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Who is Home Line?
OUR MISSION
“To create a consistency that simplifies the business experience for employees, customers and vendors,
while supplying the resources for progress and growth”
• 3rd generation furniture business with close to 50 yearsexperience
• A Full Line Manufacturerand Importerof over 400 Products including: Stationary and
Motion Living Rooms, OccasionalTables, Home Entertainment, Home Office, Dining Rooms, Dinettes, Adult
andYouth Bedrooms, Bunkbeds, Futons, Lamps and Mattresses
• An International company with sourcing offices around the globe that assures Consistent Quality
and Reliable Service
•A warehousing and trucking company that maintains a 98% “In Stock Rate”
•We offer Express Deliveryor Same Day Pick-upto thousands of customers
throughout 31 States
• Provider of Interest Free Financingto help customer's cash flow by utilizing the industry's
most flexible payment terms on floor plans and on-going purchases
We “MAKE IT EASY”
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From used furniture store
to global manufacturer
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9
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2
Chuck’s Bargain
House Opens
1
9
6
8
Philadelphia
Distribution
Center Opens
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9
8
7
Chicago
Distribution
Center Opens
1
9
9
0
New England
Distribution
Center Opens
1
9
9
4
First Catalog
Introduction
1
9
9
8
Sourcing
Operations in
China Open
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0
0
0
Sourcing
Operations in
Vietnam Open
Lew Chuck Joe
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0
0
9
High Point
Showroom
Opens
5
1968 Philadelphia
Distribution Center
1971 Philadelphia
Distribution Center
1974 Philadelphia
Distribution Center
The story of Home Line began in Philadelphia in the mid-60’s, when an earnest, down-on-his-luck businessman named Charles (Chuck)
Verne decided to try his hand in the furniture business.With the help of his teenage sons Joe and Lew, who as Chuck fondly recalls
“enjoyed work more than school,” he opened Chuck’s Bargain House.
By the late 60’s, Joe and Lew were taking over most of the responsibilities from Chuck and were setting their sights on distribution.
The business had quickly transformed from used furniture store, to new and used furniture, to wholesale showroom.
The turning point came when an opportunity to purchase hundreds of lamps at a “close-out” price surfaced. When a few hundred
lamps sold out in 3 days, they knew distribution was what they could do best. Through sheer determination and ideas centered on
providing retailers with furniture distribution services that were second to none, the territories quickly expanded.
Over the next 30 years Home Line dominated service areas by introducing, among other things, the
industry’s first “oversized catalog” and promising speedy NEXT DAY DELIVERY in 16 major markets.
In addition, the company added two Distribution Centers in Chicago and New England.
Now led by the third generation, BretVernekoff and JoshVerne, the family business has evolved
into a global importer and furniture manufacturing business.They have coined the current
vision statement which is the company's motto...MMaakkee IItt EEaassyy!!
1987 Philadelphia
Distribution Center
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0
1
Italy Sourcing
Office Opens
2
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2
New Philadelphia
Distribution Center
& Factory Opens
2
0
0
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FirstVietnam
Factory Opens
2
0
0
4
Malaysia Sourcing
Office Opens
2
0
0
5
Brazil Sourcing
Office Opens
2
0
0
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NC Factory
Opens
BretVernekoff JoshVerne
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Globalization
12 dedicated factories, 7 global sourcing offices,
3 distribution centers & 100’s of unique designs!
Chicago, IL
River Falls,WI
Global Corporate Headquarters
Philadelphia, PA
Asheboro, NC
Santa Catarina, Brazil
SO
DC
SO,F,F
F,DC,SH
F,DC
High Point, NC
SH
DC - Distribution Center
F - Factory
SO - Sourcing Office
SH - Showroom
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Pesaro, Italy
Shanghai, PR China
Asia Sourcing Headquarters
Shenzen, PR China
Ho Chi Minh City,Vietnam
Muar, Johar, Malaysia
Tainjin, PR China
F
SO,F
SO,F,F
Xiamen, PR China F
SO,F
SO,F
SO,F
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An extension of your business
Partnering with Home Line is like walking out your back door into
your new million square foot warehouse with back end support to
“Make It Easy”
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Some customers refer to Home Line as “My Warehouse”, because that's how it feels.All Home Line dealers receive the same service.
Order furniture today for same day pick-up or receive via express delivery on our own fleet of trucks and trailers! It's easier and
more cost effective than maintaining any size warehouse.
Some of Home Line's “Make It Easy” services include:
• 6 days a week, knowledgeable customer service representatives
• Flexible payment terms allowing major credit cards
• Personal account management and transportation department contact
• 72 hour turn-around on parts requests
• User friendly web and online ordering site to place orders, check inventory and review account history
• Express pick-up or delivery to more than 31 states on Home Line’s own fleet of trucks and trailers
• Receiving factory pricing – one at a time items delivered the next day to your store from our warehouses
• Container direct shipment with exchange and bridge pricing from USA facilities
• Advertisements, customized website design services and in-store Point-of-Purchase materials
• Over-sized, fully-laminated, special order catalog with images and detailed specfications to help you sell!
Comfort Made Easy.
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Managing every product detail
The difference between a superior service and something that is second-rate lies in the management of details.
Products are thoughtfully designed, engineered, and constructed to exceed our customer’s every expectation.
CAD drawings of a Home Line Furniture dinette set
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Home Line Furniture is led by a team of designers, engineers, inventory analysts, project managers, and quality assurance teams
that oversee all aspects of product development, ensuring world class quality of the highest standard.
It starts with our designers researching styles from around the world, enhancing our design direction.They generate concept
sketches, design drawings and engineering details from which product samples are created. Once materials are approved,
production master standards are developed to ensure production meets Home Line Industries’ stringent quality requirements.
Every detail, including veneer pattern, finish, fabric and hardware selection is communicated to our factories.Attention to logistics
and shipping of our finished products ensures fast and cost effective delivery, including tracking container shipments from point of
origin to their U.S. destination.These steps ensure our designs and products are the right style and at the right price point for
today’s market.
Our experienced staff of inventory controlers using state of the art systems and software help to keep Home Line’s order fill rate
at 98% or better even during peak seasons.
Comfort Made Easy.
13. With Home Line Furniture, it is easy to purchase a complete living room
package that will satisfy all of your customer fashion needs.
Most of Home Line’s upholstery is “Made in America” in our Asheboro, NC factory. This value priced upholstery delivers a
variety of styles in fashionable fabrics, leather and carved wood accents.
You will also be able to select from a full range of fabric and leather motion groups. These products are made at Home Line
dedicated facilities in China and combine style, quality, and multi-function at affordable prices.
In addition, you can choose from a great selection of occasional tables, home entertainment centers, and lamps to satisfy the
aesthetic desires of your style conscious consumers.
14. Complete Casegoods Source
Master Bedroom, Guest Bedroom,Youth Bedroom, Dining Room or Kitchen,
Home Line supplies merchandise for every room in the house.
Because our experienced designers have thoroughly researched the world market, we are able to offer you a program that
covers all price points in the major case goods categories. Pricing is very competitive because all pieces are manufactured in
dedicated Home Line factories in China, Malaysia and Vietnam.
Bedrooms are assembled domestically using component parts sourced through our global sourcing offices, saving expensive
freight costs. Choose from a vast collection of bedroom furniture including functional storage beds, fully upholstered beds and
other features for convenient living, such as hidden drawers.
In addition, you can call on us for bed frames, mattresses, parsons chairs, unique dining tables and occasional tables in a variety
of interesting materials.
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Going the Extra Mile
Thank you for your support and timely service…as our small furniture and antique store made its transition to a cyber
store…our customers appreciated the opportunity to look at the available styles, check colors and measurements in
the comfort of their own home… We are excited about… the live link to Home Line products, the opportunity to
highlight other product lines and/or departments and of course e-commerce…”
– Maureen Singleton,Trudyann’s, Fond Du Lac,WI
87% of consumers research products
online before a purchase.Will They find you?
POP
Materials
Web Partner Program
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All Home Line Dealers Receive a GIANT, full color, laminated special order catalog for in store display.The catalog is mounted on a
podium for easy shopping for consumers.All products have detailed specifications to help consumers make an informed decision.
In addition, the same images and information are available by visiting www.homelinefurniture.com.
Here are some examples of the marketing tools Home Line makes available to dealers:
POP Materials
Flyer & Circular ProgramsCatalog Podium Catalog Page
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A Family Tradition
Home Line has been built through generations of hard work and a passion for the business. Our attention to detail and extreme
customer focus is what sets us apart from our competition.Above all though, is our hope that those that we work with and those
that we service feel like part of our family, the Home Line Family.
Thanks for the opportunity,
BretVernekoff JoshVerne
