under this slide i have presented a brand i fictionally created in furniture industry. explaining how i will market my product and manage my brand.

1. MADE BY: NEETIKA RAO

2. PROBLEM
• IN THE CURRENT LIVING STATE IN INDIA WITH A GROWING POPULATION OPTIMIZATION IS NEEDED.
• WITH THE COST OF LIVING RISING IN CITIES LIKE DELHI, MUMBAI, BANGALORE, HYDERABAD,
GURGAON AND MORE THE NEED FOR SPACE-SAVING FURNITURE DESIGNS IS NOW GREATER
THAN EVER.
• IT IS NOT UNCOMMON TO HAVE A SMALL SPACE IN THE CITY THAT YOU LIVE IN. UTILIZING
FURNITURE THAT GIVES YOU A GREATER AMOUNT OF FLOOR SPACE CAN HELP MAKE SURE THAT
YOU CAN REMAIN COMFORTABLE EVEN IN A SMALL SIZED APARTMENT OR FLAT, OR EVEN A
DORM/PG ROOM.
• THE SPACE-SAVING FURNITURE AVAILABLE THROUGH OUR COMPANY SERVES MANY FUNCTIONS
AND IS DESIGNED TO FIT INTO YOUR SPACE WITHOUT TAKING UP TOO MUCH OF YOUR FLOOR
AREA.

3. TARGET MARKET
• OUR TARGET CUSTOMERS WILL BE
• YOUNG FAMILIES WITH 1 OR 2 CHILDREN IT WILL HAVE SPACE FOR THEIR CHILDREN TO PLAY AND WILL ALSO
HAVE STORAGE FOR TIDINESS
• SINGLE ADULTS
• DORMITORIES/HOSTELS/PAYING GUEST
• DEVELOPERS IT WILL HELP THE DEVELOPERS TO MAKE THEIR APARTMENT LOOK BIGGER AND MORE FUNCTION
• MOST PEOPLE WHO LIVE IN SMALL APARTMENTS IN LARGE CITIES ARE FROM THE MIDDLE OR LOWER CLASSES;
THEY MIGHT EITHER BE YOUNG PEOPLE OR NEW EMPLOYEES. THESE PEOPLE OFTEN LACK SUFFICIENT FUNDS
TO PAY FOR OR MORTGAGE LARGE APARTMENTS OR FANCY FURNITURE. THE APPEARANCE, PRICE AND
FUNCTION OF TRANSFORMABLE SPACE SAVING FURNITURE MAKES IT THE BEST OPTION FOR SUCH PEOPLE.

4. BRAND POSITIONING
• MEDIUM RANGE AFFORDABLE COST AND DURABLE PRODUCT OFFERING COMFORT.
EASY TO HANDLE TRENDY/LUXURIOUS PRODUCT. IT IS STYLISH AND SOPHISTICATED
BRAND FOR A SMART HOUSE.
competition
• As it is a fairly new product so we have a very limited competitors at present.
• One of the main competitors is ekseption.in which is based in Mumbai. Our
advantage over it will be that it imports these products so their price is too high
which is not affordable by everyone. We will manufacture the product here so our
price will be comparatively very low.
• • Other competitors are Spacesavingfurniture.com which is situated in Chennai and
Invisiblebed.com. Also the telemarket.

5. MEDIA CONSIDERATION
• FIRST WE WILL HAVE OUR OWN WEBSITE WHERE WE WILL SHOWCASE OUR
PRODUCTS AND CUSTOMERS CAN PURCHASE FROM THAT SITE ALSO.
• WE WILL USE THE POWER OF DIGITAL MEDIA I.E. GIVE ADVERTISEMENT ON
YOUTUBE AND FACEBOOK. WE WILL CREATE HYPE IN SOCIAL MEDIA BY
PROVIDING VARIOUS DEALS ON OUR PRODUCTS
• WE WILL GIVE ADVERTISEMENT IN VARIOUS OTHER WEBSITES SUCH AS REAL
ESTATE SITES AND VARIOUS OTHER.

6. • WE WILL BE SUPPLYING OUR FURNITURE TO VARIOUS RETAILERS AND WILL PROVIDE THEM
WITH GOOD INCENTIVES SO THAT THEY ARE INTERESTED IN SELLING OUR PRODUCTS.
• WE WILL ALSO SELL OUR PRODUCTS THROUGH OTHER FURNITURE WEBSITES SUCH AS
URBAN LADDER AND PEPPER FRY
• WE WILL GIVE OUR ADS IN NEWSPAPER
• WE WILL GIVE PAMPHLET CONTAINING OUR PRODUCT INFORMATION AND ALSO OUR
CONTACT DETAILS WITH THE NEWSPAPER.
• WE WILL ALSO LIKE A ONLINE POSITIONING OF OUR PRODUCT TO BE FEATURED IN WEB
SERIES WHICH IS A LATEST FAVOURITE OF OUR TARGET AUDIENCE TO WATCH.

7. KEY FACTS TO CONSIDER
• WE MUST CONSIDER THAT PEOPLE DO NOT WANT POOR QUALITY FURNITURE. SO MUST PAY SPECIAL ATTENTION
TO THE FACT THAT OUR PRODUCT IS DURABLE STURDY WITH EASE OF USE WHILE BEING STYLISH AND A
NECESSITY IN THE CURRENT DYNAMIC ENVIRONMENT. THROUGH CERTIFICATION
• WE MUST ALSO SHOW THAT OUR FURNITURE IS AFFORDABLE AS PEOPLE MIGHT BE UNDER THE MISCONCEPTION
THAT THE PRODUCT IS COSTLY BECAUSE OF ITS MULTIPLE FORM FACTOR.
objective
• Our main objective is to present our furniture as a smart and
stylish choice that is affordable.

8. AD APPEAL AND TONE
• Smart choice, stylish , easy use and durable .
• We used an rational appeal. As it is a needed choice is what we want to project.
• In every advertisement my product name, tagline and a reason to buy is stated.
• It is necessary to write space saving furniture to clarify for my target market what essential is my unique
selling point. Also appealing to logic of Indian mentality to save, optimize resources and multi
functionality of my product. Ensuring maximum benefit is in hand of consumer.
• The name of my product is English driven as people associate foreign names to quality and like to buy
them. It also means numerous or multiple too. Hence a play of words. Ace choice words refer to it
being the top choice to consider.
• The tagline is Adopt, Adapt AND Improve. Essential stating to try the product and have an easy
transformable furniture i.e. change it as needed and finally improve your standards of living.
• The reason to buy tag taken is that it fulfils your needs. Like for a better lifestyle, multi-purpose use and
best deal.
• The pictures clearly depicts how our product works.
• All of these appeal to our target market sense of colouring, styling and need factor.