Marketing Obj. 2.07 a
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This document outlines sources of product information for salespeople, including: 1. Formal training from the company or vendor. 2. Informal training from mentors, other salespeople, or vendor representatives. 3. Self-learning through observing others, reading materials, samples, videos, publications, manufacturer websites, coworkers, customers, and competitors. It emphasizes that product knowledge is important for salespeople to be able to explain how products meet customer needs and wants, especially for complicated or expensive products.
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Sem 1 -_4.03_ppt
The document provides guidance on developing positive relationships with the media. It discusses the benefits of generating publicity for businesses and maximizing favorable news coverage. Some tips include planning a media day to give reporters advance access to events and venues, being honest and professional, and cultivating ongoing two-way communication to build trust. Developing proactive positive messages and planning how to respond to potential negative news is also recommended to handle relationships and crises effectively.
Sem 1 -_1.08_ppt
This document discusses how to handle difficult customers. It identifies three main types of difficult customers: disagreeable, domineering/superior, and dishonest. It then provides categories for disagreeable customers such as argumentative, impatient, and insulting. For domineering customers, it notes they may be suspicious. It also discusses ways customers can be dishonest like theft. The document outlines why businesses should still attempt to handle difficult customers, including the benefits of strong customer service and retaining loyal customers. It provides general guidelines for dealing with difficult situations professionally and resolving issues.
Google workshop pp
This document provides instructions for using Google Docs. It explains how to log in, access Drive/Documents, create different types of documents like Documents, Spreadsheets, Forms and Presentations. It also covers how to share documents by copying the link and pasting it in another location like Angel for students to access. The document encourages teachers to think of ways to use these tools in their classroom instruction and provides some example ideas. It includes time for teachers to practice creating and sharing their own documents.
Marketing 1.04 part_2_fall_2012
The document discusses marketing strategies and target markets. It explains that the marketing mix includes the 4 P's - product, price, place, promotion. Market segmentation involves dividing a larger market into smaller subgroups that share characteristics. There are four main types of market segmentation: demographic, psychographic, geographic, and behavioral. Understanding segmentation allows businesses to better target their marketing to specific customer groups.
Sem 1 -_1.04_ppt (1)
Here are two new sports/entertainment products with the specified elements:
[GOOD PRODUCT]
1. Augmented Reality Sports Trading Cards
- Types: Baseball, basketball, football cards
- Sizes: Standard trading card dimensions
- Packaging: Plastic sleeves inside cardboard packs
- Quality: High resolution images and stats; durable AR features
- Brand: "StatScan"
- Warranty: N/A
- Category: Licensed merchandise
- Media: Social media promotions; in-stadium activations
- Merchandise: Exclusive virtual card packs available as in-app purchases
[SERVICE PRODUCT]
2. eSports Tournament Platform
- Types: Franchise,
Marketing 1.04 fall_2012
The document discusses the marketing mix, which includes the 4 P's of marketing: product, place, price, and promotion. For each P, companies must make strategic decisions. Product decisions include quality, features, branding etc. Place decisions involve distribution channels. Price establishes value and profits. Promotion uses advertising, sales, and publicity to generate customer response. Goals and objectives guide strategies and tactics to accomplish the marketing mix. Factors like demand, technology, and competition can drive changes to marketing strategies over time.
Marketing obj. 1.02 career pp
Marketing careers offer unlimited potential in almost every industry. Jobs in marketing are very diverse and include careers in marketing research, advertising, product management, distribution, sales, retailing, service marketing, customer service, and public relations. To succeed in marketing requires strong people skills, communication skills, decision-making ability, creativity, understanding of consumer behavior, math proficiency, and technological knowledge. Marketing is a fast-growing field with one-third of the US workforce employed in marketing-related jobs.
Sem i objective 2.06 powerpoint
The document discusses different methods for collecting primary and secondary data for research purposes. It describes common survey methods like personal interviews, focus groups, telephone interviews, mail surveys, and internet surveys. It also discusses observation methods like mystery shoppers and point-of-sale research. Experimental methods are described as a way to test variables under controlled conditions. Guidelines are provided for writing effective survey questions and formatting surveys for respondents.
Sem I Obj. 1.09 ppt
The document provides guidance on processing telephone orders. It outlines the importance of speaking clearly and accurately to avoid mistakes and lost customers. It recommends writing down detailed orders and confirming information by repeating it back to ensure accuracy. The document also lists the key information to obtain, such as customer contact details and payment information. Finally, it provides a six-step procedure for processing telephone orders, including answering the phone professionally, obtaining customer details, processing the order, confirming payment, repeating the order back, and thanking the customer.
FM Obj. 2.04 power point
Major fashion centers include New York City, Los Angeles, Paris, Milan, and London. New York City is the largest fashion marketing center in the US and home to Fashion Week. Paris is considered the world fashion leader and is home to haute couture houses. Designers can be couturiers creating high-priced custom designs, stylists adapting others' work, or freelancers selling to manufacturers. Women's apparel price categories range from couture and bridge lines to moderate, better, and budget/discount tiers.
SIP presentation
This presentation discusses a project to provide extra review sessions and activities for students at NF Woods High School to prepare for the VOCATS exam. The project aims to improve student achievement over one year by establishing goals for students and teachers, implementing technology-based review sessions, and expecting 94% proficiency. There are 1800 students and over 20 teachers at the high school, with over 1300 students being bused in daily. Potential obstacles include transportation, student attendance, and gaining teacher support, but lessons learned so far indicate the importance of teacher leadership and collaboration. Required resources are teachers to provide feedback, administrative support, teacher participation in sessions and reviews, student attendance, laptops, and online review tools.
Marketing obj. 4.02 Advertising Media
This document describes various types of advertising media. It discusses publications like newspapers and magazines, broadcast media like television and radio, direct mail, the web, and other emerging media. For each medium, it provides details on how they can be used for advertising, targeting audiences, and factors that vary within each medium.
Marketing obj. 3.03 corporate branding
This document discusses key elements of corporate branding including brand identity, values, cues, personality, and touchpoints. It defines these concepts and provides examples. Specifically, it explains that brand identity encompasses visual, product, service, and new media elements that customers recognize as belonging to a company. Values and personality shape customer expectations and loyalty. Touchpoints across the pre-purchase, purchase, and post-purchase phases help deliver the brand promise. The document distinguishes between corporate brands that represent an entire company and distributor brands owned by a private store.
Marketing obj. 3.02 -ppt_part_a
Marketers use positioning to distinguish their products from competitors in the marketplace. Positioning involves developing a marketing mix to influence how target customers perceive a brand. The objective is to position products to appeal to the target market's desires and perceptions, while using positioning to gain an advantage over competitors. Common bases for positioning include highlighting product attributes, associating with price or quality, unique uses, type of user, or competitive differences. Positioning strategies outline how a company will present its product and compete through influencing consumer perceptions, competitors, and responding to business environment changes using the marketing mix elements of product, price, place, and promotion.
Marketing obj. 3.02 -ppt_part_c
This document defines and provides examples of different forms of branding, including:
1) A corporate brand represents an entire company, such as Coca-Cola, Ford, or Microsoft.
2) A product brand represents a specific product of a company, like Diet Vanilla Coke or Windows XP.
3) A private distributor brand, also called a store brand, represents products sold under a retailer's name, for example Radio Shack batteries or Lowe's macaroni and cheese.
4) A trade character is a personified symbol that represents a brand name.
Marketing 3.01 b -_product_life_cycles
The document discusses the four stages of a product's life cycle: introduction, growth, maturity, and decline. During introduction, companies focus on increasing awareness and promotion to get customer attention. In the growth stage, sales increase as customers become aware and companies focus on satisfaction. During maturity, sales level off and competition increases as companies spend more on advertising and managing distribution channels and competitors. Finally, in decline, sales decline and companies must decide whether to change, discount, or discontinue the product.
Marketing 3.01 a -_product_service_management
Product/service management is a marketing function that involves developing, maintaining, and improving products over their lifecycle. It considers customer needs, company goals, costs, competition, regulations, and business trends. Benefits include increased profits from desirable products and gaining new customers. Product/service management impacts marketing positioning and improves product success and image. Responsibility depends on company size, often involving multiple employees, departments, or one dedicated employee. The three main phases are developing new products, monitoring existing products, and eliminating weak products.
Marketing Obj. 2.09 pp
The document discusses procedures for processing sales orders received over the phone or as special orders. It emphasizes the importance of accurately recording all order details to avoid mistakes that could cost the business money. Key steps include obtaining the customer's contact and shipping information, item details, applicable taxes and fees, and payment method. Processing orders correctly is vital for customer satisfaction and the financial success of the business.
Marketing obj. 2.08
Here is a demonstration of how I would recommend a specific product to a customer:
Me: Hi there, welcome to our store! What brings you in today?
Customer: I'm looking for a new laptop for school. I need something lightweight that has a long battery life.
Me: Great, I have just the laptop for you. Let me show you our XYZ brand ultrabook. At just 2 pounds, it's incredibly lightweight and portable for taking to all your classes. It also has a battery life of up to 10 hours on a single charge, so it will easily last you through a full day of classes, note-taking, and more without needing to plug it in. It also has a fast processor and
Marketing Obj 2.05 pp[1]
The document discusses how grades and standards are used by businesses and consumers to evaluate products and services. Grades are ratings assigned to products based on how well they meet certain standards or specifications, and standards provide a basis for comparing goods and services. The use of grades and standards helps ensure reliability, proper use, and international compatibility of products while aiding the buying and selling process.
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Chapter wise All Notes of First year Basic Civil Engineering.pptx
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
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1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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Marketing Obj. 2.07 a
- 2. Marketing 2.07 A Product Knowledge Sources of Product information: A. Formal Training comes from: 1.The company in a class or workshop 2.B2B sales representatives from the vendor you bought it from (information like how the product is made) B. Informal Training comes from: 1.Brief training during the day on the sales floor 2.From mentoring or tutoring with a more experienced salesperson on the sales floor 3.A B2B sales representative on the sales floor in a short question and answer session
- 3. C. Learning on YOUR OWN 1.From an inexperienced salesperson watching and listening to an experienced sales presentation to a customer on the sales floor 2.Product itself: Ask if you can have a sample to try While cleaning the jewelry in the case, touch it, read the tag, compare it to other items
- 4. 3.Printed Sources: Read the printed instructions that come with the mower on how to operate it, or the instructions on how to set and care for the watch when it is being received (checked into your store) Manufactures detail new products in publications and trademagazines Manufacturers send videos, booklets, samples and trainingaids Consumer publications such as Consumer Reports magazines give different perspectives Other Promotional Materials
- 5. 4.The Internet: Search engines can search key words and provide vast amounts of knowledge Vendor or manufacturer home web pages 5.People: Coworkers (If a new salesperson does not know how to answer customers questions they should ask a more experienced salesperson for help) Testimonials from customers that have purchased the item Representatives of products that are in direct competition with your product will usually provide your with the” bad and the ugly” about your product.
- 6. Importance of Product Knowledge A salesperson must have adequate knowledge of the products features and benefits to be able explain how they will fulfill the customer’s needs and wants. It is key to a successful presentation of any product…the more complicated or expensive, the more important these skill are in closing the sale. Features and benefits will be discussed in part B of 2.07