This document outlines a marketing plan for a new clothing line called "Master life" that produces corporate suits that can also be worn for swimming. The suits are targeted towards top and middle managers who want convenience and to stay healthy. They will be custom made, premium priced between 20,000-60,000 rupees, and marketed directly through websites and emails targeting corporations. The plan projects selling 1,000 suits in year 1, 1,500 in year 2, and 2,000 in year 3, with the goal of being profitable by selling at least 800 suits in year 1.

1. {
Marketing plan for
“Dress-for-success”
Corporate Suit/ Swim wear
BY SAJNA FATHIMA

3. Brand name:
Master life
Tagline:
“Dress for success
in life and career”
logo

4.  Business suits are available in all sizes and in every
color of the rainbow.
 Devising a dress-for-success plan can contribute to a
person's personal and business success.
 Change the face of the corporate garment industry by
a combination that serves twin purposes
“Dress-for-success”

5.  Top level and middle level managers of big
corporates and top executives of public and private
sector companies prefer to wear corporate suits
for a professional outlook.
 These people will be following very busy schedules
and they will be seldom having time for full meals
or regular exercising.
Market segmentation

6.  Dress-for-success are primarily designed for top
level and middle level managers of corporate giants.
 Normally, its difficult for them to fit swimming and
similar exercises into their schedules due to heavy
workloads.
 Besides, they find it difficult to carry swim suits along
when they travel around.
Target market selection

7.  A corporate suit which serves the business and
personal interest of the top and middle level
managers intrested in swimming and watersports.
 A suit which motivates the busy managers to
exercise by making it possible for them to jump into
swimming pools whenever they feel like doing so.
 Enable them to be healthy while still being in the
professional outfits.
Brand Positioning

8.  The suits are exclusively meant for the elite class
and hence they are offered for a premium price.
 The suits are custom made and will be available in
all sizes and colours.
 The price of the suit may vary from 20000 to 60000
Indian rupees depending on the grade of the
clothing material.
Pricing Strategy

9. Since the target customers are less in volume,
TV commercials and newspaper ads are not
resorted to.
The product will be popularized through
Internet and direct advertising.
Ad’s will be placed in those websites frequently
visited by corporates and e-mails will be sent to
the prospective clients.
Promotion Strategy

10.  The product will be marketed directly by the sales
personnel's of the company.
 A push strategy is implemented by providing
incentives and commission to the sales executives.
 The unique selling proposition put forward by the
company is that the product benefits the owner
both professionally as well as personally.
Marketing strategies

11.  The company plans to sell 1000 suits in the first year
with a 10% margin.
 The sales projections for the second and third years
respectively are 1500 and 2000 respectively.
 If the company could achieve the sales minimum
800 suits in the first year, then it can run profitably.
Sales Forecasts

12.  This corporate cum swimming wear will be an added
advantage to the top executives by saving their time and
safeguarding business and personal interests.
Conclusion