Downloaded 44 times
![Social Media What is it? Social media is media [or content] designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). POST – People, Objectives, Strategies, Tactics The “Why” must come before the “How”](https://image.slidesharecdn.com/marketingtomillennials-091114121916-phpapp02/85/Marketing-to-the-Millennials-Connect-Engage-the-Younger-Generation-7-320.jpg)
Uploaded byLynn Morton
Marketing to the Millennials: Connect & Engage the Younger Generation
The document discusses marketing strategies to connect with millennials (Generation Y), emphasizing their unique traits such as being tech-savvy, team-oriented, and civically minded. It highlights the importance of social media as a communication tool and provides case studies to illustrate successful and unsuccessful brand interactions with this demographic. The focus is on understanding customer needs and utilizing appropriate online listening tools and social media platforms to engage effectively.
More Related Content
Similar to Marketing to the Millennials: Connect & Engage the Younger Generation
Marketing to the Millennials: Connect & Engage the Younger Generation
- 1. Marketing to theMillennials Connect & Engage the Younger Generation Lynn Morton Manager, Marketing Technologies American Academy of Physician Assistants
- 2. Agenda A littlebit about Gen Y Social Media Listening Case Studies Questions If there is time… SIGMA Members
- 3. Who are theMillennials? aka “Generation Y” Born late 70’s/early 80’s – late 90’s About 75 million strong Strong-willed, passionate & optimistic
- 4. What’s different aboutthem? Grew up on technology Work well in teams Showered with attention and had parents with high expectations Multi-taskers that appreciate structure Civically minded Exposed to heavy license based toy marketing as children
- 5. How do youspeak to them? Keep their attention Technology Allow them to work in teams Benefit the world they live in
- 6. Potential Ways toReach Them Email Committees Focus Groups Text Messaging Volunteering Social Media
- 7. Social Media Whatis it? Social media is media [or content] designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). POST – People, Objectives, Strategies, Tactics The “Why” must come before the “How”
- 8. Tools There areso many different kinds.. Micro-Blogging Twitter/Yammer/Tumblr Time Management Tools FriendFeed/Ping.fm/HootSuite Video Sharing Vimeo/YouTube/Blip.TV Content Aggregator Google Reader/Netvibes/Bloglines Social Networks Facebook/Myspace/LinkedIn Live Streaming Ustream/Qik/Justin.TV And many, many more are out there!
- 9. Objectives over ToolsYou can find the tools to meet your objective, but you have to know why you’re doing it first. So how do I figure that out?
- 10. Listening What islistening online? How do I listen? What is the purpose of listening? What tools do I use to listen?
- 11. Listening Tools GoogleAlerts set-up for keywords, your brand & competitors Technorati Twitter Searches Tweetbeeps or Twilerts socialmention* can set alerts as well Facebook Searches LinkedIn Searches Social Bookmarking Pay Services Radian 6, Techrigy, BuzzGain, Crimson Hexagon
- 12. Case Studies TheGood - Comcast Goal: Responding to customer complaints to change the image of the brand. Secondary Goal: “After listening and talking to our customers online, we have decided to create a place where we can exchange ideas about what’s important to you.” Source: Comcast Voices Blog The Good, The Bad & The Ugly
- 13. How they’re doingit… Multiple Platforms Twitter/Forums/Blog Multiple Contributors All Hands on Deck Most importantly… It’s about the customer!
- 14. Case Studies TheBad – 3M & The Post-It Note Jaguar The Good, The Bad & The Ugly
- 15. So Why DidIt Fail? They rejected their customer’s needs They tried to copy the viral success Negative backlash when they got caught “ post-it note car steal” 1,320,000 results
- 16. Case Studies TheUgly – “Motrin Moms” The Good, The Bad & The Ugly
- 17. Why Did ItGet Ugly? They didn’t think about their customer They offended a very vocal group
- 18. Negative Comments Respond& Engage Correct or Inform Apologize if needed An opportunity What is a rager/troll? Customer Service
- 19.
- 20. SIGMA Members CarterEnergy - Blog - Facebook -Twitter
- 21. NOCO Express -Facebook Fillup T. Frog -Twitter
- 22. NOCO Express cont.- Mascot Fillup T. Frog - Flair & Personalization
- 23. Contact Lynn MortonEmail: lmorton13@gmail.com Twitter: @MissLynn13 LinkedIn: http://www.linkedin.com/in/lynnmorton Facebook: http://www.facebook.com/lynn.morton Blog: http://snapblogger.wordpress.com Supplemental information for this presentation at: http://delicious.com/misslynn13/sigma09