slide presentation by Abbbi Siler Alt Consulting in seminar on social media marketing for area chambers and economimc development groups through Delta Center

1. Social Media & Economic Development Abbi Siler alt.Consulting abbi.siler@altconsulting.org

3. Share relative content. Listen to what your local community is talking about via social media.

5. It is said to be as accurate as the Encyclopedia Britannica.

6. What does it say about your town?

7. As economic developers, you can upload your statistics and information to Wikipedia, so ensure that what’s there is accurate, and engaging.

9. Use your keywords: If you are are talking about services or events in your community, type the name of your town & city!

10. Facebook uses keywords: Jonesboro, Arkansas and creates a central hub that collects any status, event or news article submitted on Facebook about ‘Jonesboro, Arkansas.’

11. As Economic Developers– Use your city, and state in status updates on Facebook, & Events updates!

13. Setup Streams Using Keywords: city, state, City News, Local Search

14. You can also schedule tweets, updates on Facebook, and feeds on LinkedIn in one area, so that you can work the rest of the week.

15. Engage in your community—RT local businesses, follow local businesses, support local citizens.

17. Use your Facebook Page to create, share and invite people from your community to your event!

19. Klout: Klout gives you a clear understanding of who is following you, who is listening to you, who you are influencing, and its FREE.

20. Sign Up your Twitter account, and it will give you a score, charts, and analysis of how well you are engaging your Twitter Followers.

22. Let’s take a look at Facebook Insights.

23. Look For Number of Page Views per Day.

24. Increasing Fan Base (it can be gradual).

25. Post Quality—this is based on the number of clicks, video plays, and photo views, combined with your status updates feedback.

26. Mentions: When other Pages, People, Or Fans mention your Facebook page in their status updates! (very cool)

28. Incorporate Your Community Calendars with this Blog, and invite local businesses, Young Professionals, or City Officials be guest writers.

29. This will increase your website views, and mark you as the resource in your community.

30. Plus it gives back to the area if you can incorporate Local Business Spotlights once a week, showcasing some of your loyal Chamber Members etc.

31. People want to feel like they are apart of something, contributing, and sharing with people who share the same hometown. Give your community the opportunity to connect with you, your members, and your goals in economic growth.

33. Create A Twitter List for your Members.

34. Add Your Members to the Favorite Pages on Facebook.

35. When creating a Blog, spotlight local members, and link to their websites, events and social media platforms.

36. In return, ask your members to link back to YOUR websites, and encourage them to share any important info on their social media platforms, websites and more.