This document provides a digital marketing plan for The Living Space, a furniture and home furnishings brand. It includes their story, products/services, unique value proposition, and marketing objectives. It outlines a user persona, customer journey, keyword research, and plans for a 4-page website and landing pages. It also discusses implementing Google Analytics to track metrics. Presenters for each section are listed.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
Personas are archetypal users of your website that describe the ways in which certain types of people will use your website. They bring the target users to life and serve as the voice of the user throughout the design process. Personas are usually created from user research. However, not all projects have the time or budget necessary to create personas from research. ABT has developed a workshop designed to help our clients articulate who their users are in the form of personas.
Crop - Personas: Hands-on workshop on building consensus around your usersCorey Brinkmann
Personas are archetypal users of your website that describe the ways in which certain types of people will use your website. They bring the target users to life and serve as the voice of the user throughout the design process. Personas are usually created from user research. However, not all projects have the time or budget necessary to create personas from research. ABT has developed a workshop designed to help our clients articulate who their users are in the form of personas.
This is summer internship report on start up company..And the company name is India-gift.in.
You see what work was done by me and you get help to make your presentation. Get benefit to help with this presentation.
Thank you
“To consistently deliver eco-friendly world class finishes in our interior design concepts, execute & complete all projects in such a way to create an ambience that will echo the desires of our clients’ hearts and to bring to life their life style in harmony with nature”
Charity Zierten (Socially Engaged Marketing), industry expert, shares how everything "visual" is the newest trend and how your property management business can maximize Pinterest - the hottest social media platform. Pinterest has 20 million active users and is the 4th largest driver of referral traffic worldwide (beating Yahoo, Bing and Twitter!). This free webinar was co-hosted by AppFolio and GraceHill.
Most landing pages are just plain lousy…
From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success?
These slides look at a few terrible landing pages and plenty of awesome ones, along with the data and insights on how your organization can join the ranks of the awesome.
Takeaways include:
The good, the bad, and the ugly of landing pages
How you can use data to create better landing page experiences
How to get out of the group design landing page issues
Wondering what you would need to do to get your home ready to sell? Few of us present our homes for daily life the same way we would present them for sale in the competitive marketplace. Wonder no longer. Take a look at our slide show, and give us a call for a buyer appeal assessments and more insights today!
This is summer internship report on start up company..And the company name is India-gift.in.
You see what work was done by me and you get help to make your presentation. Get benefit to help with this presentation.
Thank you
“To consistently deliver eco-friendly world class finishes in our interior design concepts, execute & complete all projects in such a way to create an ambience that will echo the desires of our clients’ hearts and to bring to life their life style in harmony with nature”
Charity Zierten (Socially Engaged Marketing), industry expert, shares how everything "visual" is the newest trend and how your property management business can maximize Pinterest - the hottest social media platform. Pinterest has 20 million active users and is the 4th largest driver of referral traffic worldwide (beating Yahoo, Bing and Twitter!). This free webinar was co-hosted by AppFolio and GraceHill.
Most landing pages are just plain lousy…
From too many calls-to-action to a lack of focus that results in no actual conversions, most landing pages need help. So, how do you create landing pages that actually convert and drive business success?
These slides look at a few terrible landing pages and plenty of awesome ones, along with the data and insights on how your organization can join the ranks of the awesome.
Takeaways include:
The good, the bad, and the ugly of landing pages
How you can use data to create better landing page experiences
How to get out of the group design landing page issues
Wondering what you would need to do to get your home ready to sell? Few of us present our homes for daily life the same way we would present them for sale in the competitive marketplace. Wonder no longer. Take a look at our slide show, and give us a call for a buyer appeal assessments and more insights today!
On social media, if content is king, conversation is queen. See how alivenow works with brands to create a comprehensive content strategy for their Facebook pages.
Presentation slides from the creating online powerful content workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Growth through Empathy: Learn from example to level up your marketing and con...AJ Davis
Growth through Empathy is a webinar series to help you win over customers by understanding how they think and what's important to them. Sign up for our monthly webinars here: http://growththroughempathy.com/
View the past recording here: https://www.youtube.com/watch?v=MLbAryV-poc&feature=youtu.be&t=3&ab_channel=ExperimentZone
By the end of each session, you'll walk away with actionable advice you can apply to broaden your marketing reach and improve conversion.
In this session, we give real advice to real brands, DIG and DesigNooks.
Excella Global - High networth Individual (HNI)Vivek Agrawal
Delivering a “wow” outcome for lavish HNI Residencies, Excella Global adds unparalleled comfort and opulence to these classy interiors with top-notch furniture, lighting, flooring, and accessories.
Similar to Digital Marketing Plan on monitoring metrics analytics Module 5 (20)
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
Digital Marketing Plan on monitoring metrics analytics Module 5
1. SGUS Social Media Marketing Training
Module 5: Social Media Monitoring, Metrics & Analytics | 7 June 2021
Group 5 | Leong Lai Meng | Dyan Loh Kah Wai | Sharon Chan Lai Kuen
DIGITAL MARKETING PLAN
3. 1. Our Story
2. Products and Services
3. Unique Value Proposition
4. Marketing Objectives
5. Persona
6. Customer Journey
7. Keyword Research & Analysis
8. Website - 4 Pages
9. Landing Page
10. Google Analytics
CONTENTS
START
4. OUR STORY
The Living Space is a furniture and furnishings lifestyle brand
established in 2021 by three animal-loving friends who have common
interests in design aesthetics, home decor and sustainable living.
We offer pet-friendly, eco-conscious home living products with clean
cut modern designs for the young and young-at-heart consumers.
We reach our discerning consumers through digital platforms, thus
eliminating the need for permanent retail stores.
Our primary market is in Singapore but we aspire to grow into a well-
recognised home living brand for the South East Asia markets.
8. BRAND AWARENESS LEAD GENERATION
● Increase in 50% of content
exposures in terms of likes, click
through rates (CTR) & post sharing
in 6 months duration.
● Increase FB/IG followers to 5K in 3
months duration.
● Work with at least 3 influencers for
further exposures on their social
platforms within 6 months.
● Generate 40% growth community
on the brand’s digital touchpoint
presence. (eg: Website traffic/E-
newsletters subscription)
● Increase in 30% of product enquiries
per month.
● Achieve 40% redirection per month to
website from FB/IG posts.
SOCIAL MEDIA MARKETING
OBJECTIVES
10. CUSTOMER JOURNEY
● Our User Persona - Janice - is currently at the
Awareness stage of Customer Journey.
● Our challenge is to bring up Brand Awareness of
our new brand and eventually move Janice to
Interest, Desire and Action.
● At the Awareness stage, we plan to drive home our
UVP of Pet-friendly and Eco-conscious furniture to
make our brand stand out from the competition.
● This will be done in following ways:
○ Website design should emphasize our UVP
○ Frequent FB/IG posts to explain our UVP
○ Work with influencers to produce FB Live/IG
Live videos on how they renovate their homes
with our products within our UVP theme.
12. KEYWORD RESEARCH & ANALYSIS
01 MULTI-FUNCTIONAL
Broad
Fat Head General Niche Long Tail
Ave Mthly
Searches Competition
Furniture Modular modular storage Modular storage for your home. 10 – 100 High
modular home office Modular home office layout for
work from home and home based
learning.
10 – 100 Low ✔
modular living room How to create a modular living
room?
10 – 100 High ✔
modular furniture for
small spaces
Modular furniture for small spaces
and tiny homes.
10 – 100 — ✔
modular furniture
company
We are a modular furniture
company.
10 – 100 — ✔
Source: Google Keyword Planner
13. KEYWORD RESEARCH & ANALYSIS
02 ECO-CONSCIOUS
Broad
Fat Head General Niche Long Tail
Ave Mthly
Searches Competition
Furniture Eco-
conscious
Sustainable how to buy sustainable furniture 10 - 100 High ✔
Recyclable furniture can furniture be recycled 10 - 100 High ✔
Recycled wood is wood recycled material 10 - 100 High
Toxic-free and flame
retardant free
toxic free furniture for the home 10 - 100 High ✔
Environmental friendly
furnitures
what is eco friendly wood furniture
made of
10 - 100 Low ✔
Source: Google Keyword Planner
14. KEYWORD RESEARCH & ANALYSIS
03 PET FRIENDLY
Broad Fat
Head
General Niche Long Tail Competition
Furniture Pet friendly
Pet friendly furniture
Dog Friendly
Cat Friendly
scratch proof 3 smart furniture treats for your pets. Low ✔
long lasting, low
maintenance
5 easy tips to maintain long lasting pet friendly
furniture.
High ✔
comfortable How to choose comfortable pet bed for my dog or cat? Low
odour free 3 amazing tips every single should know for choosing
odour free pet friendly furniture.
Low
durability Durability is the keyword when it comes to choosing a
pet friendly furniture piece for your house.
Low ✔
Source: Google Keyword Planner
Wordtracker.com
15. KEYWORD RESEARCH & ANALYSIS
04 BUDGET FRIENDLY
Broad
Fat Head General Niche Long Tail
Ave Mthly
Searches Competition
Furniture Budget furniture on a budget Looking for furniture on a budget. 10 – 100 Low
Budget furnishing apartment on a
budget
I am furnishing apartment on a
budget.
10 – 100 —
Offers furniture offers Furniture offers at up to X% off. 10 – 100 High ✔
Discount discount furniture online Grab limited time discount
furniture online.
10 – 100 — ✔
Best Deals best furniture deals Best furniture deals for sofas, arm
chairs, dining table sets, beds,
workstations, cabinets.
10 – 100 — ✔
Source: Google Keyword Planner
20. LANDING PAGE 1
Purpose
● To promote awareness of our products through regular e-Newsletter
subscriptions.
● Contact List collection for special offers and promotions to encourage
conversions to The Living Space lifestyle brand.
● EDM is the quickest way to reach our target audience and by far the
most cost effective marketing channel.
Copywriting
Welcome!
We are The Living Space - a unique Singapore retailer of pet-friendly and eco-
conscious furniture designed for the young and young-at-heart consumers like
you.
We are happy to send you our monthly e-newsletter which will have loads of
tips, tricks and fresh ideas for home lovers looking to spruce up their homes.
You will also get the first dibs of our promotions ahead of the crowd.
Please fill up the form below and click Subscribe.
E-Newsletter subscription url
● http://eepurl.com/hzKQ-L
21. LANDING PAGE 2
Purpose
● To promote awareness of our products through regular e-Newsletter
subscriptions.
● Contact List collection for special offers and promotions to encourage
conversions to The Living Space lifestyle brand.
● EDM is the quickest way to reach our target audience and by far the
most cost effective marketing channel.
Copywriting
Welcome!
We are The Living Space - a unique SG retailer specialized in pet-friendly and
eco-conscious furniture designed for the hip and young-at-heart consumers like
you.
We are happy to send you our monthly E-newsletter which consists of home
styling tips as well as fresh DIY ideas for home lovers looking to add a touch of
uniqueness to their homes. You will also get the first dibs of our promotions
ahead of the crowd.
Please fill up the form below and click Subscribe.
E-Newsletter subscription url
● https://mailchi.mp/bdb1c8414fac/livingspace-2
