The document discusses marketing channels and distribution, defining marketing channels as the network that creates time, place, and possession utilities for consumers. It examines the structure of marketing channels in terms of length, intensity at various levels, and types of intermediaries. The document also outlines how companies manage marketing channels by formulating channel strategies, designing channel structures, selecting and motivating channel members, and coordinating with other elements of the marketing mix.
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Distribution channels marketing management pptGanesh Asokan
Distribution channels - their Nature and importance of channels, Channel behavior & organization, Channel design decisions and Channel Management decisions.
Presentation done by the management students of D.G Vaishnav school of management for marketing internals..
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
7 Ps extended marketing mix - StrategystDaniel Lee
The 7 Ps extended marketing mix is a popular tool used by marketers. The 7Ps are used when planning marketing strategies.
Find out how to use the 7 Ps extended marketing mix when building a digital marketing strategy.
The 7 Ps are price, product, place, promotion, people, processes, and physical evidence.
Source: https://strategyst.co.uk/blog/7-ps-extended-marketing-mix-the-ultimate-guide/
IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
1. Definition and importance of Relationship Marketing
2. Evolution of Relationship Marketing
3. Fundamental Principles of Relationship Marketing
4. Expanded Marketing Mix
5. Drivers of Relationship Marketing
6. Elements of Relationship Marketing: Quality, Customer Service and Marketing
Presentation on Marketing communication processAjay Veer
Marketing communications refer to the strategy used by a company or individual to reach their target market through various types of communication. Marketing communication includes advertising, direct marketing, branding, packaging,
sales presentations, trade show appearances etc.
Distribution Channel/Marketing Channels by Amitabh MishraAmitabh Mishra
This presentation talks about Place decision of marketing strategy. It presents fundamentals of Distribution Channels or Marketing Channels, functions of intermediaries, types and levels of channels, and channel management.
7 Ps extended marketing mix - StrategystDaniel Lee
The 7 Ps extended marketing mix is a popular tool used by marketers. The 7Ps are used when planning marketing strategies.
Find out how to use the 7 Ps extended marketing mix when building a digital marketing strategy.
The 7 Ps are price, product, place, promotion, people, processes, and physical evidence.
Source: https://strategyst.co.uk/blog/7-ps-extended-marketing-mix-the-ultimate-guide/
IMC Participants & Partners by Amitabh MishraAmitabh Mishra
Participants in IMC can be divided in five major groups-
Advertisers or Client
Advertising agencies.
Media organizations.
Marketing communication specialist organizations.
Collateral services.
1. Definition and importance of Relationship Marketing
2. Evolution of Relationship Marketing
3. Fundamental Principles of Relationship Marketing
4. Expanded Marketing Mix
5. Drivers of Relationship Marketing
6. Elements of Relationship Marketing: Quality, Customer Service and Marketing
Presentation on Marketing communication processAjay Veer
Marketing communications refer to the strategy used by a company or individual to reach their target market through various types of communication. Marketing communication includes advertising, direct marketing, branding, packaging,
sales presentations, trade show appearances etc.
Marketing Mix terdiri dari 4 elemen, salah satunya adalah PROMOTION. Di slide ini menerangkan apa itu marketing, marketing management, marketing mix dan aspek promotion.
What is Pricing Strategy and what are the objectives and factors affecting the Pricing Strategy.
There are Certain types of Pricing Strategies as well. Each and every strategy has its own affect on the product and services offered by an organization.
Distribution
Direct and Indirect Selling Channels
Types of Intermediaries: Direct Channel
Types of Intermediaries: Indirect Channel
Channel Development
Channel Adaptation
Channel Decisions
Marketing of Industrial Product also called:(B2B)
Definition
Differences Between B2B and B2C
• Products/Services being marketed
• Nature of demand
• How the customer buys
• Communication process
• Economic/Financial factors
• Relationship Marketing
Marketing of Services
What is a service?
Difference between goods and services
Intangibility Inseparability, Heterogeneity and Perishability
Services -
Business Services, Health Services, Professional Services and
Hospitality Services
• The role of marketing in a service firm
Sales and Field Force Management
• Sales Management defined
• Task and goals of the sales
• Sales Management Model
• Sales Management Trends
• Transaction Selling vs Relationship Selling
• Recruiting and Managing the field team
• Time and Territory Management
Personal Selling
The most important promotional tool in B2B marketing
Transaction/relationship is often too complex to consummate without personal interaction between marketer and buyer.
Boundary Spanner
Customers are sophisticated and you need a long-term relationship to be successful.
B2B sales cost more than B2C selling
60 Minute Crash Course on Channel Management2Checkout
Discover all you need to know about designing and managing an effective software reseller network. Our experts: Casey Potenzone (VP, US Sales, Avangate) and Ken Beam (President / Founder, The VAR-City) presented what it takes to lay the foundations for a successful network and the latest tools and technologies for channel management and growth and revealed how you can focus your channel efforts and strategy on generating revenue by automating or eliminating inefficient, operational processes.
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. What is a Marketing Channel?
Marketing channel
(a.k.a. distribution
channel) - network of
organizations that
create time, place, and
possession utilities for
consumers
3. Channel Structure
Length of channel
Three Dimensions
els Ty
s lev pe
io u s
at var of
in
sity te
Inten rm
ed
ia
rie
s
7. Channel Structure
Intensity at various levels
Selective Distribution
Selectively distributed bands are available in
multiple retail outlets in a particular market
Shopping products, or those that consumers
seek out, are sold through selective distribution
8. Channel Structure
Intensity at various levels
Intensive Distribution
Used when convenience products are sold
through virtually every available retail outlet in
a particular market, e.g. soft drinks, candy,
gum, cigarettes
9. Channel Structure
Types of intermediaries
Merchant Functional
Middlemen Middlemen
10. Channel Structure
Types of intermediaries
Do not take title to products;
they simply facilitate the
exchange process by performing
buying and/or selling functions.
Functional
Middlemen
11. Channel Structure
Types of intermediaries
Take title to products and
resell them.
Merchant
Middlemen
12. Channel Structure
Economics of distribution tasks
Transaction efficiency
Mfg. A Mfg. B Mfg. C
Without
intermediaries
1 2 3 4 5 6 7 8
13. Channel Structure
Economics of distribution tasks
Transaction efficiency
Mfg. A Mfg. B Mfg. C
With
intermediaries Intermediary
1 2 3 4 5 6 7 8
14. Channel Structure
Management’s desire for
control
The shorter the channel
structure the higher the control
Needed when a manufacturer
must protect product image,
etc.
15. Marketing Channel Flows
Product Flow
The movement of the product
from manufacturer through all
parties who take physical
possession
Negotiation Flow
Interplay of buying/selling tasks
associated with title transfer
16. Marketing Channel Flows
Ownership Flow
Movement of title of the product
Information Flow
Information to and from the
manufacturer
Promotion Flow
Flow of persuasive
communication (advertising,
personal selling, etc.)
18. Marketing Channel Management
Formulating
channel strategy Realize only the place ‘P’
Design channel provides protection from
structure imitation
Select channel
members
Distribution strategies can
Motivate channel
provide sustainable
members competitive advantage
Coordinate with
marketing mix
Evaluate member
performance
19. Marketing Channel Management
Formulating
channel strategy
Set distribution
Design objectives
channel structure
Specify tasks to be
Select channel performed by the
members channel
Motivate channel
Consider alternative
members
structures
Coordinate with
marketing mix Choose optimal
structure
Evaluate member
performance
20. Marketing Channel Management
Formulating
channel strategy Optimal structure identified by
considering:
Design
channel structure Market variables
Select channel Product variables
members Company variables
Motivate channel Intermediary variables
members
Behavioral variables
Coordinate with External environment variables
marketing mix
Evaluate member
performance
21. Marketing Channel Management
Formulating
channel strategy Develop selection criteria
Credit and
Design channel Size Financial
structure Attitude
Condition
Sales
Strength
Select
channel members
Management Prospectiv
Ability e channel Product
Motivate channel Lines
member
members
Management
Coordinate with succession Reputation
marketing mix
Sales Market
Performance
Evaluate member Coverage
performance
22. Marketing Channel Management
Formulating
channel strategy Find prospective channel
members
Design channel
structure Evaluate prospective channel
Select members
channel members
Convert prospectives into
Motivate channel actual channel members
members
Coordinate with
marketing mix
Evaluate member
performance
23. Marketing Channel Management
Formulating
channel strategy Learn about the needs and
problems of channel members
Design channel
structure Advisory committees
Select channel Offer support
members Informal support
Motivate Strategic alliances, partnerships
channel members
Provide ongoing leadership
Coordinate with
marketing mix Continuing focus
Evaluate member
performance
24. Marketing Channel Management
Formulating
channel strategy Product and Channel
Design channel
Retailers (a channel member)
structure play an important role in
product positioning
Select channel
members Personal selling
Motivate channel
members
Coordinate
with marketing mix
Evaluate member
performance
25. Marketing Channel Management
Formulating
channel strategy Pricing and Channel
Design channel
Relevant to channel members:
structure • Profit margins available to
channel members
Select channel • Pricing policies
members
• Incentives
Motivate channel
members
Coordinate
with marketing mix
Evaluate member
performance
26. Marketing Channel Management
Formulating
channel strategy Promotion and Channel
Design channel
Promotions interface with
structure channel members
Select channel Point-of-purchase displays
members Inventory levels
Motivate channel Sales person training
members
Coordinate
with marketing mix
Evaluate member
performance
27. Marketing Channel Management
Formulating
channel strategy Assessment of success of
channel members in
Design channel
structure implementing strategies
Select channel Requires good information
members flows between members
Motivate channel Point-of-sale systems
members
Coordinate with
marketing mix
Evaluate
member performance