A gap analysis was conducted to identify differences between customer expectations and the actual product offerings of a retail store. The analysis found gaps in the availability of required brands, appropriate styles and sizes. Only a small percentage of customers felt the store had fresh fashion or always had what they wanted. Conclusions were that fashion trends need regular updating, improving service standards could increase perceived value, and training frontline staff could help implement strategies better.

2. Gap Analysis definition.
• A gap analysis is a method of assessing the differences in between
expected and actual.
• "Gap" analysis involves analyzing current market offering to assess
the extent to which they meet customer demands.

3. Product
• A good, object created as a result of a process and serves a need or
satisfies a want.
• Our Product is Apparel

4. Factors influencing product
• Product characteristics
• Visual merchandise
• Logistics
• Marketing

5. Product life cycle at a retail store
• Procurement
• Logistics/warehouse
• Visual merchandising
• Marketing
• Sales
• Depreciation of stock
• Mark downs
• Disposal and Out bound logistics

8. Understanding Product
Product characteristics
• Sizes
• Fit
• Trends
• Designs
• Colours

9. Mind map

11. logistics
• Inventory control
• In transit
• Outbound
• Depreciation if stocks

12. Visual Merchandising
• Colour Blocking
• Product Detailing
• Show window
• planogram
• Trends

18. Research to find out Trends
Live project to understand
• Trends
• Marketing efforts
• Competitive analysis
• Catchment area analysis

19. Possible Gaps
• Availability of required brands.
• Availability of Stock
• Availability of appropriate patterns and styles.
• Availability of right sizes
• Quality of product.
• Perceived value of product.
• Availability of fresh fashion

20. Questionnaire

21. Analysing gaps
• Only 18% believed they come to central for fresh fashion. ( GAP )
• Only 10% believed central extremely often have what they wanted.
( GAP)
• Only 6% people think the prices at central are extremely Fair ( Possibility
of GAP ) ( Improving Service standards )

22. Challenges faced
• The bottom level staff could not implement the policies and strategies
made as they did not understand its importance.

23. Conclusion
• Fashion changes are very fast , it should be updated on regular basis.
• By improving service standards they can increase the perceived value of
product.
• Training to front level staff and upgradation sessions to mid level staff
are suggested.