The document provides an overview of a research project conducted by a student on evaluating the business potential and revenue opportunities for security systems and access controllers. The research involved primary data collection through distributors, sales teams and consumers to understand market penetration and strategies to increase sales and revenue. The methodology included both primary and secondary research. The project report includes chapters on the company profile, products, training programs, SWOT analysis and recommendations.

14. PRODUCTS: 4‘P IN STS PRODUCT PRICE PLACE PROMOTION

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