Social Media Guide for Campus Chapter Clubs. *I used guidelines from a Mozilla Campus Club and fitted them for the NSBE group on campus*

1. MARKETING YOUR
NSBE CHAPTER CLUB:
SOCIAL MEDIA GUIDE
B Y : S E M I R A H D O L A N
R E G I O N 1 U N I V E R S I T Y V I C E P R E S I D E N T

2. YOUR MISSION
S H A R E YO U R N S B E R E L AT E D
E X P E R I E N C E S O N FA C E B O O K , T W I T T E R
A N D OT H E R S O C I A L P L AT F O R M S

3. YOUR
QUALIFICATIONS
A D E P T AT C R E AT I N G S O C I A L C O N T E N T,
P R O M OT I N G A N E V E N T O R G R O U P, A N D
R E A C H I N G T H E R I G H T A U D I E N C E

4. YOUR TASKS
• Pick your social network(s).You know your community best and where you are most likely to
engage the most people, promote your club and have meaningful conversations. For example,
Facebook is typically better for promoting events,Twitter is great for having one-to-one
conversations (answering quick questions) and Instagram is great for telling your Club’s story
visually.
• Share frequent social media updates that encourage people to learn more about your NSBE
Chapter, or NSBE in general, promote events, or engage in specific chapter activities.
– UseTweetDeck to schedule post throughout the week, month, year
– Promotion Committee may need to seek volunteers from the Business School (Marketing majors)
• Always include a Call to Action (CTA) in your post that encourages people to do more.This is
usually a link to a blog post or web page that allows people to sign up for your Chapters email
list or MyOrgs page nearby.

5. YOUR TASK (CONTINUED)
• When onTwitter, use #UMASSDNSBE OR (whatever hashtag is decided) to share with the
community and tag @UMASSDNSBE and/or @NSBE in your tweets to invite participation in
the conversation.
• Nothing beats taking the time to connect with followers on your channels to support their
NSBE related efforts to explore a challenging new learning environment.You can view,
comment on, share, and Retweet (RT) great content, invite followers to your events and
answer questions.
• Help us identify additional social network platforms (WhatsApp, Snapchat, Instagram, etc.) in
your region that we should be using to spread the word about #UMASSDNSBE. Once you
identify them, let us know!

6. YOUR GOALS
• Post #UMASSDNSBE content regularly (about three times/week)
– One post shared across Instagram,Twitter, and Facebook counts!
• Interact with (like, favorite, Retweet, share) other people’s social media content about
#UMASSDNSBE
• Provide timely responses to followers’ questions and comments. However, use your best
judgement and don’t engage the trolls (“fake” profiles)! Consult with eboard if you have any
questions!
• Remind people to follow our channels

7. SOCIAL MEDIA DO’S AND DONT’S
• Do add a picture whenever you can. Make sure it’s relevant and properly cropped
• Do keep your posts short and to the point. Generally, the less text, the better a post performs
• Do respond to comments in a helpful and timely fashion. If you don’t have the answer, consult
with your eboard by sending a screenshot to our Groupme channel.
• Don’t engage with spammers, trolls, or users who are not being civil. Instead, ignore them
• Don’t create a new social media profile for your chapter unless you are able to update it and
respond to questions regularly.A dormant profile can confuse and frustrate people

8. EXAMPLES
• [Twitter]We’re teaching and learning HTML in DION 111.Want to join our NSBE Chapter?
you’re invited! #UMASSDNSBE (Pic of flyer)
• [Twitter] #UMASSDNSBE is meeting right now! Join us digitally — tweet tweet pics of you
studying or in the lab to us, and we’ll share them with the group.
• [Facebook] UMASSD has a NSBE Chapter, and we’re looking for members! If you’re passionate
about engineering, join us each week.We’ll explore excelling academically, exceeding
professionally, and more. Details on our blog MyOrgs page! #UMASSDNSBE
• [Facebook]ThisWednesday at 7 p.m., the #UMASSDNSBE group will be meeting and holding a
session on SolidWorks. Join us to teach and learn the importance of 3D modeling, and how to
use it for Diff Eq. Bring friends! Read our MyOrgs newsletter: example.com