Marketing careers offer unlimited potential in almost every industry. Jobs in marketing are very diverse and include careers in marketing research, advertising, product management, distribution, sales, retailing, service marketing, customer service, and public relations. To succeed in marketing requires strong people skills, communication skills, decision-making ability, creativity, understanding of consumer behavior, math proficiency, and technological knowledge. Marketing is a fast-growing field with one-third of the US workforce employed in marketing-related jobs.