Marketing on a budget
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This is a presentation delivered to Clonmel Chamber on January 20th 2011 by Emma Lacy, Ace Marketing. Emma can be contacted by email: emmalacy@eircom.net
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This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Marketing Plan Basics-101
The document provides an overview of marketing basics and strategies for small businesses. It discusses that effective marketing is critical for business survival and success. Key aspects of marketing include understanding customer needs, developing plans to meet those needs, maintaining a customer-focused approach, and engaging in ongoing customer prospecting and relationship-building activities. The document also provides numerous specific ideas and suggestions for small businesses to effectively market and promote their products or services.
Mace Presentation
The document provides tips for marketing success at trade shows from Marjorie Lane, a marketing consultant with over 30 years of experience in the hospitality industry. Some key tips include developing a clear message and target audience for the trade show, setting goals for leads and sales, promoting your presence before the event, following up with contacts multiple times after the show, and evaluating your return on investment.
marketing_executive_CV
Phan Thy is a marketing executive with 3 years of experience in local marketing, event management, social media, and campaign management. She is organized, trustworthy, and able to work well under pressure as part of a team. Phan Thy is currently looking for a new position and has experience implementing marketing activities, managing customer relationships, and assisting with promotional copywriting. She has a Bachelor's degree in Commerce Marketing from RMIT University.
The Ultimate Marketing Plan (Intro)
This document outlines 13 steps for achieving marketing success. It provides detailed guidance on developing the right message, targeting the right audience, proving your value proposition, utilizing free advertising methods, staying relevant, fueling word-of-mouth, creating sales surges, leveraging new technologies, maximizing customer value, hiring experts when needed, and emphasizing constant change and improvement. Specific tactics discussed include developing compelling offers, leveraging testimonials and case studies, projecting the right company image, engaging in referral programs, keeping customers engaged through various touchpoints, and experimenting with new marketing approaches.
Shisa Supattrakul
Shisa Supattrakul is a Thai national born in 1980. She has over 15 years of experience in marketing, sales, and leasing roles in Thailand. She holds a bachelor's degree in advertising from Bangkok University and a master's degree in marketing from Mahidol University. Currently she is the Leasing Director at Central Embassy Hotel managing relationships with luxury brands. Her expertise includes strategic marketing, brand management, business development, and client negotiations.
How to Grow Your Small Business Through Profitable Marketing
Small business marketing workshop primer for new business owners. Learn how to use the right marketing techniques to achieve your business goals.
Relationship marketing12 12 v3
The document discusses relationship marketing strategies for small businesses, including focusing on creating new and mutual value between a business and its customers through effective communication and convenience. It provides examples of how two local companies implemented relationship marketing tactics like personalized communications, community involvement, and asking for referrals at every opportunity. The trends highlighted for 2007 include targeting affluent working women, using micro-marketing opportunities, optimizing web strategies, and leveraging the growing importance of word-of-mouth and customer relationships.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
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