SlideShare a Scribd company logo
1 of 3
THE CONVERGENCE OF SALES & MARKETING #ConnectIn16
Marketing & Sales Collaboration –
The blurred line.
Stuart Tucker
GM Brand, Sponsorship and Marketing Operations
Commonwealth Bank of Australia
Sales and Marketing has Evolved over the Generations
We have our
first child
coming along
so it’s time to
upgrade

More Related Content

More from LinkedIn

How to Generate Quality B2B Leads
How to Generate Quality B2B LeadsHow to Generate Quality B2B Leads
How to Generate Quality B2B LeadsLinkedIn
 
Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017LinkedIn
 
Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017LinkedIn
 
Australian agency influencer program 2017
Australian agency influencer program 2017Australian agency influencer program 2017
Australian agency influencer program 2017LinkedIn
 
Telling your company story
Telling your company storyTelling your company story
Telling your company storyLinkedIn
 
Blogging 101
Blogging 101Blogging 101
Blogging 101LinkedIn
 
Content on LinkedIn
Content on LinkedInContent on LinkedIn
Content on LinkedInLinkedIn
 
Optimising your LinkedIn profile
Optimising your LinkedIn profileOptimising your LinkedIn profile
Optimising your LinkedIn profileLinkedIn
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...LinkedIn
 
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...LinkedIn
 
LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn
 
The New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryThe New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryLinkedIn
 
Creating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementCreating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementLinkedIn
 
The Rise of the Modern Traveller
The Rise of the Modern TravellerThe Rise of the Modern Traveller
The Rise of the Modern TravellerLinkedIn
 
Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement LinkedIn
 
Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017LinkedIn
 
The Convergence of Sales & Marketing
The Convergence of Sales & MarketingThe Convergence of Sales & Marketing
The Convergence of Sales & MarketingLinkedIn
 
Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]LinkedIn
 
Free vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInFree vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInLinkedIn
 
4 Talent Generations Revealed
4 Talent Generations Revealed4 Talent Generations Revealed
4 Talent Generations RevealedLinkedIn
 

More from LinkedIn (20)

How to Generate Quality B2B Leads
How to Generate Quality B2B LeadsHow to Generate Quality B2B Leads
How to Generate Quality B2B Leads
 
Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017Mark Ritson - Australian agency influencer of the year 2017
Mark Ritson - Australian agency influencer of the year 2017
 
Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017Daniel Hochuli - Australian agency influencer of the year 2017
Daniel Hochuli - Australian agency influencer of the year 2017
 
Australian agency influencer program 2017
Australian agency influencer program 2017Australian agency influencer program 2017
Australian agency influencer program 2017
 
Telling your company story
Telling your company storyTelling your company story
Telling your company story
 
Blogging 101
Blogging 101Blogging 101
Blogging 101
 
Content on LinkedIn
Content on LinkedInContent on LinkedIn
Content on LinkedIn
 
Optimising your LinkedIn profile
Optimising your LinkedIn profileOptimising your LinkedIn profile
Optimising your LinkedIn profile
 
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
Q1 2017 Product Updates Webcast: Find talent and candidates open to new oppor...
 
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
Customer Webcast: Measuring employer brand success with the new LinkedIn Care...
 
LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience LinkedIn Customer Webcast: Building a personalised candidate experience
LinkedIn Customer Webcast: Building a personalised candidate experience
 
The New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services IndustryThe New Role of Executives in the Financial Services Industry
The New Role of Executives in the Financial Services Industry
 
Creating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn EngagementCreating Sponsored Content Posts that Earn Engagement
Creating Sponsored Content Posts that Earn Engagement
 
The Rise of the Modern Traveller
The Rise of the Modern TravellerThe Rise of the Modern Traveller
The Rise of the Modern Traveller
 
Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement Employee to Advocate: Amplify your talent brand through employee engagement
Employee to Advocate: Amplify your talent brand through employee engagement
 
Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017Employer Branding - get ahead of the curve 2017
Employer Branding - get ahead of the curve 2017
 
The Convergence of Sales & Marketing
The Convergence of Sales & MarketingThe Convergence of Sales & Marketing
The Convergence of Sales & Marketing
 
Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]Talent in the Australian Public Sector [Webcast slides]
Talent in the Australian Public Sector [Webcast slides]
 
Free vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedInFree vs. Paid Recruiting Tools on LinkedIn
Free vs. Paid Recruiting Tools on LinkedIn
 
4 Talent Generations Revealed
4 Talent Generations Revealed4 Talent Generations Revealed
4 Talent Generations Revealed
 

Recently uploaded

Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking MenSapana Sha
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 

Recently uploaded (20)

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men9654467111 Call Girls In Mahipalpur Women Seeking Men
9654467111 Call Girls In Mahipalpur Women Seeking Men
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 

Marketing & Sales Collaboration – The blurred line

  • 1. THE CONVERGENCE OF SALES & MARKETING #ConnectIn16 Marketing & Sales Collaboration – The blurred line. Stuart Tucker GM Brand, Sponsorship and Marketing Operations Commonwealth Bank of Australia
  • 2. Sales and Marketing has Evolved over the Generations
  • 3. We have our first child coming along so it’s time to upgrade