1. China – what you should know !
Philip Singleton
12th September 2012

2. Asia: 4 billion people, 60% world’s population
China land
mass of
3,705,393
square miles
and a
population
approx 1.3
billion people.
China is the
most populous
country in the
world and ranks
third in land
mass, behind
Russia and
Canada.

3. China
• 22 provinces
• 4 directly admin: Beijing, Tianjin, Chongquing Shanghai
• 2 SARS
• 333 prefectures
• About 3,000 Counties
• Townships 40,000
• 20,000 town govs.
• 80,000 village govs
• average village pop 1,000

4. Tier One and Two Cities in China

5. Asian Wealth 2010
• A total of 64 people from the Chinese mainland made the
Forbes magazine list of the world's richest billionaires, moving
up to take second place for the first time.
• The US: 403 billionaires. The Chinese mainland was followed
by Russia 62 billionaires. Of the world's 97 new billionaires,
62 were from Asia.
• Among the super-rich from the Chinese mainland, 27 made
the list for the first time.
• In addition, 25 people from Hong Kong made it into the
billionaires club, while 18 Taiwan people entered the list. More
than 10% of billionaires on the list came from the Greater
China Area, namely the Chinese mainland, Hong Kong,
Macau and Taiwan.

6. Personal Wealth in China
• 1 million Chinese with personal fortunes of $1.5 million
• Half acquired their wealth from private business
• 60,000 individuals tagged as being super-rich with assets in
excess of $15 million.
• 2011 showed a 10% increase in the number of Chinese
millionaires and this is expected to increase by 10% over
the course of the year.

7. Source: National Bureau of Statistics, RGE

8. Invest, Invest, Invest
• China currently has about 3,300 kilometers of high-speed railways, but it
plans to expand the network to 13,000 kilometers by 2012. As part of 2009’s
US$585 billion economic stimulus package, China invested $88 billion in
railway construction and spent another $120 billion in 2010.
• The massive investment in railway construction in 2009 fuelled the demand
for 20 million tons of steel and 120 million tons of cement.

9. The high-speed trains greatly relieve traffic pressure during the travel season, the world's largest human migration, and
have also freed existing tracks for delivery of more freight. "The Zhengzhou-Xi'an high-speed railway will meet the
growing demand of passenger and cargo transportation in central and western China, and help promote local
development."

10. Wuhan-Guangzhou high-speed railway passenger
volume reached 90% on first day

11. May 11, 2011 full high speed test-no problem

12. How can they afford it?
• CHINA’S foreign exchange reserves increased by their
largest amount ever in the third quarter thanks to capital
inflows and a persistently large trade surplus that adds
weight to complaints that Beijing is intentionally
undervaluing its currency FT
• The country’s reserves already the largest in the world,
increased by $194 million in the past three months to
$2,650 BN
(2.6 trillion)
• Worry INFLATION somewhere between 5 and 10%

13. Key targets of China's 12th five-year plan
General Points
• GDP to grow by 7% annually on average
• More than 45 million jobs to be created in urban areas
• Urban registered unemployment to be kept no higher than 5%
• Prices to be kept generally stable.

14. Key targets of China's 12th five-year plan
Livelihood
• Population to be no larger than 1.39billion
• Life span per person to increase by one year;
• Pension schemes to cover all rural residents and 357 million urban residents;
• Construction and Renovation of 36 million apartments for low-income families;
• Minimum wage standard to increase by no less than 13 percent on average
each year;
Environment & clean energy
• Non-fossil fuel to account for 11.4% of primary energy consumption
• Water consumption per unit of value-added industrial output to be cut by 30%
• Energy consumption per unit of GDP to be cut by 16%
• Carbon dioxide emission per unit of GDP to be cut by 17%
• Forest coverage rate to rise to 21.66% and forest stock to increase by 600
million cubic meters;

15. Challenge; The Labour Market
• Aging workforce 2007 20% pop. Retirees
• By 2050 1/3 pop will be retirees (worker/retiree ratio 1:1)**
• Higher cost workforce
• Shortage of workforce
• Shortage of managers
• Well educated and starting to take on start ups
• Differences of experience between indigenous and multinational
• Very mobile

16. Wages increasing

17. Enterprise Ireland – what you
should know !
Philip Singleton
12th September 2012

18. Enterprise Ireland Mission
To accelerate the development of world-class
Irish companies to achieve strong positions in
global markets, resulting in increased national
and regional prosperity.

19. Export led Employment Opportunities

20. Enterprise Ireland International Offices
North America & South America Southern Europe, Northern Europe Germany, Central & Asia Pacific
Canada Sao Paulo Middle East & Africa London Eastern Europe, Russia Beijing Singapore
Boston Milan Paris Düsseldorf Shanghai Delhi
New York Madrid Amsterdam Prague Hong Kong Sydney
Silicon Valley Dubai Brussels Budapest Tokyo
Toronto Riyadh Stockholm Warsaw Seoul
Johannesburg Moscow

21. Ireland China Trade
•Largest exports to China are medical devices &
pharma products
•Enterprise Ireland’s clients main exports are in
food, education and financial services
•Ireland/China trade grown from €34M in 1979 to
over €5428M in 2011. In 1979, China was Ireland
number 33 trading partner, China in 2011 was
Ireland number seven (€5428M) trading partner
•Over 220 EI client companies export to China in
the sectors of Food, Education, Software,
Medical Device, Construction…
•Ireland has over 137 companies with operations
in China, employing 8,000+ people (CRH, Glen
Dimplex, PCH, Kerry Ingredients…)
Annual Irish/Sino Trade
(Source: Central Statistics Office Ireland, http://www.cso.ie/)

22. China Offices 中国办事处
China Team
Director China Dublin China Office
Alan Buckley Philip Singleton, Xiaojing Yue
Beijing
Shanghai
Alan Buckley, Li Bo,
Renee Wu
Jenny Zhang,
Hong Kong
Patrick Yau

23. Success Stories
• Ezetop
• Datalex
• Saongroup
• Avego
• PM Group
• CRH

24. A computer generated image
of the $280m Wyeth facility in
China
Allan Schouten, MD
PM Group in Asia

25. Taxback
Terry Clune, Taxback Taxback HQ in
Kilkenny.
CEO and 2009 Ernst & Young
Entrepreneur of the Year

26. Entrance to the BASF HQ in
China, designed by HJ Lyons.
Michael Bradley,
General Manager, HJ
Lyons

27. Are you ready to do business in China ?
• What are the unique selling points to your business proposition? Will there be a
market for your product and services?
• Are there any legal barriers to your business model?
• Where in China would you start?
• Do you have sufficient resources (management time, project finance and expenses)
to fund your China projects?
• Who will be leading the project within your company?
• Do you need to work with a partner in China to succeed? Can you communicate with
them effectively?
• Have you evaluated business risks (such as protecting your IP) and conducted
research and due diligence?
• Do you know how to secure payment ?

28. We work with
• First time exporters and start up companies
• Companies sourcing new business in existing
markets
• Experienced exporters seeking new opportunities in
emerging markets
• International Buyers / Specifiers / Decision Makers

29. Sino Ireland Relations (2/3)
The Visit of Chinese Vice President Xi Jinping to Ireland, Feb 2012

30. Sino Ireland Relations (1/3)
Sino Ireland Relations
China Trade
Mission
20-25 October
2008
Taoiseach (Prime Minister) Brian Li Changchun’s
Cowen and Ireland Visit Shanghai Expo Ireland
Prime Minister Wen Jiabao,
– Sept.2010 Day
October 08
- June 2010

31. Sino Ireland Relations (3/3)
China Trade Mission, March 2012

32. Thank You
For your attention
谢 谢
www.enterprise-ireland.com
www.enterprise-ireland.com/China
Contact emails:
Philip.singleton@enterprise-ireland.com
Xiaojing.yue@enterprise-ireland.com