High and Dry Towel, Inc. lays out their budget, goals, and organizational structure for expanding operations over the next few years, which includes hiring new sales and customer service employees, establishing online sales, building a company website, and providing training to ensure quality customer service and control of costs and waste. The document provides timelines and responsibilities for tactical, operational, and strategic goals aimed at growing the business and establishing standard processes.
Agriculture marketing trade and price
01.The key factors that the marketing manager should consider when choosing the specific radio stations to use for the campaign.
02 .New K.C.C. Ltd is in the process of developing a new yoghurt brand. Explain how you would use the 4 Ps of marketing to position it as the most preferred yoghurt for the young people between 15 and 25 years.
03 Role played by State Agricultural Marketing Board in helping the farmers a better price
Food Truck is the evolving food business .Its like a hotel on wheels and it is the latest trends in all over the world.Its giving a success rate for the entrepreneurs who are interested to make food market. If stationary hotels may leads to loss,there is no chance other than to wind up. Increasing the number of hotels can change the idea of consuming it by the public.
Strategy Proposal: 365 by Whole Foods MarketSabina Leybold
This project consisted of creating a marketing campaign proposal to help 365 by Whole Foods Market to launch effectively. I contributed to this strategy by establishing target audience, brand persona, overall campaign strategy, and timeline.
1. The document outlines an integrated marketing communications campaign for a new organic egg brand called Eggsellent, launched by Organic Foods Pvt. Ltd.
2. The campaign aims to create awareness of the brand and educate consumers about the health benefits of organic eggs, including their protein, vitamin D, and vitamin E content.
3. Key elements of the IMC campaign include print ads, billboards, direct marketing, e-marketing, events, and limited time discounts to target health-conscious consumers, especially women in Lahore, Pakistan.
Nirala was established in 1948 and is now a well-known brand in Pakistan due to its quality products and services. The company's vision is to become a global brand recognized for its unique and high quality ethnic foods. It offers a variety of products including sweets, dairy, snacks and beverages. Nirala aims to expand its operations both nationally and internationally. The summary analyzes Nirala's marketing situation including its target markets, products, competition, strengths, weaknesses, opportunities and threats. It also discusses Nirala's marketing objectives, strategies, mix and proposed action plan.
Agriculture marketing trade and price
01.The key factors that the marketing manager should consider when choosing the specific radio stations to use for the campaign.
02 .New K.C.C. Ltd is in the process of developing a new yoghurt brand. Explain how you would use the 4 Ps of marketing to position it as the most preferred yoghurt for the young people between 15 and 25 years.
03 Role played by State Agricultural Marketing Board in helping the farmers a better price
Food Truck is the evolving food business .Its like a hotel on wheels and it is the latest trends in all over the world.Its giving a success rate for the entrepreneurs who are interested to make food market. If stationary hotels may leads to loss,there is no chance other than to wind up. Increasing the number of hotels can change the idea of consuming it by the public.
Strategy Proposal: 365 by Whole Foods MarketSabina Leybold
This project consisted of creating a marketing campaign proposal to help 365 by Whole Foods Market to launch effectively. I contributed to this strategy by establishing target audience, brand persona, overall campaign strategy, and timeline.
1. The document outlines an integrated marketing communications campaign for a new organic egg brand called Eggsellent, launched by Organic Foods Pvt. Ltd.
2. The campaign aims to create awareness of the brand and educate consumers about the health benefits of organic eggs, including their protein, vitamin D, and vitamin E content.
3. Key elements of the IMC campaign include print ads, billboards, direct marketing, e-marketing, events, and limited time discounts to target health-conscious consumers, especially women in Lahore, Pakistan.
Nirala was established in 1948 and is now a well-known brand in Pakistan due to its quality products and services. The company's vision is to become a global brand recognized for its unique and high quality ethnic foods. It offers a variety of products including sweets, dairy, snacks and beverages. Nirala aims to expand its operations both nationally and internationally. The summary analyzes Nirala's marketing situation including its target markets, products, competition, strengths, weaknesses, opportunities and threats. It also discusses Nirala's marketing objectives, strategies, mix and proposed action plan.
New Product Development Project - Meal kitChau Pham
The document outlines a market analysis and business plan for a new meal kit product called Pure Creations. It found that women aged 24-34 with high incomes and careers are the primary target segment as they value convenience and healthy options. The meal kits will provide organic, pre-portioned ingredients for exotic dishes in single-serve packets. Financial projections estimate over $100,000 in monthly sales within a year of launching through guerrilla marketing events and social media campaigns targeting busy professional women.
New Product Launch Marketing Plan Part III With Milestone Implementation ChartPamela Boyd
This document provides a marketing plan for launching a new shoe product called Professional Comfort. The shoe is designed to offer the benefits of an athletic shoe with various styles for men and women. It incorporates flex-fit technology and includes a built-in pedometer. The plan discusses target markets of young professional women and men aged 20-69 who earn around $65,000 annually. Marketing strategies include distributing through fitness clubs, doctors' offices, and an online store. Objectives are to increase product awareness by 30% and sales by 10-20% within one year through various advertising campaigns.
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
P&G developed a new toothpaste that provides tooth and gum protection for 24 hours after each brushing. To determine consumer preferences for this new product before market introduction, P&G will conduct a survey. Personal interviews will be the most effective survey method, specifically in-home interviews. This allows interviewers to directly ask consumers questions about attributes like color, fragrance, and how they prefer tooth and gum protection. The sample will target middle and high-income consumers who use branded toothpaste. Simple random sampling will select a representative sample from this population frame. Results will be presented to P&G management using charts like pie charts, bar charts, and histograms to illustrate consumer preferences.
This report provides an overview of Hilal Cup Kake's strategic marketing management. It discusses Hilal's mission, vision, and core values of quality control and innovation. It presents Hilal's positioning statement, strategy, and slogan targeting kids, students, and youngsters. The report describes Cup Kake's product attributes of quality and unique design. It also discusses Hilal's pricing, promotion, market environment, segmentation, target markets, consumer analysis, SWOT analysis, distribution channels, and marketing strategy.
The document provides an executive summary and marketing plan for an app called Thelawala that allows customers to order fruits and vegetables online from local street vendors. The summary includes:
1) Thelawala aims to capitalize on rising incomes in India by allowing customers to order groceries from local vendors through a mobile app without waiting in long lines.
2) The marketing plan targets urban customers aged 18-40, especially women, with middle to high incomes who prefer a convenient way to order fresh produce.
3) The strategy is to offer free basic features like online ordering and cashless payment, and premium features like home delivery within 90 minutes for a fee, to attract customers and compete with other online grocery
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
The document discusses Whole Foods' plans to launch a new store format called 365. Key points:
1. The 365 stores need a different product offering and target market than traditional Whole Foods to avoid competition. They will target the missing middle-income segment that Whole Foods does not currently attract.
2. The 365 stores will focus more on products and less on amenities to attract cost-conscious customers. This will require operational changes and reduced costs.
3. Launching 365 stores will significantly impact Whole Foods' finances, including decreasing cash reserves and inventory. Strict cost management will be needed for the new stores to be successful.
At First cake is a very popular trend in food product in Bangladesh because not only as breakfast, cake is also taken by the people at different times for snacks.
That is why we have chosen this as our plan and make a taste fusion about cake and we are hopeful about the marketing plan.
The document summarizes the business strategy of Maliban Biscuit Manufactories (Pvt) Limited. It discusses the biscuit industry in Sri Lanka, provides background on Maliban including its products, mission, and objectives. It then outlines Maliban's strategies such as pricing, distribution, and promotion. A situational analysis is presented including bargaining powers. Proposed business strategies are to maintain profitability, improve productivity, provide excellent customer service, achieve sustainable growth, stay ahead of competition, and reach the right customers. Proposed IT strategies include implementing an ERP system, automating processes, using business analytics, and enabling real-time connectivity.
Burger Business PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Burger Business PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of fifty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/3aQjOyB
Procter & Gamble - Marketing Capabilities - A Case StudyKanika Gupta
P&G is a global leader in consumer goods known for brands like Tide, Crest, and Pampers. It pioneered marketing strategies and considers consumer needs. P&G expanded globally through acquisitions like Gillette. It focuses on innovation through R&D and partnerships. P&G uses extensive consumer research and neuromarketing to develop emotionally resonant products. It employs a multi-pronged marketing mix including advertising, sponsorships, celebrity endorsements, and digital/social media. P&G continues innovating through modern marketing approaches to reach more consumers worldwide.
This document provides a marketing plan for Tops Tomato Ketchup for 2015-16. It includes background on the brand and challenges. The plan aims to arrest category de-growth and establish Tops as a quality brand. Key strategies include focusing on consumers aged 25-35, maintaining quality, and increasing distribution from 9.75% to 20%. The plan allocates a budget of Rs. 2.96 crore towards ATL and BTL promotions including TV/print ads, consumer offers, trade loads, and displays. Research will study product and packaging perceptions to ensure strategies match consumer needs.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
Digital marketing utilizes electronic devices like computers, smartphones, and tablets to promote products through websites, apps, email, and social media. It can reach a much wider audience than traditional marketing methods like print, television, and radio. Amul Ice Cream uses digital marketing to create awareness of its new and existing products. Its plan is to use email marketing and social media to promote its wide variety of ice cream products at different price points across India. Amul positions itself as the number one ice cream brand in India with high quality products made from real milk.
P&G is an American multinational consumer goods company known for its powerful portfolio of trusted brands. It focuses on innovation and design-driven marketing strategies through new product development, effective communication, and strategic spending. P&G leverages its brands through multibranding, consumer-centric approaches, digital and social media marketing, celebrity endorsements, and sponsorship of major events. This case study examines how P&G's relentless focus on innovation, new marketing techniques, and redefining consumer engagement have helped grow its core brands and expand into new markets.
The document provides details on the marketing plan for a proposed new healthy food restaurant. It discusses the mission to exceed customer expectations through sensory experiences. It will target middle and upper middle class customers aged 16-40. The unique selling point is providing at least 35% lower calorie dishes without compromising taste. Advertising will be through colleges, gyms and organic vendors. The marketing mix discusses products like healthy foods and beverages, pricing to be competitive, locations in business parks, and promotions using discounts, loyalty programs, and digital/print advertising.
This document contains an integrated marketing communications (IMC) plan proposal for the Olympic Nutty biscuit brand in Bangladesh. It includes details of the brand's distribution network and SWOT analysis. It then proposes positioning the brand using a character called DODO and focusing the campaign on visual elements. The proposed IMC plan budget is 10 million TK or 34% of annual turnover. Tactics proposed include social media, website improvements, and public relations. Results would be measured through surveys. The goal is to increase awareness, market share and sales for Olympic to maintain its position as market leader in Bangladesh.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
New Product Development Project - Meal kitChau Pham
The document outlines a market analysis and business plan for a new meal kit product called Pure Creations. It found that women aged 24-34 with high incomes and careers are the primary target segment as they value convenience and healthy options. The meal kits will provide organic, pre-portioned ingredients for exotic dishes in single-serve packets. Financial projections estimate over $100,000 in monthly sales within a year of launching through guerrilla marketing events and social media campaigns targeting busy professional women.
New Product Launch Marketing Plan Part III With Milestone Implementation ChartPamela Boyd
This document provides a marketing plan for launching a new shoe product called Professional Comfort. The shoe is designed to offer the benefits of an athletic shoe with various styles for men and women. It incorporates flex-fit technology and includes a built-in pedometer. The plan discusses target markets of young professional women and men aged 20-69 who earn around $65,000 annually. Marketing strategies include distributing through fitness clubs, doctors' offices, and an online store. Objectives are to increase product awareness by 30% and sales by 10-20% within one year through various advertising campaigns.
Sample strategy plan - Basillio Butter - Moses GomesMoses Gomes
This plan will you to understand how to create a brand launch strategy plan and how to present your ideas in a pitch presentation. It highlights all the essential sections like research, insights, case studies, and presentation of the strategy along with ideas.
P&G developed a new toothpaste that provides tooth and gum protection for 24 hours after each brushing. To determine consumer preferences for this new product before market introduction, P&G will conduct a survey. Personal interviews will be the most effective survey method, specifically in-home interviews. This allows interviewers to directly ask consumers questions about attributes like color, fragrance, and how they prefer tooth and gum protection. The sample will target middle and high-income consumers who use branded toothpaste. Simple random sampling will select a representative sample from this population frame. Results will be presented to P&G management using charts like pie charts, bar charts, and histograms to illustrate consumer preferences.
This report provides an overview of Hilal Cup Kake's strategic marketing management. It discusses Hilal's mission, vision, and core values of quality control and innovation. It presents Hilal's positioning statement, strategy, and slogan targeting kids, students, and youngsters. The report describes Cup Kake's product attributes of quality and unique design. It also discusses Hilal's pricing, promotion, market environment, segmentation, target markets, consumer analysis, SWOT analysis, distribution channels, and marketing strategy.
The document provides an executive summary and marketing plan for an app called Thelawala that allows customers to order fruits and vegetables online from local street vendors. The summary includes:
1) Thelawala aims to capitalize on rising incomes in India by allowing customers to order groceries from local vendors through a mobile app without waiting in long lines.
2) The marketing plan targets urban customers aged 18-40, especially women, with middle to high incomes who prefer a convenient way to order fresh produce.
3) The strategy is to offer free basic features like online ordering and cashless payment, and premium features like home delivery within 90 minutes for a fee, to attract customers and compete with other online grocery
Marketing represents the boundary between the marketplace and the company, and knowledge of current & emerging happenings in the marketplace is extremely important in any strategic planning exercise.
The document discusses Whole Foods' plans to launch a new store format called 365. Key points:
1. The 365 stores need a different product offering and target market than traditional Whole Foods to avoid competition. They will target the missing middle-income segment that Whole Foods does not currently attract.
2. The 365 stores will focus more on products and less on amenities to attract cost-conscious customers. This will require operational changes and reduced costs.
3. Launching 365 stores will significantly impact Whole Foods' finances, including decreasing cash reserves and inventory. Strict cost management will be needed for the new stores to be successful.
At First cake is a very popular trend in food product in Bangladesh because not only as breakfast, cake is also taken by the people at different times for snacks.
That is why we have chosen this as our plan and make a taste fusion about cake and we are hopeful about the marketing plan.
The document summarizes the business strategy of Maliban Biscuit Manufactories (Pvt) Limited. It discusses the biscuit industry in Sri Lanka, provides background on Maliban including its products, mission, and objectives. It then outlines Maliban's strategies such as pricing, distribution, and promotion. A situational analysis is presented including bargaining powers. Proposed business strategies are to maintain profitability, improve productivity, provide excellent customer service, achieve sustainable growth, stay ahead of competition, and reach the right customers. Proposed IT strategies include implementing an ERP system, automating processes, using business analytics, and enabling real-time connectivity.
Burger Business PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Burger Business PowerPoint Presentation Slides with well suited graphics and subject driven content. This deck consists of total of fifty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/3aQjOyB
Procter & Gamble - Marketing Capabilities - A Case StudyKanika Gupta
P&G is a global leader in consumer goods known for brands like Tide, Crest, and Pampers. It pioneered marketing strategies and considers consumer needs. P&G expanded globally through acquisitions like Gillette. It focuses on innovation through R&D and partnerships. P&G uses extensive consumer research and neuromarketing to develop emotionally resonant products. It employs a multi-pronged marketing mix including advertising, sponsorships, celebrity endorsements, and digital/social media. P&G continues innovating through modern marketing approaches to reach more consumers worldwide.
This document provides a marketing plan for Tops Tomato Ketchup for 2015-16. It includes background on the brand and challenges. The plan aims to arrest category de-growth and establish Tops as a quality brand. Key strategies include focusing on consumers aged 25-35, maintaining quality, and increasing distribution from 9.75% to 20%. The plan allocates a budget of Rs. 2.96 crore towards ATL and BTL promotions including TV/print ads, consumer offers, trade loads, and displays. Research will study product and packaging perceptions to ensure strategies match consumer needs.
During my time in my "Advertising" Course at Ithaca College, I worked in a team to produce a mock advertising campaign for Mentos mints. This pan provide information from our situational analysis, to strategy to creative executions.
Digital marketing utilizes electronic devices like computers, smartphones, and tablets to promote products through websites, apps, email, and social media. It can reach a much wider audience than traditional marketing methods like print, television, and radio. Amul Ice Cream uses digital marketing to create awareness of its new and existing products. Its plan is to use email marketing and social media to promote its wide variety of ice cream products at different price points across India. Amul positions itself as the number one ice cream brand in India with high quality products made from real milk.
P&G is an American multinational consumer goods company known for its powerful portfolio of trusted brands. It focuses on innovation and design-driven marketing strategies through new product development, effective communication, and strategic spending. P&G leverages its brands through multibranding, consumer-centric approaches, digital and social media marketing, celebrity endorsements, and sponsorship of major events. This case study examines how P&G's relentless focus on innovation, new marketing techniques, and redefining consumer engagement have helped grow its core brands and expand into new markets.
The document provides details on the marketing plan for a proposed new healthy food restaurant. It discusses the mission to exceed customer expectations through sensory experiences. It will target middle and upper middle class customers aged 16-40. The unique selling point is providing at least 35% lower calorie dishes without compromising taste. Advertising will be through colleges, gyms and organic vendors. The marketing mix discusses products like healthy foods and beverages, pricing to be competitive, locations in business parks, and promotions using discounts, loyalty programs, and digital/print advertising.
This document contains an integrated marketing communications (IMC) plan proposal for the Olympic Nutty biscuit brand in Bangladesh. It includes details of the brand's distribution network and SWOT analysis. It then proposes positioning the brand using a character called DODO and focusing the campaign on visual elements. The proposed IMC plan budget is 10 million TK or 34% of annual turnover. Tactics proposed include social media, website improvements, and public relations. Results would be measured through surveys. The goal is to increase awareness, market share and sales for Olympic to maintain its position as market leader in Bangladesh.
We were to create an IMC plan in order to execute our strategies for H&M. We created a new campaign with a "home sweet home" theme in order to expand their H&M Home line in other major cities. We also made recommendations for H&M in terms of PR, media, advertising, and etc. This is a PDF version of our IMC plan that also includes designs of our H&M Home Loyalty program cards, advertisement, and screenshot examples of social media. Template/designs by Savannah Kuang and loyalty program design by Mekynzi Sotello.
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Advertisement Class, Fifth session
Based on the book: Contemporary Advertising and Integrated Marketing Communications, 15th edition
(All photos/videos - copied from the internet, used only for educational purpose)
The process of adapting a company's marketing methods to the conditions of different countries is referred to as global marketing. It encompasses the entire process of planning, developing, positioning, and promoting your items in a worldwide market.
The document discusses strategies for upscaling a brand from the middle market segment to the premium segment. It notes that simply extending an existing brand name may not be successful if customers in the premium segment do not want to associate with a brand from a lower segment. It suggests using sub-brands or a new brand name to avoid this issue. Other recommendations include leveraging social media analytics to understand target audiences, developing personal relationships to build trust, focusing on the local community to build credibility, partnering with influencers, and delegating tasks through clear responsibilities to allow the business owner to focus on strategy during the upscaling process.
This marketing plan is for Procter & Gamble's proposed new baby antibacterial bar soap. The plan outlines objectives to increase sales, awareness, and market share over the next year. Market research found parents are interested in antibacterial soaps for babies. The plan targets parents with babies aged 1-12 months who value gentle and protective soaps. Sales targets are provided by quarter with distribution through supermarkets, sari-sari stores, and mini stores nationwide.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxgalerussel59292
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
Adam EspositoIBP1. Executive Summary The focus for our brand.docxbobbywlane695641
Adam Esposito
IBP
1. Executive Summary The focus for our brand promotion will be on social media and social events. Not only is this way very cost effective it reaches out to the masses. Our goal it to touch with many families and their peers. From Cancer walks, to school functions. We will advertise with the client’s food, and special pricing. We would then promote the company through Facebook, Twitter and Instagram. These social media outlets are very beneficial to our client and future customers, by giving review pictures of the food, and pictures of the restaurant.
If marketed correctly, this rill provide a steady stream of new clients and will connect to
the community more. One happy customer will equal 3 happy customer do to social media and word of mouth. Establish loyalty and great customer support with the client and they will remain a proud customer throughout the years.
Introduction - Integrated Brand Promotion is what separates the successful companies to the failed ones. Our client wants to connect with the people through social media and live events. Contributing to local events and causes will help Café Cirino connect on a more personal level, and will establish themselves as a well-known company in the area. Throughout this campaign our marketing and brand promotion efforts will take everything from social media to target audience.
2. Situation Analysis –
a. Historical Context – The two owners, mother and daughter, have recently moved to America with the hopes and dreams of forming a successful and delicious Portuguese bakery for their clients to enjoy.
b. Industry Analysis – Café Cirino is entering a market that will continue to grow in revenue through 2013. Now what will make the company successful, will be the quality and price of the food. It is very fortunate this company is opening up its doors in the recovery of the economy, but that doesn’t not mean it is going to be an easy task. Since the recession consumer spending continues to go up at a slow pace, and people are going to continue to spend. Prices for eggs, flour, and milk have gone up in the New Year and will continue to go up.
c. Market Analysis- The market out client currently is serving (majority) are the Portuguese. Our client has established a steady client base from this ethnic group and without help will continue to target a vast array of different types of consumers.
3. Competitor Analysis The first competitor is Nossa Aldei Portuguese Bakery. There is not much information on this bakery except for they cater to the same target audience as our client does. Nossa Aldei does not have a website nor can be found on the Better Business Bureau, The other competitor is European Bakery. As its other competitor this bakery to has no website and cannot be found on the BBB. Also to not, this bakery has only one review –“There was one major problem with the products I bought, that I never experienced anywhere else. When I got home and opened the cold cu.
The document discusses Campbell's Soup Company, an iconic American brand that has faced challenging times with declining category and brand sales. Kantar believes it is uniquely positioned to help Campbell's reverse these declines and put the company on a path of sustainable growth. Kantar can draw on insights into future trends and consumer needs to help Campbell's strengthen its brand positioning, innovate effectively, and optimize its marketing strategy and in-store performance.
The document discusses Campbell's Soup Company, an iconic American brand that has faced challenging times with declining category and brand sales. It outlines how Kantar can help Campbell's reverse these declines and put the company on a path of sustainable growth. Kantar believes it is uniquely positioned to help through leveraging insights into future trends, consumer needs, portfolio strategy, innovation bets, communications, and in-store execution. The presentation addresses key questions around strengthening Campbell's brand position and outlines Kantar's capabilities in areas like trend analysis, brand visioning, and developing strategies informed by trends and consumer segmentation.
This document is a marketing project presentation for a new product called Crush. It includes sections summarizing the company and product, vision/mission/goals, segmentation/target market, product lifecycle, growth strategy, new product development plans, competitor analysis, competitive advantages, SWOT analysis, pricing recommendations, distribution channels, and a budget allocation. The presentation was created for a marketing class and provides an overview plan to launch Crush, a nutritional snack product, in Pakistan.
This document provides strategies and recommendations for marketing in a down economy. It discusses maintaining or increasing advertising budgets during recessions as studies show this leads to higher sales growth. It also discusses shifting consumer behaviors in recessions to focus more on value and rational benefits. The document recommends focusing on digital marketing strategies like search marketing, social media, email marketing and mobile marketing which consumers are increasing spending on. It provides checklists to audit websites, email programs, social media presence, SEO/SEM efforts and consider mobile marketing. It also lists free online marketing tools that can be leveraged when budgets are limited.
The document outlines an advertising budget and media plan for launching a new product. It allocates spending across various media channels including TV, radio, newspapers, magazines, billboards, and direct marketing. It also describes strategies for personal selling, public relations, and sales promotion. An implementation plan is outlined detailing project management structure, schedules, budgets, and control procedures.
Marketing Principles involves several types of strategies, tools and methods which help the company to organize their marketing activities in more effective and efficient way. Sample Report on Marketing Principle.
Nehbelle Cosmetics - New Generation Beauty StartupNency Makadia
Creative Beauty Brand with SkinSafe cosmetics and Brand Story, Marketing Methods adoption at Nehbelle Cosmetics and IMC- Integrated Marketing Strategy of Nehbelle Brand as a Startup. Best example of IMC Tools learning for Marketing/ MBA Students
Having a plan is crucial for business success, especially when establishing a new business. Writing a business plan helps outline the direction where the company is going, how the company will achieve its goals, and provides a method to measure the company‟s pursuit of these goals. Business plans can also help the entrepreneur(s) communicate to possible investors; authorities whom may need to approve of or regulate the business, interested co-founders, and future employees. The business plan should include a description of the service or product, market analysis, the short and long term goals of the business, and competitor analysis.
Integrated Marketing Communications/ IMC Plan for studentsManju Princy
Easy guide to MBA students
Integrated Marketing Communications.
The IMC Plan/Process.
To know the IMC process carried out to achieve the marketing objectives.
To help students to craft the IMC plan for any business.
Pinks Accessories is expanding from an online retailer to opening a physical store location. Their marketing plan aims to advertise their grand opening, expand their target demographic, and consistently generate a profit. Currently, their main customers are women aged 15-35, but they want to attract more men and older women. Their new store will be located in a mall, allowing them to promote to more shoppers. They will pass out flyers and advertise on social media leading up to the grand opening sale. The store will sell women's and men's accessories at affordable price points. Success will depend on executing marketing strategies carefully to attract customers while maintaining Pinks' affordable image.
This document proposes a sales promotion project for Pining's Watermelon Wholesale and Retail Store to increase sales. The project will involve sampling, giving out free fishnet bags, distributing coupons for discounts, and offering rebates to creditors. It outlines a budget of 2,700 pesos and evaluation methods to assess if sales increased and customers were attracted during the promotional period between November and May. The goal is to make the store the top watermelon distributor in Southern Luzon and continually grow its customer base and sales.
Charron 2
Charron 7
Samantha Charron
Principles of Marketing
Northern Vermont University
March 6,2021
Marketing is the key part for the success of any business and it’s very crucial for a business owner to understand which customers to target and implement strategies that will ensure winning of new customers. Environmental analysis is a strategic analysis that assists a business owner to identify internal and external environmental factors that may impact a business's ability to conduct its tasks properly. The environmental analysis is mandated to assess the business external environment to find out threats and opportunities of the business and after the evaluation, the business owners develop strategies that respond to the environment.
Executive summary
In my residential area, there is no clothing shop for youths, and Value worth clothing is a business that will fit the area. I have seen a similar business in our nearby city and I have thought of investing in the business in our area as it will be a great opportunity for my business as there is no other business that offers or sells products similar to a value worth clothing business.
Environmental analysis
The value worth clothing (Murphy, 2019) was established as a retail clothing company has evolved into the marketer of high-quality clothing and it deals with sports clothing such as cotton T-shirts, baseball caps, fleece jackets, and vests. It also deals with selling sports footwear, apparel, equipment, accessories. The value worth clothing sells clothes for both women and men and also clothes for young children for sporting and casual wear. I have decided to establish this type of business in my residential area due to the increase in demand for sporting clothing that has been contributed by the construction of an international sporting center that attracts many people all over the country and international wise (Murphy, 2019).
Marketing environment
i. Competitive forces: competition within the sporting clothing industry is very strong and counterfeited attires have emerged in the market offering cheap priced products that make other original products have challenges as customers go for cheap rated products. As a business owner, (Murphy, 2019) one has to come up with his/her strategies to ensure products are appealing to the customers. Value worth clothing has been using a product differentiation strategy to market its products to its customers. We have ensured that our products are unique from those of our competitors. We have introduced climate control clothing such as t-shirts that make athletes feel like a second skin. We also have breathable fabrics that are very crucial during the summer seasons (Murphy, 2019).
ii. Economic forces: Nationwide, many business owners and companies can experience both positive and negative economic factors in the sporting clothing businesses. During the peak phases of the business, many businesses experience more disposable inco ...
1. High and Dry Towel, Inc
Budget Information Prepared By
Andrew Raboine
2. Ester williams
To grow services
Expand to online sales after 4 years of operations.
Establish Budgeting Plan
Use variances from original budget to create and maintain standard goals for future budgets. Complete by June 30, 2016.
Complete employee training on operating procedures by December 31, 2016.
Establish Sales/Customer Service
Hire Sales Representative By January 1, 2016.
Hire Customer Service rep by June 30, 2016.
Establish Online presence
Build Company website by June 30, 2019.
Train customer service in Web presence by September 30, 2019.
Admin/ Customer service
personel
Control Quality
Review customer
service logs at the end of each
week and develop action plans
for dissatisfaction as well as
implementing prevention plans
to ensure future satisfaction.
PT Employee PT Employee
1st Shift Supervisor
Complete employee training on operating procedures by
December 31, 2016.
Control Waste
Compare weekly/monthly production numbers and
monitor material and labor hours. Find opportunities to maximize
efficiency.
Control Quality
Review customer service logs at the end of each week
and develop action plans for dissatisfaction as well as
implementing prevention plans to ensure future satisfaction.
1st shift
Seamstresses
1St shift
Warehouse
employee
1st shift
Shipping and
Receiving Lead
2nd Shift Supervisor
Complete employee training on operating procedures by
December 31, 2016.
Compare weekly/monthly production numbers and
monitor material and labor hours. Find opportunities to
maximize efficiency.
Control Quality
Review customer service logs at the end of each week and
develop action plans for dissatisfaction as well as
implementing prevention plans to ensure future
satisfaction.
2nd shift
Seamstresses
3. High and Dry will be the preeminent supplier of high
quality swimming accessories. Our innovative products
and outstanding customer service will allow us to
provide maximum return to our shareholders.
Mission Statement
4. Before 2020 High and Dry will be a recognized brand, it
will be the lead manufacturer of swimming accessories
and be able to fulfill aliments to the swimmers needs
from child to adult. Revenues should surpass 20 million
dollars.
Vision Statement
5. To be Profitable
To earn a profit in the first 3 years of operations
To grow Services
Expand to online sales after 4 years of operations.
Strategic Goals
6. Establishing a Budgeting Plan
Use variances from original budget to create and
maintain standard goals for future budgets. Complete
by June 30, 2016.
Complete employee training on operating procedures
by December 31, 2016.
Tactical Goals
7. Establish Sales/Customer Service
Hire Sales Representative By January 1, 2016.
Hire Customer Service rep by June 30, 2016.
Establish Online Presence
Build Company website by June 30, 2019.
Train customer service in Web presence by September
30, 2019.
Tactical Goals Cont.
8. Control Waste
Compare weekly/monthly production numbers and
monitor material and labor hours. Find opportunities to
maximize efficiency.
Control Quality
Review customer service logs at the end of each week
and develop action plans for dissatisfaction as well as
implementing prevention plans to ensure future
satisfaction.
Operational Goals
9. The Market for our product is separated by
demographic, psychographic, and geographic.
The population class or demographic our product is
segmented for is girls that are the age of 0-10 years
old.
The psychographic for our product is swimming or
water based sports.
Finally, the regions of Illinois, Indiana, Wisconsin, and
Missouri segment our product geographically.
How is the market for our product
segmented?
10. To take segmentation even further, the products are
marketed initially to only children’s boutiques; this is a
combination of all of demographic, psychographic,
and geographic.
Boutiques tend to be in upper scale areas, where
families shop for not just girls but children including
boys. Based on the boutiques that are chosen and
their marketing will segment lifestyle and interest of
shoppers.
Market Segmentation
11. Our product uses a niche marketing strategy, due to the
higher amount of segmentation that it undertakes.
With only one product and a specific marketing mix for one
market, it focuses on growing from small to big.
This is opposed to an undifferentiated marketing strategy
that generalizes one product for the masses that is hard to
do.
The other side to this is differentiated, that is, segmenting
different markets and creating a different mix for each of
them.
Target Market Strategy
12. Our company will have a functional position, which is consistent
with our owner’s high skill of customer service.
It will drive quality and cost processes through implementation.
This position is opposed to an symbolic one like Hurley has, their
position (looking back on past assignments) from their mission
statement was to stay true to oneself and this is the feeling they
want to position them within the market.
This is similar to Agon Sports, because they wanted to create
unity in the teams that used their products. There is also
experimental positioning, that is based on feelings created from
use of the product.
Market Position
13. National
Monthly Retail sales numbers EST - 379 Bil in Jan 14’ to EST – 387Bil in Feb 15’ increase of 2.1%
Unemployment rate 6.6% in Jan 2014 to 5.5% in Feb 2015 decrease of 1.1%
Per capita Income $41560 in 2011 to $42693 in 2012 increase of 2.7%
Illinois
Unemployment rate 8.9% Dec 13’ to 6.2% Dec 14’
Per capita Income from $43721 in 2011 $44815 in 2012 increase of 2.5%
Indiana
Unemployment rate 6.8% in Dec 13’ to 5.8% in Dec 14’
Per capita Income $35689 in 2011 to $36902 In 2012 increase of 3.4%
Michigan
Unemployment rate 8.3% in Dec 13’ to 6.3% in 14’
Per capita Income $36264 in 11’ to $37497 in 12’ to increase by 3.8% in 2015
Wisconsin
Monthly Retail sales numbers
Unemployment rate 6.3% in Dec 13’ to 5.2% in Dec 14’ to decrease further by 1.6
Per capita Income $39575 in 11’ to $40537 in 12’
Market Analysis – Economic Forces
14. Unemployment has fallen significantly in Michigan
and Illinois while Wisconsin and Indiana are close to
the nation drop of 1%.
More people are gainfully employed with salaries on
the rise.
Retail sales month to month fluctuate but throughout
the year have risen quite largely. This allows people
more freedom in spending an will surely help us grow
Market Analysis – Economic Forces
Review
15. There is a surprising trend of children that cannot
swim and the number is growing at an alarming rate.
45% of school children cannot swim the required
national standard.
Our brand could think getting involved in
organizations like swimming.org to sponsor and
promote awareness. This could help our growth in
the long run as well.
Socio – Cultural Forces
16. Surprisingly there has been one political force that
has affected swimming.
There was a government mandate proposed in 2012
to make all pools have disability accessible
wheelchairs available.
This opens up pools to everyone with disabilities.
Political Forces
17. Swimming markets are dominated by swimming
sports thus the prevalent market shares in sporting
equipment for swimwear.
Quiksilver holds the highest market share in
swimming apparel, with annual sales of 1,570.40M
(taken from previous data in previous assignments)
Competitive Forces
18. One technological force is the innovation in style and
use of each towel.
The styles adhere to a higher demographic of women,
but can in a pinch be applied to both genders for
growth, and size for larger age variation.
Our processes are designed to cut waste and
implement high quality that will be a driving force for
market.
Technological Forces
19. Our place or distribution covers our marketing strategy by placing our product in niche
boutiques that only cater to our target market thus working together with our mission
due to size.
With such a small target market we are able to promote our product very easily and
cost effectively to a much smaller segment, and with just the implementations of our
core principles of high quality and customer service.
Our price will be competitive in boutiques as they are higher to cover specialization
and small capacity. With a high degree of networking and marketing that our owner
possesses we should be able to affectively discount our prices to cater to our retailers.
Our product will represent quality from our mission statement while bringing the
warranted presentation of the likeness of children fascination with jewels and the
convenience of it being a backpack and hood, to cater to the parents of the children.
This will work in conjunction with our promotion and placement, as our customers will
most likely stumble upon our product and will be a relatively cheap accessory with a
high quality factor.
Marketing Mix, What is ours?
20. Our base products of regular hooded beach towel backpacks are not relatively new,
however they are not marketed or sold by anyone on the net after doing some
research.
There are some hooded beach towels but none that combine both aspects. There are
tutorials for making them. The beach towel industry is definitely tried and true. Beach
towels are always needed but the PLC doesn’t seem to be based in years, it seems to
be based in seasons.
Having worked in retail I can say that beach towels and swimming apparel are sold in a
highly seasonal fashion.
The towels go through a full cycle every beach season. The introduction part of the
cycle is in the spring season when it starts to get warm. New designs and fashions
come new to the market. Right when it gets hot and summer hits prices are
competitive and sales increase, this is the growth part of the cycle. Towards the
middle of the season the growth stymies and levels off or is in maturity. Finally when
summer ends, towels go on clearance and profits fall, no promotions or advertising is
done.
Product Life Cycle
21. 90 day exchange and return policy
Full refund or exchange for craftsmanship failures or
damage not including wear and tear with receipt of
purchase
Returns can be made to our boutique customers or
directly to our manufacturer through various mail in
options ( easy return label, or shipper of the customer
choice.)
Returns and Exchange Policy
22. Initially our product will be sold in the business market. Our
product is sold to boutiques where they will sell them to
the consumers.
Our product is typical for business and consumer
. Our product is non-perishable. It is a product for the end
user, and can also be sold for resale.
Since we have a relatively small customer base to begin
with it is wise to sell to businesses, more cost would be
involved if we decided to retail the towels ourselves.
It is also important to note, that we do not yet know if we
have the capacity for large scale distribution.
What Market do we sell to?
23. In our role of selling to boutiques, the boutiques
might have owners/and or managers.
If the manager owns the store, most likely they would
be the deciders as well as the gatekeepers.
They would pass information about the products they
stock to the users and influencers (being their store
employees that interact with everyday customers).
Our Business Buying Center
24. Our product is a consumer product.
It is a limited decision making purchase because it is
not something that can be bought within a matter of
seconds.
People want beach towels with different designs and
features.
We sell a Consumer Product, SAY
WHAT?
25. Market share research evaluates us at a little below the average market
share of total US companies at .15%.
Given that our market is highly saturated this seemed reasonable. This
would give us an approximate sales volume of 27,555 units.
After comparing our initial sales in units to how many units we would need
to breakeven, it was impossible at the sales price I originally forecasted, and
would also go over our capacity of work hours. Adjustments to not only
price by $10 for each product but also slight reductions in wages allowed for
us to come to a profit of est. $44600.
With these adjustments it allowed us to be at around 97% capacity to our
workforce allowing for growth once our efficiency is increased, and leaving
no need to reduce workforce.
Subject to Change in Forecast.
Market Share Analysis
26. Overall Economy
With unemployment rates dropping at least 1% in every state annually and Per capita income raising it allows for people to spend
more money on vacations, accessories, and clothes.
Company
Capacity has been estimated to ensure that it can accommodate sales projections. In a similar fashion our sales in units has
been compared to what we need to breakeven. Changes in price and salaries had to be made to ensure that we could see
any profit without going over our capacity.
Sales History Pattern
No pattern has been established due to lack of prior sales. Although apparel sales are set to rise up to 20% through 2016.
Competition
The leading swimming apparel leader holds just half of a percent showing how saturated the market is. About 6200
companies whose financial statements are public take up the whole US, 94% of them being smaller companies with annual
sales of less than $5 million.
Company Strategy
Our strategic Goal is to be profitable in the first 3 out of 5 years of operation. Keeping low cost as well as accurate
projections will allow this.
Corporate Culture
As President and Manager Ester is in control of the company culture but allows it to be shaped by employees and offers a
generous production profit sharing incentive plan.
Market Share Analysis Assumptions
27. What is the goal of our promotional campaign?
We want to increase sales in our existing market, whilst gaining a reputation for
excellent customer service, as well as, quality products.
Product will be presented in the quality of our product, its various uses, and the
excellent customer service.
Place, our product will be sold in small boutiques that get our product delivered by
UPS freight until we can expand. By maintaining a smaller niche market, we can firmly
establish a precedent of quality products and customer service.
With competitive pricing that is below or matches our leaders in the industry, it allows
us to expand. We also have credit terms and discounts in place to promote stocking
our products.
Promotion will be used in terms of direct mail and coupons that will allow our
customers a reason to shop for our product but visit our business customers’ stores as
well.
Promotional Goals
28. How much do we figure it out?
An objective budget was used in our promotional budget.
This is due to the detrimental facts of other methods.
For example, growth is hindered in an affordable method. A
percentage of sales would not be wise because we have a
seasonal sales trend. Finally, we cannot compete with major
competitors when it comes to marketing in a comparative
parity. I believe objective task method can be used to
combine our goals while still maintaining a relatively small
cost.
Promotional Budget
29. We Obtained a schedule of promotional events. As in what we will need in terms of
timing for advertising, promotion, trade shows, etc.
According to www.parkconcessions.com, in order to sell on the beach in Chicago it
cost $75-$125 to obtain a business license to do so. This will apply to personal selling.
Seasonality index will allow for proper scheduling of coupons and direct mail.
Using the reference of business 2 consumer in the book
http://www.business2community.com/social-media/increasing-the-average-coupon-
redemption-rate-019372 we can assume 1% of coupons are redeemed.
www.Zairmail.com will be used to determine direct mail costs.
According to IRS standard Mileage Rates for business are $0.575 while Per Diem Rates
in Chicago are $71 a day.
Using www.Factfinder.census.gov we can assume that
Illinois families with kids ages 6-17 amounts to 219893 people
Indiana families with kids ages 6-17 amounts to 109054 people
Wisconsin families with kids ages 6-17 amounts to 92650 people
Michigan families with kids ages 6-17 amounts to 150573 people
Promotional Budget – Putting it all
together
30. • Direct Mail- There are a total of 512,170 households with
children 6-17, which is a little more than our market but
it will help expand our reach a little with awareness.
With each card costing $0.35, it would be wise to stay
around 3% of the total households. This allows postage
costs to stay low but still get a good chunk of
advertising in.
• Social Media Sites will be made on Twitter, Facebook,
and Instagram and be maintained by owner to ensure
goals and objectives are portrayed to customers.
Marketing Budget Assumptions –
Advertising Costs
31. Coupons will come with direct mail postcards. Offering 5%,
10%, and 15% off for a basic, basic with design, and designer
with rhinestones and appliques respectively off the
purchases of one of each.
With the redemption rate at 1%, we can expect 172 out of
the 3% of households that coupons were sent to, to be
redeemed.
Direct mail will be sent out in March and June to take
advantage of our seasonality. We will assume coupons will
be redeemed equally during April, May, July, and August or
$70.09 each month.
Marketing Budget Assumptions –
Sales Promotions
32. Ester will personally sell product at the beaches in
Chicago through the months of May to September.
Cost calculations are going to be in the analysis. They
take into account information from the IRS regarding
per diem and mileage.
Also takes into account business licenses that are
required to be a beach vendor in Chicago.
Marketing Budget Assumptions –
Personal Selling
33. I think that with our high amount of production and sales with a
relatively new crew, our inventory is necessary in case of
shortages.
After a deeper, denser history is obtained of customer
information and sales records, we can predetermine if our safety
stock levels are necessary in business with highly identical and
non-perishable goods. This is a benefit that we have.
This will allow our employees to gain experience and give us
goals to obtain to make ourselves better.
We can slow down production after the first 6 months of sales
and chip away at our safety stock levels to increase our
inventory turnover.
Inventory Budget Review
34. After Completing the budget, it is clear we will be
relying on our revolving credit accounts to get us
through at least the first two years.
Without doing a workup of another year we are in the
dark of our goals.
As it stands right now, it seems we could make goal
with the budget we have.
Budget Review