIS (Site-in-Site).
Similar to this is the advent of Store-in-Store in case of E-Retail sites.
In E-Retail the advent of SIS could also be aligned with scalability.
Amazon Inc. Smartly Incorporates the idea of Store-In-Store onto their online e-retail site worldwide. The E-stores or “Stores in Stores” specializes in offering a particular product category to its buyers via product specific e-stores.
Indian E-retail Vendors are scaling and diversifying into multiple product categories. To gain traction and attract potential Internet Buyers the E-Retail Vendors have started incorporating the concept of SIS on their websites.
Flipkart.com did so quite recently with Puma. Earlier snapdeal.com did so with GAP. Soon high margin product categories online like Fashion and Apparel and accessories will see more of such SIS being undertaken by many other lead E-Retail vendors.
The whole concept shall be a win-win game for both the lead brands in question. In India online E-retail vendors will offer Reach & Penetration to lead brands and on the other hand such lead brands offer their premium and other highly popular and branded wares to E-Retail vendors.
Worldwide also this concept is not new in this space. How this will pan out in India will be evident in coming next few months. That the vendors are not leaving any leaf unturned in meeting competition head-on is what making the game interesting to watch going forward.
WHAT MAKES AMAZON THE BIGGEST E-COMMERCE PALYER IN THE WORLD?
WHAT SITE FEATURES INDIAN E-RETAIL VENDORS NEED TO FOCUS MORE ON?
WHAT E-PRODUCT CATEGORIES INTERNET BUYERS ORDER FOR? PAY FOR? IN INDIA
Innovation is a must-have when whirlwinds reign that can either recreate business or wipe them out. With its ability to analyze shopper movement within the store, iInside provides intelligence, capabilities and actionable insight for retailers.
Having a mobile marketing strategy is no longer a luxury, but a core piece of any company or organization that wants to become more relevant and remarkable in real time. Making Sense of Mobile: 7 Insider Secrets to the Any Where, Any Time, Any Device Economy provides insights into the expanding mobile marketing landscape and what that means for businesses moving forward.
Mobile devices are enabling new forms of commerce by allowing consumers to discover and purchase products anywhere. Services like Browsy, Soldsie, and Pixbi allow consumers to shop directly from social media platforms and magazines by linking products featured in images and posts to online retailers. Major brands are also launching shoppable mobile apps and partnering with payment providers to offer in-app and one-click purchasing. As mobile continues to become the primary way people browse online, retailers must look for opportunities to make their inventory shoppable on the various platforms where consumers spend their time.
Mobile websites and the Future of Online TechnologyNatalie C
The document discusses the rise of social, local, and mobile (SoLoMo) technology and its importance for small businesses. It notes that smartphones are being used for more than just phones, including social media, local searches, and mobile apps/websites. The document recommends that businesses create a mobile-friendly presence using strategies like QR codes, mobile-optimized websites and apps in order to connect with customers who are increasingly using smartphones.
The document summarizes key trends in omnicommerce emerging from a report by The Mars Agency. It discusses three main trends: 1) real-time social shopping directly on social media platforms; 2) visual commerce using shoppable photos and videos; and 3) shopping integrated with the internet of things through smart devices. It urges brands to prepare for a future with fewer barriers to shopping across channels by making more of their content and assets shoppable.
The document discusses how cars are becoming increasingly connected through internet access. This allows for several new features and services:
1. The car can notify the driver of refueling/recharging locations and prices along the route when fuel/battery charge gets low.
2. The car can perform predictive maintenance by monitoring parts and notifying the driver when replacements are needed, and ordering them.
3. The car will have an interface like a control center for entertainment, navigation, and car functions using displays, gestures, voice control and more.
4. Entertainment like music and videos can be streamed over the internet or shared between connected cars. Purchases for the car can also be made like a
The document is a guide from Google on how companies can win with mobile. It discusses five crucial questions every business should ask about mobile, including how mobile changes a company's value proposition. It provides examples of how companies like Hotels.com, Starbucks, and Zipcar tailored their mobile experience to customers. It also discusses the challenges of price transparency from mobile and how retailers can address customers comparing prices in-store.
This document summarizes a presentation on using mobile marketing to drive sales. Key points include: m-commerce is expected to grow significantly by 2016; mobile searches and app downloads are increasing rapidly; and location-based mobile payments and services will reach billions by 2014. The presentation also discusses the increasing crossover between desktop and mobile usage, examples of innovative mobile experiences, considerations for the mobile user journey, and the growth of B2B mobile marketing.
The APPoSHOW was created due to the demand of social media marketing and its effects on how businesses advertise. As part of their three steps to producing and helping their clients go viral, NHAMobile created this trade show specifically for its app owners. This new type of trade show will allow NHAMobile’s clients to promote their products and services in front of a large audience of like-minded consumers, all under one roof. Exhibitors can expect to grow their customer base and gain new business opportunities without risk and long-term commitment.
The document discusses how smartphones have changed consumer behavior and created opportunities for businesses. It notes that consumers now want everything on-the-go and will shop online using their smartphones even when waiting places like trains. This has led to the rise of SoLoMo marketing, which involves integrating social media, location and mobile phones. Businesses can now micro-target customers locally through mobile apps and social media. To take advantage of these trends, the document recommends that businesses build connections with customers through constant communication on mobile channels and social media to emerge into the new landscape of ecommerce.
TheMakeOver is a startup that aims to be India's largest online booking and payment platform. It will offer an e-wallet and ticket booking service, as well as an e-commerce marketplace on its mobile app. Initially, it will rely on revenues from the e-commerce platform by charging commissions from vendors and fees from advertisers. In the long run, it aims to disrupt cash transactions by offering low-cost peer-to-peer payments and capturing essential online services to grow wallet usage, eventually covering payments for transportation, bills and small loans between friends.
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
Eworks WSI Cyprus 2012 Mobilemarketing simplifiedEworksWSI Cyprus
"Mobile. Simplified. Understanding Mobile Marketing Strategies That Work"
They are in our pocket, purse, on our nightstand and never more than an arm’s reach away. While you can use them to make phone calls, most of us use them for text messages, checking e-mail, reading news articles and by 2013 Gartner predicts it will be the most common device used for browsing the web. Yes, we’re talking about the mobile device (aka “smart phone”) and how it’s changing the way we communicate with each other and providing businesses new and effective ways of connecting with our customers and prospects. But for many, developing a strategy of how to best utilize these devices remains a mystery.
This document discusses the shift towards mobile and tablet usage and its impact on web design. It notes that more businesses are focusing their efforts on social media sites rather than their own websites. It also discusses how in 2010 many sites started creating mobile versions designed for small screens like smartphones. The use of these "mobified" sites has grown significantly and more sites will need mobile versions. It provides some examples of technologies that can make sites accessible on different devices and cites both good and bad examples of current mobile site design. Finally, it references several sources on trends in mobile and tablet usage and web design.
1. RS profile Usablenet
What’s in a name?
With customers ranging from ASOS
to Tesco, this firm has a fair claim to
being the world’s biggest mobile
platform provider. Karen Moss speaks
to Jason Taylor, vice president at
Usablenet, the company that does
escatly what it says on the tin
U
sablenet’s vice president of platform, Jason Taylor, says
the company’s aims and ethos can be summed up in
their name. “It’s usable and net,” he says. “That’s what we
promise and that’s what we deliver, highly usable websites that
are functional on all mobile devices, apps and kiosks.”
In fact, when it comes to m-commerce, there’s nobody quite
like Usablenet. They are the largest mobile platform company in
the world and service 20 per cent of Fortune 1,000 companies,
including seven of the top 10 retailers in the UK. Their customers per cent of adults and 47 per cent of teenagers in the UK
include; Fairmont Hotels, Amtrak, Dell, JC Penney, Walgreens, have a smartphone.)
Tesco, Marks & Spencer, House of Fraser, Boots, B&Q, Mothercare, “The iPhone really changed the perception of what people
JD Sports, Arcadia, Expedia, ASOS and Sunglass Hut. wanted to do on their phones,” he says. “Consumers began to
Based in New York, Italy, and the UK, Usablenet is a global expect to have a successful experience when they went online
leader in extending companies’ online brands to their customers, with their phone and that has driven the growth of mobile com-
wherever they are: on mobile, on Facebook, at an in-store kiosk merce. At Usablenet we have one platform that allows us to de-
or via tablet computer. After 11 years, the firm now has more liver the mobile platform experience to retailers with client the
than 300 clients worldwide, including 218 mobile clients, and is choosing level of IT, from no IT to full developer access to the
currently opening offices in Asia and Brazil. same platform. We can have sites up and running within eight to
Taylor says: “Our first mobile client was Amtrak, and a lot has ten weeks. We can have it up and running within eight weeks, it
changed since then in basic customer expectation. The average is this agility when it comes to IT solutions that we bring to our
consumer expects that a website works on any device they clients to help them go multi-channel. If they want tablet solu-
might want to use and they want an optimised experience. They tion or an in-store kiosk, we can do it without IT being involved.”
want mobile sites and mobile apps, but they also now want sites Usablenet offers the leading technological platform for
optimised for tablet computers. Then you have in-store kiosks, transforming and optimising web content. With usability as the
that Usablenet has delivered for Tesco and M&S, which needs to starting point, they have developed a uniquely powerful and
be different than a Facebook store. We helped deliver an opti- flexible platform that optimises content for the constrained
mised f-commerce store for ASOS. In a multi-channel world you environments found in the mobile world and the growing
have to accommodate your customer, making sure everyone can number of outputs used by consumers.
access all your different channels.” Taylor says: “Customers don’t want to be told that they can’t
Many retailers see the advent of the smartphone as a real have it their way. They want to dictate to retailers how they
game-changer, and the software as a service (SaaS) companies want to shop. Maybe they want to buy product and pay online
who provide their mobile platforms are no different. Initially it via computer, but then pick up the item in-store. They expect
was just business people who carried smartphones and used the retailer to provide that service.”
them to access websites for work, but the average consumer One of the world’s fastest growing and most successful
has now caught up to them and, Taylor says, this is reflected online pureplayers, ASOS, turned to Usablenet when they
in smartphone use. (A recent Ofcom survey revealed that 27 decided to launch a mobile site, then again when they opened
46 RS October - November 2011
2. Usablenet profile RS
their Facebook site and when they launched their iPhone and “Retailers need to create inside Facebook a shareable social
iPad apps. And multi-channel giant, Tesco, called on Usablenet’s experience, if you just put up a promotion, that’s not what
expertise when designing their eight mobile sites and integrat- Facebook is about, it has to be shareable content. Step one is
ing them with apps at in-store kiosks. bringing content and then there’s the convenience of purchase
“There are so many different channels these days,” says within Facebook. But it is not anything like mobile commerce,
Taylor. “It’s about how you integrate them that makes a retailer social media users are in consideration mode and knowledge
truly multi-channel. So how do you take Tesco Direct into a mode, not purchase mode.
store or Mothercare online into a store? In the UK 27 per cent “Retailers need to decide how these channels fit into purchase
of adults own a smartphone, so they are now looking up pricing decisions. I believe social media is limited in retail revenue, but big
and reviews on their phone as part of their in-store purchasing in content sharing. All these things like apps, websites, Facebook
experience. It’s about how you scale these channels; it might be – it’s about furthering the brand loyalty. Anyone who is an ASOS
a consumer facing application on in-store facing application. It fan on Facebook is committed in some way to the ASOS brand.
could be a sales assistant in-store with their iPad to help up-sell. Another customer of ours, JC Penny, does well on social media
Once a customer is in-store, you have to think about how their because stay at home mums and working mums are a powerful
interaction there affects their overall experience. The consumer and very social group on Facebook. Retailers need to know their
journey can start on any channel.” target audience.”
Right now the average retailer is reporting that three-five
f-commerce per cent of their online revenue comes from mobile commerce.
For Usablenet’s Taylor, the power of social commerce is all in But it is difficult to tell if these sales are incremental or an
the retailers’ content. He believes that consumers are no in expansion of their online base. Certain companies, especially
what he calls ‘purchase mode’ when they are logged onto fashion retailers like Net-a-Porter and ASOS that appeal to
Facebook or Twitter, instead they are looking for knowledge younger generations, do better at m-commerce.
through consumer reviews and considering the possibility of Taylors adds: “Shop NBC is one of the most visited sites in
making a purchase. America because people are watching TV and surfing the web on
“Facebook is not a store,” he says. “It’s a social sharing site. We their tablet or smartphone at the same time. Then when they
find things that we like, want to comment on and want to share. see something, like a DVD box set that they want to order, it’s
If you take ASOS as an example; all of their products are avail- only a few taps away. The point is that consumers want every-
able inside Facebook for you to find, share and review. Then you thing to be highly accessible. They want to build their wish list
can allow your friends and family see your review – that’s social in-store and then be able to access it from home or vice versa.”
currency. That’s the stuff that generates interest. However, there are subtle differences between smartphone
and tablet shoppers that Taylor says retailers need to be aware
of. Even where and when they will shop is different. Most of us
would never dream of leaving home without our mobile phone,
but you will go out to work, or a restaurant without your tablet
device. At the moment five per cent of retailers’ online revenue
comes from consumers purchasing on tablet devices.
“It’s more of a replacement of the computer, it’s not a mobile
phone,” says Taylor “The consumers who have tablets are af-
fluent and tech savvy. From an interface perspective the way
we use a tablet is totally different to the way we use a website.
It’s a tactile dashboard approach, we want to see everything
right there in front of us. This person could be mobile, so the
retailer could change homepage to say where the nearest store
is to them. But they could also be accessing your site from the
comfort of their home.”
Yet, Jason says it doesn’t matter how complex your website
is, or how many different devices are in use in the world today.
It doesn’t even matter how many different devices will be in use
in the world next year. Usablenet’s platform is designed to scale
in every direction, from their own infrastructure capacity to the
support for the full range of functionality on your website, to
support for any and every device your customers may be using.
October - November 2011 RS 47