Sales teams must prepare an effective elevator pitch to concisely communicate their offerings to leads. This involves setting a common strategy with marketing and delivery to understand gaps in knowledge and address them. The ideal pitch involves understanding customer needs to provide customized, jargon-free summaries of offerings while continuously engaging delivery and undergoing training.

1. Prepare your Sales elevator pitch By Vasanth Kumar www.twitter.com/vasanthgvk www.facebook.com/vasanthgvk www.linkedin.com/vasanthgvk

2. Agenda Set the right Sales elevator pitch Marketing – Sales – Delivery life cycle Gap analysis Action items to fix it!

3. Set the right Sales elevator pitch Set a common strategy for Sales, Marketing & Delivery Understand the Gaps & close them before pitching the offerings to your lead Understand the jargons, keywords on the various offerings Understand your customer needs and give a customized pitch for each lead Keep interacting with Delivery team Get continuous training on the offerings

4. Marketing – Sales – Delivery cycle

5. Gap Analysis

6. Action items