The document discusses various aspects of corporate management philosophy, emphasizing that a company's purpose extends beyond profit to fulfilling societal needs. It outlines strategic frameworks for management, marketing, production, and human resources, highlighting the importance of aligning business practices with a clear corporate philosophy. The document also stresses the need for companies to attract and retain talent by offering meaningful work environments and benefits.

1. Corporate Management Program
Learning outcomes – AOTS Japan
LeRoy J. Ebert
Chartered Marketer
Manager Marketing & Sales
Hameedia Group

2. Ohayo Gozaimasu
Bowing is used in apologies or to show gratitude and can express
emotions such as humility, sincerity, remorse or deference. In
general, the longer and deeper the bow, the more emotion that is
expressed

3. Corporate Philosophy
Management philosophy is a way of life “A company is a public
infused in to an organization which as a institution. Hence, it exists for
result gets all the staff to work towards the society, is supported by the
one direction. It generally gives a society and has to walk hand in
direction towards and a sense of hand with the society“
purpose for the organization to exist Panasonic
that goes beyond profits.
Companies that have a management
philosophy performs better and recruits
better staff Konosuke Matsushita
The Corporate Philosophy should encompass Significance of a “Corporate Philosophy”
“what is the reason for existence?” •Guideline for the company
“The purpose and way of its management?” •Guideline for the employee
•Guideline for activity and behavior
•Identity and presence of the company in the
The Meaning of doing business
“Making profit is not the fundamental purpose for society
engaging in a business. One does business because
there is a social need to do so. If you don’t clearly
grasp this sense of mission you will not succeed in
business”

4. Management Strategy
“Basic frame work in which a company 3 strategic levels Environments
continuously maintains the dominancy • Company wide strategy • Internal (Micro) – 5
and develops an action plan for • Business Strategy m’s, Value chain
continuously generating profits” for • Functional Strategy •External (Macro) -
without profits there won’t be a PESTEL
business. Its like fighting a duel with real
swords
Muji Keikaku : No frills,
no brand, low cost
•Brand Kagome is renowned
for tomato products.
•In 1980 it decided to move
from being a specialty food
manufacturer into a general • Offer Substance only - Set a price of 30%
food manufacturer lesser than national brands
• Marginal sales • Non Branding – Don’t put a brand name on
increase, profits dropped by products not even “Muji”
half • Unification of value – Don’t
•By broadening its scope it discount, replace only 15% of the products
dissociated with its customers per annum

5. Management Strategy
M.E. Porter 3 generic strategy

6. Marketing Strategy
• Concept of marketing Selling Marketing
– Production Orientation Sell what is made Make what is needed
– Sales Orientation
Tactical view Strategic view
– Customer Orientation
Sell and forget Relationship
Self preferential Customer benefit preferential

7. Marketing Strategy
• Customers don’t always say what they
mean, sometime even customers don’t
know what they want. That’s where you
draw the line with research
MC Donald's Ezaki Glico – candy boxes Kinder Chocolates
If customers are so conscious Men were the No. 1 In Japan it was noticed
about health food, then why that for valentines more
customer due to self
is fast food growing women bought chocolate
consciousness for themselves

8. Financial Management
• Corporate Accounting Cash flow is King
– Financial Accounting – for external
stakeholders
– Managerial Accounting - For
internal
• Reading P&L & Balance Sheets
• Ratio/GP/NP,ROI etc Calculations
• Breakeven analysis
• Type of costs (FC/VC)
• Individual PRODUCT Profitability – loss
making products contribute to overall
losses
• Further breakdown of Pareto’s principal
– 64% of the results come from 4% of
the work
Look at business from a profitable &
efficiency point of view

9. Production Management
Profit Management
Productivity, Delivery, Quality, Cost, Safety
Standardization & Management, 5M
5s, Improved moral and teamwork, HO-REN-SO
2S is more than enough for beginners

10. Tri-party activities based on TPS
TQM TMS TQM
TPS TDS
TQM

11. Production Management

12. Production Management
Click image for video

13. Production Management
Kamban Card (JIT)
Kamban Card in action
Muda

14. Human Resource Management
• The corporate or management philosophy
deeply influences and governs employee Managers
motivation and HR practices
• Talent by nature prefers to work for MNC’s and
large organizations, SME have to offer non Supervisors
monitory benefits to touch their heart and
attract them
• This has been the success of life long Operators
employment
Example : Job rotation and cross functional training
Sales Accounts

15. Summary
of organizations purpose Company is a component of Have a long term focus
society, profit should not be
the primary objective
Japanese Systems
Orderliness

16. Arigatho Gozaimazu