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Strategic Plan
2018-2028
WKU’s Strategic Plan
•The strategic plan will be a visionary
roadmap for WKU’s next 10 years and in
the words of President Caboni “capture
our shared aspirations for the university
and how we will make those reality.”
WKU SP Website
•https://www.wku.edu/strategicplan/
Vison & Mission
•“The vision statement focuses on
tomorrow and what the organization
wants to become. The mission
statement focuses on today and what
the organization does.”
• Clear Voice website
Comparing Vision & Mission
Vision
• Future
• Aspirations
• “North Star”
• Lofty
• Inspiration & Motivation
Mission
• Present
• What we do now
• Who do we do it for
• How do we do it
• Aids in Tactical Planning
• Processes & Performance
Vision & Mission Statement
Vision Statement
• Align with values
• Clear
• Hopeful
• Memorable
• Realistic to timescale
Mission Statement
• Align with vision
• Clear
• Purposeful
• Responsible
Example: Patagonia
Vision
• A love of wild and
beautiful places
demands participation
in the fight to save
them, and to help
reverse the steep
decline in the overall
environmental health
of our planet.
Mission
• Build the best product,
cause no unnecessary
harm, use business to
inspire and implement
solutions to the
environmental crisis.
Presentations by Committees
• Academic Innovation & Excellence
• Budgeting, Efficiency & Infrastructure
• Diversity, Equity & Inclusion
• External Relations & Alumni Engagement
• Research, Scholarship & Creative Endeavors
• Student Success & Experience

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Strategic Planning Committee: 12-6-17

  • 2. WKU’s Strategic Plan •The strategic plan will be a visionary roadmap for WKU’s next 10 years and in the words of President Caboni “capture our shared aspirations for the university and how we will make those reality.”
  • 4. Vison & Mission •“The vision statement focuses on tomorrow and what the organization wants to become. The mission statement focuses on today and what the organization does.” • Clear Voice website
  • 5. Comparing Vision & Mission Vision • Future • Aspirations • “North Star” • Lofty • Inspiration & Motivation Mission • Present • What we do now • Who do we do it for • How do we do it • Aids in Tactical Planning • Processes & Performance
  • 6. Vision & Mission Statement Vision Statement • Align with values • Clear • Hopeful • Memorable • Realistic to timescale Mission Statement • Align with vision • Clear • Purposeful • Responsible
  • 7. Example: Patagonia Vision • A love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. Mission • Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
  • 8. Presentations by Committees • Academic Innovation & Excellence • Budgeting, Efficiency & Infrastructure • Diversity, Equity & Inclusion • External Relations & Alumni Engagement • Research, Scholarship & Creative Endeavors • Student Success & Experience