Digital marketing encompasses all marketing efforts that use electronic devices and the internet. It allows businesses to connect with customers through various digital channels like search engines, social media, email, and websites. The document then discusses several common types of digital marketing like social media marketing (SMM), pay-per-click (PPC) advertising, search engine optimization (SEO), content writing, email marketing, and affiliate marketing. It also outlines some advantages like global reach, lower costs, and trackable results as well as disadvantages like requiring new skills, being time consuming, and high competition.

1. DIGITAL
MARKETING
BY SAKSHI RAWAT

2. What is digital marketing ?
Digital marketing encompasses all marketing efforts that use an electronic device or the
internet. Businesses leverage digital channels such as search engines, social media, email
and their websites to connect with current and prospective customers. This can also be
referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms,
any form of marketing that exists online is called as Digital Marketing.

3. Types of digital marketing

4. WHATIS SMM ?
Social media marketing (SMM) is a form
of Internet marketing that utilizes social
networking websites asa marketing tool.
The goal of SMM is to produce content
that users will share with their social
network to help a company increase
brand exposure and broaden customer
reach.

5. ADVANTAGE ANDDISADVANTAGE
OF SMM
Increased Brand Awareness
More Inbound Traffic
Improved Search Engine Rankings
Higher Conversion Rates
Better Customer Satisfaction
Improved Brand Loyalty
More BrandAuthority
Negative feedback
Potential for embarrassment
Time intensive

6. PPC (PAYPERCLICK)
Pay-per-click marketing is a way of
using search engine advertising to
generate clicks to your website, rather
than “earning” those clicks
organically

7. ADVANTAGEOF PPC

8. WHATISSEO?
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results
that contain that query term. Users normally tend tovisit websites that are at the top of
this list asthey perceive those to be more relevant to the query. If you have ever wondered
why some of these websites rank better than the others then you must know that it is
because of a powerful web marketing technique called Search Engine Optimization (SEO).

9. OPTIMIZATION

10. CONTENTWRITING
A website content writer or web
content writer is a person who
specializes in providing relevant
content for websites. Every website
has a specific target audience and
requires a different type and level of
content.

11. CONTENT IS KING
In 1996 Bill Gates wrote “content is king”. ... Content is what people are looking for when they go online,
and your content needs to be able to be found in order for it to offer any benefit, no matter if it's an article,
a description of a product, a blog post.

12. ADVANTAGESAND DISADVANTAGES
You can get a lot of work
You’ll get disciplined
The rates are poor
It’s ghostwriting
It’s addictive
You can practice alot

13. EMAIL MARKETING
Email marketing is the act of sending a commercial
message, typically to a group of people, using email. In its
broadest sense, every email sent to a potential or
current customer could be considered email marketing.
 It involves using email to send advertisements, request
business, or solicit sales or donations. Email marketing
strategies commonly seek to achieve one or more of three
primary objectives, to build loyalty, trust, or brand
awareness.
The term usually refers to sending email messages with the
purpose of enhancing a merchant's relationship with
current or previous customers, encouraging customer
loyalty and repeat business, acquiring new customers or
convincing current customers to purchase something
immediately, and sharing third-party ads.

14. AFFILIATE MARKETING
Affiliate marketing is when you promote other
companies’ products. When someone buys through
your affiliate link, you get a commission.
As an affiliate, you’re a salesperson for the company.
You help to make a sale, the company rewards you.
The best thing about affiliate marketing is that you can
do it at scale. A typical salesperson only sells products
from one company.
 As an affiliate marketer, you can promote products
from many different companies and earn commissions
from all of them.

15. DIGITALMARKETING TOOLS
Email marketing : InfusionSoft
Content Marketing : Buzzsumo
Graphic Design and Visual Content : Canva
SEO and Site Speed : Pingdom Website Speed Test
Social Media : Buffer
Marketing Schedule : CoSchedule

16. OBJECTIVE
Reach the right audience
Engage with your audience
Motivate your audience to take your
Maximize return on investment(ROI)

17. ADVANTAGES OF DIGITAL
MARKETING
• Global reach - a website allows you to find new markets and trade globally for only a small investment.
• Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional
marketing methods.
• Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how
effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers.
The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to
engage with.
• Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can
gain social currency - being passed from user to user and becoming viral.
• Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media
which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

18. DISADVANTAGES OF DIGITAL MARKETING
•Skills and training - You will need to ensure that your staff have the right knowledge and expertise to carry out
digital marketing with success. Tools, platforms and trends change rapidly and it's vital that you keep up-to-date.
•Time consuming - tasks such as optimising online advertising campaigns and creating marketing content can take
up a lot of time. It's important to measure your results to ensure a return-on-investment.
•High competition - while you can reach a global audience with digital marketing, you are also up against global
competition. It can be a challenge to stand out against competitors and to grab attention among the many messages
aimed at consumers online.
•Complaints and feedback - any negative feedback or criticism of your brand is can be visible to your audience
through social media and review websites. Carrying out effective customer service online can be challenging.
Negative comments or failure to respond effectively can damage your brand reputation.
•Security and privacy issues - there are a number of legal considerations around collecting and using customer
data for digital marketing purposes. Take care to comply with the rules regarding privacy and data protection.