History
 McDonalds was started by Richard and
Maurice McDonalds as a restaurant concept in
San Bernardino , California on 15th May , 1940.
 Mr. Ray kroc took over the rights from
McDonald brothers and founded The
McDonalds Corporation on 15th April , 1995 in
Des Plaines , Illinois.
 The Head Quarters of The McDonalds
Corporation is at Oak brook , Illinois.
Figures pertaining to McDonalds
McDonalds currently operates 31000
stores worldwide in 120 countries .
It currently employs around 4,00,000
employees worldwide .
Some interesting facts about
McDonalds
 Ronald McDonald made his debut as its
ambassador in the year 1953
 The motto of the organization ,i.e., Quality
,Service, Cleanliness and Value [Q.S.C and V] was
coined in the year 1957.
 Currently McDonalds serves around 53 million
people worldwide everyday.
McDonalds Marketing Mix
Revenue statistics For Mcdonalds
For FY 2014
 Revenue worldwide : - US $ 22.6 billions .
 Operating Income :- US $ 6.51 Billions .
 Net Income :- US $ 4.31 Billions .
 Total Asset value :- US $ 29.2 Billions.
 Total Equity :- US $ 13.2 Billions .
Do you have any
question?
All credit goes to
Mohammad Irfan Ali Ayon
ID no :120103046
BGC Trust University Bangladesh
Dept.: BBA(HRM) Semester :7th Date:30.04.2015
fb ID: irfan.ayon.9@facebook.com

Marketing Presentation (MCDonal)

  • 3.
    History  McDonalds wasstarted by Richard and Maurice McDonalds as a restaurant concept in San Bernardino , California on 15th May , 1940.  Mr. Ray kroc took over the rights from McDonald brothers and founded The McDonalds Corporation on 15th April , 1995 in Des Plaines , Illinois.  The Head Quarters of The McDonalds Corporation is at Oak brook , Illinois.
  • 4.
    Figures pertaining toMcDonalds McDonalds currently operates 31000 stores worldwide in 120 countries . It currently employs around 4,00,000 employees worldwide .
  • 5.
    Some interesting factsabout McDonalds  Ronald McDonald made his debut as its ambassador in the year 1953  The motto of the organization ,i.e., Quality ,Service, Cleanliness and Value [Q.S.C and V] was coined in the year 1957.  Currently McDonalds serves around 53 million people worldwide everyday.
  • 6.
  • 14.
    Revenue statistics ForMcdonalds For FY 2014  Revenue worldwide : - US $ 22.6 billions .  Operating Income :- US $ 6.51 Billions .  Net Income :- US $ 4.31 Billions .  Total Asset value :- US $ 29.2 Billions.  Total Equity :- US $ 13.2 Billions .
  • 21.
    Do you haveany question?
  • 25.
    All credit goesto Mohammad Irfan Ali Ayon ID no :120103046 BGC Trust University Bangladesh Dept.: BBA(HRM) Semester :7th Date:30.04.2015 fb ID: irfan.ayon.9@facebook.com