Magoo's Pizza started as a small fast food outlet in 1977 and has since grown to become a major player in the Philippine pizza market. It aims to preserve pizza quality while maintaining efficient service. The marketing plan outlines strategies to double last year's sales, including visiting schools near outlets to introduce catering packages for events. A SWOT analysis is presented along with objectives, tactics, and resources needed to expand catering and meet growth targets. Customer surveys will help inform future preparation.

1. MARKETING PLAN OUTLINE
MAGOO’S PIZZA
I. EXECUTIVE SUMMARY
Pura Trading Corporation brought the rights to open Magoo’s Pizza stores in the
Philippines. The following year the first Magoo’s Pizza store was put up in Magallanes. Why
Magoo? It is probably the favorite cartoon character of the person who started Magoo’s
Pizza.
Magoo’s Pizza started as a small fast food outlet in a popular bowling alley in
Magallanes Commercial Center Makati in 1977. It was originally a franchise of a Honolulu
operation in the 1970's. The Makati outlet attracted so much attention that it was just a
matter of time for Magoo's to set out on its own.
In the 1980's Magoo's Philippines became a local independent chain. Since then,
Magoo's has become a major player in the pizza market whilst preserving the quality of the
deliciously hearty pizzas people have grown to love, and maintaining the efficient service
that customers has come to expect.
Magoo's has been instrumental in spearheading several revolutionary innovations in
the fast-food industry in the Philippines. Here are just some of the ways Magoo's has
transformed the industry, improved the quality and influenced the whole business of making
great pizzas.
II. CORPORATE CONNECTION
Magoo’s Pizza, is under the Management of Puyat Sports Group, which is known in
producing of bowling machine and billiard tables.

2. MAGOO’S PIZZA
III. ENVIRONMENTAL ANALYSIS AND FORECASTING
a. SWOT Analysis
STRENGHTS
 Unique in shape: Square Pizza.
 Magoo’s pizza is crisp
because it’s baked without oil
on the traditional oven and
freshly made as you order.
 Magoo’s Pizza was the first
to introduce a great concept
in multi-use, multi-purpose
packaging. Magoos’ Tear-
Serve-N-Keep or TSK box is
so useful and convenient.
This is patented; the idea is
owned by Magoo’s and
cannot be copied.
 Can also offer on premise
catering.
WEAKNESSES
 Small number of dine-in guest
who visits the store just only to
eat pizza.
 Not all Magoo’s Pizza outlet
has delivery service; it still
depends on location’s
boundary.
 No Magoo’s Pizza outlet in the
Philippines which is stand
alone.
 No hotline number.
OPPORTUNITIES
 Some of the store is located
inside the bowling center, once
there’s a company or bowling
tournament booked, markets
are available.
 Nearest School or Nearest
Hospital on the outlet.
THREATS
 Other food establishment who
also offers pizza and other
variety of foods.
 No bowling tournament was
booked.
b. Competitors Analysis
 Main competitors of Magoo’s Pizza are other fast food establishments,
particularly pizza parlor.
c. Product Analysis
 Magoo’s pizza is square. Unique shape but more importantly,
Magoo’s take pride in the quality and value that their customers get
from each slice of pizza. Square means more slices, more cheese,
more toppings. Aside from the other 12 varieties of pizza, other
Magoo’s specials are pizzadog, spaghetti, supersub sandwich,
french fries and tacos.

3. MAGOO’S PIZZA
DELIVERY
DINE IN GUEST TAKE OUT
OFF PREMISE
CATERING
d. Customer Analysis
 Some Magoo’s Pizza outlet is located inside the Bowling Center and
Billiards Room, company leagues is the primarily dine-in guest, second
will be the walk-in, lastly are the delivery, take-out and pick-up orders.
IV. SEGMENTATION AND TARGETING
 Dine-in guest – Guest where in who decided to eat products of Magoo’s
insaide the Magoo’s Pizza outlet.
 Take-out – Guest where in they bought the products of Magoo’s Pizza
and decided to bring it home.
 Delivery – Guest who decided to eat Magoos’ Pizza product ordered thru
phone calls.
 Off Premise – it is now on the planning stage, this requires guest who
decided to cover the catering of foods on some events outside the vicinity
of the Magoo’s Pizza outlet.
V. NEXT YEAR’S OBJECTIVES AND QUOTAS
 Double the last year’s sale.
 Will try an off premise catering, specifically school events.
VI. ACTION PLANS: STRATEGIES AND TACTICS
 Team member will visit some school which is located near the outlet to
introduce what Magoo’s Pizza can offer to them, Magoo’s Pizza has
choices of meal packages that could fit on one’s budget. This may be hit
on school events like Christmas Party.

4. SUCCESS STRATEGY
A TTRACT
S ATISFY
A ND
P RESERVE OUR CUSTOMERS
SERVICE STRATEGY
W elcome customer with smile and greeting
O ffer products and suggestive sell.
R eview order, give exact change and advise how long it will take.
T CBC in 8 minutes!
H ave order delivered to customer’s table.
Y ou need to thank the customer and ask for repeat business.
RECOVERY STRATEGY
L isten, listen, listen
A pologize
S ymphatize
E xplain the immediate action that we will take
R emember to thank the customer
VII.RESOURCES NEEDED TO SUPPORT STRATEGIES AND MEET OBJECTIVES
 Having well trained and customer service oriented on every team
member.
 School Approval.

5. VIII. MARKETING CONTROL
 Standardized recipe, to enable the consistent food quality, predictable
yield, customer satisfaction, food cost control, inventory control and
efficient purchasing procedures.
IX. PRESENTING AND SELLING THE PLAN
 Offer suggestive meal packages, off premise catering could help to add
up sales.

6. X. PREPARING FOR THE FUTURE
a. Appendix A – Survey Questionnaire Sample
Name: ______________________________ Age: ______________
This Questionnaire serves as part of the marketing plan for the preparation in the future of
Magoo’s Pizza. Just thick or check the circle for your answer.
YES NO
1) Would you like to try Magoo’s Pizza to cover on some school events,
or any casual events on your home?
2) Do you think advertisement on TV, print ads will help Magoo’s Pizza
to have prospect consumer?
3) Do you have a contact number for the delivery of Magoo’s Pizza?
4) Have you experience good customer service at any Magoo’s Pizza
outlet?
5) Aside from pizzas and other specialty, do you still looking for
new entry of Magoo’s Pizza menu?
6) Do you have any bad experience while dinning-in or having delivery
on your house?
7) Do you get enough on what you are paying for at Magoo’s Pizza?
8) Are you willing to buy one slice of Pizza at Magoo’s Pizza?
9) Would you like to visit Magoo’s Pizza outlet which is not located
inside the Bowling Center?
Suggestion:
Thank you for answering the questionnaire.

7. b. Appendix B – Survey Questionnaire Results
BIBLIOGRAPHY
http://www.magoos.com/
Company Profile of Magoo’s: Ms. Mae Jackosalem’s, Operations Manager Magoo’s Pizza.