The document outlines a SWOT analysis for a marketing and communications department. It identifies strengths such as having an in-house marketing manager with design skills and the ability to reduce costs and turnaround times. Weaknesses include a lack of marketing coordination, poor distribution channels, and insufficient online presence. Opportunities exist in improving the external presence through a new website and blog and integrating web and mobile campaigns. Threats consist of challenges with reporting, lack of support and time, employee retention issues, and budget constraints.

1. M A R K E T I N G &
C O M M U N I C A T I O N SMC
S
STRENGTHS
‹ A full-time marketing and
communications manager with
design and advanced technologi-
cal skills.
‹ Reduction is outside design
agency costs and turn-around
time
‹ Consistent flow of inquiries by
department
‹ Emergence of internal commu-
nication pushes
‹ Experience in online 360
degree digital presence
‹ Introducing something new
W
WEAKNESSES
‹ Absence of a marketing coordi-
nator
‹ Poor distribution channels
‹ The amount of programs to
launch without the help or time to
do it all in a timely fashion
‹ Lack of online presence in both
social and web
‹ Lack of 3rd party endorsements
‹ Absence of marketing automa-
tion
‹ Employees lack of computer
knowledge
O
OPPORTUNITIES
‹ 360 degree external push once
the blog and new website are
launched
‹ Employees are extremely
receptive of marketing and
communication programs
‹ Integrated web and mobile
campaigns
‹ Viral marketing programs
‹ New distribution channels
‹ Aesthetically enhanced RFP’s,
presentations, communication
pieces
‹ Advancement in technology
T
THREATS
‹ Reporting and analytics
‹ Lack of support & Time
‹ Vulnerable employee base
(retention issues)
‹ Budget
s h e r r i m o r r i s
s w o t a n a l y s i s