By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
By 2030, Millennials (ages 18-35) will make up 50% of the US workforce – a fact particularly important for employers and human resource leaders that know future success depends on their ability to attract and retain the best young talent. They are digitally connected, technologically savvy and excited to share their opinions, beliefs and dreams–but what does all that mean for their careers? And for the people who will hire them?
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
This E-Book peels back the layers and uncovers fundamental truths about demographics and lifestyle attributes Millennials share universally as well as how they can be segmented into unique groups. Take a closer look and see how wonderfully complex & awesome they are and how you can reach them more effectively.
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
The Millennial Generation: Who They Are & Why You Need ThemMorgan Smith
Delivered at Longmont Startup Week 2016 by Morgan Smith. These slides focus on the generational story and profile of the Millennial Generation and outline the economics, consumption habits, politics, and workplace habits around Millennials and then answers why we need them. The slides are only part of the presentation delivered by Morgan and hearing him in person completes your understanding of the information presented.
Generation Y is taking over the workplace and it’s sooner than you think. By 2025, they will comprise 75% of the workforce.
Due to demographic shifts, including more experienced Baby Boomer workers retiring, it is essential to engage Generation Y now so they are able to fulfill expected talent shortages in the near future. Developing a strong leadership pipeline and expertise are key to business continuity.
Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target. Neglecting to engage Generation Y will result in talent shortages, turnover expenses, and a damaged reputation.
Generation Y had a different upbringing than the Baby Boomers and Generation X; however, much of what they demand in the workplace will engage the entire workforce, not just their demographic. Engaging Generation Y is as much about modernizing your workplace as it is about creating an environment to capture the best new talent; the ROI is far-reaching.
Learn more about the trends that are shaping the future of work and how embracing technology and the social web can help organizations to capture the millennial workforce and enhance organizational performance.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
Identifying Millennials’ Attitudes and BehaviorsGen Re
Millennials are all around you, and they’re important to your business. However, it’s clear that this group - which numbers 2.5 billion globally - possesses specific attitudes and behaviors that call for a fresh approach to marketing financial services, especially when it comes to insurance products.
Read more from our series "Millennials in Insurance" at: www.genre.com/millennials
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
Closing the Money Gap: What Marketers Need to KnowYoung & Rubicam
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow.
Find out more at www.yr.com
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
The Millennial Generation: Who They Are & Why You Need ThemMorgan Smith
Delivered at Longmont Startup Week 2016 by Morgan Smith. These slides focus on the generational story and profile of the Millennial Generation and outline the economics, consumption habits, politics, and workplace habits around Millennials and then answers why we need them. The slides are only part of the presentation delivered by Morgan and hearing him in person completes your understanding of the information presented.
Generation Y is taking over the workplace and it’s sooner than you think. By 2025, they will comprise 75% of the workforce.
Due to demographic shifts, including more experienced Baby Boomer workers retiring, it is essential to engage Generation Y now so they are able to fulfill expected talent shortages in the near future. Developing a strong leadership pipeline and expertise are key to business continuity.
Unfortunately, many organizations are not prepared to attract, engage, and retain Generation Y employees because they continue to use management practices that are off target. Neglecting to engage Generation Y will result in talent shortages, turnover expenses, and a damaged reputation.
Generation Y had a different upbringing than the Baby Boomers and Generation X; however, much of what they demand in the workplace will engage the entire workforce, not just their demographic. Engaging Generation Y is as much about modernizing your workplace as it is about creating an environment to capture the best new talent; the ROI is far-reaching.
Learn more about the trends that are shaping the future of work and how embracing technology and the social web can help organizations to capture the millennial workforce and enhance organizational performance.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?
Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.
Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
Marketing to Millennials and the Significant ROI They Can Bring Your FirmLarry Bodine
Marketing to the Millennials doesn't have to be mysterious. Law firms can no longer afford to overlook or avoid marketing to this often-misunderstood generation. There's real ROI tied to knowing this audience – and now you can discover how to understand and reach them.
Millennials surpassed Baby Boomers as America's largest generation in 2016. The easiest way for a law firm to fail is to NOT understand Millennials, NOT find ways to be relevant or engage to them, and NOT to adapt to their new expectations. They are the largest spending cohort in the US, and they are retaining attorneys.
"Law firms and marketers need to shift and adapt to this reality, instead of waiting for one that won't come true,” says Katie Elfering, a CEB Iconoculture consumer strategist and Forbes' resident expert on Millennials.
What you will discover
- How Millennials search for attorneys.
- How to appeal to this generation, now in their mid-30s and buying cars, homes and insurance.
- What Millennials care about.
- Creating brand messaging to appeal to Digital Natives.
- How today's generation makes purchase decisions.
Our Millennial Presenters from Network Affiliates:
- Emily Frickey, Director of Digital Operations
- Alex Dodge, Account Director
- Kate Stromberg, Marketing Director
Social Media and SM Marketing - EPI Leadership Course Week 2013 UAEdward Erasmus
Slides of my presentation during the special leadership course week organized by students and lecturers of the University of Aruba for the students of EPI - Tourism Sector.
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
Opening keynote presentation by Jonathan Kopp, Partner & Global Director of Ketchum Digital, to kickoff the Ketchum Pleon "Inspiration Day" conference in Berlin, Germany, 28 June 2012.
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
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• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
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Youtube – https://www.youtube.com/startuplviv
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
5. Influences
Helicopter Parents:
• Millennials are raised by boom parents in child-centric households.
• Often results in a structured, full and active lifestyle.
Technology:
• What were once luxuries are now necessities- cell phones,
computer, high quality food, internet access.
• Has created stimulation junkies who are prone to extreme
multitasking.
• Millennials are involved in some combination of social media,
online entertainment, video chatting, homework and possibly good
old-fashioned television.
Economic Recession:
• Coming of age in the most severe economic recession in 60 years.
• Entry into careers has been set back but millennials remain upbeat
about their own economic future.
Source: http://millennialmarketing.com/2010/11/millennials-the-book/
7. Four Highlights
• “I want it fast and I want it now”
• Premium on speed, ease, efficiency and convenience in all transactions.
• “I trust my friends more than „corporate mouthpieces”
• Definition of an expert has shifted from someone with professional or
academic credentials to potentially anyone with firsthand experience,
ideally a peer or close friend.
• “I‟m a social creature both online and offline”
• “I can make the world a better place”
• A generation taught to recycle in kindergarten wants to be good to the
planet and believes that collective action can make a difference.
Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group:
https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
8. Treating millennials as a unitary cohort is imprecise and when practical
brands should seek further segmentation.
Source: Boston Consulting Group: https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
9. Why should we care?
In 10-15 years Millennials will make up the majority spending
group in the U.S. and will begin to find themselves in positions of
political influence.
11. How Do You Reach Millennials?
• Speak their Language
• Reach them where they are
• Use the communications they use: Digital
• Understand the complex combination of experience and
preferences that define them.
Source: Dennis Pitta, (2012) "The challenges and opportunities of marketing to Millennials", Journal of Consumer Marketing, Vol. 29 Iss: 2, pp. -
12. Tactics will differ depending on your brand:
• If you are targeting teenagers, college students or
young adults you need to constantly re-think strategy
to keep up with rapidly changing trends
• Brands that target older consumers will need to
determine the appropriate life-stage to introduce
their brand to Millennials.
Source: Dennis Pitta, (2012) "The challenges and opportunities of marketing to Millennials", Journal of Consumer Marketing, Vol. 29 Iss: 2, pp. -
13. Big Brands are already courting millennials.
AMEX
• Set up a digital-payment platform as an
alternative to traditional credit cards to
attract the under-35 demographic.
• Partnered with Facebook, Twitter and
Foursquare to move beyond its older affluent
customer base.
14. Other Brands are leveraging Millennial‟s creative impulses to drive
engagement:
DD is crowdsourcing new
donuts via social media :
• Engagement Time : >
9min
• 130,000 Contest entries
• 333,000 donuts created
• 3 million FB
impressions
‘Flavor Creator Lab’ for
vitamin water:
• FB page grew by over
11%
• Since March launch it
has grown to more than
400,000 fans.
Source: http://www.brandamplitude.com/blog/item/gen-y-defined-by-creativity-not-technology
15. Source: Katherine Taken Smith, (2012) “Longitudinal study of digital marketing strategies targeting Millennials”, Journal of Consumer Marketing, Vol. 29 Iss:2,
pp. 86-92. | “Next Generation Strategies for Marketing to Millennials” http://www.comscore.com/Millennials
16. 4 Takeaways
1. Be Fast- Nothing that can’t be said in 140 characters, they can handle long
form pitches but they know you can do better – so do so.
2. Be Clever- With roots in college culture eloquence and timing are highly
prized… err on the side of overestimating the millennial and they may
surprise you.
3. Be Transparent- They know media exists to sell them something. Make
light of this and it will ring true- they will appreciate the honesty.
1. Focus on the Experience- If you add value they will tell the story for you.
Source: http://adage.com/article/news/marketing-media-savvy-gen-y-transparency-authenticity/146388/
Editor's Notes
Gw sets up intro
Different generations with different collective personas and levels of influence on American politics and culture. While their collective experiences shape their identity it is important to remember that these are general guidelines and any attempt to target a generational cohort should be further segmented to identify unique groups within these generations.Really topline descriptions
Currently the boomers have majority political control and are one of the larger spending groups… in 10-15 years Millennials will take over majority spending power. They are not a buzz word.It is important to understand the different generations so that we get the right message to themAsk people to raise their hands:Boomers born before 1964Generation X born before 1977Millennials born after 1978When clients ask us about Millennials we can tell them that we have (#?) millennials on staff, we get their mindset, we are millennials.Brands that do the best job of reaching millennials will be able to reap the benefits of this large buying power.Generational Archetypes:Prophet- Born in a High, enters young adulthood in an Awakening, midlife in an unraveling and elderhood in a crisis.Nomad- Born in an Awakening, enters young adulthood in an Unraveling, midlife in a crisis, and elderhood in a high.Hero- Born in an unraveling, enters young adulthood in a Crisis, midlife in a high, and elderhood in an awakening.Artist- Is born in a crisis, enters young adulthood in a high, midlife in an Awakening, and elderhood in an unraveling.
-Millennials are exposed to a lot more experiences at a younger age (greg just had a basketball …. and a hoop)- a lot of millennials are being shuttled from activity to activity, more traveling at a young age than many adults had done before they were 30Tech-Extrememultitaskers making it harder to get their attention.Economic RecessionHigh unemployment rates and job jumping common as they try to find a career with work-life balance.
Important ones:Creativity- media that features strong graphics, as well as experiences that allow them to flex creative muscles.Environmentalism and Social Justice- It is increasingly important to have a commitment to the environmenti.e. Icebreakers track your merinoGoLite Index that audits cradle- grave impact of every product. patagoniaFoodies- they are food sophisticates, they make adventurous dishes at home and expect the same at restaurants.Collaboration/ Peer Validation- they are comfortable working together and value peer’s opinions. Social Media is an extension of their personality and they share content that resonates with their self-image and makes them look cool to their friends.Authenticity- They are cynical of media messaging and non-genuine communication can alienate them quickly. They will trust the word of fellow consumers over publications and brand copy.----- Meeting Notes (8/27/12 16:49) -----add peer validation things that will make them cool in front of their friends
You need to make it easy for them to purchase your products this includes easy to find consumer reviews and clear paths to POS.Incenting and making it easier for people to share their opinions about your brand is essential.Millennials live social making it a key channel for peer recommendations, and amplification of brand messaging.A commitment to the environment is increasingly important and brands need to drive awareness of their efforts in this realm.Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group: https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
You can’t treat them as one cohort there are many different mindsets amongst this generation.A generalized segment can fail particularly when applied to the outdoor industry where culture within the sport probably has a large share of the influence on millennials. The mindset of a millennial targeted by the outdoor industry is going to differ from that of Targets.Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group: https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/
This impact is going to be real for everyone's working careerThey will no longer be a generational target but the general targetThey are 17-35 y.o right now
They make up almost 25% of the population, have 200b in direct spending and 500b in indirect spendingThey are active participants in social media who rely on peer interaction for important decisions. They have large digital social networks that have huge awareness amplification opportunities if you have the right messaging.They are concerned about the environment and want their brands to be to.8.2% nationalThey are currently in unstable economic conditions with high unemployment and quickly shifting living situations but as they settle down in the next 10-15 years their desire to travel, be adventurous, and live healthy lifestyles make them an attractive target for the active lifestyle brands we represent.Sources:TIG Global (travel)http://www.pewsocialtrends.org/files/2010/10/millennials-confident-connected-open-to-change.pdfwww.sharelikebuy.com based on research from Barkley, SMG and the Boston Consulting Grouphttp://generationopportunity.org/press/young-americans-hit-by-july-12-7-percent-jobless-rate/: national unemployment is 8.3% millennials 18-29 is at 12.7%
Be aware of trends in your space and remember that if it doesn’t look authentic to their “culture” you may lose them for good.You need to be present in the spaces they most often frequent this is increasingly digital and social, but don’t discount the engagement ads in print magazines get particularly in the buyers guide and other early mags.Their preferences are an ever-moving target you need to listen to their conversations in message boards and social platforms and glean insights into the trends they self-identify with. CROWDSOURCE!! Focus Groups could be increasingly important to understanding the complex tastes of millennials.Fan machine?Dennis Pitta, (2012) "The challenges and opportunities of marketing to Millennials", Journal of Consumer Marketing, Vol. 29 Iss: 2, pp.
-Life stage introduction: craft beer is something many people in their late 20’s start to experiment with you should focus on this Rapidly Changing Trends:It is extremely important that your brand messaging resonates with your intended target, and this goes hand in hand with appearing Genuine to Millennials.This means that you will need to investigate the places these targets communicate i.e. forums, social media to see what trends they identify themselves through. CROWDSOURCE!!.Ex) BD ad where glove is not covered by sleeve, doesn’t seem like a big deal unless you are a young freeskier where style is everything.
AMEX:Apps like nextpedition which leverages millennials desire for travel and new experiences while introducing them to the benefits of AMEX travel services.Link Like Love appeals to the desire for deals and having personalized content by delivering deals that are based on likes, interests and social connections of cardmembers on Facebook.maybe focus groups should be more importantEB ad maybe goes here
-------------------------------------------Millennials have grown up in an age of deals and discounts and these offers generate the most sales conversions (56% expect exclusive deals when they interact with brands on social platforms), email updates are also effective in reaching them but remember that scarcity is important as they quickly stop looking at them if they come too often. Pop-Up ads, pre-roll and pre-video ads are all considered intrusive and can generate strong negative feelings for your brand.Millennials are more responsive to Digital messaging than TV baby boomers are index at 85 -106 GEN X AT 75 -103They consider the word of fellow consumers to be up to 12x more credible than magazines and company copy. Online reviews tend to come in from the extremes, but review rewards can help drive more diverse reviews (Amazon has a program that rewards reviewers with a track record of thorough, helpful feedback.)Millennials respond strongly to strong graphics but also place importance on clean layouts a reflection of their creativity and expectation of good design.-----------Millennials strongly engage with media they choose to view.It is increasingly harder for advertising to achieve breakthrough and catch attention with millennials who are notorious for multi-tasking and short attention spans.Strong Creative is often needed and should be tailored to draw Millennials into the story being told.
Short attention spans and overstimulation mean that you need to have short meaningful messaging and remember that fewer posts is actually better as they appear more genuine and less like spray.Sharing your content happens when someone thinks it will increase their social “currency”Don’t try to pull the wool over their eyes they will see through it and punish you for it.Remember the image you are trying to portray of your brand is one that should resonate with the target’s image of themselves. Strong Graphics are the best way to do this.Source:http://adage.com/article/news/marketing-media-savvy-gen-y-transparency-authenticity/146388/