Presentation for Social Media event sponsored by the Baltimore Business Journal

2. WHY
Why is your organization on social
media in the first place?

3. Awareness of issues
Fundraising
Volunteer Support
Activism

4. What should the organization post?
How often should we post?
What kind of content should be the
focus? What should be avoided?
How can I make post more wild (or
unexpected)?

5. What should we post?
HINT: Think like a friend

6. HOW OFTEN?
Measure your response
and adjust accordingly
Every third or fourth post is yours

7. Where to focus?
What to avoid?
Focus on what you know.
Stay away from what you don’t.
Find ways to be relevant.

8. Show personality
Give perspective
Express empathy
Be honest
Be timely
Say less, show more
Treat sponsors like partners

9. MOST IMPORTANTLY
Don’t just post.
INTERACT.

10. Challenges to overcome for many non-profits:
Resources
Knowledge
Technology
Manpower

11. But non-profits also have advantages:
A clear mission
An emotional platform
Cause driven focus
Stories to tell

12. Social media is dynamic.
Every day is a chance to
refine what you’re doing.

13. Consider what you’re doing
well.
Consider what you’d like to
do better.
You don’t have to do it all.
(And if you’re trying your probably not doing it all well)

14. Exploit the tools
available