[1] It outlines three key strategies: streamlining product portfolios, improving affordability, and bolstering customer trust. [2] Some recommendations include reducing complex product lines, offering discounts and loyalty programs, and reassuring customers through empathetic messaging. [3] The presentation argues that cutting costs indiscriminately can be counterproductive, and that marketers must understand shifting consumer behaviors and priorities to respond effectively to the "New Normal" brought on by recessions.
Cost Leadership / Low-cost Business Strategy:
A cost leadership strategy is an integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to that of competitors, with features that are acceptable to customers.
Cost Leadership / Low-cost Business Strategy:
A cost leadership strategy is an integrated set of actions designed to produce or deliver goods or services at the lowest cost, relative to that of competitors, with features that are acceptable to customers.
“Porter’s five forces model is an analysis tool that uses five forces to determine the profitability of an industry and shape a firm’s competitive strategy”[1]
“It is a framework that classifies and analyzes the most important forces affecting the intensity of competition in an industry and its profitability level.”
A firm pursuing a cost-leadership strategy attempts to gain a competitive advantage primarily by reducing its economic costs below its competitors.
If cost-leadership strategies can be implemented by numerous firms in an industry, or if no firms face a cost disadvantage in imitating a cost-leadership strategy, then being a cost leader does not generate a sustained competitive advantage for a firm. The ability of a valuable cost-leadership competitive strategy to generate a sustained competitive advantage depends on that strategy being rare and costly to imitate.
Outline:
The objective of industry analysis
From environment analysis to industry analysis
Porter’s Five Force Framework
Applying industry analysis
Industry & Market boundaries
Identifying key success factors
Lg electronics global strategy in emerging marketsSaurabh Arora
Lg electronics global strategy in emerging markets
LG Started off as a cosmetics company, gradually diversified and became an electronic equipment
Korea is a hub for electronics goods export
Foray of LG into emerging markets- Brazil, India, China, Russia
Setbacks in developed markets.
Changing Market conditions- Increasing competition.
What were the key strengths of the Korean electronics industry during the formative years?
How did firms leverage these advantages to enter developed-country markets?
“Porter’s five forces model is an analysis tool that uses five forces to determine the profitability of an industry and shape a firm’s competitive strategy”[1]
“It is a framework that classifies and analyzes the most important forces affecting the intensity of competition in an industry and its profitability level.”
A firm pursuing a cost-leadership strategy attempts to gain a competitive advantage primarily by reducing its economic costs below its competitors.
If cost-leadership strategies can be implemented by numerous firms in an industry, or if no firms face a cost disadvantage in imitating a cost-leadership strategy, then being a cost leader does not generate a sustained competitive advantage for a firm. The ability of a valuable cost-leadership competitive strategy to generate a sustained competitive advantage depends on that strategy being rare and costly to imitate.
Outline:
The objective of industry analysis
From environment analysis to industry analysis
Porter’s Five Force Framework
Applying industry analysis
Industry & Market boundaries
Identifying key success factors
Lg electronics global strategy in emerging marketsSaurabh Arora
Lg electronics global strategy in emerging markets
LG Started off as a cosmetics company, gradually diversified and became an electronic equipment
Korea is a hub for electronics goods export
Foray of LG into emerging markets- Brazil, India, China, Russia
Setbacks in developed markets.
Changing Market conditions- Increasing competition.
What were the key strengths of the Korean electronics industry during the formative years?
How did firms leverage these advantages to enter developed-country markets?
Prepared by:
Abdul Hadi Anwar Siddiqui
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Retaining & nurturing customers (Igniter breakfast seminar, 2008)Paul Roberts
The summary notes from a breakfast seminar I presented in 2008, on how to identify, engage and delight customers.
Presenting my '3 lens' model for retaining and growing the value of your existing customers, it includes case study examples for successful companies and clients.
The seminar was attended by people from several industries, including sport and banking.
Eight Ways to Prepare Your Business for a recession.pptxHazoDigital
Cut back on your spending
Keep up the marketing
Analyze your pricing strategy
Ensure that your billing and collections are in order.
Eliminate Difficult Clients
Create a reserve fund
Positivity
Consider opportunities
"A strong market orientation does not occurs by mere proclamation. To attain a strong orientation, a business needs to adopt a market-based management philosophy. This means implementing a process for tracking market performance and restructuring an organization around market rather than products or factories and creating employee culture that is responsive to customers and changing market condition." -Robert J. Best
This presentation is an extract from a brand management text book and is useful for lectures as well as for students. please down load it and use it for personal development.
I wrote and researched this study published by the social media network, "The Customer Collective" and sponsored by Oracle. For over 8 weeks this became the #1 most downloaded financial management whitepaper on ZDNet’s worldwide network of websites. In April, 2009 “The Customer Collective” was asked by Kraft Foods for permission to use it in training their sales directors in 64 countries.
The Administrator's role in Creating a Great Client ExperienceAmelia Young, CFA
Behavioural Finance teaches us that 95% of decisions are made subconsciously. Investment Advisors who understand the biases that shape decision-making have an opportunity to leverage their support staff to make this work to their advantage.
This is a summary of the the learning outcomes taken home by myself from a recently concluded training program held in Japan. It has been developed according to a story in my head however please feel free to download and edit it as you wish. The pics are general stuff that go off the web. there is is toyota video that i cannot upload you will have to get it off youtube
This presentation deals with various theories of sales like AIDAS theory, Right set of circumstances theory, buying formula theory, behavioural equation theory. It also discusses the SPIN model of selling and details the Situation, Problem, Implication and Need Pay-off questions at the heart of SPIN Model. This presentation is useful for practicing professionals, professors and students teaching and studying undergraduate and post graduate courses in marketing and sales & distribution management of GGSIP University, University of Delhi and other universities
Personal selling process & Consumer BehaviourCitibank N.A.
This presentation deals with consumer buying model to give insights on consumer psychology. It defines personal selling and its nature and objectives. It further details the steps and techniques of personal selling process. And finally it differentiates between relationship selling and transactional selling
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
2. Recession??
“Great leaders know that how they fight a war
often decides whether they will win the peace”
• Crisis marks an inflection point: The world after it is
unlikely to resemble the one before it. Marketers must
remake their organizations to cope with the “New Normal”
CEOs are like generals in the heat of battle,
are so busy tackling short term priorities that
the future is obscured by the fog of war
Jatin Vaid
3. How organizations respond to patterns in
Consumer Behavior?
Patterns in Consumer Behavior
Strict Priorities Reduce Spending
Firm‟s Strategy
Cut Costs Reduce Prices
Postpone fresh investments in Research and Development
Lower Head Count Shrink Expenditure
Jatin Vaid
4. What’s Wrong in Cutting Costs?
Employees
Indiscriminate Cost approach decision Leads organizations
Cutting making through a to aim Low
loss minimizing lens
Inefficient Reduced Customer
Lower Quality
Operations Satisfaction
Pessimism
permeates the
Organization
Jatin Vaid
5. The Elusive Balance
Put Customer Needs Under
The Microscope
Take a Scalpel rather than a
Cleaver to Marketing Budget
Nimbly adjust strategies and
product offerings.
Jatin Vaid
6. Understanding Recession Psychology
• Discretionary Disposable Income
Consumer • Confidence about the future
• Trust in Business and Economy
Buying • Lifestyles and values encouraging
consumption
Bad • Eroding Confidence and Buying Power
• Fundamental and Permanent Adjustments in
Economic Consumer Behavior
News
• Piles of bills
• Stagnant or Falling Incomes
• Corporate Scandals
Aftermaths • Failures in Finance Sectors
• Taxpayers‟ Bailout of Mismanaged Business
• Customer Distrust and Skepticism
Jatin Vaid
8. Understand New Customer Segments
(Considering customer’s Psychology and Reactions to economic
environment)
• Most Vulnerable • Tend to be resilient
• Hardest hit and optimistic for
financially long run
• Reduce Spending • Economize but less
The Slam – aggressively
Pained But
on – the - • Largest Segment
Patient
Brakes
Live for Comfortably
Today Well - Off
• Carries on with
purchases as usual • Feel secure
• Unconcerned about • Consume at near pre-
savings recession levels
• Urban and Young • Little selective about
• More likely to rent purchases
than to own • Top 5% Income Bracket
• Spend on XP rather
on Stuffs
Jatin Vaid
9. Product Categories
• Central to customer‟s well-being
Essentials
• Indulgences, whose immediate
Treats purchase is justified
• Desired items, whose purchase can
Postponables be reasonably put off
• Perceived as unnecessary or justified
Expendables
Jatin Vaid
11. Managing Marketing Investments
Loyal customers are the primary source of cash flow and organic
growth
Marketing isn‟t optional, it is essential to revenue generation
Distinguishing between necessary and wasteful
Build and maintain STRONG BRANDS – ones that customers
recognize and trust
Cut loose poor performers and eliminate low – yield tactics
Case by case Recommendations to Cut, Hold Steady or
Increase.
Jatin Vaid
12. How to go about it?
• Strategic assessment of all brands
Assess
• Customer segmentation
Opportunities
• Maintain relevance to „Core Customers‟
• Don‟t panic or alter a brand‟s fundamental
positioning
Allocate for the • Remind customers how the brand matters
Long-Term
• Increase „Share of Voice”
• Continue investing in „Marketing Research‟
• Shrink advertising budget on broadcast media
Balance the • Grow on media with more measurable results:
Direct Marketing campaigns, Online Ads and Point –
Communication of Purchase Marketing
Budget • Customer‟s migration to online social media:
Facebook, Linkedin, Twitter.
Jatin Vaid
14. Strategies For Marketing Throughout A Recession
Streamlining
Improving Bolstering
Product
Affordability Trust
Portfolios
Jatin Vaid
15. Strategy 1: Streamline Product Portfolio
Reduce complexity in product lines featuring too
many marginally performing sizes and flavours
Encourage innovations in core product
improvement
Realignment with market conditions
Efficient allocation of marketing costs
Jatin Vaid
16. Strategy 2: Improve Affordability
Businesses compete on price
Discounts, cash-backs at POS, better than delayed value
propositions
Carefully monitor consumer‟s perception of „normal price levels‟
Premium brands shouldn‟t move down market; rather introduce
a “Fighter Brand”
Configure “Key Retail Price Points”
Reducing item or serving sizes
Jatin Vaid
17. Strategy 3: Bolster Trust
Customers seek familiar, trusted brands as a safe
choice in trying times
Reassuring messages, reinforcing an emotional
connect with the brand
Demonstrate empathy
Loyalty programs rewarding small but frequent
purchasers
Educate customers on how to shop smart and save
money
Jatin Vaid
18. .
“It is not the strongest of the
species that survive, nor the
most intelligent, but the one
most responsive to change”
- Charles Darwin.
Jatin Vaid
19. jatinvaid@gmail.com
THANK YOU!!
FOR BEING SUCH A WONDERFUL
AUDIENCE
Jatin Vaid