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Age Matters
The document outlines the characteristics and marketing strategies for different generational cohorts, focusing on seniors, baby boomers, Generation X, and millennials, emphasizing their unique traits and preferences. It discusses the importance of understanding these demographics for effective marketing and communication in a rapidly changing technological landscape. Additionally, it provides insights on utilizing social media and digital tools to engage these generations and adapt marketing strategies accordingly.
Age Matters
- 1. 1Age MattersSteve AndersonExecutiveEditor The Anderson Agency Report
- 2. Age MattersSeniors –born prior to 1946
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- 4. Baby Boomers –born 1946-1964
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- 6. Generation X –born 1965-1979
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- 8. Generation Y –born 1980-Present
- 9. Population: 80,000,000SeniorsShaped byhardship, national unity and duty
- 10. Young Seniors werechildren during WWII
- 11.
- 12. Cold War andthe threat of communism
- 13. Tend to behard workers
- 14. Many current agencyowners & clients
- 15. Prone to usecomputers, but . . . 4Baby BoomersLargest generation
- 16. Focus on personalgrowth
- 17. Despite harsh eventsthey are incurable optimists
- 18. If you wantsomething go after it
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- 21. Learned Technology5Generation X(Xers)1st “latch-key kids”
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- 25. Company loyalty isa myth
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- 27. Marry at laterages
- 28. Grew up withtechnology6Generation Y (Millennials)Last children of Boomers, 1st of Xers
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- 30. Much in commonwith Seniors
- 31. Happy & sureof themselves
- 32. Adhere to therules
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- 36. Team focused –as long as everyone gets a trophy
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- 38. Technology is invisible7WhyFocus on Gen X and Y?Seniors are moving into retirement
- 39. Current Agency Principals(and thus their clients) are predominantly Boomers
- 40. The Immediate Futurelies in the Xers
- 41. The Millennials (GenY) are entering the workplace 8GenY as ConsumersTake the honest approach
- 42. Treat them asimportant
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- 44. Be comfortable withdiversity
- 45. Realize they arehighly educated
- 46. Recognize they mayhave significant assets
- 47. Xers are focusedon self-sufficiency
- 48. Treat men andwomen equally
- 49.
- 50. Like to makeown decisions quickly
- 51. They are entrepreneurial9Millennialsas ConsumersSavvy consumers
- 52.
- 53. Can roll withchange
- 54.
- 55. Don’t use authoritariantactics
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- 57. Deeply interested infinancial products & services
- 58. Don’t overlook thepower of Mom & Dad10Managing Millennials“They're easily bored and have a history of being coddled by overprotective parents. Yet they're open-minded, highly collaborative, and extremely adept at multi-tasking. We're talking about Generation Y employees (also know as millennials), those workers between the ages of 15 and 28. This skilled, yet at times, high-maintenance group demands a different set of management skills so businesses can make the most of their many talents.”
- 59. 11Managing MillennialsLet themwork in teams
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- 63. Strike a balance12GoFor It!!!You cannot discover new oceans unless you have the courage to lose sight of the shore.
- 64. 13“There are onlytwo places to be with a wave – on it or under it!” - Chris Amrhein
- 65. 14“Your continuing mission– to explore new generations; to seek out younger life forms and new markets; to boldly send your young producers where no Boomer has gone before!”Star Trek Had it Right…
- 66. 15An ExampleSending herMom a picture of a dress she is thinking of buying to get her opinion.
- 67. 16Where do yousurf?
- 68. 17My GoalExplain andhelp you understand the new tools available that help people communicate, collaborate and connect.
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- 75. Low costs19Marketing GoalsToday:Ad skipping and time shifting