This is my marketing portfolio that showcases the social media I managed for a student health clinic.

1. MUNEERAH
BAKARE
STUDENT
TEXAS STATE UNIVERSITY
H E A L T H
C E N T E R
MARKETING PORTFOLIO
2023
MARKETING ASSITANT / SOCIAL MEDIA MANAGER
MARKETING ASSITANT / SOCIAL MEDIA MANAGER
C E N T E R

2. Increase brand awareness
and clinic visits among
current and incoming
college students
Maintain and manage their
Facebook, Instagram, and
Twitter accounts
OBJECTIVE: SOLUTION:
Created Interactive,
Informative, and engaging
content on each platform to
increase their brand
presence
Utilized ads and curated
campaigns for brand
engagement and follower
numbers

3. ROLE & TOOLS:
RESULTS:
There was an Increase in
account followers on
Facebook and a 49%
increase in Instagram
followers.
.
On average there were 64
more clinic appointments
made in the first 6 months
in compared to 2022.
Content management,
planning, copywriting,
social media management,
paperwork, and on
occasion, graphic design.
Excel, Google Sheets, Word,
Microsoft Office, Adobe
Creative Cloud, InDesign,
Meta Business Suite, X, and
Instagram

4. MEDIA
POSTS
SOCIAL
STUDENT
HEALTH
CENTER
MUNEERAH
BAKARE
PORTFOLIO
2023
A

5. FACEBOOK
525 154 43 1
Reach Engagement Likes & Reactions Comments Shares
2
This post was the highest
performing post on Facebook at
the time because it highlighted
the work the nurses at the Student
Health Center were putting in.
The reach, engagements,
reactions, and comments were
more than doubled in comparison
to the other posts that were
uploaded that month.
This post also resonated with
faculty, staff, and the Bobcat
family because the nurses at the
SHC were making sure students
were receiving the best care.

6. INSTAGRAM
455 71 0 10
Reach Likes & Reactions Comments Shares
This reel was one of the highest
performing reels on the SHC’s
instagram account. The post
related to the students and
made light of the amount of
walking they had to do on
campus in order to make it to
the Student Health Center.
Students found the post to be
humorous and saw themselves
in the post because the SHC
highlighted one of the
struggles they face while
attending a school located on
hills.
The reach, likes, and shares were the highest out of the two reels posted at the
time.

7. TWITTER
The SHC Twitter account tends
to have relatively low
engagement rates in
comparison to Facebook and
Instagram.
This post was the highest
performing post during this
time because students were
able to see the doctors that
have helped them during their
appointments at the SHC.
296 5 0 10
Views Likes Reposts Shares

8. CAROUSEL
Safety tips from the CDC, health articles, and
other health professionals were compiled to
create four digestible tips for college students
while on summer vacation. While I created the
copy and concept, the designs were created
by our graphic designer.

9. CAMPAIGN
2023 FALL
STUDENT HEALTH CENTER
MUNEERAH
BAKARE
PORTFOLIO
2023

10. EXCLUSIVE
T-SHIRT
MYSTERY PRIZE
GIVEAWAY ITEMS
FIRST AID KIT
The area on campus
where people solicit you
into buying, reviewing,
or taking items.
The second floor of LBJ.
Where do you go to
withdraw the last $10 in
your account on
campus?
CLUE CARD #1
CLUE CARD #2
CAMPAIGN
The creative direction as well as concept for this campaign was implemented
and created by me. The design of the social media post, clue cards, and
giveaway items were created by the marketing team.

11. CAMPAIGN
BREAKDOWN OBJECTIVE: TARGET AUDIENCE:
BUDGET & TIMELINE:
There wasn’t a budget
for this campaign.
This campaign was
planned and executed
within three weeks.
Texas State University
college students.
As thIs was the SHC’s first
reel, over 50 students
showed up.
Around 45 new followers
The reel reached 534
people, had 23 likes, and
1 share.
RESULTS:
Increase the student
health center’s brand
awareness and
following on Instagram
through promotional
efforts on social media.

12. MY ROLE / OUR PLAN & EXECUTION:
MY ROLE:
Although I created the concept and creative direction, my role
during this campaign was to create the social media post, copy,
clues, caption, and to schedule this on our story.
The efforts of myself, our graphic designer and marketing
coordinator were crucial for the execution of this campaign.
PLAN:
For our ‘Bobcat Hunt’ two prize locations were selected on
campus, clue cards were created for our scavengers, and
requirements for our winners were set in place.
Students would be given a clue as to where we would be on our
IG story at 2 P.M. The students that found both locations would be
given a T-shirt and mystery prize, If they were following our
account, and for those that followed us while at the table would
be given a different prize.
EXECUTION:
Although the scavenger hunt did not go as planned due to the
change in weather, changes were made immediately to adjust for
the circumstances. Two locations turned into one. The hint posted
on our social media attracted the attention of students, and the
prizes were still gifted to students that met the requirements.
Our scavenger hunt had over 50 students show up to our event
and over 45 new followers on our Instagram account.

13. MUNEERAH
BAKARE
“IMPROVING BRAND STRATEGIES ONE CAMPAIGN AT A TIME.”
“IMPROVING BRAND STRATEGIES ONE CAMPAIGN AT A TIME.”