The document discusses the importance of marketing to Generation Y (millennials), highlighting their significant spending power and unique mindset characterized by low social trust and brand cynicism. It emphasizes the need for brands to engage millennials through personalized communication and memorable buying experiences. Key takeaways include that millennials are tech-dependent rather than tech-savvy, and brands should focus on authenticity and relevance to capture their attention.

1. Marke&ng
to
Millennials

2. Agenda
① Gen
Y
–
Why
Should
We
Care
② The
Gen
Y
Mindset
③ The
Gen
Y
Behavior
④ Takeaways

3. Why
Should
We
Care?

4. Key
considerations

5. Key
considerations
• Gen
Y
spending
power
2014:
$213
Billion
• In
2017
Gen
Y
is
predicted
to
outspend
baby
boomers
• Millennials
are
"low
on
social
trust,"
according
to
Pew
Research
Center
• Just
19
percent
say
most
people
can
be
trusted,
compared
with
31
percent
of
Gen
Xers
and
40
percent
of
baby
boomers.
• For
retail
that
translates
to
a
genera&on
that
is
brand
aware,
but
cynical
=
not
brand
loyal

6. The
Gen
Y
Mindset

7. Habits

8. Beliefs

9. Behaviors

10. Motivations

11. Expectations

12. The
Gen
Y
Behavior

13. Information
consumption

14. Website
trafEic

15. Takeaways

16. Takeaways
• Gen
Y
is
not
tech-­‐savvy.
They
are
tech-­‐dependent
• It’s
all
about
them
• Communicate
where
they
are
engaged
• Make
their
buying
experience
memorable
• Introduce
them
to
your
team
• Give
them
the
VIP
feeling

17. ?!*&^$%^&????
Valuable

18. ?!*&^$%^&????
Valuable
Relevant

19. ?!*&^$%^&????
Valuable
Relevant
Authen&c

20. Read
More
• Meet
the
Millennials:
The
consumers
to
change
the
marke&ng
landscape
• Millennial
Marke&ng
• How
Millennials
are
shopping

21. You
made
it!
Kirsten
Furman
and
Miriam
Christof
miriam@justjumpmarke&ng.com
Call
me
at
781.366.5549
Follow
me
on
Twieer:
@miriamchristof
Visit
our
website:
www.justjumpmarke&ng.com
Let’s
have
a
coffee!