The summary introduces a British tailor's plan to expand their made-to-measure and ready-to-wear suit business into Germany. The plan includes a private launch party in Munich followed by a 12-month "Work in Style" online guide and print media campaign. The campaign aims to raise awareness of the ready-to-wear line among higher-income business professionals in Germany and increase overall sales. Evaluation will assess changes in attitudes, awareness and perceptions, and monitor website traffic and sales.

1. Campaign Plan Introducing a British tailor‘s range in Germany Date: 11th April 2010 Luisa Elena Denuell

11. Strategy – Message Tailor-made , timeless and unique ready to wear suits at the best price !

27. Results – Evaluation OUTPUT: media coverage OUTTAKE: changes in attitudes, awareness of campaign and perceptions  telephone survey among customers (independent market research company) OUTCOME: sales, hits to website

28. Thank you!