SlideShare a Scribd company logo
what
is social
media?
“Social media is like teen sex. Everyone wants
to do it. No one actually know how. When finally
done, there is surprise it’s not better.”
AvinashKaushik | Analytics Evangelist, Google
“It’s less about technology and more about what
the visitor can bring to the equation… In the
end, we want people to feel ownership of this
museum. We ask them to tell us what they
think. They can give us a bad review; when we
make a mistake they can come to our rescue.
We want to engage with our community.”
          Shelley Bernstein, Brooklyn Museum

Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011.
<http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
Courtesy of FredCavazza.net
“Concentrate on relationships, not the technologies.”

“Social networking sites and virtual worlds are by
definition about the facilitation of relationships with
technologies.”


Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard
Business School Press, 2008.
Social Media + Goals


                 Listen/collect feedback
                 Communicate/share stories
                 Educate
                 Generate buzz
                 Build community
                 Extend our outreach
• #AskACurator on Twitter
• September 1, 2010
• Developed by Jim Richardson/Sumo Marketing
• 23 countries + 340 museums
• Based on the #followamuseum campaign
• Goal: get more people interested in museums
Folksonomy




A folksonomy is a system of classification
derived from the practice and method of
collaboratively creating and managing tags
to annotate and categorize content. also known as
collaborative tagging, social classification,
social indexing, and social tagging.
Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.
RSS | Really Simple Syndication



A way to subscribe to
Websites and save time
on the Web.
RSS | Really Simple Syndication
Join The Conversation
Advertising is not talking, it's shouting.
Advertising thrives on repetition. The two main
measures are reach (the gross number of individuals
screamed at) and frequency (the number of times each
person hears the shout).

Social technologies have revved up the word-of-mouth
dynamic, increasing the influence of regular people
while diluting the value of traditional marketing.
Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social
Technologies. Harvard Business School Press, 2008.
Join The Conversation

• Build an audience.

• Emulate celebrity chefs (e.g. be transparent and
  share information).

• Go behind the scenes.

• Own your bad news.
Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.
Listening
Listening/Collecting Feedback
Emerging Trends
Additional Resources
•   Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World
    Transformed by Social Technologies. Harvard Business School Press, 2008.

•   Weinberger, David. Everything is Miscellaneous: The Power of the New
    Digital Disorder. Times Books, 2007.

•   Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with
    Social Media to Drive Change. San Francisco: Jossey-Bass, 2010.

•   http://www.bethkanter.org/

•   http://www.mashable.com/

•   http://museumtwo.blogspot.com/

More Related Content

What's hot

IFLA, Libraries on the Agenda, and social media
IFLA, Libraries on the Agenda, and social mediaIFLA, Libraries on the Agenda, and social media
IFLA, Libraries on the Agenda, and social media
blisspix
 
The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...
The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...
The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...
Dana Allen-Greil
 
Media & information literacies: In the belly of the beast
Media & information literacies: In the belly of the beastMedia & information literacies: In the belly of the beast
Media & information literacies: In the belly of the beast
Bonnie Stewart
 
diversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovationdiversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovation
Jessica Faye Carter
 
User-Generated Experiences
User-Generated ExperiencesUser-Generated Experiences
User-Generated ExperiencesMolly Schwartz
 
The brief history of social media
The brief history of social mediaThe brief history of social media
The brief history of social media
JNingenPR
 
Wk 1: What is mass communications?
Wk 1: What is mass communications?Wk 1: What is mass communications?
Wk 1: What is mass communications?sujonz
 
The Future is Open
The Future is OpenThe Future is Open
The Future is Open
Michael Edson
 
Will the Kids Be Alright? Making Sense of Social Media
Will the Kids Be Alright? Making Sense of Social MediaWill the Kids Be Alright? Making Sense of Social Media
Will the Kids Be Alright? Making Sense of Social Media
Bonnie Stewart
 
Social media
Social mediaSocial media
Social media
Srikanth Gelli
 
Newsroom management and new media
Newsroom management and new mediaNewsroom management and new media
Newsroom management and new media
Sanjana Hattotuwa
 
Network education: learning to be literate
Network education: learning to be literateNetwork education: learning to be literate
Network education: learning to be literate
Bonnie Stewart
 
Open Freedoms / Open Practices
Open Freedoms / Open PracticesOpen Freedoms / Open Practices
Open Freedoms / Open Practices
Paul_Stacey
 
Build peace presentation
Build peace presentationBuild peace presentation
Build peace presentation
Conor McGale
 
Media, Technology, and Society - Telecommunity
Media, Technology, and Society - TelecommunityMedia, Technology, and Society - Telecommunity
Media, Technology, and Society - Telecommunity
Faindra Jabbar
 
Apr_EmpoweringWeb_bratt[1]
Apr_EmpoweringWeb_bratt[1]Apr_EmpoweringWeb_bratt[1]
Apr_EmpoweringWeb_bratt[1]Steven Bratt
 
Conference presentation beyond the crisis #mmn-migrants media network r0g-a...
Conference presentation   beyond the crisis #mmn-migrants media network r0g-a...Conference presentation   beyond the crisis #mmn-migrants media network r0g-a...
Conference presentation beyond the crisis #mmn-migrants media network r0g-a...
Stephen Kovats
 
Media Technology and Society - Cyber Society
Media Technology and Society - Cyber SocietyMedia Technology and Society - Cyber Society
Media Technology and Society - Cyber Society
Faindra Jabbar
 
Audio slideshows
Audio slideshowsAudio slideshows
Audio slideshows
CubReporters.org
 

What's hot (20)

IFLA, Libraries on the Agenda, and social media
IFLA, Libraries on the Agenda, and social mediaIFLA, Libraries on the Agenda, and social media
IFLA, Libraries on the Agenda, and social media
 
The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...
The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...
The Museum Visitor of 2017: The Impact of the Internet Age on Labels, Exhibit...
 
Media & information literacies: In the belly of the beast
Media & information literacies: In the belly of the beastMedia & information literacies: In the belly of the beast
Media & information literacies: In the belly of the beast
 
diversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovationdiversitytech: diversity as a source of technological innovation
diversitytech: diversity as a source of technological innovation
 
User-Generated Experiences
User-Generated ExperiencesUser-Generated Experiences
User-Generated Experiences
 
The brief history of social media
The brief history of social mediaThe brief history of social media
The brief history of social media
 
Wk 1: What is mass communications?
Wk 1: What is mass communications?Wk 1: What is mass communications?
Wk 1: What is mass communications?
 
The Future is Open
The Future is OpenThe Future is Open
The Future is Open
 
Will the Kids Be Alright? Making Sense of Social Media
Will the Kids Be Alright? Making Sense of Social MediaWill the Kids Be Alright? Making Sense of Social Media
Will the Kids Be Alright? Making Sense of Social Media
 
Social media
Social mediaSocial media
Social media
 
Newsroom management and new media
Newsroom management and new mediaNewsroom management and new media
Newsroom management and new media
 
Network education: learning to be literate
Network education: learning to be literateNetwork education: learning to be literate
Network education: learning to be literate
 
Open Freedoms / Open Practices
Open Freedoms / Open PracticesOpen Freedoms / Open Practices
Open Freedoms / Open Practices
 
Build peace presentation
Build peace presentationBuild peace presentation
Build peace presentation
 
Media, Technology, and Society - Telecommunity
Media, Technology, and Society - TelecommunityMedia, Technology, and Society - Telecommunity
Media, Technology, and Society - Telecommunity
 
Apr_EmpoweringWeb_bratt[1]
Apr_EmpoweringWeb_bratt[1]Apr_EmpoweringWeb_bratt[1]
Apr_EmpoweringWeb_bratt[1]
 
JEB poster (4)
JEB poster (4)JEB poster (4)
JEB poster (4)
 
Conference presentation beyond the crisis #mmn-migrants media network r0g-a...
Conference presentation   beyond the crisis #mmn-migrants media network r0g-a...Conference presentation   beyond the crisis #mmn-migrants media network r0g-a...
Conference presentation beyond the crisis #mmn-migrants media network r0g-a...
 
Media Technology and Society - Cyber Society
Media Technology and Society - Cyber SocietyMedia Technology and Society - Cyber Society
Media Technology and Society - Cyber Society
 
Audio slideshows
Audio slideshowsAudio slideshows
Audio slideshows
 

Similar to Social Media Training for Staff

Jpro stl community
Jpro stl communityJpro stl community
Jpro stl community
Lisa Colton
 
Web Science Session 2: Social Media
Web Science Session 2: Social MediaWeb Science Session 2: Social Media
Web Science Session 2: Social Media
Stefanie Panke
 
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Vicki Callahan
 
Unraveling the Social Media Conundrum | A White Paper on Social Media
Unraveling the Social Media Conundrum | A White Paper on Social MediaUnraveling the Social Media Conundrum | A White Paper on Social Media
Unraveling the Social Media Conundrum | A White Paper on Social Media
Nabeel Adeni
 
From effects to reception theory slides
From effects to reception theory slidesFrom effects to reception theory slides
From effects to reception theory slidesHélène Galdin-O'Shea
 
The implications of social media
The implications of social mediaThe implications of social media
The implications of social mediagina876
 
Social Media
Social MediaSocial Media
Social Media
MIP
 
New Media and Human Right
New Media and Human RightNew Media and Human Right
New Media and Human Right
Upasna Kakroo
 
How to engage your audience with a call to action
How to engage your audience with a call to actionHow to engage your audience with a call to action
How to engage your audience with a call to actionDonata Columbro
 
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewEms - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewLindsayEms
 
Gender Equity in Media
Gender Equity in MediaGender Equity in Media
Gender Equity in Media
Mary Hess
 
Sxsw2013 visualresource
Sxsw2013 visualresourceSxsw2013 visualresource
Sxsw2013 visualresource
Marguerite Avery
 
Social Action And New Media: On Becoming a Smart Mob
Social Action And New Media: On Becoming a Smart MobSocial Action And New Media: On Becoming a Smart Mob
Social Action And New Media: On Becoming a Smart Mob
Richard Smyth
 
Break Down the Walls
Break Down the WallsBreak Down the Walls
Break Down the Walls
Alec Couros
 
Synagogue Council of MA
Synagogue Council of MASynagogue Council of MA
Synagogue Council of MA
Lisa Colton
 
Social Aspects of Media & ICT
Social Aspects of Media & ICTSocial Aspects of Media & ICT
Social Aspects of Media & ICTGhent University
 
Planning Preso Slideshare
Planning Preso SlidesharePlanning Preso Slideshare
Planning Preso SlideshareErin Middleton
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
Howard Greenstein
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
JD Lasica
 

Similar to Social Media Training for Staff (20)

Jpro stl community
Jpro stl communityJpro stl community
Jpro stl community
 
Web Science Session 2: Social Media
Web Science Session 2: Social MediaWeb Science Session 2: Social Media
Web Science Session 2: Social Media
 
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
Skillful Digital Activism: Cultivating Media Ecologies for Transformative Soc...
 
Unraveling the Social Media Conundrum | A White Paper on Social Media
Unraveling the Social Media Conundrum | A White Paper on Social MediaUnraveling the Social Media Conundrum | A White Paper on Social Media
Unraveling the Social Media Conundrum | A White Paper on Social Media
 
From effects to reception theory slides
From effects to reception theory slidesFrom effects to reception theory slides
From effects to reception theory slides
 
The implications of social media
The implications of social mediaThe implications of social media
The implications of social media
 
Social Media
Social MediaSocial Media
Social Media
 
New Media and Human Right
New Media and Human RightNew Media and Human Right
New Media and Human Right
 
How to engage your audience with a call to action
How to engage your audience with a call to actionHow to engage your audience with a call to action
How to engage your audience with a call to action
 
Contact deckv2 suresh
Contact deckv2 sureshContact deckv2 suresh
Contact deckv2 suresh
 
Ems - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam ReviewEms - Summer I ’11 - T101 Midterm Exam Review
Ems - Summer I ’11 - T101 Midterm Exam Review
 
Gender Equity in Media
Gender Equity in MediaGender Equity in Media
Gender Equity in Media
 
Sxsw2013 visualresource
Sxsw2013 visualresourceSxsw2013 visualresource
Sxsw2013 visualresource
 
Social Action And New Media: On Becoming a Smart Mob
Social Action And New Media: On Becoming a Smart MobSocial Action And New Media: On Becoming a Smart Mob
Social Action And New Media: On Becoming a Smart Mob
 
Break Down the Walls
Break Down the WallsBreak Down the Walls
Break Down the Walls
 
Synagogue Council of MA
Synagogue Council of MASynagogue Council of MA
Synagogue Council of MA
 
Social Aspects of Media & ICT
Social Aspects of Media & ICTSocial Aspects of Media & ICT
Social Aspects of Media & ICT
 
Planning Preso Slideshare
Planning Preso SlidesharePlanning Preso Slideshare
Planning Preso Slideshare
 
What Is Social Media - Blog Philadelphia
What Is Social Media - Blog PhiladelphiaWhat Is Social Media - Blog Philadelphia
What Is Social Media - Blog Philadelphia
 
Reimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social MediaReimagining Journalism in the Age of Social Media
Reimagining Journalism in the Age of Social Media
 

Recently uploaded

To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
Product School
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
Safe Software
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
DianaGray10
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Inflectra
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Ramesh Iyer
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
DanBrown980551
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 

Recently uploaded (20)

To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdfFIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf
 
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdfFIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
 
Essentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with ParametersEssentials of Automations: Optimizing FME Workflows with Parameters
Essentials of Automations: Optimizing FME Workflows with Parameters
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3UiPath Test Automation using UiPath Test Suite series, part 3
UiPath Test Automation using UiPath Test Suite series, part 3
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualitySoftware Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
 
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 

Social Media Training for Staff

  • 2.
  • 3. “Social media is like teen sex. Everyone wants to do it. No one actually know how. When finally done, there is surprise it’s not better.” AvinashKaushik | Analytics Evangelist, Google
  • 4. “It’s less about technology and more about what the visitor can bring to the equation… In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.” Shelley Bernstein, Brooklyn Museum Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
  • 6. “Concentrate on relationships, not the technologies.” “Social networking sites and virtual worlds are by definition about the facilitation of relationships with technologies.” Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.
  • 7. Social Media + Goals Listen/collect feedback Communicate/share stories Educate Generate buzz Build community Extend our outreach
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. • #AskACurator on Twitter • September 1, 2010 • Developed by Jim Richardson/Sumo Marketing • 23 countries + 340 museums • Based on the #followamuseum campaign • Goal: get more people interested in museums
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Folksonomy A folksonomy is a system of classification derived from the practice and method of collaboratively creating and managing tags to annotate and categorize content. also known as collaborative tagging, social classification, social indexing, and social tagging. Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. RSS | Really Simple Syndication A way to subscribe to Websites and save time on the Web.
  • 26. RSS | Really Simple Syndication
  • 27. Join The Conversation Advertising is not talking, it's shouting. Advertising thrives on repetition. The two main measures are reach (the gross number of individuals screamed at) and frequency (the number of times each person hears the shout). Social technologies have revved up the word-of-mouth dynamic, increasing the influence of regular people while diluting the value of traditional marketing. Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.
  • 28. Join The Conversation • Build an audience. • Emulate celebrity chefs (e.g. be transparent and share information). • Go behind the scenes. • Own your bad news. Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.
  • 31.
  • 32.
  • 33.
  • 35.
  • 36. Additional Resources • Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008. • Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007. • Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010. • http://www.bethkanter.org/ • http://www.mashable.com/ • http://museumtwo.blogspot.com/