Workshop slides of the Innovation Melange "Let me rewrite your ads" hosted by Talent Garden Vienna.
During this free online workshop, we took a look at paid channels and learned how to write highly converting copy for ads. We explored best practices and analysed various examples.
According to Garner 40% of Fortune 1000 will adopt Gamification in their corporate training. Quota knew that 8 years ago, and that is why Quota is the global leader of Gamification in sales training. A lot has happened in 2012 and now we start 2013 with the strongest line of Gamified sales training service. please download and enjoy
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
According to Garner 40% of Fortune 1000 will adopt Gamification in their corporate training. Quota knew that 8 years ago, and that is why Quota is the global leader of Gamification in sales training. A lot has happened in 2012 and now we start 2013 with the strongest line of Gamified sales training service. please download and enjoy
Learn about developing a content marketing strategy for your small business by using low-cost and free tools around the web! This presentation focuses on digital inbound marketing for small business owners, entrepreneurs, and others who are unsure of how to market their company on the Internet.
Outbound Prospecting – Filling Your Sales PipelineAggregage
Join Mark Hunter, CSP, “The Sales Hunter”, as he shares insights and information about the importance of knowing your market and how that dictates who you should be prospecting. He will also discuss how to find great leads and turn them into great customers.
Get a framework for building your campaigns that saves you hours.
Avoid the critical mistakes that leads most businesses to waste thousands of dollars on Adwords (and ultimately give up because it 'doesn't work').
SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share
Basics of entrepreneurial marketing - what makes it different from traditional marketing? What are the most important challenges entrepreneurs face in marketing their products and services? From a webinar for Evisors.
RiseFuel's Beginners Guide to Inbound MarketingTony Shannon
By now, we've all heard how valuable—even essential—inbound marketing can be for growing sales and finding new customers. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that inbound marketing is far more complex field than it first seems.
Diving in without a sense for what it's like can be overwhelming, and building a marketing strategy that provides real value takes both savvy and hard work, but fear not—we're here to help!
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Maximize Conversions by Balancing Your Ecommerce & Amazon StrategyTinuiti
As your brand ramps up advertising and sales on Amazon, does your paid search cost increase and conversion rate decrease?
Identify the key insights you can implement in your Amazon strategy to allow you to get more from your AdWords campaign and vice versa.
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Hosting is intangible and commodity based. Look at it from your prospects' perspective: there are a lot of choices and everyone seems to look and sound the same. The answer is to stop dumping feature lists, product data and marketing jargon on your prospects.
Knowing what the Buyer experience is, will allow us to market to our prospects better. Sell the emotional benefits of your product. Trust, security, competition, belonging, control, freedom, leadership, assurance, and even fear. B2B buyers innately have a fear of making the wrong decision. How you do that is through visuals, the tone of your copy, and through affirming the buyers decision that you are the right vendor for them.
Employ the ETC Marketing Model to inject emotion into your marketing and connect with your buyer. "E" is for Emotional Benefits, "T" is for Triggers with Association, and "C" is for Content of Value. Learn the strategy and 5 ETC things you can do today to improve return on your marketing.
Outbound Prospecting – Filling Your Sales PipelineAggregage
Join Mark Hunter, CSP, “The Sales Hunter”, as he shares insights and information about the importance of knowing your market and how that dictates who you should be prospecting. He will also discuss how to find great leads and turn them into great customers.
Get a framework for building your campaigns that saves you hours.
Avoid the critical mistakes that leads most businesses to waste thousands of dollars on Adwords (and ultimately give up because it 'doesn't work').
SPANCO is a basic selling process, which can be used in every field of work because every specialization has to sell and complete his/her target, it's not only in sales. So, Go through the slides and get to know about the concept. Like and share
Basics of entrepreneurial marketing - what makes it different from traditional marketing? What are the most important challenges entrepreneurs face in marketing their products and services? From a webinar for Evisors.
RiseFuel's Beginners Guide to Inbound MarketingTony Shannon
By now, we've all heard how valuable—even essential—inbound marketing can be for growing sales and finding new customers. Whether your current sentiment leans more toward enthusiasm or trepidation, there's no way around the fact that inbound marketing is far more complex field than it first seems.
Diving in without a sense for what it's like can be overwhelming, and building a marketing strategy that provides real value takes both savvy and hard work, but fear not—we're here to help!
Entrepreneurial Marketing - MITPortugal Program May 2013Frank Days
One of my business school classmates asked me to guest lecture on entrepreneurial marketing and share my experiences as a tech startup CMO. I tried to tailor it to the fact that most were early stage startups with limited resources.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Maximize Conversions by Balancing Your Ecommerce & Amazon StrategyTinuiti
As your brand ramps up advertising and sales on Amazon, does your paid search cost increase and conversion rate decrease?
Identify the key insights you can implement in your Amazon strategy to allow you to get more from your AdWords campaign and vice versa.
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Hosting is intangible and commodity based. Look at it from your prospects' perspective: there are a lot of choices and everyone seems to look and sound the same. The answer is to stop dumping feature lists, product data and marketing jargon on your prospects.
Knowing what the Buyer experience is, will allow us to market to our prospects better. Sell the emotional benefits of your product. Trust, security, competition, belonging, control, freedom, leadership, assurance, and even fear. B2B buyers innately have a fear of making the wrong decision. How you do that is through visuals, the tone of your copy, and through affirming the buyers decision that you are the right vendor for them.
Employ the ETC Marketing Model to inject emotion into your marketing and connect with your buyer. "E" is for Emotional Benefits, "T" is for Triggers with Association, and "C" is for Content of Value. Learn the strategy and 5 ETC things you can do today to improve return on your marketing.
How to Get 1000 New B2B Customers, Using Nothing But Cold EmailHeather R Morgan
Learn how to use cold email to get new customers, without doing any content marketing, cold calling, or introductions. See examples on how to craft great subject lines, intro sentences, social proof, and calls to action from real examples.
3XE and HeroConf Workshop: Sentiment Analysis and Machine LearningWolfgang Digital
Kenia and Zoran recently took delivered this workshop at 3XE in Dublin and HeroConf in London, discussing the benefits of analysing and leveraging machines learning to better understand sentiment in digital advertising
Sales Training Program.
Covered:
1. Basic Concepts of Sales/ Marketing (7P/ 4A)
2. 50 Tips
3. BCG Matrix/ few other Marketing Concepts
4. Cases studies/ Practical Examples
5. Sales Process
6. B2B/ B2C etc.
Duration: 5 Hours.
The PPT has content which we covered for a university in India. It was Online session where students did role play, case scenarios etc.
Various Sales tips were discussed.
Real cases were discussed to give students a complete idea about sales process.
For customized plan, please connect at partner@edu4sure.com or call/ whatsapp at +91-9555115533
Startup Grind Cyprus - No B.S. Advertising - Up Your Skills in Advertising - ...Hessan Adnani
In today's world, everyone has an opinion when it comes to advertising a product/service. There is so much budget being wasted on the wrong advertising campaigns & usually, the reason is overcomplication. It's surprising how many marketers miss the fundamentals of advertising.
In this workshop, we will review these fundamentals and how you can directly apply them to your advertising campaigns. These fundamentals will save you a lot of $$$ and boost your ROI to the roof!
This workshop is free and will change the way you think as a marketer. Join us on the 20th of May 2021, at 7:00 PM to explore these systems.
Webinar: How to Build a Content Machine When Resources Are ThinFalcon.io
Producing content when you have a big budget is easy. Producing the right content for your social audiences on minimal budget is the tough part. In this webinar, we flipped things around to answer questions our audience sent our way.
WORKBOOK - The Ultimate Indestructible Blueprint For Maximizing Sales in 2017Meredith Oliver
Presented at the 2017 International Builders Show by Meredith Oliver, Evan Carroll, and Stan Phelps. Three hour master session. This session helped attendees recognize and understand the role customer experience plans in the customer buying journey.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
9. “When I write an
advertisement, I don’t
want you to tell me that
you find it ‘creative.’ I
want you to find it so
interesting that you
buy the product.” –
David Ogilvy
10. How to become a great (ad) copywriter
2. Copywriting 101
● Linguistic skills (grammar, spelling, etc.)
● Empathy ( ➡ understand your audience / persona)
● Know the channels you are wirting for
● Be a good storyteller
● Know how to structure text
● Have fun while writing
11. Copywriting based on psychology
2. Copywriting 101
● Illusory Truth: Repeat statements
● Rhyming: Seem more truthful & accurate
● Serial Positioning: Beginning & end
● Justification: Because is a powerful word
● Active Voice: Digested more easily
● Positive Frames: Increases impact
● Diversify: Varied voices are preferred
● Metaphors: Tangibilize the intangible
14. Hate writing?
2. Copywriting 101
● Commit to a daily writing practice (start a personal
blog / morning pages)
● Have a (virtual) notebook where you save inspiration
● Try to explain things to your grandparents or children
● Record your spoken words
● Start with title & headlines (your basic structure)
● Begin with the end in mind
16. #1 Show how you will solve their problems
3. How to rewrite your ads
● Know what problem your are solving (= jobs to be done)
● Focus on the end-solution of your audience
17. #2 Use emotional triggers
3. How to rewrite your ads
● Try to trigger an immediate action by leveraging emotional triggers
● Possible triggers: Anger, disgust, affirmation, fear
● Increases CTR → improves ad quality score
18. #3 Include numbers or statistics
3. How to rewrite your ads
● Include numbers in your headlines to make your ads stand out
● Be honest and use numbers to “qualify” your traffic
● Use real prices / data
● Use social proof
19. #4 Focus on benefits (not features)
3. How to rewrite your ads
● Almost nobody cares about features
● People want to know the benefits of your product or service
Feature Benefits
High-grade natural certified latex Reduces shoulder and hip pressure
Good ventilation
Allergy-free properties
Allows better blood circulation
Provides pressure relief
100% Organic Bamboo Cotton Sheets Durable and long lasting (will save you money)
Made from breathable material Keeps you cool in the summer and warm in the
winter
Source: Selling like crazy (Sabri Suby)
20. #4 Focus on benefits (not features)
3. How to rewrite your ads
21. #5 Use FOMO
3. How to rewrite your ads
● Humans are more motivated by the idea of losing out than gaining something
● Easiest way to implement urgency: countdown timers
● Alternative: use scarcity by limiting your offer
22. Summary
3. How to rewrite your ads
1. Show how you will solve their problems
2. Use emotional triggers
3. Include numbers or statistics
4. Focus on benefits (not features)
5. Use FOMO (urgency or scarcity)
