The document discusses ITC's performance in the packaged food industry in India. It notes that ITC ranks 3rd in the industry and its food segment grew 8% from 2017-2018. It then covers a PESTLE analysis, Porter's Five Forces analysis, VRIO analysis, SWOT analysis and value chain of ITC's food business. Finally, it discusses trends in health foods, energy drinks, global snacks and condiments as opportunities for ITC to expand its portfolio. The strategic objective identified is for ITC to enhance its portfolio in existing categories, expand into adjacent areas and new food categories to create new ones.