This is an effective and complete sales & marketing knowledge based training. It will improve your knowledge and skill in the field of sales & marketing.

1. Prepared By
Md. Mahamudul Hasan Babu
Asst Manager (Sales)
Prepared For
Systech Digital Limited
Prepared Date
August 2018
Prepared By Md. Mahamudul
Hasan Babu

2.  Sales Technique
 Product Knowledge
 Customer Knowledge
 Time and Territory Managements
 Competitive Knowledge [Within same industry]
 Company Knowledge [Clients & Suppliers]
Prepared By Md. Mahamudul
Hasan Babu

3. Sales: Sales in a transaction between buyers & sellers
for a products or services in terms of money.
Marketing: Marketing is advanced sales process that
is creating the value, creating the customers needs
and want, delivery of the value, satisfy them and
build relationship and creating customer retention.
Prepared By Md. Mahamudul
Hasan Babu

4.  Selling is helping the customers to buy
 Selling is helping the customers to make up
their mind based upon satisfaction of his needs
 Selling is about is going for a “win-win” for you
and customers
 Selling does not mean shifting a product as
making customers
 Selling is communication, transaction and
retention
Prepared By Md. Mahamudul
Hasan Babu

5.  Selling is a profession of giving not taking
 Selling is firstly sold out yourself before selling
your products or services
Some points should not forget
“Buyer is not fool, Buyer is your wife” [David
Ogilvy]
“When salesman worries stop, customers worries
begin”
“You are selling yourself”
Prepared By Md. Mahamudul
Hasan Babu

6.  You have to be ambitious
 You have to be self courageous
 You have to be committed
 You have to be professional
 You have to be prepared
 You have to engage in continues learning
 You have to be self responsible and self
accountable
Prepared By Md. Mahamudul
Hasan Babu

7.  Who will buy your products & services?
 Who is your target customer?
 What value proposition you are offering?
 What is your competitors offering to their
customers?
 How you are different from your competitors?
 What is the best way to reach your audience or
prospect customers and convert it to actual
customer?
Prepared By Md. Mahamudul
Hasan Babu

8.  How you will get repeat business from your exist
and actual customers?
 Who are potential customers that have the
problem your products solves?
 How frequently will your product be purchased?
[Regularly, One time, Quarterly,, Yearly]
 What types of service you are providing to your
exist customers?
 How much your exist customers are satisfied?
 How much interested your exist customers to
taking after sales support service?
Prepared By Md. Mahamudul
Hasan Babu

9. 1) Domain Knowledge
 Know the product and services
 Know the process [sales]
 Know customers objections [claims]
2) Proficiency in skills
 You should be good listeners
 Ask right question to the right prospects
 Best use of negotiation and closing skills
 Creating win-win situations
3) Right time, Right Way and Right attitude
 Be confident
 Persistent (constant) and determinant
 Long term relationship
 Having good and friendly personality
Prepared By Md. Mahamudul
Hasan Babu

10.  Define your target market [Actual & Potential
Buyers]
 Know your product [benefits to providing your
customer, details about the company and its
product, information about the competitors
products]
 Market to your existing customers
 Create a market for your products
Prepared By Md. Mahamudul
Hasan Babu

11.  Company knowledge [Suppliers & Clients]
 Products knowledge [Suppliers & Competitors]
 Customer knowledge
 Communication skill for selling
 Foundation skills for selling [Negotiations,
pitching, Decision making]
 Internet skill for selling
Prepared By Md. Mahamudul
Hasan Babu

12.  Prospecting [Searching & generating Leads]
 Pre-approach [Follow up]
 Approach [Pitching and using technique]
 Presentation [Demonstration, Follow Up,
Overcome Customers Objections]
 Sales Opening/Closing [ask for an order]
 Follow up and Sales closing
[Note: To ensure customers satisfaction with
providing best product and support services,
Customers retention and repeat business]
Prepared By Md. Mahamudul
Hasan Babu

13.  You are selling yourself
 Work for yourself
 Work in the professional way includes-
preparation, behave, manner, attitude, language,
appearance or outlook
 Plan your work, work according to your plan
 Know/ find your target customers and target
market area and focus your effort on these target
 Analyze and track what types of products &
services your currents customers are buying and
ready it to your potential customers
Prepared By Md. Mahamudul
Hasan Babu

14.  Eliminate your work load with applying your
making short plan for smooth work
 Understanding the customers buying habits
 Understanding your customers mind instantly
 Understanding accessibility and right to decision
making
 Try to catch & reach to the core decision maker
 Follow right question, right order, right person
and right time
 Take time to build good relationship
 Sell to your exist customers [easiest cause they
already trust you]
Prepared By Md. Mahamudul
Hasan Babu

15. Database:
1.1 Clients data/Database and divide them into category [exist]
1.2 Daily search for clients [new and potential]
1.3 Create a database and divide them into category [new]
Prepared By Md. Mahamudul
Hasan Babu

16. Clients Follow Up:
1.1 Daily phone call [exist]
1.2 Daily meeting schedule
1.3 daily phone call [new]
Prepared By Md. Mahamudul
Hasan Babu

17. Sales Presentation:
1.1 Be prepared
1.2 Ready with Good looking appearance and good outlook
1.3 Use presentation skills
Prepared By Md. Mahamudul
Hasan Babu

18. Sales Closing:
1.1 Ask for a order
1.2 Finalizing financial and technical terms
1.3 take the order
Prepared By Md. Mahamudul
Hasan Babu

19. Bill:
Prepared By Md. Mahamudul
Hasan Babu

20. Communication:
Prepared By Md. Mahamudul
Hasan Babu

21. Sales Scenario:
1.1 Lots of leads and potential clients
1.2 % of positive clients
1.3 Finally sales success
Prepared By Md. Mahamudul
Hasan Babu

22. Sales Plan 2018 [September-December, 2018]
 Increase your daily phone call and activities [Min. 60 per day
exist if not any meeting schedule]
 Prepared a plan for week and maintain pre schedule [result
oriented]
 Daily new client search and create a database by category
 Focus on sales and sales target
 Fix meeting schedule at least two within the same location
 Schedule for you as well as your team members
 Report weekly activities [status/ success]
 Sort all financial proposal till today by category [50000-
80000, 85000-110000, 115000-150000, 155000-+++++
Prepared By Md. Mahamudul
Hasan Babu

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Hasan Babu

24. Prepared By Md. Mahamudul
Hasan Babu