A successful story thanks to social media
CO-CEO’S
• Don Ressler (Right)
• Adam Goldenberg (Left)
Famous Face
• Kate Hudson also a CEO
• The face of Fabletics
From online
to instore
Fabletics began online and used
social media to spread and get
their name out
January 2015 shipped one
million orders
Now have 35 stores in the
United States
Interactive Stories
• By using interactive stories, views are able to see an item
and swipe up to shop
YouTube for Fabletics
Overview
• 300 million dollar revinew
• Important names like
• Kate Hudson
• Maddie Ziegler
• Demi Lovato
• Tana Mongeau

Fabletics

Editor's Notes

  • #2 By using Instagram and ads on YouTube, snapchat and tiktok the athletic brand Fabletics uses a wide range of social media to get their brand name out. https://www.fabletics.com/about
  • #3 Ressler and Goldenberg stared fabletics in October of 2013
  • #4 Kate Hudson is the face of fabletics, not only being a co ceo, but modeling the clothing as well
  • #5 https://www.fabletics.com/about
  • #6 With 1.2 million followers and counting, fabletics uses Instagram to engage their audience. They also use story highlights to get views to interact with their sales https://www.instagram.com/fabletics/
  • #7 https://www.instagram.com/fabletics/
  • #8 Maddie Ziegler, a anticable name four young girls, makes YouTube videos that have around a million views, unboxing her fabletics, as well as tries them on in the video https://www.youtube.com/watch?v=dosfb9b-Fg4
  • #9 https://www.reviewchatter.com/statistics-facts-history/fabletics