Millennials are finally entering the real-estate market. How should professionals in real-estate, mortgage lending and home insurance approach this distinct cohort of home buyers?
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Millennial Moms, defined as mothers born between 1978-1994, account for approximately 9 million people in the US. A study by Weber Shandwick and KRC Research explored Millennial Moms and found that they are highly influential, connected, and share more information online compared to all moms. Millennial Moms feel overlooked by advertisers due to their diverse experiences juggling motherhood and careers.
Millennial Moms, defined as mothers born between 1978-1994, are a key demographic segment that marketers should engage with due to their influence. They are highly connected digitally, spending on average 17 hours per week on social media, and are influential decision-makers who are frequently asked for recommendations. Millennial Moms share information about a wide range of products online, especially apparel, food, and electronics. Compared to other moms, they are more likely to be single and the primary income earner, and value assistance managing their busy lives. Marketers should recognize Millennial Moms' potential influence, avoid stereotyping all moms, and develop products that simplify their lives.
Have you met the millennial mom? Tech savvy, social and focused on quality, she's a power consumer and she knows what she wants. Understand and connect with this critical consumer segment with essential takeaways on preferences and purchasing habits courtesy of the (add)ventures insights + content teams.
10 Facts Every Marketer Should Know About Millennial MomsWomenkind
This document outlines 10 key facts about millennial moms that marketers should know: 1) Most new moms are millennials aged 18-34, who have $200 billion in discretionary spending power. 2) Millennial moms are highly connected online, spending an average of 17 hours per week on social media with 3.4 accounts each. 3) They are influential, sharing purchase recommendations with peers online and offline. Marketers should recognize that millennial moms value brands that make life easier and are actively engaged in cause campaigns.
Two main drivers are disrupting marketing: millennials and technology. Technology has empowered consumers to shop and choose brands differently. Millennials value their time and want brands that align with their purpose and support social causes. Research shows that brands supporting good causes are rewarded with trust, loyalty, and growth. Consumers increasingly expect brands to help solve social and environmental problems. Purpose-driven brands outperform on key metrics and see higher customer loyalty and advocacy.
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Much has been said about the Millennial generation, also commonly known as Generation Y, but do we really know how to bring out the best in them? Surpassing even baby boomers in number globally; The Millennials are making their mark in a lot ways. They have different dreams. They are changing how things work and the workplace is where they are having the biggest impact.
• Mindset of the Millennial.
Appreciate the differences and similarities in our Millennials’ mindset.
• Inevitable changes in our business world.
Evaluate the evolution of business climate due to the new workforce.
• Opportunities with the Millennial workforce.
Explore how we can bring out the best in our future workforce.
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Millennial Moms, defined as mothers born between 1978-1994, account for approximately 9 million people in the US. A study by Weber Shandwick and KRC Research explored Millennial Moms and found that they are highly influential, connected, and share more information online compared to all moms. Millennial Moms feel overlooked by advertisers due to their diverse experiences juggling motherhood and careers.
Millennial Moms, defined as mothers born between 1978-1994, are a key demographic segment that marketers should engage with due to their influence. They are highly connected digitally, spending on average 17 hours per week on social media, and are influential decision-makers who are frequently asked for recommendations. Millennial Moms share information about a wide range of products online, especially apparel, food, and electronics. Compared to other moms, they are more likely to be single and the primary income earner, and value assistance managing their busy lives. Marketers should recognize Millennial Moms' potential influence, avoid stereotyping all moms, and develop products that simplify their lives.
Have you met the millennial mom? Tech savvy, social and focused on quality, she's a power consumer and she knows what she wants. Understand and connect with this critical consumer segment with essential takeaways on preferences and purchasing habits courtesy of the (add)ventures insights + content teams.
10 Facts Every Marketer Should Know About Millennial MomsWomenkind
This document outlines 10 key facts about millennial moms that marketers should know: 1) Most new moms are millennials aged 18-34, who have $200 billion in discretionary spending power. 2) Millennial moms are highly connected online, spending an average of 17 hours per week on social media with 3.4 accounts each. 3) They are influential, sharing purchase recommendations with peers online and offline. Marketers should recognize that millennial moms value brands that make life easier and are actively engaged in cause campaigns.
Two main drivers are disrupting marketing: millennials and technology. Technology has empowered consumers to shop and choose brands differently. Millennials value their time and want brands that align with their purpose and support social causes. Research shows that brands supporting good causes are rewarded with trust, loyalty, and growth. Consumers increasingly expect brands to help solve social and environmental problems. Purpose-driven brands outperform on key metrics and see higher customer loyalty and advocacy.
Millennials are an entire generation shaped by digital technology. This is a generation that values experience over talk and is motivated by their desire for social consciousness. In Sandee Jordan’s presentation, discover how to convey your online marketing message to the youngest and most tech savvy audience on the internet.
Sandee began working at Simpleview in 2012 and serves as one of the company’s SEM Analysts. In her role, Sandee works with clients to continuously refine and evolve their websites through constantly improving traffic quality and volume, increasing bookings, building databases and meeting client goals. She gained more than ten years of marketing experience from assessing client web traffic patterns and developing online marketing strategies in San Francisco and New York.
Much has been said about the Millennial generation, also commonly known as Generation Y, but do we really know how to bring out the best in them? Surpassing even baby boomers in number globally; The Millennials are making their mark in a lot ways. They have different dreams. They are changing how things work and the workplace is where they are having the biggest impact.
• Mindset of the Millennial.
Appreciate the differences and similarities in our Millennials’ mindset.
• Inevitable changes in our business world.
Evaluate the evolution of business climate due to the new workforce.
• Opportunities with the Millennial workforce.
Explore how we can bring out the best in our future workforce.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact.
Watch the webinar to hear Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
Nike
Mercedes Benz
Dollar Shave Club
Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
This document summarizes key findings from a survey of 500 millennials aged 18-34 conducted in March 2013. Some of the main findings include: most millennials feel financially secure and are aware of their spending; nearly all have searched for a new job while employed and many experiment with different careers; most have strong opinions on issues like legalizing marijuana and same-sex marriage; most spend significant time online daily and are active on Facebook but still prefer magazines and books to digital formats; and value propositions are important in purchasing decisions.
Dina Freeman
Social Media and Digital Strategist
Baby Center
@dinadingo
Meet the fast-moving first of the true digital natives. From gear to healthcare, food to beauty, banking to shopping, she does everything much differently than moms only a few years older. She’s also spending more, and rewarding brands that give her the solutions she expects in her channels of choice. Dina Freeman, Social and Blog Strategist, BabyCenter will share key findings from their 2014 Millennial Mom Report and show how those insights turn into effective advertising for both Millennial and other segments of the valuable 3.1 trillion dollar Mom market.
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
Millennials have different consumer behaviors than previous generations. They are less influenced by traditional advertising and prefer to research products online by reading reviews and blogs. As digital natives, they are constantly connected through multiple devices and loyal to brands that offer convenience. To appeal to millennials, retailers must have a strong online presence on social media and focus on authenticity and co-creating products rather than traditional marketing tactics.
Mom365 is a marketing company that has over 50 years of experience marketing to mothers. They have a large database of over 9 million mothers' personal consumer information. Their audience includes mothers at all life stages from prenatal to elementary school age children. Most of their audience has multiple children, with over 60% having kids ages 2-5 and 32% having kids ages 6-11. Mom365 can engage their audience through various digital and print channels like email, their website, mailers, and social media to help companies market their products and services to mothers.
The document discusses the characteristics and values of Millennials and their impact on business. Millennials seek collaboration, stimulating work environments, and innovative company cultures. They are driven by new ideas and changing work constantly. Businesses must focus on customer experience, peer recommendations, and two-way communication over traditional marketing. To attract and retain Millennials, companies need to change their brands, offerings, management styles, and implement strategies to gain their loyalty.
This is a brief introduction and summary to marketing to the female economy, includes a case study which segregates the different segments in the female economy, successful campaigns to the female economy, opportunities and advice for marketers in the female economy
The document discusses motivating young adults ages 18-35 to learn more about insurance through gamification. It notes that insurance companies currently use avoidance marketing, focusing on negative outcomes like getting old or a house being destroyed. The challenge presented is for teams to come up with gamified scenarios that deploy core human drives like meaning, accomplishment, and belonging to make interacting with and learning about insurance a more positive and fun experience for young people. Teams will then present their concepts and argue how their idea could successfully motivate young adults.
What's The Difference Between Good and Great Organizations?Jeph Maystruck
This document discusses key themes from several books and authors on building effective organizations. It highlights that visionary companies are guided more by a core ideology of values and purpose beyond just profits. Having a deeply held core ideology gives an organization a strong sense of identity and continuity. Effective strategies are about understanding your core capabilities and meeting customer needs to create competitive advantage. Mission statements should clearly convey how the organization intends to win in its industry through specific behaviors. Maintaining faith in prevailing while confronting brutal facts is seen as important for organizations.
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
The document summarizes the results of a study on millennial attitudes toward entrepreneurship. Over 600 millennials ages 18-40 across the US were surveyed. Key findings include that 94% believe entrepreneurship education is important, 89% would consider freelancing, and 87% want to pursue entrepreneurship. However, 62% felt their entrepreneurship class was inadequate to start a business, and 78% think it's harder to be an entrepreneur from a low-income community.
What Justice and Winning Looks Like: 4 Tips for Effective MessagingB. Shawn Bryant
What does justice and winning look like for progressive organizations leading up to 2020? As a digital storyteller, I’ll be the first to tell you that much of our success depends on how closely we listen to the hopes, dreams, and ambitions of our audience.
It’s time to stop clutching our pearls and start reaching for our keyboards. Let’s go...!
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...Hoopla Software
This document discusses strategies for motivating and managing millennials in the workplace. It notes that millennials will make up the majority of the workforce by 2020. While they are often perceived as disloyal and only wanting constant praise, their formative years involved growing up with technology and being treated as equals by their parents. The document argues that the keys to motivating millennials are: 1) strong, involved management, 2) showing them the purpose and meaning of their work, 3) providing an environment of recognition, 4) challenging, fun, and rewarding work, and 5) leveraging the latest technology. If motivated properly, millennials can be the most productive members of an inside sales team.
Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?
Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.
Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!
Startups are going to save the world, Oussama Ammar, Partner at TheFamilyTheFamily
You can find the video here:
https://www.youtube.com/watch?v=sbD2p0YeF9U
Making money? That’s cool if you do. But it’s a means, not a goal. Your goal is to change the game, to concentrate on a problem that matters and to make a difference. Seize today’s opportunities - now is when individuals can finally hustle their way beyond all expectations. You can learn anything, you can start a business without anyone’s permission, you can be a pioneer. All the barriers are breaking down. But more openness also means more competition and more judges. Against the odds, you’ll have no other choice but to be honest and constantly questioning yourself about WHY you’re doing your startup - because that’s what it means to be brave.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Jennifer Jones, Assistant Director for Marketing & Event Services, gave a presentation on marketing to Millennials. She discussed that the traditional sales approach does not work for Millennials and that marketers need to catch Millennials' attention through guerrilla marketing tactics. She emphasized that marketers should be present where Millennials are online through social media and use engaging visual content like videos. The presentation also provided examples of companies like MTV that successfully market to Millennials by thinking like them and communicating on their level across multiple digital platforms.
A lot has been written about Millennial parents, their difference to the previous generation (X) and the emergence of Dad in a more involved parenting role. So much in fact that we have spent many hours sifting through the reports. So, we thought we’d deliver the most insightful, credible and provocative reports to you, in one neat package.
Meet the Millennials, in 12 stat-packed pages.
To deliver value in today’s business climate and with a new generation of consumers, marketers are increasingly learning that ‘old tricks’ and predictable branding games – might not get the desired impact.
Watch the webinar to hear Nichole Kelly, CEO of Social Media Explorer as she unveils a bold look into how most brand actions can be grouped into 13 'game groups’. These game groups are not all equally well received. Nichole is joined by Pernille Bruun-Jensen, CMO of NetBase, as they review the power of a new Marketing approach that resonates, brought to life through deep dives on brands like:
Nike
Mercedes Benz
Dollar Shave Club
Dyson
Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever.
This document summarizes key findings from a survey of 500 millennials aged 18-34 conducted in March 2013. Some of the main findings include: most millennials feel financially secure and are aware of their spending; nearly all have searched for a new job while employed and many experiment with different careers; most have strong opinions on issues like legalizing marijuana and same-sex marriage; most spend significant time online daily and are active on Facebook but still prefer magazines and books to digital formats; and value propositions are important in purchasing decisions.
Dina Freeman
Social Media and Digital Strategist
Baby Center
@dinadingo
Meet the fast-moving first of the true digital natives. From gear to healthcare, food to beauty, banking to shopping, she does everything much differently than moms only a few years older. She’s also spending more, and rewarding brands that give her the solutions she expects in her channels of choice. Dina Freeman, Social and Blog Strategist, BabyCenter will share key findings from their 2014 Millennial Mom Report and show how those insights turn into effective advertising for both Millennial and other segments of the valuable 3.1 trillion dollar Mom market.
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
Millennials have different consumer behaviors than previous generations. They are less influenced by traditional advertising and prefer to research products online by reading reviews and blogs. As digital natives, they are constantly connected through multiple devices and loyal to brands that offer convenience. To appeal to millennials, retailers must have a strong online presence on social media and focus on authenticity and co-creating products rather than traditional marketing tactics.
Mom365 is a marketing company that has over 50 years of experience marketing to mothers. They have a large database of over 9 million mothers' personal consumer information. Their audience includes mothers at all life stages from prenatal to elementary school age children. Most of their audience has multiple children, with over 60% having kids ages 2-5 and 32% having kids ages 6-11. Mom365 can engage their audience through various digital and print channels like email, their website, mailers, and social media to help companies market their products and services to mothers.
The document discusses the characteristics and values of Millennials and their impact on business. Millennials seek collaboration, stimulating work environments, and innovative company cultures. They are driven by new ideas and changing work constantly. Businesses must focus on customer experience, peer recommendations, and two-way communication over traditional marketing. To attract and retain Millennials, companies need to change their brands, offerings, management styles, and implement strategies to gain their loyalty.
This is a brief introduction and summary to marketing to the female economy, includes a case study which segregates the different segments in the female economy, successful campaigns to the female economy, opportunities and advice for marketers in the female economy
The document discusses motivating young adults ages 18-35 to learn more about insurance through gamification. It notes that insurance companies currently use avoidance marketing, focusing on negative outcomes like getting old or a house being destroyed. The challenge presented is for teams to come up with gamified scenarios that deploy core human drives like meaning, accomplishment, and belonging to make interacting with and learning about insurance a more positive and fun experience for young people. Teams will then present their concepts and argue how their idea could successfully motivate young adults.
What's The Difference Between Good and Great Organizations?Jeph Maystruck
This document discusses key themes from several books and authors on building effective organizations. It highlights that visionary companies are guided more by a core ideology of values and purpose beyond just profits. Having a deeply held core ideology gives an organization a strong sense of identity and continuity. Effective strategies are about understanding your core capabilities and meeting customer needs to create competitive advantage. Mission statements should clearly convey how the organization intends to win in its industry through specific behaviors. Maintaining faith in prevailing while confronting brutal facts is seen as important for organizations.
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
The document summarizes the results of a study on millennial attitudes toward entrepreneurship. Over 600 millennials ages 18-40 across the US were surveyed. Key findings include that 94% believe entrepreneurship education is important, 89% would consider freelancing, and 87% want to pursue entrepreneurship. However, 62% felt their entrepreneurship class was inadequate to start a business, and 78% think it's harder to be an entrepreneur from a low-income community.
What Justice and Winning Looks Like: 4 Tips for Effective MessagingB. Shawn Bryant
What does justice and winning look like for progressive organizations leading up to 2020? As a digital storyteller, I’ll be the first to tell you that much of our success depends on how closely we listen to the hopes, dreams, and ambitions of our audience.
It’s time to stop clutching our pearls and start reaching for our keyboards. Let’s go...!
Motivating Millennials - Hoopla CEO Mike Smalls' Presentation at AA-ISP Leade...Hoopla Software
This document discusses strategies for motivating and managing millennials in the workplace. It notes that millennials will make up the majority of the workforce by 2020. While they are often perceived as disloyal and only wanting constant praise, their formative years involved growing up with technology and being treated as equals by their parents. The document argues that the keys to motivating millennials are: 1) strong, involved management, 2) showing them the purpose and meaning of their work, 3) providing an environment of recognition, 4) challenging, fun, and rewarding work, and 5) leveraging the latest technology. If motivated properly, millennials can be the most productive members of an inside sales team.
Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?
Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.
Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!
Startups are going to save the world, Oussama Ammar, Partner at TheFamilyTheFamily
You can find the video here:
https://www.youtube.com/watch?v=sbD2p0YeF9U
Making money? That’s cool if you do. But it’s a means, not a goal. Your goal is to change the game, to concentrate on a problem that matters and to make a difference. Seize today’s opportunities - now is when individuals can finally hustle their way beyond all expectations. You can learn anything, you can start a business without anyone’s permission, you can be a pioneer. All the barriers are breaking down. But more openness also means more competition and more judges. Against the odds, you’ll have no other choice but to be honest and constantly questioning yourself about WHY you’re doing your startup - because that’s what it means to be brave.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Jennifer Jones, Assistant Director for Marketing & Event Services, gave a presentation on marketing to Millennials. She discussed that the traditional sales approach does not work for Millennials and that marketers need to catch Millennials' attention through guerrilla marketing tactics. She emphasized that marketers should be present where Millennials are online through social media and use engaging visual content like videos. The presentation also provided examples of companies like MTV that successfully market to Millennials by thinking like them and communicating on their level across multiple digital platforms.
A lot has been written about Millennial parents, their difference to the previous generation (X) and the emergence of Dad in a more involved parenting role. So much in fact that we have spent many hours sifting through the reports. So, we thought we’d deliver the most insightful, credible and provocative reports to you, in one neat package.
Meet the Millennials, in 12 stat-packed pages.
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
How Generation Z Differs from Millennials (and Some Similarities)Ryan Jenkins
The verdict is still out on where the Millennial generation ends and Generation Z begins. Some studies start Generation Z as early as 1993 and others as late as 2000. But no matter how you slice it, there are clear differences in behavior and preferences between Generation Z and the Millennials. These differences are sure to prompt additional adjustment when in comes to leadership, recruiting, parenting, and marketing.
In many ways, Generation Z is the extreme version and the opposite of Millennials. Some of these noticeable extremes and differences could help hiring managers, marketers, leaders, and parents better connect with the emerging generation and thrive tomorrow.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and author.
Website: http://ryan-jenkins.com
1) The document is satire providing purposely bad marketing advice.
2) It suggests outdated practices like cold-calling customers, spamming emails, and not tracking results.
3) The goal is to humorously convince the reader that their marketing may suck if relying on these outdated tactics.
Millennials: Understanding the GenerationUrbanBound
Understanding the Millennial mindset can be a tricky thing to do. Understand some of the key things Millennials need in the workforce in order to be happy. For even more information, check out our eBook here: http://resources.urbanbound.com/millennial-mindset-understanding-millennials
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Social@Ogilvy on Millennials, the New Age Heroes Synergia
Millennials represent a significant portion of the global population and economy. They value experiences over material goods, social causes, and having a voice. Engaging millennials requires understanding their traits of being optimistic yet pragmatic, individualistic, and seeking both inclusion and innovation. Effective strategies provide purpose and empowerment through social media, access, feedback mechanisms, and co-creation opportunities.
Millennials are driving 10 trends in 2015 including the makers movement, content proliferation, net neutrality, conscious consumption, empowerment of women, and philanthropy. They seek authentic, locally-sourced goods and fight for internet freedom. Millennials also heavily consume online content and research products online. They are health-conscious and influenced by social media to curate idealized images of their lives. Millennials want brands that support good causes and empower women. They also participate in charitable challenges that benefit them socially.
Generation Y Volunteerism and Civic Action: Engaging Future Leaders and Entre...Sean P. Bender
This document discusses Generation Y (Gen Y) volunteerism and civic engagement. Gen Y, also known as Millennials, refers to those born between 1979-1984. They make up around 35% of the world's population. Gen Y values having a meaningful philosophy of life and prefers communication through mobile devices and social media like Facebook. While brand loyal, they are not always loyal to specific businesses. Gen Y desires a sense of community and place but is also independent and interested in entrepreneurship. The document advocates engaging Gen Y in volunteer and civic activities to develop future leaders.
Generation Y Volunteerism and Civic Action: Engaging Future Leaders and Entre...Sean P. Bender
This document discusses Generation Y (Gen Y) volunteerism and civic engagement. Gen Y, also known as Millennials, refers to those born between 1979-1984. They make up around 35% of the world's population. Gen Y values having a meaningful philosophy of life and prefers communication through mobile devices and social media like Facebook. While brand loyal, they are not always loyal to specific businesses. Gen Y desires a sense of community and influence from their peers. They want to start their own businesses and be agents of change through civic engagement and volunteerism.
The 5 keys to engage Millennial thinking - Fintech Americas, Miami October 2015Juan Lopez Salaberry
The document discusses characteristics and views of Millennials born between 1982-2000. It notes that by 2025, Millennials will represent 75% of the global workforce. While connected digitally, Millennials can feel disconnected and have more virtual than real relationships. They are seen as nomadic, seeking global opportunities, and less committed to employers long-term. The document also discusses challenges banks face in appealing to Millennials, including showing care, going mobile, creating engaging experiences, differentiating, and leveraging social media.
Marketing to Millennials and the new Marketing PlaybookJeff Ernst
The traditional methods and rules of marketing need to be thrown out when it comes to Millennials - those under 35 value trust, tribe, authenticity, co-creation and ensuring companies are doing their part to give back. To succeed, you need to engage, energize, provide experiences and approach your strategy differently, using social word-of-mouth, brand advocacy, customer experience and user generated content as cornerstones to build on.
Millennials will be more engaged with politics in 2016 through social media but will likely not develop strong enough passion to vote. Many Millennials will take on management positions for the first time, changing corporate leadership. Millennials want to engage with different cultures and experiences through interracial and interfaith marriages. They will advocate for issues through online discussions rather than traditional activism. Video will be a key marketing tool as Millennials prefer visual information. Millennials care more about healthy food ingredients and home ownership is becoming more attainable and desirable for them. Fatherhood roles are changing as Millennial fathers share responsibilities more equally.
Boomers Aren't Dead Yet: Insights Report October 2013The Buntin Group
Do you realize Brad Pitt and Madonna are Baby Boomers? Yep. This report will make you look at Boomers differently. See what your brand can do to reach a generation that is 80 million strong!
Millennial donors: The Struggle is RealCommit Change
For many nonprofits, getting young people to support their organization is extremely difficult. What is the point of involving unemployed, lazy, iPhone addicted, and contradictory young adults anyway?
Those legacy donors won't be sending in those paper checks forever, so now is the time to build up your network of millennial supporters.
This document provides tips and best practices for paid search marketing campaigns. It recommends structuring campaigns with a granular hierarchy of campaigns, ad groups, and keywords to improve performance. It also explains how different keyword match types, such as broad, broad modified, phrase, and exact, can impact the reach and relevance of ads. Selecting the appropriate match type that aligns with business goals is important for return on investment.
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016Pacharee Pantoomano
This document provides information about marketing to millennials (Gen Y), born between 1981-1997. It discusses millennials' population size, spending power, values around meaningful work and collaboration. It also examines millennials' media consumption habits, preference for social media and video content. The document analyzes characteristics of Thai millennials and provides examples of successful marketing campaigns targeting millennials, including Coca-Cola's "Share a Coke" campaign and Chipotle's web series on wholesome food.
Myths and truths about reaching millennials through marketingCarousel30
Millennials are a diverse group, not a single demographic. While connected digitally, relationships and experiences are still important to them. They value both technology and real-world needs. Most retail spending still occurs in stores, not just online. Millennials can be loyal customers if brands offer value, quality, and transparency. To reach them, marketers must understand subtleties within this generation rather than rely on stereotypes.
This document discusses Millennials and Gen Z. It provides information about their ages, characteristics, behaviors, and motivations. For Millennials, it discusses that they are the largest generation born in the 20th century and will make up 75% of the workforce by 2025. They are tech-savvy, ambitious, family-oriented, and like constant feedback. For Gen Z, it notes they are the most racially diverse generation and focused on their financial future and brand ethics. Both generations are heavily influenced by social media and value personalized experiences. The document provides examples of brands that have successfully targeted each group's values and motivations.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Millennials make up 24% of the US population and have significant purchase influencing power, so understanding them is important. Millennials value community, care about social and environmental issues, and engage more with mobile apps than other generations. They are ethnically diverse, well-educated, and more likely to donate to non-profits. Engaging millennials requires being transparent, supporting meaningful causes, using mobile apps and social media, connecting through stories, and allowing access over ownership.
Generation Y - A New Identity in the English Teaching Community Evania Netto
Generation Y is the fastest growing segment of today’s workforce. However, what is the difference between this and the previous generation? What should professionals know to understand this new identity that has emerged in the teaching world? In this presentation, presenters talk about the characteristics of different generations and how they can be prepared to achieve common results.
Similar to Millennials and Real-Estate Investment for the Chicago Title Company, May 2015 (20)
How to meet the next generation of museum visitorsAnne Boysen
The document discusses trends related to the next generation of museum visitors. It notes that Generation Z, born after 2001, are the "Internet in My Pocket" generation with an 8-second attention span who expect digital ubiquity. It also discusses how millennials and Generation Z are entrepreneurial, seek stimulating physical spaces as work and socializing become more virtual, and enjoy sharing selfies. The document argues that museums can attract these generations by providing opportunities for contemplation and experiences, and by harnessing their co-creative skills.
Sifting our way to generational insightsAnne Boysen
What do people in the same generation seem to have so much in common? And how do we know if the similarity is generational and not the result of some other factors? Let's sift our way to the solid kernels of good generational insight.
RCA 2015 Generation Z and the Future of FoodAnne Boysen
Presentation held at Research Chefs Association's annual conference 2015.
What are the most important Generation Z trends, and how will they impact the food industry?
From Baby Boomers to Generation Z: Interactivity in Light of GenerationsAnne Boysen
This document discusses generational trends and defines several generations including Millennials, Generation Z, and the generation after Generation Z. It outlines some of the defining events and characteristics of each generation, such as their relationship to technology, parenting styles, trust in institutions, and how they are shaped by events like the rise of social media. The document also explores how each new generation favors more participatory and networked behaviors compared to prior generations.
The document describes different generations born between 1908 and 2010. It provides the birth years, archetypes, dominant traits and defining childhood experiences for each generation. Key generations include the GI Generation (1908-1929) who experienced the Great Depression and WWII, Baby Boomers (1946-1961) who were indulged as children, and Millennials (1983-2003) who are civic-minded like the GI Generation. Generations are also grouped into larger eras based on defining historical events and shared values during their young adult years.
4. Generational Role Reversal
More than 50% of people under 35 said they have financial goals,
compared with 38% of those over the age of 35. What happened to
“young and reckless”?
(iQuantify 2015)
9. #3. Customize!
• Single parents
• Cohabitating families
• Multigenerational
households
• Multifamily with common
outdoor areas
• MIL-suites or AirBnB friendly
Living arrangements as diverse as the population
10. #4. Give back!
• 75% of Millennials say it’s important big
companies give back to society than just focus
on profit.
• Millennials are more likely to do business with
brands that support their local communities
(Dan Schwabel’s survey 2015)
11. Aha!
• The way to win Millennials’ trust is in being
good!
• Maybe spend the advertising budget on
charitable goals
instead?
• And help them
restore the hope
that the world
can be an oyster
again
12. Thank You!
To learn more please visit
Afterthemillennials.com
@aftermillennial
512-568-4941