PRESENTATION ON MCDONALD'S BY RAJAT SHIVNANI
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The document summarizes key information about McDonald's history and operations. It describes how McDonald's was founded in 1940 in California by the McDonald brothers and was later incorporated by Ray Kroc in 1955. It also provides facts about McDonald's global presence and marketing strategies, including its focus on customers, product innovation, and adapting to local tastes in different markets. Finally, it compares McDonald's dominant market share and international operations to its main competitor Burger King.
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PRESENTATION ON MCDONALD'S BY RAJAT SHIVNANI
- 1. INSERT THE TITLE OF YOUR PRESENTATION HERE FREE PP TEMPLATES ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts
- 2. • McDonald’s was started on 15th may,1940 by Richard and Maurice McDonald with its first restaurant in San Bernardino,California • The headquarters of the mcdonald’s corporation is situated in Oak Brook,Illinois • Mr Ray took over the rights from McDonald’s brothers and then founded mcDonald’s corporation on 15th april,1955. McDonald’s history
- 3. Click to edit text styles - Widescreen(16:9) This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs. This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs. This PowerPoint Template has clean and neutral design that can be adapted to any content and meets various market segments. With this many slides you are able to make a complete PowerPoint Presentation that best suit your needs.
- 4. Some enthralling FACTS about McDonald’s • McDonald’s Employ 1 in 8 American Workers • McDonald’s Spends $2 Billion On Advertising Per Year • McDonald’s Is The World’s Largest Toy Distributor • More Than 75 Hamburgers Are Sold Every Second At McDonald’s • McDonald’s Is Richer Than Any Country In The Third World
- 7. III
- 9. WHAT ARE MCDONALD’S CORE BRANDVALUE?
- 10. • WE ARE COMMITTED TO OUR CUSTOMERS • WE OPERATE BUSINESS ETHICALLY • WE GIVE BACK TO COMMUNITIES. • WE GROW OUR BUSINESS PROFITABLY • WE PLACE THE CUSTOMER EXPERIENCE AT THE CORE OF ALL WHAT WE DO. • WE BELIEVE IN MCDONALD’S SYSTEM.
- 11. WHAT IS THE BUSINESS STRATEGY OF MCDONALD’S IN INDIA ..?
- 12. • INTRODUCTION OF VEG BURGERS IN INDIAN MARKET,MCVEGGIE AND MC ALOO TIKKI. • SPECIAL OFFER LIKE INTRODUCTION OF HAPPY MEAL WITH TOYS. • REASONABLE PRICE MENU.
- 13. A WIDE VARIETY TO CHOOSE FROM!
- 15. HOW DID MCDONALD’S CREATE ITS BRAND EQUITY? • BY CREATING A “PLAN TO WIN” AND OFFERING A HIGH QUALITY CUSTOMER EXPERIENCE. • BY IMPROVING THE COMPANY’S 5 P’S,IE PEOPLE, PRODUCTS,PROMOTION, PRICE AND PLACE. • BY INTRODUCING INNOVATIVE PRODUCTS AND KEEPING GLOBAL MARKET SCENARIO IN MIND. • ADAPTING IN ACCORDANCE TO CUSTOMER NEED, TASTE AND WANTS.
- 16. HOW MCDONALD’S TAKE PRODUCT DECISION?
- 17. WHAT ARE THE VARIOUS MARKETING PILLARS OF MCDONALD’S?
- 19. MCDONALD’S AND BURGER KING COMPARISION • MCDONALD’S 1. 44%OF MARKET SHARE 2. IN TERMS OF TASTE,CONSUMER PREFERENCE,MCDONALD’S OVERTAKES BURGERKING. 3. MCDONALD’S HAS GREATER INTERNATIONAL PRESENCE. 4. TOTAL NUMBER OF OUTLETS ARE 36,899 • BURGER KING 1. 21.9% OF MARKET SHARE 2. BURGERKING LACKS IN CONSUMER PREFERENCE AND TASTE. 3. BURGERKING HAS LIMITED INTERNATIONAL PRESENCE. 4. TOTAL NUMBER OF OUTLETS ARE 15,738
- 20. RECAP MCDONALD’S HISTORY EVOLUTION OF MCDONALD’S FACTS SWOT ANALYSIS MCDONALD’S CORE BRAND VALUES. MCDONALD’S MARKETING STRATEGY IN INDIA MCDONALD’S WORLD MAP CREATING BRAND EQUITY PRODUCT DECISION MARKETING PILLARS COMPARISION BETWEEK MCDONALD’S AND BURGERKING. .
- 21. DISCLAIMER PREPARED BY- RAJAT SHIVNANI DELHI COLLEGE OF ARTS AND COMMERCE UNDER ABLE GUIDANCE OF PROF. SAMEER MATHUR IIM LUCKNOW