The document outlines the importance of market research in product development, emphasizing its role in minimizing the risk of product failure. It highlights four key stages: conception, formation, introduction, and improvement, where market research can uncover opportunities, refine concepts, evaluate customer feedback, and identify areas for enhancement. Contact details for further inquiries are also provided.

1. Product
Development &
Product
Testing
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2. Market research for product development purposes minimizes the risk
of failure for a new product or app entering the market. Market
research is particularly useful in four stages of product or app
development:

3. Conception:
Market research
can find
opportunities for
something new
and provide
insights into
customer
challenges and
gaps your
company might fill.

4. Formation:
Market research can help turn an idea
into a concept that you can test, testing
packaging, advertising, and pricing.

5. Introduction
Use market research to evaluate
customer opinions once the product is in
the market, adapting your messaging or
targeting a different segment.

6. Improvement:
Research can help identify areas of
improvement to your product or app. Research
also can find opportunities to introduce your
product to different markets

7. Contact
details
Online
form
https://suzy.com/
Mobile
phone
646-237-3692
Email address
hello@asksuzy.com