The document discusses the rise of social media and its impact. It notes that social media is transforming people from passive content consumers to active publishers. It provides statistics showing the rapid growth of social media platforms like Facebook and Twitter. It also outlines ways that both individuals and businesses can benefit from social media by building connections and engaging with customers.
The document discusses the rise of social media and its impact. It notes that social media has transformed people from passive content consumers to active publishers. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It discusses how both individuals and businesses can benefit from social media engagement and provides tips on using different social media tools and overcoming common objections to using social media.
The document discusses the rise of social media and its impact. It notes that $1.54 billion was spent on social media marketing in 2008 alone. Several facts are presented about growing social media usage, such as that by 2010 Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks. Examples of how businesses are using social media successfully are provided. The presentation encourages businesses and individuals to engage with social media and addresses common objections to doing so.
The document discusses social media and its importance. It provides statistics on social media usage in Portugal, including that Facebook has over 2.6 million users. It also shares insights from the book Socialnomics on the impact of social media and how it is changing how people communicate and do business. Tools for analyzing social media are presented, along with recommendations for additional resources on the topic.
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Man...Emmanuel Omikunle
The document provides over 100 things a founder needs to know for 2020-2030. It discusses how the consumer of 2020-2030 will be more demanding with higher expectations due to many disrupted companies. The economy may stagnate briefly and see a more struggling middle class and social uprisings as the world transitions to industrial revolution 4.0. Founders need to prepare for a less touch interface world with smart glasses and augmented reality.
How the metaverse kills mankind. insights for business & societyEmmanuel Omikunle
Metaverse, the pros & cons. Possible impact to business and society.
“There will be significant wealth created in the web3.0, 3D metaverse, world from: the devices -infrastructure - platforms - virtual products-experiences ,however many governments around the world, institutions will lose control of it once we incorporate advanced A.I, and quantum computing. Simply because only a tiny few will be able to monetize and exploit it for good / evil at scale” - “Manny” of BJ Mannyst
This content is meant to inspire, educate, and warn #founders, #entrepreneurs #marketers , & anyone from #society, #government, NGO, #non-profit to #businesses. There will be a version of the internet that order will be tremendously difficult to maintain. This generation #metaverse may be the one. Visit or pickup eBook for more insights.
The document discusses the rise of social media and its impact. It notes that social media has transformed people from passive content consumers to active publishers. It provides statistics on the growth and usage of major social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It discusses how both individuals and businesses can benefit from social media engagement and provides tips on using different social media tools and overcoming common objections to using social media.
The document discusses the rise of social media and its impact. It notes that $1.54 billion was spent on social media marketing in 2008 alone. Several facts are presented about growing social media usage, such as that by 2010 Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks. Examples of how businesses are using social media successfully are provided. The presentation encourages businesses and individuals to engage with social media and addresses common objections to doing so.
The document discusses social media and its importance. It provides statistics on social media usage in Portugal, including that Facebook has over 2.6 million users. It also shares insights from the book Socialnomics on the impact of social media and how it is changing how people communicate and do business. Tools for analyzing social media are presented, along with recommendations for additional resources on the topic.
This document is a 2010 trend report that identifies and analyzes 20 emerging trends for that year. It discusses trends related to web intelligence, agile development, crowdsourcing, influencer culture, sustainability, and the growing divide between Wall Street and Main Street. The report analyzes these trends through examples from companies like Google, Amazon, Kiva, and others to provide insights into what could be expected in 2010.
Marketing to the Millennials: Connect & Engage the Younger GenerationLynn Morton
Learn how social media conversations are happening around brands across the globe & how these brands highlight, showcase, respond & inspire their customers. Learn how to listen and navigate through any rough waters.
This document discusses digital influence in a network economy. It notes that in a network economy, value flows from connectivity and is created by all members of the network. It also discusses how economic structures have shifted from traditional top-down leadership models to models where influencers gain reputations for providing leadership. The rules of status and value exchange have also changed in a network economy. The document provides tips for building influence in a network economy such as defining your brand, leading with purpose, building valuable networks, advancing conversations, being transparent, and measuring success.
Over 100 things a founder(s) needs to know for 2020 2030 - Sponsored BJ Man...Emmanuel Omikunle
The document provides over 100 things a founder needs to know for 2020-2030. It discusses how the consumer of 2020-2030 will be more demanding with higher expectations due to many disrupted companies. The economy may stagnate briefly and see a more struggling middle class and social uprisings as the world transitions to industrial revolution 4.0. Founders need to prepare for a less touch interface world with smart glasses and augmented reality.
How the metaverse kills mankind. insights for business & societyEmmanuel Omikunle
Metaverse, the pros & cons. Possible impact to business and society.
“There will be significant wealth created in the web3.0, 3D metaverse, world from: the devices -infrastructure - platforms - virtual products-experiences ,however many governments around the world, institutions will lose control of it once we incorporate advanced A.I, and quantum computing. Simply because only a tiny few will be able to monetize and exploit it for good / evil at scale” - “Manny” of BJ Mannyst
This content is meant to inspire, educate, and warn #founders, #entrepreneurs #marketers , & anyone from #society, #government, NGO, #non-profit to #businesses. There will be a version of the internet that order will be tremendously difficult to maintain. This generation #metaverse may be the one. Visit or pickup eBook for more insights.
This document discusses trends in social media marketing in 2010. It notes that Facebook had over 400 million users at the time, approaching the total population of the US and Mexico combined. Emerging social networks like Foursquare were gaining popularity as well, with one million users and 20 million check-ins in its first year. The document explores how brands can leverage social media platforms like these to engage customers, including through location-based services, loyalty programs, and innovative advertising approaches.
This document provides an overview of social media and strategies for using social media. It defines key terms like Web 2.0, social media, and social networks. It provides statistics on popular social media sites like Facebook, LinkedIn, and Twitter. It then discusses developing a social media strategy to build brand awareness in communities and connect with people in order to generate leads and prospects. The document emphasizes going where potential customers are online and participating in conversations.
This document provides an overview of social media marketing strategies presented by Pinny Gniwisch, Chief Motivational Officer of ICE.com. It discusses how social media has changed marketing by shifting brand control to individuals and communities. It provides statistics on social media usage and influence. It emphasizes the importance of experimenting with social media personally before professionally, contributing meaningfully to conversations, being personal not promotional, addressing criticism as an opportunity for improvement, and focusing on customer service through social media engagement. Examples are given of how companies like Zappos have effectively used social media.
How Collaboration Can Change the World: Getting Networked in the Networking Age Ayelet Baron
The document discusses how collaboration and social media can change the world by connecting people online. It provides examples of how social media has grown exponentially in recent years and how people now trust recommendations from strangers online. The presentation argues that social media allows for more equitable participation and can help create opportunities for remote communities. It calls on the audience to consider how they can leverage social media to achieve their goals and define success.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
This document summarizes social media impersonation on platforms like Twitter. It discusses how some individuals assume the identities of famous people or brands on social media to influence others or increase their own self-esteem. While some impersonation is meant humorously, others can be deceptive. The rapid rise of social media has allowed this new form of impersonation to spread quickly. Brands and celebrities now have to deal with maintaining their image in the face of impersonators on social media platforms.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
Social media allows consumers to control conversations online through user-generated content and social interactions. It has become a fundamental shift in how people communicate as half of active online users read blogs and 750 million people use Facebook daily. While traditional advertising controls messages, social media requires listening to consumers and engaging in transparent, honest dialogue rather than self-promotion.
The document discusses digital trends in healthcare in 2013. It covers 5 key trends: 1) Full mobility as mobile devices overtake PCs for internet access and users expect seamless experiences across devices. 2) Know me expectation where users want companies to use their personal data to tailor experiences. 3) Common interest communities as people use niche social networks focused on specific interests instead of broad networks like Facebook. 4) Quantified impact as tracking health metrics becomes mainstream. 5) Divided attention as people juggle multiple devices and screens.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
The document discusses the growing role of social media in healthcare conversations and how pharmaceutical companies have yet to meaningfully participate. It notes that consumers increasingly use social media to research health topics and trust discussions with other patients more than traditional advertising. While pharmaceutical companies hold important health information, they have largely stayed out of social media discussions, risking a loss of brand control and influence over the information shared. The document argues that pharmaceutical companies should find ways to appropriately join and listen to social media conversations in order to provide valuable information to patients and build trust in their brands.
2020 Social Introduction To Social Media In India2020 Social
This document discusses how social technologies are changing media, business, society and individuals. It begins by outlining five questions about how social technologies are impacting these areas. It then provides examples of various social platforms and how they define the relationship between users and the social object. The document discusses how social technologies are giving people more real and persistent online identities and blurring the lines between online and offline relationships. It also explores how social technologies are enabling new models of social change, participatory news and changing traditional media organizations. Finally, it outlines how social technologies are reshaping marketing, advocacy and customer service in business.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations are increasingly utilizing social media for marketing, recruiting, and engagement.
- Younger generations that have never known life without the internet are leading the transition to digital/social media usage.
- Social media allows for more democratic communication and has been used to organize protests and apply public pressure in ways not previously possible.
The document discusses strategies for effective social media use. It recommends starting with clear objectives for your social media presence and monitoring trends to understand your target audience. Key metrics are provided on social media demographics and behaviors. An effective social media strategy requires long-term engagement through conversations to build trust and loyalty over time, rather than just short-term promotions. The return on investment of social media lies in developing customer relationships and loyalty through engaging conversations.
This document discusses the health hazards of electromagnetic radiation from cell phones and radio towers. It outlines thermal and non-thermal effects on health including effects on the blood-brain barrier, electromagnetic hypersensitivity, genotoxic effects, and links to cancer and sleep disruption. It also discusses occupational and reproductive health hazards from base stations. The document provides safety tips like keeping phones away from the body, limiting use by children and pregnant women, and keeping calls short to reduce exposure to electromagnetic radiation.
This document discusses trends in social media marketing in 2010. It notes that Facebook had over 400 million users at the time, approaching the total population of the US and Mexico combined. Emerging social networks like Foursquare were gaining popularity as well, with one million users and 20 million check-ins in its first year. The document explores how brands can leverage social media platforms like these to engage customers, including through location-based services, loyalty programs, and innovative advertising approaches.
This document provides an overview of social media and strategies for using social media. It defines key terms like Web 2.0, social media, and social networks. It provides statistics on popular social media sites like Facebook, LinkedIn, and Twitter. It then discusses developing a social media strategy to build brand awareness in communities and connect with people in order to generate leads and prospects. The document emphasizes going where potential customers are online and participating in conversations.
This document provides an overview of social media marketing strategies presented by Pinny Gniwisch, Chief Motivational Officer of ICE.com. It discusses how social media has changed marketing by shifting brand control to individuals and communities. It provides statistics on social media usage and influence. It emphasizes the importance of experimenting with social media personally before professionally, contributing meaningfully to conversations, being personal not promotional, addressing criticism as an opportunity for improvement, and focusing on customer service through social media engagement. Examples are given of how companies like Zappos have effectively used social media.
How Collaboration Can Change the World: Getting Networked in the Networking Age Ayelet Baron
The document discusses how collaboration and social media can change the world by connecting people online. It provides examples of how social media has grown exponentially in recent years and how people now trust recommendations from strangers online. The presentation argues that social media allows for more equitable participation and can help create opportunities for remote communities. It calls on the audience to consider how they can leverage social media to achieve their goals and define success.
The document discusses the growth and impact of social media. Some key points made include:
- Social media usage, especially on platforms like Facebook, YouTube, and Flickr has grown tremendously in recent years in terms of time spent, content shared, and number of users.
- Many large brands and organizations, including governments and the military, are actively using social media for marketing, outreach, and sharing information.
- Younger generations are leading the transition to digital and social media usage that will continue to shape future media habits.
Kaplan & Haenlein - Users of the world, unite - the challenges and opportunit...ESCP Exchange
The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ‘‘Social Media’’ exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
This document summarizes social media impersonation on platforms like Twitter. It discusses how some individuals assume the identities of famous people or brands on social media to influence others or increase their own self-esteem. While some impersonation is meant humorously, others can be deceptive. The rapid rise of social media has allowed this new form of impersonation to spread quickly. Brands and celebrities now have to deal with maintaining their image in the face of impersonators on social media platforms.
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Kaplan & Haenlein - The early bird catches the news nine things you should kn...ESCP Exchange
Micro-blogs (e.g., Twitter, Jaiku, Plurk, Tumblr) are starting to become an established category within the general group of social media. Yet, while they rapidly gain interest among consumers and companies alike, there is no evidence to explain why anybody should be interested in an application that is limited to the exchange of short, 140-character text messages. To this end, our article intends to provide some insight. First, we demonstrate that the success of micro-blogs is due to the specific set of characteristics they possess: the creation of ambient awareness; a unique form of push-push-pull communication; and the ability to serve as a platform for virtual exhibitionism and voyeurism. We then discuss how applications such as Twitter can generate value for companies along all three stages of the marketing process: prepurchase (i.e., marketing research); purchase (i.e., marketing communications); and post-purchase (i.e., customer services). Finally, we present a set of rules–—The Three Rs of Micro-Blogging: Relevance; Respect; Return–—which companies should consider when relying on this type of application.
People spend over half their time online consuming content such as news, information and entertainment. An additional 30% of time is spent on social media and email, where content can also be shared. When discussing specific industries, 60% of social media conversations include brands or products, and half of these messages share content. Email is the most common way people share content, though social network sharing is rising, especially among women ages 25-34. People primarily share content with friends and family, and are more likely to share information they trust will help others or was recommended by someone they trust.
Social media allows consumers to control conversations online through user-generated content and social interactions. It has become a fundamental shift in how people communicate as half of active online users read blogs and 750 million people use Facebook daily. While traditional advertising controls messages, social media requires listening to consumers and engaging in transparent, honest dialogue rather than self-promotion.
The document discusses digital trends in healthcare in 2013. It covers 5 key trends: 1) Full mobility as mobile devices overtake PCs for internet access and users expect seamless experiences across devices. 2) Know me expectation where users want companies to use their personal data to tailor experiences. 3) Common interest communities as people use niche social networks focused on specific interests instead of broad networks like Facebook. 4) Quantified impact as tracking health metrics becomes mainstream. 5) Divided attention as people juggle multiple devices and screens.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Real Branding Social Media 20080513 FinalMark Silva
The document summarizes key points from a presentation on social media for marketers. It discusses how social media is messy with new technologies and user behaviors emerging constantly. It is also described as hot, with fast growth and low penetration rates in popular social media platforms. Finally, social media is portrayed as game-changing, with new platforms and applications disrupting traditional models of media and business. Examples are given like Wikipedia overtaking traditional sources and the rapid growth of YouTube, Facebook, and applications.
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
The document discusses the growing role of social media in healthcare conversations and how pharmaceutical companies have yet to meaningfully participate. It notes that consumers increasingly use social media to research health topics and trust discussions with other patients more than traditional advertising. While pharmaceutical companies hold important health information, they have largely stayed out of social media discussions, risking a loss of brand control and influence over the information shared. The document argues that pharmaceutical companies should find ways to appropriately join and listen to social media conversations in order to provide valuable information to patients and build trust in their brands.
2020 Social Introduction To Social Media In India2020 Social
This document discusses how social technologies are changing media, business, society and individuals. It begins by outlining five questions about how social technologies are impacting these areas. It then provides examples of various social platforms and how they define the relationship between users and the social object. The document discusses how social technologies are giving people more real and persistent online identities and blurring the lines between online and offline relationships. It also explores how social technologies are enabling new models of social change, participatory news and changing traditional media organizations. Finally, it outlines how social technologies are reshaping marketing, advocacy and customer service in business.
The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations are increasingly utilizing social media for marketing, recruiting, and engagement.
- Younger generations that have never known life without the internet are leading the transition to digital/social media usage.
- Social media allows for more democratic communication and has been used to organize protests and apply public pressure in ways not previously possible.
The document discusses strategies for effective social media use. It recommends starting with clear objectives for your social media presence and monitoring trends to understand your target audience. Key metrics are provided on social media demographics and behaviors. An effective social media strategy requires long-term engagement through conversations to build trust and loyalty over time, rather than just short-term promotions. The return on investment of social media lies in developing customer relationships and loyalty through engaging conversations.
This document discusses the health hazards of electromagnetic radiation from cell phones and radio towers. It outlines thermal and non-thermal effects on health including effects on the blood-brain barrier, electromagnetic hypersensitivity, genotoxic effects, and links to cancer and sleep disruption. It also discusses occupational and reproductive health hazards from base stations. The document provides safety tips like keeping phones away from the body, limiting use by children and pregnant women, and keeping calls short to reduce exposure to electromagnetic radiation.
Cell Tower Radiation Danger and Solutions Proposed to Government - Prof. Giri...Neha Kumar
This document discusses the dangers of radiation from cell towers in densely populated areas like Mumbai. It summarizes research showing links between cell phone radiation and cancers like glioma and acoustic neuroma. Measurements near homes in Mumbai found radiation levels exceeding international safety limits. The document recommends reducing cell tower transmission power and relocating towers to lower radiation levels near homes to below 100-1000 microW/m2. However, telecom operators may be reluctant to incur costs of adding towers or transmission equipment.
This document discusses adolescent brain development and behavior. It notes that the prefrontal cortex, which governs functions like decision making, is among the last parts of the brain to develop. This leads teens to make more impulsive choices driven by emotions and seeking of novelty and dopamine. It discusses issues like marijuana and alcohol use, gaming addiction, social media use, and parenting strategies. It provides tips for rules around screen time, social media monitoring, and drug testing to help guide and supervise teens.
Social networking allows individuals to create public profiles, meet others with shared interests, and connect with friends and family. The first social network, Facebook, launched in 1997 and now has over 800 million users, with 50% logging on daily. Every 60 seconds on Facebook, 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. While social networks connect people and provide access to information, overuse can negatively impact productivity and relationships. Addiction is characterized by constantly checking for updates and prioritizing social media over real world interactions.
This document discusses social media addiction and its effects. It provides statistics on the growth of social media platforms and users. Some key effects of social media addiction mentioned are health issues like insomnia, anxiety, and eating disorders. Negative impacts on work performance, education, and social life are also discussed. The document predicts challenges in 2020 may include increased cybersex, online gambling, eBay, and video game addictions if usage is not moderated.
MOBILE PHONE & MOBILE TOWER RADIATION HAZARDS Neha Kumar
The document discusses the principles and health effects of electromagnetic radiation from cell phones and cell towers. It outlines the presentation which covers cell phone advantages and disadvantages, microwave heating principles, cell phone radiation absorption rates, cell tower antenna radiation patterns, international radiation norms, and conclusions. It provides information on specific absorption rate limits, cell phone use time limits, radiation measurement results near towers, biological effects of radiation like sleep issues and cancer risks, and concerns with current safety guidelines.
The document discusses the rise of social media and its impact. It notes that $1.54 billion was spent on social media marketing in 2008 alone. Several facts are presented about growing social media usage, such as that by 2010 Generation Y will outnumber Baby Boomers and 96% of Gen Y have joined social networks. Examples of how businesses are using social media successfully are provided. The presentation encourages businesses and individuals to engage with social media and addresses common objections to doing so.
Social Media for financial institutions,wealth management companies,banks and...Vie Consultancy Services
Social media is a rage a ubiquitous phenomena imperative for a companies success. Although The financial sector has traditionally been apprehensive about changes.This presentation is an epiphany on how social media works for wealth management companies, banks and insurance companies.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
Marketing and Communication in the Social Media EraAntonio Ragusa
This presentation by Antonio Ragusa addresses the following questions:
What are social media?
How do they affect marketing and communication?
Why are they important and what benefits can they bring to organizations and individuals?
How should they be used for marketing and communication purposes?
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
The rise of social media has led many brands to adopt social media strategies. The document discusses the growth of popular social networks like Facebook, Twitter, YouTube, and Google+ and how brands can benefit from a social media presence. It provides tips on setting goals and tactics for social media channels to increase brand awareness, customer engagement, and sales. The key recommendation is to align social media strategies with overall business goals and have the proper organizational structure in place to support social initiatives.
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.
No2 Wrappingyourheadaroundsocialmedia 091026232118 Phpapp02chris hall
Social media is a broad term describing various online activities that involve technology, social interaction, and sharing various digital content like words, pictures, videos, and audio. It has become very popular, with 3 out of 4 Americans using social technology. Companies should have a social media presence because the global internet population frequently visits social networks and time spent on social networks is growing much faster than overall internet usage. However, companies' social media presence should focus on engaging in conversations and interactions with customers, rather than just broadcasting information.
Social media is a broad term describing various online activities that involve technology, social interaction, and sharing various digital content like words, pictures, videos, and audio. It has become very popular, with 3 out of 4 Americans using social technology. Visiting social sites is now the 4th most popular online activity. Time spent on social networks is growing much faster than overall internet usage. Companies need to have a social media presence to engage with customers, but it should involve dialogue and conversations rather than just one-way broadcasting.
The document discusses why social media is important for businesses. It notes that traditional media is declining while digital media like social networks and videos are growing rapidly. The document provides examples of large and small businesses that have successfully used social media like Southwest Airlines, H&R Block, and Zappos to connect with customers and increase sales. It concludes that as customers increasingly use social media, all businesses must adopt social media strategies to effectively communicate and build relationships.
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media, Periklis Vanikiotis, Boussias Comm.Christos Latos
The document discusses the rise of social media and how people are increasingly active producers and consumers of online content and communities. It notes that virtual communities help brands by increasing customer spending. Social networking sites have grown rapidly in users and are being courted by marketers, though brands must understand the communities to effectively engage in social media.
The document discusses the rise of social media and its importance for businesses. Some key points made include:
- Social media allows for two-way conversations rather than one-way advertising. It has seen explosive growth with billions of users worldwide sharing news and content.
- Traditional advertising is less effective as people trust peer recommendations over ads. 90% of people trust friends' opinions versus only 15% relying on ads alone.
- Businesses must listen to what customers are saying about their brand on social media and engage in conversations to build trust and influence in an open and honest way. Ignoring social media is a risk as it will only continue growing in importance.
This document provides an overview of social media and why companies should engage with it. It discusses how social media has become a primary online activity and that people trust peer recommendations over advertisements. The document recommends that companies treat social media as a dialogue rather than just another marketing channel, and that they should start by listening, define goals and measurements, build their brand, and drive conversions through their social media strategy.
The Next Wave: Emerging Trends in Nonprofit Social Media MarketingBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love.
Dr. Benedikt Köhler - The Numbers reveal: Is Social Media/web2.0 another fad ...Arjen Strijker
The document discusses the impact of social media on banks and financial institutions. It argues that social media is here to stay and will fundamentally change how banks communicate with customers. Banks now need to engage customers on social media to build trust and loyalty, as people increasingly turn to social platforms to share opinions and find product information from other users. While many banks are now active on social media, most are still hesitant and do not understand how to effectively utilize these new channels and platforms.
Embracing Social Media for Social ImpactDawn Crawford
The document discusses the power and importance of social media for social impact organizations. It notes that social media allows organizations to connect with new audiences, engage supporters, and confront misinformation. It provides tips for organizations to build social media presences on platforms like Facebook, Twitter, YouTube, and blogs in order to share their stories, promote events, fundraise, and measure engagement. Examples are given of nonprofits successfully using social media.
The document discusses how the internet is facing new rules and constraints as the wild west culture of lawlessness online has led to negative consequences. It describes how users, creators, platforms and authorities are all working to establish new rules and laws to address issues like misinformation spreading rapidly and the impact on mental health. While these new constraints will require brands to adapt, the document argues that constraints can actually spur more creativity and innovation if used properly. It suggests brands should respect this cultural shift and find ways to engage with audiences that walk the line of the new rules.
The document discusses how people are seeking a healthier relationship with social media and digital consumption. It outlines some of the key behaviors driving this, including people seeking out more positive content online to counter feelings of inadequacy. Communities are forming around memes and advice related to mental health and well-being. Digital therapists are also gaining popularity as people look to consult online about their emotional health. Overall, there is a push for more self-care in relation to social media and reducing always-on notification fatigue, as constant connectivity is seen as potentially unhealthy.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
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Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
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Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
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With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
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Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
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FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
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Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
2. About Crystal CO Native, GO BRONCOS! DANCE! Social media addiction started Spring 2007 Started 3 Elements in May of 2009 Self-Proclaimed Tech Dork If you worry about what might be, and wonder what might have been, you will ignore what is. ~Author Unknown Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
3. Social Media & Web 2.0 Social media: Transforming people from content readers into publishers Web 2.0: Interactive, online networking Examples: Social Networking: Twitter Linked In Facebook MySpace Social Bookmarking: Stumble Upon Delicious Web 2.0 Podcasts Wikipedia Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
4. WOW! $1.54 billion spent on world-of-mouth, social media marketing in 2008 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
5. The Facts Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
6. The Facts By 2010 Gen Y will outnumber Baby Boomers 96% of them have joined a social network 1 out of 8 couples married in the US last year met via social media Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
7. TheFacts Years to reach 50 million users: RADIO – 38 TV – 13 Internet – 4 IPOD – 3 Facebook added 100 million users in less than 9 months iPod application downloads hit 1 billion in 9 months Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
8. The Facts 1. China 2. India 3. US 4.Facebook 5. Indonesia 6. Brazil 7. Pakistan 8. Bangladesh If Facebook was a country, it would be the 4th largest in the world. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
9. TheFacts 1 in 6 higher education students are enrolled in online curriculum 80% of companies are using Linked In as their primary tool to find employees The fastest growing segment on Facebook is 55-65 year-old females YouTube is the 2nd largest search engine in the world – more than 100,000,000 videos Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
10. The Facts If you were paid a $1 for every time anarticle was posted on Wikipedia you would earn $156.23 per hour 78% of consumers trust peer recommendations Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
11. The Facts 35% of book sales on Amazon are forthe Kindle when available 24 of the 25 largest newspapers are experiencing record declines in circulationbecause we no longer search for the news, the news finds us. In the near future we will no longer search for products and services they will find us via social media More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily. Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
12. It’s about the Conversation Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
13. How does this apply to me? Personal Business Information/Learn Conversation Share Pics, Ideas Ask Questions Recreational Events – Make Plans Build New Relationships Job Seeking Build New Relationships Gain Online Exposure Enhance Customer Service Talk to customers/clients Enhance reputationPromote biz, products, news Increase traffic, sales Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
14. The 4 Power Players + Blog Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
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16. Mission (sort of): “Connecting. Sharing. Laughing. Learning. Relationships.” Microblogging website Fastest growing network – 1900% growth in 1 year! 75+ million members Largest age group = Early 2009: 35-49(currently at 24%) Now: 18-34 (45%) Every post indexed by Google *New* - Twitter Posts found in Google Searches! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
17. Just Tweet It! Virgin Media Business said that 20 per cent of the 50 million tweets made every day contain a reference to a product or brand, and advised enterprises that they are 'missing out' by not taking advantage of this opportunity. "With so many people sharing their thoughts online, it's no surprise that many are talking about companies. Clearly this presents an excellent opportunity to engage with customers, but many are missing out.“ - Phil Stewart, director of customer service at Virgin Media Business.
18. Mission:“To give people the power to share and make the world more open and connected.” – CEO, Mark Zuckerberg Known for photos, videos, apps, news feeds and the wall Over 400 million active members 4th most trafficked website in the world Fastest growing demographic = age 35+ Largest photo-sharing platform 1 billion photos/month 5 Ways to Play: Profile, Page, Group, Causes, Ads Education, Mature, Money! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
19. Mission : “To connect the world’s professionals” Over 60 million members in over 200 countries and territories around the world New member joins approx. every second, and about half of members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members Job searching and B2B Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
20. Mission : “Our mission is to provide fast and easy video access and the ability to share videos frequent.” Every minute, 20 hours of video is uploaded to YouTube Broad age range, 18-55 Acquired by Google in Nov 2006 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
21. Blog One of the best ways for SEO – Keywords! Allows authenticity and detailed information delivery to provide credibility to readers Blogspot.com Wordpress.com Wordpress.org (self-hosted) Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
22. Niche Specific Networking Real Estate : ActiveRain.com – 162,453 professionals on the world’s largest real estate network Environmental/Non-profit/Hippie: Care2.org – over 12 Million members – network, build profiles, sign petitions, blog based news Book Lovers: GoodReads.com – Share book recommendations, join book clubs, answer trivia Travel Enthusiasts – Exploroo.com – Social Networking Community for Travelers Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
23. Twitter + Facebook = Relationship Management and Visibility Tools – Mari Smith, Relationship Marketing Specialist Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
24. “Like me- Know me- Trust me- Pay me.” – Joel Comm, New York Times Best Selling Author and Social Media Expert Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
25. Social Media Objections I don’t have time I don’t know what I would talk about I don’t want to learn how I don’t want the entire world to know about my life/protect privacy I don’t know how/best practices I don’t understand how I make money Twitter/Facebook is for kids, not me How do I measure my ROI? I don’t want to lose interpersonal/face time Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
26. Social Media Answers I don’t have time – 3rd party clients, delegate, hire company I don’t know what I would talk about – 70/20/10 Rule I don’t want to learn how – have someone else learn in house, hire company I don’t want the entire world to know about my life/protect privacy – Say what you’re comfortable with – authenticity is key I don’t know how/best practices – local seminars, ebooks, companies, ask! I don’t understand how I make money – Building Relationships = Sales! Twitter/Facebook is for kids, not me – Baby boomers: fastest growing audience on FB. Twitter = 35-49, it’s where $$ is being spent! How do I measure my ROI? – Track traffic, alerts, Alexa and Google PR, RT’s, testimonials, online sales I don’t want to lose interpersonal/face time – MeetUp…think TweetUp! Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
27. Social Media + Marketing Plan Portion of the plan What are your SM goals? Audience? Appropriate outlets? Budget/Time? SM Strategy for promotions, announcements, etc. Measurement – ROI? Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
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34. Business Case Studies Dec 2008 - seeking to enhance sales, Gary Vaynerchuk spent $7,500 to offered free shipping for WineLibrary.tv via three marketing channels - Billboard ad won 170 new customers Radio brought in 240 orders Direct marketing mailing brought in little over 300 new customers; Tweeting the promotion on Twitter attracted 1,700 new customers in 48 hours! –– Gary Vaynerchuk, who grew his family business from $4 million in sales to $50 million using Social Media, NYTimes.com, March 2009 Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
35. Business Case Studies More than 80 Dell-branded Twitter accounts Well over 100 employee accounts. Started in 2007: Dell Outlet has booked more than $3 million in revenue attributable to its Twitter posts. “The uplift has been more than we dreamed,” says Stefanie Nelson, manager of demand generation at Dell Outlet
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37. Personal Case Study Donations Help 3-Year-Old Get Closer To Final Wish CBS4 paid it forward with a $1,000 check on Oct 1st, 2009 for Disney Land By Oct 5th, Isaac was in Disney Land because of Twitter With Alyssa Milano and CEO of Twitter’s help they created a “Campaign of Donations” Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
38. Manage ALL Twitter Accounts We’re going over this one today! - HootSuite.com TweetDeck.com Ping.fm We will go over these more today! - To find People/Companies search.twitter.com twellow.com wefollow.com competitors/similar industries Social Media Blogs/Resources mashable.com socialmediaexaminer.com 3elementsmarketing.com
40. Where to find me Twitter - @madametwit – Twitter.com/MadameTwit Facebook– Facebook.com/Crystal.Vilkaitis Linked In – LinkedIn.com/in/CrystalVilkaitis YouTube – YouTube.com/user/CrystalVilkaitis StumbleUpon – CrystalVilkaitis.StumbleUpon.com Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com
41. References Social Media Facts, Stats, Definitions: Qualman, Erik. Socialnommics. 2009. Print. http://socialnomics.net Smith, Mari. Consultant. http://marismith.com Wikipedia - http://en.wikipedia.org/wiki/Social_media Gary Vaynerchuk, March 2009, http://NYTimes.com Pay It Forward Colorado, Donations Help 3-Year-Old Get Closer To Final Wish, by Suzanne McCarrol, http://cbs4denver.com/payit4ward/wish.isaac.krebs.2.1214522.html Companies still failing to embrace Twitter, March 5 2010 http://www.v3.co.uk/v3/news/2258954/firms-tweeting? Socialnomics: The Revolution of Social Media Crystal Vilkaitis, 3Elements, 3ElementsMarketing.com