S.W.O.T Analysis of McDonald's

1. CREATED BY :- SHOBHIT GROVER
PROGRAM:- BBA
(EVENING SHIFT)
SECTION – C

2. Index…
History
Some interesting facts about
McDonald's…
 Figures pertaining to
McDonald’s…
Revenue statistics For
McDonald’s for FY 2009…
Key People’s at McDonald’s…

3. Index…
McDonald’s India…
Store Count in India…
S.W.O.T Analysis of
McDonald’s…
Strengths…
Weakness…
Opportunities…
Threats …
Bibliography…

4. History…
McDonalds was started by Richard and Maurice
McDonald as a restaurant concept in San
Bernardino, California on 15th May,1940.
Mr. Ray Kroc took over the rights from
McDonald brothers and founded The
McDonalds Corporation on 15th April,1955 in
Des Plaines, Illinois.
The Head Quarters of The McDonalds
Corporation is at Oak brook, Illinois.

5. Some interesting facts about
McDonald's…
Ronald McDonald made his debut as its
ambassador in the year 1953.
The motto of the organization ,i.e.,
Quality, Service, Cleanliness and Value
[Q.S.C and V] was coined in the year
1957.
Currently McDonald's serves around 53
million people worldwide everyday.

6. Figures pertaining to
McDonald’s…
McDonald’s currently operates 31000
stores worldwide in 120 countries.
It currently employs around 4,00,000
employees worldwide.

7. Revenue statistics For
McDonald’s for FY 2009…
Revenue worldwide :- US $ 22.6 Billions. [Rs.994
Crores]
Operating Income :- US $ 6.51 Billions. [Rs.286
Crores]
Net Income :- US $ 4.31 Billions.[Rs.189 Crores]
Total Asset value :- US $ 29.2 Billions. [Rs.1284
Crores]
Total Equity :- US $ 13.2 Billions.[Rs.580 Crores]
[NASDAQ and Dow Jones.]

8. Key People’s at McDonald’s…
Mr. James. A. Skinner [Chairman and
C.E.O]
Mr. Amit. Jatia [JV Partner, McDonald’s
India] (West and South)
Mr. Vikram. Bakshi [JV Partner
McDonald’s India] (North and East)

9. McDonald’s India…
McDonald’s in India works on a Joint Venture
agreements between the McDonald
corporation and the Franchisee.
Connaught Plaza Restaurants Pvt. Ltd is the
franchisee partner for North and East region.
Hard Castle Restaurants Pvt. Ltd is the
franchisee partner for West and South
region.

10. Store Count in India…
McDonald’s opened its first store at Basant
Lok, New Delhi on 11th October,1996.
Currently McDonald’s has 132 restaurants in
India of which 79 are in North and East and
53 are in West and South.
Mumbai currently has 23 stores across
various locations.

12. Strengths…
It has a strong global presence and is
considered as a market leader in both
Domestic as well as International market.
It uses economies of scale for reducing the cost
as it operates on a huge scale.
It is flexible with its products as it has started
fully veg. products especially in India which are
economically priced so as to cater to a larger
audience.

13. It is recognized as the world’s most
recognized logos.
It has a standard set of Sop's that are
followed throughout their outlets
worldwide.
As a major brand can use
Advertisements effectively and
efficiently to use.

14. Weakness…
Competition with the competitors in the fast
food section, resulting in low revenue.
High employee turnover at the stores.
Yet to accomplish going with the trend of
organic an healthy food.
Low shelf life of majority of products.
Negative impact due to sheer size of
organization .

15. Opportunities…
It can adapt to the needs of the societies and
undergo an innovative product line.
It can research ways to include healthy
products in their menus across the world.
It can upscale some of its restaurants
locations to attract more customers.
It can use digital media as a new way of
advertising to cater to a larger target base.

16. Threats…
The current recession has negatively
impacted the organization even though they
have a large operations. This needs to be
looked forward.
Foreign currency fluctuations are regarded to
be a major problem.
Health issues regarding fast food chain.
Emergence of new competitors in the fast
food section a threat.

17. Bibliography…
History of McDonalds courtesy
Wikipedia.
Revenue information and Indian
presence information courtesy
www.mcdonaldsindia.net