The document describes an advanced programmatic marketplace (PMP) platform being developed by a project team. The PMP combines a data management platform (DMP), ad tech platform, and demand-side platform (DSP) to help advertisers and publishers better target and manage mobile advertising campaigns using big data analytics. It processes large audiences data to predict where and when users are likely to click ads in real-time. The PMP then automatically bids on necessary inventory via real-time bidding to purchase audiences most likely to convert. The team is seeking $800k-$1.2 million in funding over 12-18 months to further develop the platform which they believe has advantages over competitors due to its built-in predictive analytics, DMP

1. Advanced Programmatic Market Place - the
Next Generation Ad Serving Technology

2. Agenda
Who are We? – Key Personnel
Market Potential – RTB, Big Data Analytics
What is our Advanced Programmatic Market Place (PMP) Platform?
How Does the PMP work?
Platform Features vs. Existing Solutions
Funding Requirement

3. Who are we?

4. Company Background
Veterans in the mobile advertising world, from both technical and business side, saw the trends that the
industry is heading towards and decided to form a Project Team to provide a holistic solution to customers
to meet their needs of today, and potentially the coming a few years.
Utilising the two Co-founders’ rich experience and understanding of the industry, the Project Team focus on
developing a new ad platform combining the best of DSP, DMP and Ad Tech which originate out of Asia
Pacific region, targeting Greater China and the whole Asia.
This is a holistic solution for all parties in the Mobile Advertising ecosystem (using the latest database
management software and algorithm in use) which helps both advertisers and publishers better manage
inventory and budget control.

5. Key Personnel
Martin
Over 15 years of mobile experience in the Asia Pacific region, with Singapore Telecommunications, Nokia Interactive, Smaato Inc, NAVTEQ Media Solutions and Velti. Held
various leadership roles and responsible for all components in the Mobile Advertising ecosystem, from sales, publishers, ad exchanges, B2B and OEMs both globally as well as
regionally. Handling sales with various ad agencies regionally as well as direct advertisers globally.
Aug 2012 – Sep 2013: Velti APAC Pte Ltd
Position: Sales Lead, Asia Pacific
Jul 2010 – Aug 2012 NAVTEQ Media Solutions
Position: Strategic Advertising Partnerships Asia Pacific
Jun 2009 – Jul 2010 Smaato Inc
Position: Director of Mobile Publisher Development and Monetization Asia Pacific
Responsibility: Set up the Asia Pacific operations, direct sales as well as acquisition of publisher content partners and Mobile Advertising Networks
Jan 2008 – Apr 2009 Nokia Pte Ltd
Position: Business Development Manager, Nokia Media Network, Asia Pacific
Responsibility: Publisher sales for Nokia’s Ad Network in APAC, targeting carriers, premium publishers/media companies and Nokia’s own media
properties

6. Key Personnel
Martin
Sep 2001 – Dec 2007 Singapore Telecommunications
Position: IPTV & Content Team Leader
Responsibility: Managing and marketing of new media and content services/products for carrier’s VAS division for TV, Broadband and Mobile
Dec 1999 – Aug 2001 Mercurix Pte Ltd (a Singtel subsidiary)
Position: Business Development Manager
Responsibility: Acquiring digital rights of content and sales of clearing house services
May 1998 – Sep 1999 EMAP Pte Ltd
Position: Advertising Sales Manager
Responsibility: Local advertisers and ad agencies in Singapore
Education: Master’s Degree in Mass Communication in New Media, Nanyang Technological University
Role in the project team: CEO & Co-founder Responsible for Sales, Marketing and Business Development

7. Key Personnel
Alex
8+ of Telco background working for Europe, APAC, and worldwide government agencies. Including 4 years of presales (Telogic) from Telco solutions for VAS (value added
services) to core networks. Responsible for RFIs and RFPs for enterprise solutions and security.
Mar 2013 – Jun 2014 a Communication Interception & Cybersecurity company in Singapore
Position: Solution Manager, Asia Pacific
May 2010 – Feb 2013 Telogic LTD (Telecommunication mobile VAS Solution provider) in Singapore
Position: System Engineer
Responsibility: Pre-Sale & Assistant to Project Manager; R&D Solution Creativity – Solution Architect
Oct 2008 – Mar 2010 Capgemini (Consulting Technology Outsourcing) in France
Position: Telecommunication Consultant for Orange Labs Research and Development
Responsibility: Support for production network on Media Gateway (Huawei : UMG8900 mini and medium Cisco : AS5300, 5400,5850); - Validation leader
for UMG Huawei (3-persons team); Equipment validation Tester (Huawei hardware and software)
Education: Master’s Degree (Engineering specialized in Information Systems and Networks) in University Francois Rabelais Blois in France
Role in the project team: CTO & Co-founder, technical side and consultant side of project delivery team

8. Key Personnel
Jude
Nearly a decade of IT experience, with early stints in V3Teleteh and Black Box IT and the past 5 years in Mobile Advertising where he was the APAC Lead
Developer for a world leading Ad Exchange company, responsible for the core systems as well as building a RTB platform and integrating over 90+ Ad networks.
Education: Bachelor EEE (Minor Info Systems)
Role in the project team: Platform architect , Project Management , Project Delivery Team
Sam
Over a decade of digital and publishing experience with stints in GREE (the largest Japan online mobile publisher) subsidiary in Singapore, Media Prima Berhad,
TWP, 1Banc and DNP Group Held leadership position with leading regional game publishers and user acquisition teams regionally.
Certified MongoDB programmer with strong expertise in NoSQL
Education: BA (Hons) Business Communications
Role in the project team: Project Delivery, Ad Operations, Data Performance

9. Advisors
Benoit Schaack
MD Schaack Consulting Group Pte Ltd. Advisor to our project team. Former MD APAC Mindshare and various leadership
roles within WPP group of companies. 20+ years of international advertising experience in WPP group.
Dr Patrick Marcel
He is Maître de conférence (associate professor) at the Computer Science Dept of Universite Francois Raeblais Tours,
since 1999. He received his PhD from INSA Lyon in 1998. He is in charge of the Masters Program in Business Intelligence
and local responsible for the new Erasmus Mundus Master's Programme, both located on the Bolis Campus. His research
interests include multidimensional databases and data-mining, query personalization and recommendation in databases.

10. Market Potential

11. Global Mobile Ad Spend by Region & by Percentage

12. 3 Asia Pacific Countries Ad Spend Combined More than
Rest of World by 2015 after the US

13. RTB and Programmatic Marketplace at a Glance

14. Growing Market – Big Data Analytics
Fast Growing & Trends for Data traffic on mobile for APAC Region

15. Growing Market – Big Data Analytics
Data volume is increasing exponentially  needs to be processed quickly to learn from it
Late decisions  missed opportunities
Business
Intelligence
- Ad-hoc querying and reporting
- Data mining techniques
- Structured data, typical sources
- Small to mid-size datasets
- Optimizations and predictive analytics
- Complex statistical analysis
- All types of data, and many sources
- Very large datasets
- Done in real-time
Predictive Analytics
& Data Mining
Low
High
High
Complexity
Business Value

16. What is our Advanced Programmatic Market Place (PMP)
Platform?
Simply put, just think of it as:
DMP +Ad Tech + DSP
We help make the business of serving mobile advertising more targeted , not as for the ad
agencies and brands but also for ad networks and publishers, by utilising BI tools.

17. Our Programmatic Market Place (PMP) Platform is:
• A self serve Data Mining Platform (DMP) that is cloud based and caters to the Demand Side
users (Ad Agencies, Brands & game developers) as well as the Supply Side Platform users
and Ad Networks
• It is a platform that helps enhance Demand Side’s (Ad Agencies, Brands & game developers)
mobile media evaluation and purchasing capabilities via prediction and forecasting. As well
as for Supply Side users in a similar fashion

18. How does Our PMP work ?
Processes huge audience data
Degree Holder
Sports’ Fan
Family man with
2 kids
Shops at Orchard
at least once a
week
Clicks on ads

19. How does Our PMP work ?
Likely to click if
targeted on
weekends
Likely to click if
targeted by
reading sports
Likely to click if
targeted via
location
Predicts and forecasts in real time where
and when audiences are likely to click

20. $2
$3
How does Our PMP work ?
$4
Platform then helps to bid for necessary inventory via RTB (Real
Time Bidding) automatically. Paying for audiences that are more
likely to convert.

21. In a nutshell……..
Bulk Buying of audiences
Targeting broadly
Buying of selected
audiences via RTB
Targeting by categories
Precognitively buy
audiences by
Targeting likelihood of
conversion
Today Emerging Our Platform

22. Our Buyer’s Scenario
Step 1
Buyer runs
prediction and
forecast report
in real time
based on past
and present
data
Step 2
Buyer then
inputs bid price
range according
to reports
Step 3
DMP with RTB
integrated will
process bid with
various ad
exchanges
Step 4
Ad is served,
Buyer pulls
conversion
reports at end
of campaign, in
accordance with
prediction and
forecast report

23. Our Platform Features vs Existing Solutions
✔
Features Existing Myriad Media
Ability to run multi-dimensional reports utlising OLAP
Predict and Forecast campaign ROI and bid range
Run above reports in real time
Utilising past and present data for more accurate
Predictions and forecast
Optimizing in real time based on dynamic data inputs
Machine learning to learn and classify automatically new
Ads trends for real time optimization
Served Ads & user behavioral analysis
Ability to have different bids and return different outcomes
in real time
RTB done automatically
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24. Competitors
Companies Location Type Why we are better
USA Online and Mobile
DSP utilising BI
No DMP or cohorted analytics reporting
USA Online & Mobile
DSP
No DMP or BI built in
USA DMP Pure DMP, no ad tech
China Online & Mobile
DSP
Launched in 2013, no BI or DMP or
cohorted analytics
China Mobile DSP Launched in 2014, no BI or DMP or
cohorted analytics
China Mobile DSP Launched in 2014, no BI or DMP or
cohorted analytics

25. Platform DEMO

26. Customer Feedback – Strong Sales Pipeline
Leveraged by founder’s extensive industry relationship and networks, product is well accepted and
have received positive feedback from target clients, including ad agencies, ad networks and
publishers
• Product (Ad server) re-seller agreements is in negotiation with a major Vietnam ad network and Malaysian content
provider respectively
• Product (Ad server) is being used by the Vietnamese ad network
• Product (Data Management Platform services), collaborating with a major HK Ad network to localize offering for HK
market
• Collaboration with ad agencies in Guangzhou of China
• IOs received from Singapore game developers of worth SGD100K up to 500K per month
Target client base in next stage includes major ad agencies, advertisers, ad networks and publishers.
• Start with East Asia, reaching out to Greater China and other parts of Asia

27. Company Highlights
• Advanced technology - combination of latest cloud computing, Big Data analytics,
RTB
• Dedicated and international team, located in Singapore, HK and Beijing
• Solid industry experience and client relationship
• Strong sales pipeline
• Riding on market trend & huge market potential

28. Funding Requirement
USD 800K – 1.2 million for 12 months to 18 months timeline

29. Company Highlights
• Advanced technology - combination of latest cloud computing, Big Data analytics,
RTB
• Dedicated and international team, located in Singapore, HK and Beijing
• Solid industry experience and client relationship
• Strong sales pipeline
• Riding on market trend & huge market potential

30. Contact Information
Martin
CEO & Co-founder
Email: martininsg@outlook.com
Mobile/wechat: +65 8188 8039 (Singapore)
Gigi
Finance
Email: gigiinhk@outlook.com
Mobile/wechat: +852 9826 3218 (Hong Kong)
Henry
Email: henryinprc@outlook.com
Mobile：+86 157 3045 8812 (Beijing)

31. Thank You!