Qurus Success Story: Partner readiness and trainingwendylentink
Qurus' partner readiness service ensures that your channel partners from all across EMEA understand and are correctly positioned to increase their sales of your products and services.
Qurus Success Story: Partner readiness and trainingwendylentink
Qurus' partner readiness service ensures that your channel partners from all across EMEA understand and are correctly positioned to increase their sales of your products and services.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Marketing structures
1.
2. START UP LC
0-10 Realisations LCVP Comm/
Marketing
Member 1 Member 2
KPI:
• Number of EP’s Raised
(that fit the right Matchable EP Profiles)
• # of Leads/ Registrations from each strategy
• Increased Conversation Rate from Sign up to Raise
NOTE:
• Marketing team has 1-3 members (including LCVP)
• Marketing Team needs to focus on establishing their
market penetration for just 1 Programme
(oGIP/oGCDP) and just 1-2 Sub-products/ Issues
under this programme
10 to 40
Realisations
30 to 70+
Raised
50 to 150+
Sign ups
(Ideally, Sign up to
Raise Conversion rate
is greater than 30%)
Sample Backwards Planning:
This means that recruitment
activities must be focused
enough to get this number of
registrations from the right
target market
Based on Statistics, how
many Raises do you nee to
get this many
realisations?
Based on Statistics, how
many Sign-ups do you nee
to get this many raises?
STARTHERE
3. START UP LC
0-10 Realisations
LCVP JD
• Designs Marketing Strategy with OGX And Marketing Team and ensures
a well designed product- customer flow*
• Works with Marketing Member to organise 2-3 KEY channels strategies
(can be online or offline) to reach the target audience
• Recruitment Period:
• Takes on the lead role of managing 1-2 of the Key Strategies and
aligned the LC’s towards this.
• Ensures that his/ her members are on track and the campaign is
running according to timeline
• Ensures that OGX is promptly responding to leads/ registrations
Members’ JD (1-2):
• Year-round:
• Ensures website and social media is always up to date with
relevant information
• Ensures Relationships with Campus/ University is well
maintained
• Recruitment Period: (for each member)
• Supports in designing and developing materials for the Campaign
• Takes on the implementation of 1-2 key channel strategies and
aligns the LC’s towards this
LCVP Comm/
Marketing
Member 1 Member 2
4. POTENTIAL LC
10 to 40
Realisations
LCVP Comm/
Marketing
Member 1 Member 2 Member 3 Member 4
NOTE:
• Marketing team has 3-5 members (including LCVP)
• Marketing Team needs to focus on scaling up in their market
reach for their focus Programme (oGIP/oGCDP) and just 1-2
Sub-products/ Issues under this programme
30 to 70+
Raised
50 to 150+
Sign ups
(Ideally, Sign up to
Raise Conversion rate
is greater than 30%)
Sample Backwards Planning:
KPI’s:
• Number of EP’s Raised
(that fit the right Matchable EP Profiles)
• # of Leads/ Registrations from each strategy
• Increased Conversation Rate from Sign up to Raise
This means that recruitment
activities must be focused
enough to get this number of
registrations from the right
target market
Based on Statistics, how
many Raises do you nee to
get this many
realisations?
Based on Statistics, how
many Sign-ups do you nee
to get this many raises?
STARTHERE
5. POTENTIAL LC
10-40 Realisations
LCVP Comm/
Marketing
Member 1 Member 2 Member 3 Member 4
LCVP JD
• Designs Marketing Strategy with OGX And Marketing Team and
ensures a well designed product- customer flow*
• Works with Marketing Member to organise 2-3 KEY channels
strategies (can be online or offline) to reach the target audience
• Recruitment Period:
• Takes on the lead role of managing 1-2 of the Key Strategies and
aligned the LC’s towards this.
• Ensures that his/ her members are on track and the campaign
is running according to timeline
Members’ JD (2-3 Channels Experts)
• Online Marketing (1-2 members):
• Ensures website and social media is always up to
date with relevant information,
• Explores and develops 1-2 Online Inbound
Marketing Strategies
• Campus Relations:
• Ensures Relationships with Campus/ University
is well maintained (Year Round)
• Designs and Oversees Physical Recruitment
Events
Members’ JD (1-2 Designers)
• Year-round:
• Ensures website and social media is always up to
date with relevant information
• Ensures Relationships with Campus/ University is
well maintained
• Recruitment Period: (for each member)
• Takes on the implementation of 1-2 key channel
strategies and aligns the LC’s towards this
6. HIGH POTENTIAL LC
40-70 Realisations
LCVP Comm/
Marketing
Brand Team
TL
Member 1
Member 2
Brand Team
TL
Member 1
Member 2
Comms Team
TL
Member 1
Member 2
40 to 70+
Realisations
70 to 120+
Raised
150 to 300+
(Ideally, Sign up to
Raise Conversion rate
is greater than 30%)
Sample Backwards Planning:
Based on Statistics, how
many Raises do you nee to
get this many
realisations?
Based on your average conversion
rate, how many Sign-ups do you
need to get this many raises?
STARTHERE
NOTE:
• Marketing team has 7-10 members (including LCVP)
• Marketing Team needs to focus on scaling up in their market
reach for their focus Programme (oGIP/oGCDP) and just 1-2
Sub-products/ Issues under this programme
• TMP/TLP
7. HIGH POTENTIAL LC
40-70 Realisations
Brand Teams
• Each Member can handle 1-2 sub-brands/ Programmes
• Market Research
• Participate in the synergy meetings with the equivalent teams in
oGX function
• Leads the development of the content marketing strategy for
Their main subproducts/ issues
• Year round management of the brand positioning for their
assigned sub-brands
• It is recommended that someone with graphic design abilities is
also within each team
LCVP Comm/
Marketing
Brand Team
TL 1
Member 1
Member 2
Brand Team
2
Channel Mgr. 1
Channel Mgr. 2
Comms
Team
Member 1
Member 2
Special Comms Team
• Builds and Aligns the over-all content strategy of
their respective channels to ensure that these
spaces continue to contribute more customers
and promoters for AIESEC
• Works with the brand teams to ensure that
marketing content is aligned
• Includes management of social media channels,
website, online registrations, campus relations,
media, PR etc.
LCVP JD
• Designs Marketing Strategy with OGX And Marketing Teams and
ensures a well designed product- customer flow*
• Leads Proper and Strong Brand management in the LC
• Key role in Managing Crisis Communications
• Recruitment Period:
• Leads the creation and implementation of the marketing
strategy across the different sub-brands and channels
• Ensures that his/ her members are on track and the
campaign is running according to timeline
8. HIGH VOLUME LC
70+ Realisations
70++
Realisations
120++
Raised
300++
(Ideally, Sign up to
Raise Conversion rate
is greater than 30%)
Sample Backwards Planning:
Based on Statistics, how
many Raises do you nee to
get this many
realisations?
Based on your average conversion
rate, how many Sign-ups do you
need to get this many raises?
STARTHERE
NOTE:
• Marketing team has 10+ members (including LCVP)
• Marketing Team needs to focus on scaling up their market reach
fortheir current developed brands under focus Programme
(oGIP/oGCDP/TMP/TLP)
• High Volume LC’s need to especially work on optimising their
processes and investing in IT innovations in order to increase their
production capacity, These LC’s can work with the MC to develop
these evolutions
• Don’t expand the team too much horizontally
LCVP Comm/
Marketing
Brand Team
TL
Member 1
Member 2
Member 3
Brand Team
TL
Member 1
Member 2
Member 3
Brand Team
TL
Member 1
Member 2
Member 3
Comms
Team TL
Member 1
Member 2
Member 3
9. HIGH VOLUME LC
70+ Realisations
LCVP JD
• Designs Marketing Strategy with OGX And Marketing Teams and
ensures a well designed product- customer flow*
• Leads Proper and Strong Brand management in the LC
• Key role in Managing Crisis Communications
• Recruitment Period:
• Leads the creation and implementation of the marketing
strategy across the different sub-brands and channels
• Ensures that his/ her members are on track and the
campaign is running according to timeline
Brand Teams
• Each Brand Team can handle 1-2 sub-brands/ Programmes (sub-
product for oGIP, issues foroGCDP , TMP/TLP)
• Market Research
• Participate in the synergy meetings with the equivalent teams in
oGX function
• Leads the development of the content marketing strategy for
Their main subproducts/ issues
• Year round management of the brand positioning for their
assigned sub-brands
• It is recommended that someone with graphic design abilities is
also within each team
Special Comms Team
• Builds and Aligns the over-all content strategy of
their respective channels to ensure that these
spaces continue to contribute more customers
and promoters for AIESEC (ex. Content calendar
management, Social Media analysis)
• Works with the brand teams to ensure that
marketing content is engaging and is aligned to
over-all brand objectives
• Includes management of alliances, social media
channels, website, online registrations, media
relations, PR, Campus relations etc.
• *IT support can be outsourced
LCVP Comm/
Marketing
Brand Team
TL
Member 1
Member 2
Member 3
Brand Team TL
Member 1
Member 2
Member 3
Brand Team
TL
Member 1
Member 2
Member 3
Comms Team
TL
Member 1
Member 2
Member 3
10. 0 Be very clear how many members in the Marketing team are
driving oGIP, how many members are driving oGCDP Goals and
how many members are driving TMP Recruitment
0 Their Goals for sign up, conversion and raise should be based on
the programme they are driving
0 JD should be based on the programme they are driving
0 Focus of the marketing team depends on focus of the LC
IMPORTANT
11. 0 When calculating productivity for oGIP in the LC or MC, for
number of members contributing to oGIP add the number of
members from marketing team whose goals and JD is about
driving oGIP growth. Eg: 3 out of 7 members are working on
oGIP and 4 on oGCDP then 3 members are included into oGIP
productivity data and 4 into oGCDP Productivity data
Calculating productivity
12. 0 We have given suggestions for number of members in marketing
teams, however to have the right number of people please use
the TM Planning tool for MC and LC which will calculate based on
your realization goals and your productivity
0 Link to the Planning tool – TMP TLP Clarity wiki
Number of members in Marketing Teams
